{"id":11224,"date":"2021-10-19T10:43:00","date_gmt":"2021-10-19T05:13:00","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11224"},"modified":"2022-09-06T15:15:34","modified_gmt":"2022-09-06T09:45:34","slug":"identify-bot-traffic","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/","title":{"rendered":"What Is Bot Traffic?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Bot traffic or non-human traffic is yet another addition to the entire ad fraud nexus<\/a>. <\/p>\n\n\n\n

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Publishers often complain about their websites, ads, and campaigns not performing as expected. They feel \u2018non-human traffic\u2019 also known as \u2018bot traffic\u2019 is one of the reasons.<\/p>\n\n\n\n

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About 78% publishers<\/a> report bot traffic on their sites, yet only 38.4% purchase traffic.<\/p>\n\n\n\n

Despite publishers knowing the reason, the problem still continues to persist as they don\u2019t know why and how bot traffic has been plaguing their efforts. So at the end, what does this unawareness lead to?<\/p>\n\n\n\n

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The answer is ad revenue loss and website quality decline.<\/p>\n\n\n\n

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This is why we have compiled a blog post that answers some essential questions related to bot traffic such as what it is, what purpose it serves, and how to block\/remove it.<\/p>\n\n\n\n

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