{"id":11247,"date":"2019-02-26T15:46:49","date_gmt":"2019-02-26T10:16:49","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=11247"},"modified":"2023-09-08T23:00:41","modified_gmt":"2023-09-08T17:30:41","slug":"exchange-bidding-vs-header-bidding","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/exchange-bidding-vs-header-bidding\/","title":{"rendered":"Exchange Bidding vs. Header Bidding: Which One is Better For Publishers?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Exchange Bidding vs Header Bidding: They offer same results then what\u2019s the difference? What should a publisher know? Can you run both? Learn here.<\/em><\/p>\n\n\n\n

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Exchange Bidding vs. Header Bidding<\/a>– publishers are bound to be confused about which solution is better for them. But learning about the advantages of both can be of help.<\/p>\n\n\n\n

Back in the days, Google had complete control over the ad tech ecosystem. Publishers considered Google as the go-to solution for displaying ads on their web pages. However, Google\u2019s monopoly was disrupted<\/a> when header bidding made its way into the market. Header bidding<\/a> helped publishers sell their ad impressions to the highest bidder. And advertisers were able to get hold of premium inventories and target audience in a better way. A win-win situation.<\/p>\n\n\n\n

Want to know more about Header Bidding? Click here<\/a><\/p>\n\n\n\n

In response, Google launched Exchange Bidding<\/a> (now Open Bidding<\/a>). From the outside, both bidding techniques look the same and try to deliver same<\/g> results (i.e. to sell inventory to highest<\/g> bidder in real-time). It\u2019s the execution that makes them different. In this post, we\u2019ll look into the differences between header bidding and exchange bidding<\/a>. And try to answer one of the most frequently asked questions\u2014which one is better,<\/g> header bidding vs exchange bidding?<\/p>\n\n\n\n

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But before that, let\u2019s do a quick recap for both.<\/p>\n\n\n\n

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