{"id":10781,"date":"2019-01-21T16:25:58","date_gmt":"2019-01-21T10:55:58","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=10781"},"modified":"2022-10-13T17:22:20","modified_gmt":"2022-10-13T11:52:20","slug":"what-is-deal-id","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/","title":{"rendered":"What Is Deal ID? What are its Pros and Cons?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>If you work in ad tech, you must have heard the term \u201cDeal ID\u201d. However, most people (even from the ad industry) don\u2019t really know what deal ID is and why it\u2019s used in <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic ads<\/a>.<\/p>\n\n\n\n<p>Let\u2019s change that. Suppose, an advertiser gets a chance to bid on inventory before it becomes available for <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-exchange-bidding-getting-started-with-google-ebda\/\" target=\"_blank\" rel=\"noreferrer noopener\">open bidding<\/a>. In order to close the deal, the publisher\u2019s inventory should match the advertiser\u2019s ad requirements (format of inventory, price agreement, and more). Once the publisher and advertiser negotiate the terms, a Deal ID is formalized.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#So_What_is_Deal_ID\" >So, What is Deal ID?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#What_are_the_Advantages_of_Deal_ID\" >What are the Advantages of Deal ID?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#Disadvantages_of_Deal_ID\" >Disadvantages of Deal ID<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#Whats_Next\" >What\u2019s Next<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"h-so-what-is-deal-id\"><span class=\"ez-toc-section\" id=\"So_What_is_Deal_ID\"><\/span>So, What is Deal ID?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Deal ID (or Deal Identifier) is a unique identification number given to buyers and sellers which helps them to identify each other. These numbers are used to match publishers and advertisers, individually, depending on the requirements of both parties. These requirements could be minimum bid price, format of <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad unit<\/a>, position of inventory on the publisher\u2019s website, and more.<\/p>\n\n\n\n<p>Deal ID was introduced to provide more flexibility and control to publishers and advertisers. Using Deal ID, publishers can easily identify advertisers who might be interested in their inventory and then invite them to purchase it (or bid on it).<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/authorizedbuyers\/answer\/3203469?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Ad Exchange<\/a> uses deal ID to carry out private auctions and <a href=\"https:\/\/www.adpushup.com\/blog\/preferred-deal-pros-cons-and-how-to-set-it-up-in-gam\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"preferred deals (opens in a new tab)\">preferred deals<\/a>. Advertisers can bid on impression for invited auctions using deal ID before it is sent for open exchange.<\/p>\n\n\n\n<h3 id=\"h-what-are-the-advantages-of-deal-id\"><span class=\"ez-toc-section\" id=\"What_are_the_Advantages_of_Deal_ID\"><\/span>What are the Advantages of Deal ID?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Deal ID is designed to make it easier for buyers and sellers to find each other. It provides advertisers the unique opportunity to access private inventories and run creative campaigns. And publishers have peace of mind knowing that their inventories are in good hands.<br\/>Here are the detailed benefits of having a deal identifier.<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1665661046225\"><strong class=\"schema-how-to-step-name\"><strong>Flexibility:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Private dealing was limited in a way that publishers were unable to find the advertiser specifically interested in their inventory. Deal ID resolved this problem. Publisher can now find interested buyers by simply checking their deal identifiers.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665661087410\"><strong class=\"schema-how-to-step-name\"><strong>Control:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Publishers use private deals to sell their <a href=\"https:\/\/www.adpushup.com\/blog\/remnant-inventory-tips-to-efficiently-manage-unsold-ad-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium inventory<\/a> with greater control and precision. Deal ID helps provide that control by enabling the publisher to specify the position of ad space and even the format of the ads as well.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665661100412\"><strong class=\"schema-how-to-step-name\"><strong>Deal at Better Price:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Publishers can invite various advertisers and use their Deal ID to identify their needs. This gives them a chance to land deals at better prices. On the other hand, advertisers get hold of premium inventories at an affordable price.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665661114211\"><strong class=\"schema-how-to-step-name\"><strong>Transparency:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Unlike <a href=\"https:\/\/www.adpushup.com\/blog\/the-ultimate-guide-to-real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">RTB<\/a>, where publisher\u2019s inventory is available for the entire market, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/the-rise-of-private-marketplaces\/\" target=\"_blank\">private marketplace<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-programmatic-direct\/\" target=\"_blank\">programmatic direct<\/a> are more private. As both publishers and advertisers are interested in a deal, they openly discuss the terms and negotiate for better outcomes which ultimately bring out transparency in the deal.<\/p> <\/li><\/ol><\/div>\n\n\n\n<h3 id=\"h-disadvantages-of-deal-id\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Deal_ID\"><\/span>Disadvantages of Deal ID<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AdExchanger mentioned in <a href=\"https:\/\/adexchanger.com\/data-driven-thinking\/how-were-fixing-frustrating-deal-id\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">one of their articles<\/a>, \u201cProgrammatic is supposed to bring automation and ease to ad buys, but the process of executing a deal ID is at times even more arduous than the old IO. As it stands, the publisher creates a deal ID, a unique number, and passes it manually to the buyer via a spreadsheet or email. Then the buyer manually inserts the number into their DSP to execute the buy.\u201d<\/p>\n\n\n\n<p>The real problem starts while setting up the deal identifier. As the process is more manual than programmatic. We all know, humans are prone to make mistakes, especially, while dealing with numbers. Even when publishers and advertisers know a deal can bring meaningful revenue, there is always some discomfort about how things can go wrong.<\/p>\n\n\n\n<p>However, this messy nature of Deal ID can be resolved if the process can be designed to be more automated.<\/p>\n\n\n\n<p>There are other challenges with deal IDs. In the case of programmatic direct, management becomes difficult using the deal ID. For instance, an inventory can be ignored as the buyer didn\u2019t place a bid on the inventory or his bid was not satisfying the price agreement and hence rejected. Due to such management issues, many DSP\u2019s do not support deal ID.<\/p>\n\n\n\n<h3 id=\"h-what-s-next\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>What\u2019s Next<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Deal identifier was introduced to introduce more flexibility in the display advertising industry. But it came along with a few management issues. These issues with deal identifiers require attention. Now that we already have advanced alternatives like <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.improvedigital.com\/improve-digital-launches-360-private-dealing-room\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private Dealing Room<\/a>, one can say, the market is too competitive at this time and has space for only the best. <\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1665661166818\"><strong class=\"schema-faq-question\">1. How do I find my deal ID?<\/strong> <p class=\"schema-faq-answer\">By clicking on the Deal in the Deals pipeline in the Pipedrive web app, you can manually find the deal id. Check the last digit(s) of the URL. Here&#8217;s an example URL, https:\/\/companydomain.pipedrive.com\/deal\/222, which means the Deal ID is 222.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665661450499\"><strong class=\"schema-faq-question\">2. Is Deal ID same as PMP?<\/strong> <p class=\"schema-faq-answer\">Publishers use Deal IDs, also known as Private Marketplaces or PMPs, to offer buyers a curated selection of inventory at a CPM price based on an invitation only auction. With Improve Digital, publishers can connect to buyers using Demand Partners (DSPs).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665661711489\"><strong class=\"schema-faq-question\">3. What are programmatic ads?<\/strong> <p class=\"schema-faq-answer\">In contrast to traditional (often manual) methods of digital advertising, programmatic advertising uses automated technology for media buying.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>If you work in ad tech, you must have heard the term \u201cDeal ID\u201d. However, most people (even from the ad industry) don\u2019t really know what deal ID is and why it\u2019s used in programmatic ads. Let\u2019s change that. Suppose, an advertiser gets a chance to bid on inventory before it becomes available for open<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":10783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-01-21T10:56:36Z","apple_news_api_id":"fec88340-49ea-49b6-a7ca-fd701de1a199","apple_news_api_modified_at":"2019-01-21T10:56:38Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A_siDQEnqSbanyv1wHeGhmQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6445],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Deal ID? What are its Pros and Cons? - Adpushup<\/title>\n<meta name=\"description\" content=\"Deal ID: A unique code used to match publishers and advertisers. What are the pros? Are there any cons? Here\u2019s everything you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What Is Deal ID? What are its Pros and Cons? - Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Deal ID: A unique code used to match publishers and advertisers. What are the pros? Are there any cons? Here\u2019s everything you need to know.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/01\/What-Is-Deal-ID.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/01\/What-Is-Deal-ID.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/01\/What-Is-Deal-ID.png\",\"width\":1280,\"height\":921,\"caption\":\"What is Deal ID\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/\",\"name\":\"What Is Deal ID? 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661166818\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661166818\",\"name\":\"1. How do I find my deal ID?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"By clicking on the Deal in the Deals pipeline in the Pipedrive web app, you can manually find the deal id. Check the last digit(s) of the URL. Here's an example URL, https:\/\/companydomain.pipedrive.com\/deal\/222, which means the Deal ID is 222.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661450499\",\"position\":2,\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661450499\",\"name\":\"2. Is Deal ID same as PMP?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Publishers use Deal IDs, also known as Private Marketplaces or PMPs, to offer buyers a curated selection of inventory at a CPM price based on an invitation only auction. With Improve Digital, publishers can connect to buyers using Demand Partners (DSPs).\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661711489\",\"position\":3,\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661711489\",\"name\":\"3. What are programmatic ads?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In contrast to traditional (often manual) methods of digital advertising, programmatic advertising uses automated technology for media buying.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"HowTo\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#howto-1\",\"name\":\"What Is Deal ID? What are its Pros and Cons?\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#article\"},\"description\":\"Deal ID is designed to make it easier for buyers and sellers to find each other. It provides advertisers the unique opportunity to access private inventories and run creative campaigns. And publishers have peace of mind knowing that their inventories are in good hands.<br\/>Here are the detailed benefits of having a deal identifier.\",\"step\":[{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#how-to-step-1665661046225\",\"name\":\"Flexibility:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Private dealing was limited in a way that publishers were unable to find the advertiser specifically interested in their inventory. Deal ID resolved this problem. Publisher can now find interested buyers by simply checking their deal identifiers.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#how-to-step-1665661087410\",\"name\":\"Control:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Publishers use private deals to sell their <a href=\\\"https:\/\/www.adpushup.com\/blog\/remnant-inventory-tips-to-efficiently-manage-unsold-ad-space\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">premium inventory<\/a> with greater control and precision. Deal ID helps provide that control by enabling the publisher to specify the position of ad space and even the format of the ads as well.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#how-to-step-1665661100412\",\"name\":\"Deal at Better Price:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Publishers can invite various advertisers and use their Deal ID to identify their needs. 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661166818","position":1,"url":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661166818","name":"1. How do I find my deal ID?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"By clicking on the Deal in the Deals pipeline in the Pipedrive web app, you can manually find the deal id. Check the last digit(s) of the URL. Here's an example URL, https:\/\/companydomain.pipedrive.com\/deal\/222, which means the Deal ID is 222.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661450499","position":2,"url":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661450499","name":"2. Is Deal ID same as PMP?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Publishers use Deal IDs, also known as Private Marketplaces or PMPs, to offer buyers a curated selection of inventory at a CPM price based on an invitation only auction. With Improve Digital, publishers can connect to buyers using Demand Partners (DSPs).","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661711489","position":3,"url":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#faq-question-1665661711489","name":"3. What are programmatic ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In contrast to traditional (often manual) methods of digital advertising, programmatic advertising uses automated technology for media buying.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#howto-1","name":"What Is Deal ID? What are its Pros and Cons?","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-is-deal-id\/#article"},"description":"Deal ID is designed to make it easier for buyers and sellers to find each other. It provides advertisers the unique opportunity to access private inventories and run creative campaigns. 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