Most publishers make little effort to optimize AdSense once they’ve initially set it up, learn how you can tweak your ads for generating higher revenue. AdSense is the most popular…
Google AdSense is the largest and most widely used ad network in the world. It was launched in 2003 and currently has over two million active publishers. In 2013, AdSense…
Here is a list of the 15 best AdSense optimized themes for WordPress that are great for ad optimization and revenue generation. AdSense is probably the most common way of…
TL;DR AdSense wasn’t built for HTML5 games, it lacks gaming-native formats (rewarded video, interstitials, skins) and struggles with global fill rates. The key insight: Stop chasing high eCPMs and start…
Users don’t hate ads, they just hate bad ads. In today’s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, 42.7%…
Key Takeaways Programmatic video offers improved targeting and efficiency, leading to higher engagement and a reported 95% information retention rate for video messages.Connected TV (CTV) is transforming the market, with…
Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as…
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics.The interactive form…
Video streaming platforms like Netflix and Hulu have experienced an upward trend in viewing time. Users are spending 17 hours a week streaming OTT content (DemandSage). Moreover, with ad-supported OTT…
Key Takeaways: Mobile Video Ads Mobile video ads are designed for smartphones and deliver higher engagement and eCPMs than static formats.Publishers can choose from a range of ad types like…