Auto ads is an AdSense feature that automatically creates ad placements using machine learning without any input from the publisher. Learn more about it. 15 years after its launch, Google…
Autoplay ads are good for awareness but bad for user experience. In such a case, what should a publisher do? And how should he/she go about it? Autoplay ads are…
AdSense Automatic Payment Pending: Facing payment issues with AdSense? Payment not cleared yet? Here is how you can fix the problem. November 2018, Google put out an official announcement addressing…
Native advertising works best when it disappears into the experience, yet still delivers a clear commercial outcome. But not all native formats achieve that balance. Some feel intrusive. Some look…
Users don’t hate ads, they just hate bad ads. In today’s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, 42.7%…
Key Takeaways Programmatic video offers improved targeting and efficiency, leading to higher engagement and a reported 95% information retention rate for video messages.Connected TV (CTV) is transforming the market, with…
Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as…
Key Takeaways: Video Ads Publishers are increasingly opening their inventory to video ads across video and non-video environments due to higher eCPMs and improvement in overall platform metrics.The interactive form…
Video streaming platforms like Netflix and Hulu have experienced an upward trend in viewing time. Users are spending 17 hours a week streaming OTT content (DemandSage). Moreover, with ad-supported OTT…
Key Takeaways: Mobile Video Ads Mobile video ads are designed for smartphones and deliver higher engagement and eCPMs than static formats.Publishers can choose from a range of ad types like…