{"id":11412,"date":"2021-05-23T16:31:00","date_gmt":"2021-05-23T11:01:00","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11412"},"modified":"2024-03-14T15:04:04","modified_gmt":"2024-03-14T09:34:04","slug":"create-adsense-ad-placement","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/","title":{"rendered":"Creating Adsense Ad Placements: Do\u2019s and Don&#8217;ts","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Discover expert insights on crafting effective <strong>Adsense<\/strong> <strong>ad placement<\/strong> with our comprehensive guide. Learn best practices for maximizing impact while avoiding common pitfalls. Elevate your advertising strategy today<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you&#8217;re a web publisher monetizing your content, you know that ad placement can make or break your revenue stream.<\/p>\n\n\n\n<p>Imagine your website as a carefully curated gallery, and each ad placement as a piece of art strategically positioned to captivate your audience without disrupting their experience. However, much like curating an exhibit, a misplaced ad can detract from the overall appeal.<\/p>\n\n\n\n<p>Whether you&#8217;re a seasoned publisher seeking to refine your approach or a newcomer eager to learn the ropes, join us as we uncover the secrets to mastering ad placements.<\/p>\n\n\n\n<p>Now without further ado, let&#8217;s dive right into the blog. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#What_is_Ad_Placement\" >What is Ad Placement?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#What_is_the_Importance_of_Ad_Placement\" >What is the Importance of Ad Placement?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#What_is_the_Right_Number_of_Ads_to_Put_on_a_Website\" >What is the Right Number of Ads to Put on a Website?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#Types_of_Ads_and_Placements\" >Types of Ads and Placements<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#How_Can_Publishers_Create_Ad_Placements\" >How Can Publishers Create Ad Placements?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#How_Do_You_Find_the_Best_Ad_Placement_on_Your_Website\" >How Do You Find the Best Ad Placement on Your Website?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#Best_Practices_for_Creating_Ad_Placement\" >Best Practices for Creating Ad Placement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#3_Best_Ad_Placement_Strategies_Publishers_Can_Consider\" >3 Best Ad Placement Strategies Publishers Can Consider<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#Top_3_Ad_Placement_Optimization_Techniques\" >Top 3 Ad Placement Optimization Techniques<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#What_Practices_Should_Be_Avoided\" >What Practices Should Be Avoided?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#In_Closing\" >In Closing:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-ad-placement\"><span class=\"ez-toc-section\" id=\"What_is_Ad_Placement\"><\/span>What is Ad Placement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sometimes, advertisers want their ads to appear on a specific location of the webpage (such as the top right corner of the screen). It\u2019s up to publishers to provide advertisers with ad units where placement targeting is possible and this is achieved by creating ad placements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Ad placements are specific group of ad units created by the publisher. If they want, they can make the entire website available for placement targeting or just a few ad units. Placements are made visible to advertisers in two ways:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>If a publisher is using AdSense, their placements will be automatically available to the advertisers. However, when advertisers use these placements, their ads will appear anywhere on the webpage, meaning, ad targeting is not possible.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>If the publisher defines ad units for ad placement using custom channels. And when advertisers use publisher-defined ad placements, their ads will appear on specific ad units provided by publishers. <\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Importance_of_Ad_Placement\"><\/span><strong>What is the Importance of Ad Placement<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ad placement proves the effectiveness of an ad campaign. An ad placed perfectly attracts the user&#8217;s attention and increases the possibility of engagement and conversion.&nbsp;<\/p>\n\n\n\n<p>No matter how good your ad seems to be in terms of creativity and context, if it\u2019s not getting enough attention, the CTR will be affected, hence the profit. So, while placing ads, ensure that the right type and size are used.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-revenue-calculator\/\"><img loading=\"lazy\" width=\"770\" height=\"215\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Web20192020E28093202.png\" alt=\"google adsense\" class=\"wp-image-19725\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Web20192020E28093202.png 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Web20192020E28093202-300x84.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Web20192020E28093202-768x214.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Web20192020E28093202-150x42.png 150w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Right_Number_of_Ads_to_Put_on_a_Website\"><\/span><strong>What is the Right Number of Ads to Put on a Website?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s no specific limit to the number of ads you can put on your website. As stated by <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\">Google\u2019s Webmaster guidelines<\/a>, the ad links on a site won\u2019t affect its ranking. However, when it comes to new websites, the number of ads must not exceed the amount of content.<\/p>\n\n\n\n<p>For example, if there are too many ads, it will negatively impact the UX, and a very low number of ads will not boost the revenue. To generalize, the ratio of 70:30 of content and ads works efficiently for sites, whether they\u2019re new or old.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Ads_and_Placements\"><\/span><strong>Types of Ads and Placements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having knowledge of the types of ads and placements used by publishers can help in enhancing performance metrics and UX.&nbsp;<\/p>\n\n\n\n<p>That said, let\u2019s take a look at the common types of ads first:&nbsp;<\/p>\n\n\n\n<h3>Banner Ads<\/h3>\n\n\n\n<p>Banner ads are a form of online ads that come in rectangular or square shapes and contain images, texts, and interactive elements to grab user\u2019s attention. They are very easy to implement and attract a diverse range of advertisers, but unfortunately, they can\u2019t beat <a href=\"https:\/\/www.adpushup.com\/blog\/7-best-adblocker-extension-for-chrome\/\">ad blocker extensions<\/a> and negatively impact the UX if not implemented promptly.<\/p>\n\n\n\n<h3><strong>Video Ads<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Video ads are online ads consisting of short clips displayed within video players to convey a specific message to the viewers. They have a better attention-grabbing ability than banner ads but require a significantly higher amount of time, effort, and resources.&nbsp;<\/p>\n\n\n\n<h3>Native Ads<\/h3>\n\n\n\n<p>Native ads are a part of <a href=\"https:\/\/www.adpushup.com\/blog\/7-best-examples-of-native-advertising\/#What_is_Native_Advertising\">native advertising<\/a> and are integrated into the website\u2019s UX. These ads can easily take the form of sponsored articles, site widgets, and in-feed ads. They surely contribute to the overall UX but have a few complications in getting integrated.<\/p>\n\n\n\n<p><br>Apart from these, there can be full-page ads, half-page ads, and pop-up ads. Now, coming to the ad placements, you should know that there are two types of placements only &#8211; above the fold and below the fold. Read further to know more:<\/p>\n\n\n\n<p><strong>Above the Fold &#8211; <\/strong>Above the fold refers to the section of a webpage that is visible without scrolling down. It makes the ads more visible and receives higher click-through rates. On the downside, there\u2019s a risk of ad blindness and limited space.<\/p>\n\n\n\n<p><strong>Below the Fold<\/strong> &#8211; On the contrary, below the fold refers to the section that is visible only after a user scrolls down a webpage. You can consider this placement if your primary focus is on content and you need to integrate the text with the ad with efficiency. However, visitors may miss the ads in the first place, and it can negatively impact the CTR.&nbsp;<\/p>\n\n\n\n<p>Other considerable ad placements would be Sidebar, In-Content, and Interstitial.<\/p>\n\n\n\n<h2 id=\"h-how-can-publishers-create-ad-placements\"><span class=\"ez-toc-section\" id=\"How_Can_Publishers_Create_Ad_Placements\"><\/span>How Can Publishers Create Ad Placements?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To make an ad placement in AdSense, simply go through these steps:<br><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#ffeeee\"><li><a href=\"https:\/\/www.google.com\/adsense\">Sign in<\/a> to AdSense account.<\/li><li>The click <strong>Ads<\/strong> and then choose <strong>Custom channels<\/strong>.<\/li><li>Here, you can either select an existing channel or create <strong>New custom channel<\/strong>.<\/li><li>Give the channel a name and go to the \u2018<strong>Targeting<\/strong>\u2019 section.<\/li><li>Complete the requested settings: Ads appear on (home page, landing page or custom page), Ad location, Description, and Site language. <\/li><li>Finally, <strong>Save<\/strong> the settings.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Find_the_Best_Ad_Placement_on_Your_Website\"><\/span><strong>How Do You Find the Best Ad Placement on Your Website?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Note:<\/strong> If you change the name of the channel, you will lose the advertiser&#8217;s bid on that placement.<br><\/p>\n\n\n\n<p>If you\u2019re wondering about finding the best ad placement on your website, being aware of the whereabouts of your website and audience base is the only thing you need. To get the numbers, you can consider the following strategies:<\/p>\n\n\n\n<ul><li><strong>Get the right tools<\/strong> &#8211; With the help of apt tools, you can simply analyze the traffic and audience. Some of the examples would be, Google Analytics, SEMRush, Heatmap, Admanager, and more.<\/li><\/ul>\n\n\n\n<ul><li><strong>Analyze your audience<\/strong> &#8211; When you begin to analyze your audience, take into account which country has the highest traffic source. Note down the areas, and target your ad placement accordingly.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Observe ad viewability<\/strong> &#8211; There\u2019s no point in putting effort into ad placement if the ads are not being viewed. So, keep an on the ad viewability and use Google Analytics to check which ads are getting viewed more and which are getting ignored.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Revaluate past ad performance<\/strong> &#8211; How good or bad the ads have been performing in the past helps you enhance the performance of the current ones. All you need to do is compare the factors contributing to the rise or downfall of the ads.<\/li><\/ul>\n\n\n\n<ul><li><strong>Perform multiple tests <\/strong>&#8211; Keep experimenting with the ad formats, placements, and media until you find the one that outshines the others.&nbsp;<\/li><\/ul>\n\n\n\n<p>So, considering these strategies, you can surely find the best ad placement for your website.<\/p>\n\n\n\n<h2 id=\"h-best-practices-for-creating-ad-placement\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Creating_Ad_Placement\"><\/span>Best Practices for Creating Ad Placement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"AdSense Ad Placement Policies _ Traffic Quality Policies _ How Google Detects Invalid Traffic Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ebmmgt59a6?dnt=1#?secret=sppnZWaffM\" data-secret=\"sppnZWaffM\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If a publisher is found to misrepresent the ad placement then it will result in penalties. Depending on the severity of the misrepresentation, the publisher can lose payments or the AdSense account will be disabled from further use.<\/p>\n\n\n\n<p>Here are some best practices for ad placement that can save you from such loss:<\/p>\n\n\n\n<h3><strong>Do not suppress your content<\/strong><\/h3>\n\n\n\n<p>Ads are as important as content. The user is on your website to check your content and while exploring the webpage he might view or click a few ads on the page. This means content comes first. If the user doesn\u2019t find anything relevant as soon as the web page opens, s\/he will leave the page.<\/p>\n\n\n\n<h3><strong>Know your users<\/strong><\/h3>\n\n\n\n<p>Make sure the content and ads are organized in a way that users will appreciate. For this, try <a href=\"https:\/\/www.adpushup.com\/blog\/top-10-best-heatmap-tools-reviewed\/\">heatmap tools<\/a> to find out the most active locations on your web pages. Also, find out how often users visit a page, what kind of content is most popular, and any navigation issues. Answers to these questions can help you improve your website and decide locations for ad placements.<\/p>\n\n\n\n<h3><strong>Ads should be distinctive<\/strong><\/h3>\n\n\n\n<p>Users shouldn\u2019t get confused between ads and web content. The ads should have a distinctive look and feel, and border lines and colour palette should be different from the content. Otherwise, Google will block such ads from appearing.<\/p>\n\n\n\n<h3><strong>Run tests<\/strong><\/h3>\n\n\n\n<p>If you search on Google for the best ad placement locations, you will find some articles telling you which ad placement locations are the best. However, implementing them blindly is not a good idea. It\u2019s always better to <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-earnings-13-field-tested-tips-to-skyrocket-ad-revenue\/\">run tests<\/a> for different ad units. Based on the results of the tests, choose the ad type, format, and placement.<\/p>\n\n\n\n<h3><strong>Balance Customer Experience<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Find the perfect balance between user experience and the best-performing ads. To understand this simply, you want the visitors to spend more time on your website, but at the same time, the best-performing ads can cause disruptions that harm the experience. Hence, finding the right balance is important.<\/p>\n\n\n\n<h3><strong>Analyze the User&#8217;s Intent<\/strong>&nbsp;<\/h3>\n\n\n\n<p>When placing your ads, you must consider the user\u2019s intention whenever they visit your site. What the user wants to achieve, where most of their attention is focused, how they interact with the ads, and how they\u2019re likely to visit the site again, are some of the questions you must consider.&nbsp;<\/p>\n\n\n\n<h3><strong>Let Google Handle Ads Placement<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Who knows ad placements better than Google itself? So, it is better to enable Auto ads for your site. Doing this will keep you away from the burden of placing ads and optimizing them.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"aa2b70805461c\"><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Best_Ad_Placement_Strategies_Publishers_Can_Consider\"><\/span><strong>3 Best Ad Placement Strategies Publishers Can Consider<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a publisher, you must consider the following ad placement and optimization techniques to make your site perform well.<\/p>\n\n\n\n<h3><strong>Striking the Right Balance in Customer Experience<\/strong><\/h3>\n\n\n\n<p>If you want to boost the site\u2019s revenue, maintaining a perfect balance between the best-performing ads and the user experience is the key. Hence, forge strategies that improve the user experience and make sure intrusive ads are not impacting the UX badly.<\/p>\n\n\n\n<h3><strong>Analyze User Behavior<\/strong><\/h3>\n\n\n\n<p>In order to strike a balance between your best-performing ads and intrusive ads, you need to analyze user behavior. What\u2019s the user intent on your website? Are they coming to scroll down the content or have plans to buy something?&nbsp;<\/p>\n\n\n\n<p>Analyzing will give you an idea of what holds the user\u2019s attention and where the ads must be placed.&nbsp;<\/p>\n\n\n\n<h3><strong>Review Site Analytics<\/strong><\/h3>\n\n\n\n<p>You surely need to do some research and collect data on your site to analyze how good or bad your ad placement strategy is. For that, you can consider the following tools:<\/p>\n\n\n\n<h4><strong>Google Analytics<\/strong>&nbsp;<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/google-analytics-for-publishers\/\">Google Analytics is full of metrics for publishers<\/a> that include in-depth data related to user interaction and traffic sources. You\u2019ll find your top-performing content, traffic sources, and more.&nbsp;<\/p>\n\n\n\n<h4>Heat and Click Maps<\/h4>\n\n\n\n<p>You can use heat and click maps that provide an apt analysis of user interaction. <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-heat-maps-adpushup\/\">Heatmaps<\/a> mark the areas with the most user interaction and click maps mark the spots receiving the most clicks.<\/p>\n\n\n\n<h4>A\/B Testing<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/ab-testing-for-publishers\/\">A\/B testing<\/a> is creating two versions of the same webpage or project to compare which performs better. You can use it to compare two types of ads or pages.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Top_3_Ad_Placement_Optimization_Techniques\"><\/span><strong>Top 3 Ad Placement Optimization Techniques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can <a href=\"https:\/\/www.adpushup.com\/blog\/4-uiux-problems-need-fix-optimising-banner-ads\/\">optimize your banner ad<\/a> placement for better results, and these strategies can help you in doing so:<\/p>\n\n\n\n<h3><strong>Multisize Ad Placements<\/strong><\/h3>\n\n\n\n<p>With multisize ad placements on your site, it\u2019s possible to request different ad sizes within a single bid. For example, if you request a <a href=\"https:\/\/www.adpushup.com\/blog\/300x600-banner-ad\/\">300\u00d7600 banner <\/a>placement, the 160\u00d7600 can also be included in it. This strategy will give your website a competitive edge and reduce the chances of losing an ad placement due to a size mismatch.<\/p>\n\n\n\n<h3><strong>Ad Refreshes<\/strong><\/h3>\n\n\n\n<p>Publishers focus highly on viewability to optimize ad spend. So, it\u2019s better to invest in sticky ads that stay on the users\u2019 screen even when they scroll down. Be careful while choosing the right type, as some ads work well for mobile screens and some prove to be effective for desktops.<\/p>\n\n\n\n<h3><strong>Lazy Loading<\/strong><\/h3>\n\n\n\n<p>It\u2019s common for websites to load as quickly as possible when someone visits them. With lazy loading, the pages come up with initial placeholder content that is replaced later with actual content or ads as users scroll down.&nbsp;<\/p>\n\n\n\n<p>It increases the chances of ad visibility and delays the ad calls as the users scroll down.<\/p>\n\n\n\n<h2 id=\"h-what-practices-should-be-avoided\"><span class=\"ez-toc-section\" id=\"What_Practices_Should_Be_Avoided\"><\/span>What Practices Should Be Avoided?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1668589738449\"><strong class=\"schema-how-to-step-name\"><strong>Too many ads above the fold:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Above the fold is most visible section of any webpage. Running ads here is most likely to get better results. But that doesn\u2019t mean you will fill the user\u2019s screen with ads as soon as the page loads. If the user cannot easily access the content, he\/she might leave. This can directly affect impressions and CTR.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668589752847\"><strong class=\"schema-how-to-step-name\"><strong>Avoid interstitial ads on large screen devices:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">No matter how effective interstitial ads may sound, they are not for every website. Interstitial ads block the user\u2019s entire screen. The users can find it annoying to see interstitial ads when they are expecting something else.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668589773306\"><strong class=\"schema-how-to-step-name\"><strong>Auto paying video ads:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Nobody likes autoplay video ads. Firstly, they increase the page load time as video takes more time to render on web pages.<br\/>Also, autoplay video ads with audio on, disturb the user while he\/she may be concentrating on a task. An autoplay video ad would feel imposed on user<br\/>without his\/her consent to see an ad.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668589811071\"><strong class=\"schema-how-to-step-name\"><strong>Excessive pagination:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">There is a limit to number<br\/>of ads can be placed on a web page. Due to this, some publishers try to divide the content and publish it on multiple pages to increase impressions. This is not a recommended practice as user<br\/>may get annoyed and simply turn to other resources for information.<\/p> <\/li><\/ol><\/div>\n\n\n\n<p>What to do instead?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Cyan-Online-Ordering-Process-Flow-Chart-1.png\" alt=\"how to find best ad placement \" class=\"wp-image-19736\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Cyan-Online-Ordering-Process-Flow-Chart-1.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Cyan-Online-Ordering-Process-Flow-Chart-1-300x225.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Cyan-Online-Ordering-Process-Flow-Chart-1-768x576.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Cyan-Online-Ordering-Process-Flow-Chart-1-150x113.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span>In Closing:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While testing ad placements, make sure to comply with the policies of your&nbsp;<a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network<\/a>, exchange, and SSPs. Also, keep ad standards for viewability and user experience in mind while conducting the tests.<\/p>\n\n\n\n<p>In short, create ad placements, test them, and go with the best-performing ones on your website.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1668589851270\"><strong class=\"schema-faq-question\">Q1. How can I improve my ad placement?<\/strong> <p class=\"schema-faq-answer\">You can improve your site&#8217;s ad placements by:..<br\/>i. Optimise your\u00a0ad\u00a0sizes<br\/>ii. Review your site from time to time<br\/>iii. Running A\/B test to understand the best ad placement<br\/>iv. Creating distinctive ads<br\/>v. Finding most active location on your webpage<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668589887143\"><strong class=\"schema-faq-question\">Q2. What are most effective Google ad placements?<\/strong> <p class=\"schema-faq-answer\">These are some of the best ad placements for Google ads:<br\/>i. Medium Rectangle<br\/>ii. Large Rectangle<br\/>iii. Leaderboard<br\/>iv. Half Page<br\/>v. Large Mobile Banner<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668589966363\"><strong class=\"schema-faq-question\">Q3. Why is ad placement important?<\/strong> <p class=\"schema-faq-answer\">The placement of your ads is as important as the creation of your ads when creating an online campaign. It doesn&#8217;t matter how good your ads are, if they&#8217;re not placed correctly, chances are they won&#8217;t be seen by your potential clients.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Discover expert insights on crafting effective Adsense ad placement with our comprehensive guide. Learn best practices for maximizing impact while avoiding common pitfalls. Elevate your advertising strategy today If you&#8217;re a web publisher monetizing your content, you know that ad placement can make or break your revenue stream. Imagine your website as a carefully curated<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":30715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-03-11T11:02:20Z","apple_news_api_id":"1c296bc8-3a36-43a9-a548-cc12b9660bbe","apple_news_api_modified_at":"2019-03-26T07:03:10Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AHClryDo2Q6mlSMwSuWYLvg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6447],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art of Ad Placement: Essential Tips and Traps to Dodge<\/title>\n<meta name=\"description\" content=\"Discover expert insights on creating ad placement with our guide. 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