{"id":10345,"date":"2018-11-21T17:01:59","date_gmt":"2018-11-21T11:31:59","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=10345"},"modified":"2022-09-02T17:00:51","modified_gmt":"2022-09-02T11:30:51","slug":"what-is-server-side-ad-insertion-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/","title":{"rendered":"What is Server-Side Ad Insertion? And How Does it Work?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Exact numbers on <a href=\"https:\/\/www.adpushup.com\/blog\/detect-ad-blockers\/\">ad block<\/a> usage for video are hard to come by, but YouTuber&nbsp;<a target=\"_blank\" href=\"https:\/\/www.adweek.com\/digital\/pewdiepie-on-youtube-red-adblock-has-actual-consequences\/\" rel=\"noopener\">PewDiePie has gone on record<\/a> to say that almost 40% of the subscribers to his channel are using ad block.<\/p>\n<p>Video creators are feeling the heat,&nbsp;<strong>losing anywhere between 30-40% of their <a href=\"https:\/\/www.adpushup.com\/blog\/january-ad-revenue-drop-what-to-do-about-it\/\">ad revenue<\/a><\/strong>, and this has prompted ad tech companies to innovate and find ways to circumvent ad blockers on the video format; one such commonly pitched solution is called <strong>server-side ad insertion<\/strong>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#What_is_Server-Side_Ad_Insertion\" >What is Server-Side Ad Insertion?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#So_How_Does_it_Work\" >So, How Does it Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#How_Does_SSAI_Counter_Ad_Blocking\" >How Does SSAI Counter Ad Blocking?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#Are_there_any_Other_Advantages\" >Are there any Other Advantages?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Server-Side_Ad_Insertion\"><\/span>What is Server-Side Ad Insertion?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Server-side ad insertion, also known as &#8220;dynamic insertion&#8221; or &#8220;ad stitching&#8221; is a technology that combines video content and ad content at the CMS level instead of on the level of the browser. This is not new technology, but recently there&#8217;s been a surge in interest because it can help video platforms and creators bypass ad blockers and decrease revenue loss.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_How_Does_it_Work\"><\/span>So, How Does it Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Videos ad are typically inserted into video content based on real-time user targeting data.<\/p>\n<p>Think about when you watch videos on YouTube, which uses client-side insertion\u2014before the ad loads, there&#8217;s a small interruption while the content assets for the ad are fetched from the <a href=\"https:\/\/www.adpushup.com\/blog\/the-ultimate-guide-to-ad-servers\/\">ad server<\/a>\u2014and then again before the video starts playing again.<\/p>\n<p>This happens because the video content and the ad are separate media files that are sequenced together on the webpage for the user. In server-side ad insertion, this sequencing happens at the CMS level and the &#8220;stitched video&#8221; is presented to the user as a single stream.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_SSAI_Counter_Ad_Blocking\"><\/span>How Does SSAI Counter Ad Blocking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most ad blockers work by scanning pages and using filter lists to block any requests from known third-party ad servers. This way publisher content gets loaded, but ad creatives are blocked. Since server-side ad insertion generates a single stream of video combining the video content and the advertisement before it is loaded on the webpage, no third-party ad server calls are made, and ad blockers have nothing to block.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_there_any_Other_Advantages\"><\/span>Are there any Other Advantages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Believe it or not, server-side ad insertion wasn&#8217;t originally created to counter ad blockers. The creators were trying to solve <strong>user experience problems<\/strong> related to video content delivery over the internet. For instance, combining video and advertising assets into a single stream eliminates scenarios where the ads load but the video does not. Ad stitching also reduces buffering by keeping the quality of the video uniform.<\/p>\n<p>For a more thorough technical understanding of how server-side ad insertions works and its implementation, check out this <a target=\"_blank\" href=\"https:\/\/www.elemental.com\/resources\/white-papers\/server-side-insertion\" rel=\"noopener\">White Paper on SSAI from Amazon<\/a>&nbsp;and the <a target=\"_blank\" href=\"https:\/\/support.google.com\/admanager\/answer\/6147120?hl=en\" rel=\"noopener\">help page about Dynamic Ad Insertion from Google Ad Manager<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Exact numbers on ad block usage for video are hard to come by, but YouTuber&nbsp;PewDiePie has gone on record to say that almost 40% of the subscribers to his channel are using ad block. Video creators are feeling the heat,&nbsp;losing anywhere between 30-40% of their ad revenue, and this has prompted ad tech companies to<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":10358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2018-11-21T11:32:15Z","apple_news_api_id":"c56ec042-4cf7-414d-b748-bb190f0ae8e5","apple_news_api_modified_at":"2018-11-23T07:36:13Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AxW7AQkz3QU23SLsZDwro5Q","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6440],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Server-Side Ad Insertion And How Does it Work? - Adpushup<\/title>\n<meta name=\"description\" content=\"Understand what server-side ad insertion means, how it works, and its advantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What is Server-Side Ad Insertion And How Does it Work? - Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Understand what server-side ad insertion means, how it works, and its advantages.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg\",\"width\":1254,\"height\":837},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/\",\"name\":\"What is Server-Side Ad Insertion And How Does it Work? - Adpushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#primaryimage\"},\"datePublished\":\"2018-11-21T11:31:59+00:00\",\"dateModified\":\"2022-09-02T11:30:51+00:00\",\"description\":\"Understand what server-side ad insertion means, how it works, and its advantages.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Tech &amp; Ad Ops\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/ad-tech-ad-ops\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is Server-Side Ad Insertion? And How Does it Work?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"What is Server-Side Ad Insertion? And How Does it Work?\",\"datePublished\":\"2018-11-21T11:31:59+00:00\",\"dateModified\":\"2022-09-02T11:30:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#webpage\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg\",\"keywords\":[\"explainers\"],\"articleSection\":[\"Ad Tech &amp; Ad Ops\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Server-Side Ad Insertion And How Does it Work? - Adpushup","description":"Understand what server-side ad insertion means, how it works, and its advantages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/","twitter_card":"summary","twitter_title":"What is Server-Side Ad Insertion And How Does it Work? - Adpushup","twitter_description":"Understand what server-side ad insertion means, how it works, and its advantages.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg","width":1254,"height":837},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/","name":"What is Server-Side Ad Insertion And How Does it Work? - Adpushup","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#primaryimage"},"datePublished":"2018-11-21T11:31:59+00:00","dateModified":"2022-09-02T11:30:51+00:00","description":"Understand what server-side ad insertion means, how it works, and its advantages.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Tech &amp; Ad Ops","item":"https:\/\/www.adpushup.com\/blog\/category\/ad-tech-ad-ops\/"},{"@type":"ListItem","position":3,"name":"What is Server-Side Ad Insertion? And How Does it Work?"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"What is Server-Side Ad Insertion? And How Does it Work?","datePublished":"2018-11-21T11:31:59+00:00","dateModified":"2022-09-02T11:30:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#webpage"},"wordCount":447,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/what-is-server-side-ad-insertion-and-how-does-it-work\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2018\/11\/server-side-ad-insertion.jpg","keywords":["explainers"],"articleSection":["Ad Tech &amp; Ad Ops"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/10345"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=10345"}],"version-history":[{"count":1,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/10345\/revisions"}],"predecessor-version":[{"id":23249,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/10345\/revisions\/23249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/10358"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=10345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=10345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=10345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}