Publishers not familiar with dev work usually have a hard time getting Google Publisher Tag slots to work. Here are some common GPT mistakes to avoid. The Google Publisher Tag…
Google Publisher Tag is a customizable tag by Google Ad Manager that enables publishers to place personalized ads based on size, layout, and targeting. Google has always strived to create…
True ad revenue growth comes from a combination of strong demand partners, effective ad formats, and the right technology that can automatically manage, sell and optimize your ad space and…
The AdTech industry is turning its attention toward a concept that puts publishers back in control – Demand Path Optimization (DPO). DPO is the process where publishers analyze and streamline…
A growing number of publishers rely on Prebid to provide clear insights and control over their programmatic ad auctions. At present, there are approximately 10,598 websites that are using Prebid…
Key Takeaways Expand All Performance AdvantageAdPushUp delivers up to 5× higher CPMs with advanced header-bidding optimization. High Entry BarriersSelectMedia requires 250K daily pageviews; Google ADX needs 5M monthly views. Monetization…
Video ads in Google Ad Manager provide a powerful monetization solution through various formats, including pre-roll, mid-roll, companion, and rewarded videos, all supported by advanced targeting options. The global native…
Discover the benefits of using Responsive Display Ads (RDAs), also called Google Responsive Ads, in marketing campaigns. Learn how these adaptable and effective ads work, their benefits, and a lot…
Interstitial ads are full-screen ads that typically appear at the natural transition point to catch user attention and promote products/services. But is this attention-grabbing ad format a stroke of genius…
We will explore high-converting AdSense formats and banner sizes for publishers in this blog. By strategically using these formats, publishers can boost ad revenue while preserving a positive user experience.…