{"id":11457,"date":"2019-03-18T16:51:57","date_gmt":"2019-03-18T11:21:57","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11457"},"modified":"2025-11-07T12:12:48","modified_gmt":"2025-11-07T06:42:48","slug":"increase-website-traffic-factors-affecting-ranking","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/","title":{"rendered":"Increase Website Traffic: 15 Factors Affecting Website Ranking","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Over <a href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\">3.5 billion<\/a> Google searches are made everyday and 35% of these are new search terms. No wonder that over <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\">40%<\/a> of advertiser revenue is captured only by search engine marketing. Given the immense pressure the website owners are under to rank well, SEO practitioners deal with a lot of factors affecting website ranking, everyday.<br><\/p>\n\n\n\n<p>Well, there are 200 of them. Good news, not all of them may have a direct or immediate impact on you. However, that does not mean you can\u2019t do anything to rank well on search engines.<br><\/p>\n\n\n\n<p>You may either have a new website or you may already have well-ranking posts to boast on search engines. Either way, the need for SEO never dies; SEO efforts should not die either. Given that publishers make most of their revenue by running ads on their website, it becomes imperative for them to rank well on search engines. The intent is to bring new users to their site who will ultimately click on the ads which is directly correlated to the payout they receive.<br><\/p>\n\n\n\n<p>So, what are the possible factors affecting your website ranking or stopping you from appearing on the first page? Let\u2019s go through the factors step by step, and then understand the measures <strong>you<\/strong> should take to correct them. Let\u2019s begin!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#SitePage_Level_Factors_Affecting_Website_Ranking\" >Site\/Page Level Factors Affecting Website Ranking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#1_Missing_Domain_Security\" >1. Missing Domain Security<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#2_Poor_Site_Architecture\" >2. Poor Site Architecture<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#3_Missing_RobotsTxt\" >3. Missing Robots.Txt<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#4_High_Page_Load_Time\" >4. High Page Load Time<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#5_Schema_Markup\" >5. Schema Markup<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#6_Overburdened_Server\" >6. Overburdened Server<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#Content_Related_Factors_Affecting_Website_Ranking\" >Content Related Factors Affecting Website Ranking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#7_Average_Content_and_SEO\" >7. Average Content and SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#8_Unoptimized_Content\" >8. Unoptimized Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#9_Google_RankBrain\" >9. Google RankBrain<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#10_Inadequate_Linking\" >10. Inadequate Linking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#11_Winning_Competitors\" >11. Winning Competitors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#UX_Related_Factors_Affecting_Website_Ranking\" >UX Related Factors Affecting Website Ranking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#12_No_AMP_Yet\" >12. No AMP Yet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#13_No_Mobile-friendlinessResponsiveness\" >13. No Mobile-friendliness\/Responsiveness<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#14_Bad_Website_Layout\" >14. Bad Website Layout<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#15_Ad_Mistakes\" >15. Ad Mistakes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#Quick_Good_Health_tips\" >Quick Good Health tips<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-site-page-level-factors-affecting-website-ranking\"><span class=\"ez-toc-section\" id=\"SitePage_Level_Factors_Affecting_Website_Ranking\"><\/span>Site\/Page Level Factors Affecting Website Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At first, we\u2019ll discuss some site\/page level factors you might want to fix before moving on to the others. Prioritizing site\/page level changes makes sense because these are real-time fixes and do not require ongoing experimenting (which we\u2019ll also get to in a bit). Moreover, these fixes are the backbone of your website. <\/p>\n\n\n\n<h3 id=\"h-1-missing-domain-security\"><span class=\"ez-toc-section\" id=\"1_Missing_Domain_Security\"><\/span>1. Missing Domain Security<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-easy\">Difficulty score: Easy<\/h4>\n\n\n\n<p>Domain name is usually the first thing you get for your website. For example a new travel blog:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/HRnUkS0iRrgRaJGhkRYlIMi-FlaNw8JENHN8g56xxAluLO_iHhCG6cxLrCcWWvoVtLQIkNN_zTZ_JCnfsBEREGb_KNJlUySDpkLSWhVTlh7OHmNlWNQBYYwViDTCXiW9MG-V3oYc\" alt=\"HTTPS as a ranking signal for increasing website traffic\"\/><\/figure><\/div>\n\n\n\n<p>Notice the \u2018https\u2019 at the very beginning of the URL? As you may already know, HTTP stands for HyperText Transfer Protocol. Here, if you\u2019re thinking the \u2018S\u2019 stands for \u2018Secure\u2019, you\u2019ve guessed right. The \u2018S\u2019 followed by the \u2018HTTP\u2019 denotes SSL certification, hence the security of domain. <br><\/p>\n\n\n\n<p>It\u2019s not recent where Google <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\">announced<\/a> HTTPS to be considered as a ranking factor. Talking of security, do you think Google search engines would like something looking like this:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/Ht6lPIT2RxaGQ9kJHz8Lf493Rh_G-7u40KN5Iy0z2N-IgyX7jehCAb50vb0Fv5-FjvagJKJ7MO4DB8W_S1mwOeVemvifMf7IQljnybBq5r-UTJ8q69wX8ilrTWszlxJzeIXS834g\" alt=\"HTTP as a negative factor affecting website ranking\"\/><\/figure><\/div>\n\n\n\n<p>Probably not.<\/p>\n\n\n\n<h3 id=\"h-2-poor-site-architecture\"><span class=\"ez-toc-section\" id=\"2_Poor_Site_Architecture\"><\/span>2. Poor Site Architecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-easy-1\">Difficulty score: Easy<\/h4>\n\n\n\n<p>Just like HTTPS represents a healthy website domain, contextual sub-domains represent a healthy site structure. Having well-defined subdirectories (URL structure\/slug) help your web pages to be seen over other sites. Structured URLs tell search engines who you are and what topics you\u2019re trying to rank for.<br><\/p>\n\n\n\n<p>For example, if you\u2019re publishing a new blog post around \u2018must-visit places in Japan\u2019, a healthy URL should look like this:<br><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>https:\/\/publisherwebsite.com\/travel\/best-places-japan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Over something as de-structured as this (not to forget the \u2018S\u2019 after \u2018HTTP\u2019):<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>http:\/\/publisherwebsite.com\/R200804302411772L39+4QPKA&amp;min_pr500<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-3-missing-robots-txt\"><span class=\"ez-toc-section\" id=\"3_Missing_RobotsTxt\"><\/span>3. Missing Robots.Txt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Your site URL proves to be secure with HTTPS. But despite the security, Google needs to know from you (the website owner) whether you want the crawlers\/web robots to index your pages or not. Robots.txt is a file instructing web robots to do just that. <br><\/p>\n\n\n\n<p>Consider the above mentioned URL, https:\/\/publisherwebsite.com\/travel\/best-places-japan. <\/p>\n\n\n\n<p>Before indexing this page, Google\u2019s robots will look for https:\/\/publisherwebsite.com\/robots.txt to find this:<br><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>User-agent: *<br>Disallow: \/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Here, <strong>user-agent: *<\/strong> applies to all robots\/crawlers and <strong>disallow: \/<\/strong> means that they shouldn\u2019t index any pages of this site (this usually includes pages that require you to login). <br><\/p>\n\n\n\n<p>Many times, a missing robots.txt file feels like a small factor affecting website ranking. However, in reality, it\u2019s one of the most initial steps that should be completed. AdSense publishers especially should not overlook these <a href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-crawler-issues-fix\/\">basic crawling issues<\/a>.<\/p>\n\n\n\n<h3 id=\"h-4-high-page-load-time\"><span class=\"ez-toc-section\" id=\"4_High_Page_Load_Time\"><\/span>4. High Page Load Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-1\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Users like friction free UX, and <a href=\"https:\/\/www.adpushup.com\/blog\/google-speed-update\/\">so goes Google<\/a>. Typically, websites\/pages rendering under three seconds are considered to have a good page load time. It boosts your chances of ranking higher on search engines.<br><\/p>\n\n\n\n<p>For publishers, page load time happens to be one of the most serious factors affecting website ranking. Why? In addition to the July 2018 Google Search update (post which slow sites are penalised), more ads mean more browser calls, i.e., higher load time. <br><\/p>\n\n\n\n<p>Consequently, publishers try to implement hacks like <a href=\"https:\/\/www.adpushup.com\/blog\/lazy-loading-ads\/\">lazy loading <\/a>to decrease load time and deliver better user experience.<br><\/p>\n\n\n\n<p>To gauge the metrics around your site speed, free tools like PageSpeed Insights come in handy to provide a comprehensive view of a website\u2019s performance (in addition to pointing out what exactly it is that is causing the site to load slow).<br><\/p>\n\n\n\n<p>This is how a sample PSI report looks like:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/4OuWpo-M4KCtmpE5sUQjA7a39UnHJj6G2V-xuP8MiWYXp63GsrMcjbpTp099tRkw4LGtc3XI2OtafX-WnIBMIbRv9nxnfKg9k0r0OnJXzjROB3AXfTilpLgAjuSU6VAOoSfb8I-A\" alt=\"Google PageSpeed Insights\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"h-5-schema-markup\"><span class=\"ez-toc-section\" id=\"5_Schema_Markup\"><\/span>5. Schema Markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-2\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Schema is basically bringing context to content. It tells the search engines what your content speaks about in addition to what it means. Schema markup is a <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\">code snippet<\/a> telling both Google and the users the exact context of the webpage. There are hundreds of use cases where schema can be applied.<br><\/p>\n\n\n\n<p>As an example, if you\u2019re running a travel blog to attract visitors (to show ads), you might want to consider the \u2018Review\u2019 schema. You might have noticed certain search results appearing different from the typical ones. Your search result having review schema should look like this:<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/Q9Tey6m_YLa4iFVppgwhz31_Dkt3VgsYZw07_xihgSMlgwWV2WR8G_XnhUhokIOVfGFHupxaKcFnDb77Cv3dOwyRZoD4uT5czukNAx2xtQOWdPrrO5VofxVOQZ_18VT3hsBFPk4L\" alt=\"Increase website traffic with schema markup\"\/><\/figure><\/div>\n\n\n\n<p>Schema does not promise the first rank. In fact, no single factor does. However, it sure reflects a more credible and contextual result. If you\u2019re using WordPress, using custom fields or related plugins should help you <a href=\"https:\/\/kinsta.com\/blog\/schema-markup-wordpress\/\">implement schema<\/a>. Just because it\u2019s a piece of code, implementing schema is not that complicated and can be done with minimum technical expertise.<\/p>\n\n\n\n<h3 id=\"h-6-overburdened-server\"><span class=\"ez-toc-section\" id=\"6_Overburdened_Server\"><\/span>6. Overburdened Server <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-3\">Difficulty score: Medium<\/h4>\n\n\n\n<p>One of the most unfortunate factors affecting website ranking is the server. Believe it or not, an overloaded server might actually crash your website if it experiences a sudden hike in traffic. The case of shared server is worse. Here, changes in other websites take you down with them. <br><\/p>\n\n\n\n<p>Server breakdown may sound old-school, but this still holds &nbsp;true even in the times of AWS and Azure. To detect server issues, you can use Google\u2019s <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6066468?hl=en\">fetch and render<\/a> tool to check for errors in your server logs and see how a URL on your site is being rendered.<\/p>\n\n\n\n<h2 id=\"h-content-related-factors-affecting-website-ranking\"><span class=\"ez-toc-section\" id=\"Content_Related_Factors_Affecting_Website_Ranking\"><\/span>Content Related Factors Affecting Website Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content is creative. Opposite of site\/page level fixes, content (or creative) factors are ongoing experiments. Hence, what you as a publisher should do is incorporate these basic practices in your everyday content strategies to rank well and increase traffic.<\/p>\n\n\n\n<h3 id=\"h-7-average-content-and-seo\"><span class=\"ez-toc-section\" id=\"7_Average_Content_and_SEO\"><\/span>7. Average Content and SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-easy-2\">Difficulty score: Easy<\/h4>\n\n\n\n<p>As mentioned earlier, content is creative \u2014 it doesn\u2019t follow a rulebook. But there are a few essentials you must get right for strong SEO. Every time you publish, make sure to check off the fundamentals: a keyword-rich title, images with alt text, internal linking, structured headings, an SEO-optimized meta description, a focused slug, reading ease analysis \u2014 and increasingly, <a href=\"https:\/\/www.adpushup.com\/blog\/attention-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">attention metrics<\/a> like dwell time and scroll depth. These signal real engagement to search engines and can give your content an edge. It\u2019s incredibly rewarding to see my blogs rank on page one for competitive keywords (like AdSense arbitrage, search volume 1600). You know you\u2019re creating great content \u2014 but with the right signals, <a href=\"https:\/\/www.adpushup.com\/blog\/\">you can make it better<\/a>.<\/p>\n\n\n\n<h3 id=\"h-8-unoptimized-content\"><span class=\"ez-toc-section\" id=\"8_Unoptimized_Content\"><\/span>8. Unoptimized Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-4\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Probably not a single immediate factor, but a bunch of teeny-tiny factors which affect website ranking. Here, content factors like repetition, keywords stuffing, content length, and formatting style come in.<br><\/p>\n\n\n\n<p>The average content length of a Google first page result is <a href=\"http:\/\/backlinko.com\/search-engine-ranking\">1890 words<\/a>. It is common wisdom that with increasing content length, scope you have to make your content rank grows higher. But, lengthy content does not mean unnecessarily mean repetition or keyword stuffing. As a publisher, you\u2019ve got to make sure the <a href=\"https:\/\/www.adpushup.com\/blog\/10-main-content-marketing-mistakes-to-avoid\/\">quality remains<\/a> intact.<\/p>\n\n\n\n<h3 id=\"h-9-google-rankbrain\"><span class=\"ez-toc-section\" id=\"9_Google_RankBrain\"><\/span>9. Google RankBrain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-5\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Neither old nor a very recent update, <a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/rankbrain\/\">RankBrain<\/a> is the name of Google\u2019s AI used to process the results appearing on search engines. How? The RankBrain algorithm looks at how people are acting on your (publisher) website. Are they leaving in no time (bounce rate)? Are they clicking or not (click-through rate)?<br><\/p>\n\n\n\n<p>These metrics help RankBrain decipher whether your site is worthy of good rankings or not. Relevant, quality content plays a major role to rank well. For publishers, there are more <a href=\"https:\/\/www.adpushup.com\/blog\/5-content-metrics-that-every-publisher-should-track-and-analyze\/\">content metrics<\/a> they should keep an eye on.<\/p>\n\n\n\n<h3 id=\"h-10-inadequate-linking\"><span class=\"ez-toc-section\" id=\"10_Inadequate_Linking\"><\/span>10. Inadequate Linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-6\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Quality content is the key. But Google wants more. It wants to give you the benefit of doubt and believe that your content is legit and others on the Internet are talking about it. To get Google to see your credibility, you\u2019d want to focus on these three forms of links viz. inbound, outbound, and internal linking. <br><\/p>\n\n\n\n<p>Inbound links refer to other websites who have linked to your website in any of their webpages (or in other words, websites sending traffic to you). Getting inbound links from reputed websites should be a constant endeavour. Tools like SEMRush and Ahrefs can help you find websites who have linked to you.<br><\/p>\n\n\n\n<p>Outbound Links on the other hand are something to have more control over. You can establish them by linking to reputed websites at the right spots (with the right context). <br><\/p>\n\n\n\n<p>Last on the list (and the most undervalued one) is internal links which involves connecting one of your webpages to your other webpages, but contextually.<\/p>\n\n\n\n<h3 id=\"h-11-winning-competitors\"><span class=\"ez-toc-section\" id=\"11_Winning_Competitors\"><\/span>11. Winning Competitors <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-7\">Difficulty score: Medium<\/h4>\n\n\n\n<p>In the beginning of this post, we discussed about the large search volumes for the search engines. A large portion of it may not affect you as a publisher. However, the competition in your own niche is no less intimidating either. One of the factors affecting your website ranking, despite keeping all things in mind, could be competitors performing better than you. <br><\/p>\n\n\n\n<p>It\u2019s possible your competitors are getting more backlinks, quality mentions, more visits, and better engagement which is why Google prefers to rank them over you. In this situation, using social monitoring or SEO tools should prove to be a life saver.<\/p>\n\n\n\n<h2 id=\"h-ux-related-factors-affecting-website-ranking\"><span class=\"ez-toc-section\" id=\"UX_Related_Factors_Affecting_Website_Ranking\"><\/span>UX Related Factors Affecting Website Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Having good UX is a no-brainer and non-negotiable. You might be following more SEO practices than the ones stated in this blog. But it won\u2019t matter at the end if your site looks awful (awful might sound harsh, but you know it\u2019s true). UX is all about reducing friction of users interacting with your site and you must take into account these UX factors:<\/p>\n\n\n\n<h3 id=\"h-12-no-amp-yet\"><span class=\"ez-toc-section\" id=\"12_No_AMP_Yet\"><\/span>12. No AMP Yet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-8\">Difficulty score: Medium<\/h4>\n\n\n\n<p>2018 recorded nearly 52.2% website traffic coming in via mobile devices. Based on this, a lot of websites have since implemented AMP (short for <a href=\"https:\/\/www.adpushup.com\/blog\/publisher-guide-google-accelerated-mobile-pages\/\">Accelerated Mobile Pages<\/a>), which facilitates lightning fast page load speeds on mobile.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/0xc_5wfAgD6JTZ9ULApdRsOkuZq_Dpt0pHHwLOKvMAb3F-SToIMdDiVEKfOjTiHezKHGGbkWmpa3hvI5904T8B4M4G5UZTpPtOd1sd8AQpYrAesRkklL_QtD685CsWglkAh4BKcV\" alt=\"AMP helps in increasing website traffic and ranking\"\/><\/figure><\/div>\n\n\n\n<p>Honestly, Google does not explicitly ask websites to adopt AMP and boost rankings. AMP makes more sense for publishers struggling with page latency on their mobile website. Thanks to AMP, publishers improve their page load times, ultimately leading to a better user experience. <\/p>\n\n\n\n<h3 id=\"h-13-no-mobile-friendliness-responsiveness\"><span class=\"ez-toc-section\" id=\"13_No_Mobile-friendlinessResponsiveness\"><\/span>13. No Mobile-friendliness\/Responsiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-9\">Difficulty score: Medium<\/h4>\n\n\n\n<p>Everybody talks about mobile-friendliness. It\u2019s been a while since Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\">mobile first index<\/a> stated that it prioritizes mobile friendly pages over desktop. Considering the fact that mobile-driven traffic is surpassing desktop, responsive websites have gradually become a prominent SEO factor affecting website ranking. <br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/Wn-8EWPRJg9Vt3IZENoPKN0tgbbLeHglffuVS5lx-wdTdg8n0cyO27nLBbQlLfx-o8dpDkEyygLsvuQ1em-1j9vIooV4g5KC8osTCyj2M_Xfv1JnyIMAJzM61CSnxSBf8C99Nx3V\" alt=\"Responsive websites contribute in better ranking and increasing traffic\"\/><\/figure><\/div>\n\n\n\n<p>Because of their dependency on content either generated or read by mobile first audience, publishers need to take care of a few things while planning out their mobile experience\u4e00a non exhaustive list would include focusing on the readability of fonts on small screens, easy navigation (menu), ensuring interstitial ads do not cover important content.<\/p>\n\n\n\n<h3 id=\"h-14-bad-website-layout\"><span class=\"ez-toc-section\" id=\"14_Bad_Website_Layout\"><\/span>14. Bad Website Layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-10\">Difficulty score: Medium<\/h4>\n\n\n\n<p>For Google, carelessly designed (bad interface) websites are a no no. Similarly for <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en\">AdSense<\/a>, recklessly placed ads or too many ads are a turn off. Take a look at this to decide for yourself:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/dFEhv0cnpDMC5Z113qRtqiQ2iMcdGl7zWKVTqT2_kK9U0T4K9nfFAyA4JA9FU-cl1ND_HuZKMEV4yy4N_yX8WKBfb1mzjeY42qFjO5ZO7j3oCHudSB6LwfYWw23ycebRc-UK5Vhc\" alt=\"Website layout and user experience affects website ranking\"\/><\/figure><\/div>\n\n\n\n<p>Which site would you rather spend most time on? Likewise, Google ranking parameters demote websites with below-average user experience. Thankfully, there are <a href=\"https:\/\/www.adpushup.com\/ad-layout-optimization\/\">ad layout optimization<\/a> tools out there which do the legwork to make your site not lose it\u2019s elegance.<\/p>\n\n\n\n<h3 id=\"h-15-ad-mistakes\"><span class=\"ez-toc-section\" id=\"15_Ad_Mistakes\"><\/span>15. Ad Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 id=\"h-difficulty-score-medium-11\">Difficulty score: Medium<\/h4>\n\n\n\n<p>In conjunction with bad ad layouts, there are a number of ways ads can lead to bad SEO. Ad network\u2019s failure to compress ads, scripting errors, <a href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad blockers<\/a>, or anything that causes the crawlers to take more time than required prevents your site\/page from getting indexed. <br><\/p>\n\n\n\n<p>Moreover, going overboard with different ad types (like autoplaying video ads with sound on, wrongly timing pop up\/interstitial ads) makes for a bad user interaction with the site. Fortunately, there are <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\">best practices<\/a> that publishers can follow to make these kind of ads work.<\/p>\n\n\n\n<h2 id=\"h-quick-good-health-tips\"><span class=\"ez-toc-section\" id=\"Quick_Good_Health_tips\"><\/span>Quick Good Health tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have so far discussed the most prominent factors which are probably affecting your website ranking. It\u2019s time to change tracks and focus on some good health tips. Just so you know, these tips won\u2019t change the face of your website ranking at once. But they\u2019ll surely indicate to Google that you\u2019re making the right efforts to improve your website ranking. Here you go:<br><\/p>\n\n\n\n<ol><li>Set a Webmasters account, if you haven\u2019t already. <\/li><li>Find and fix all the broken links and redirects. Google despises them. <\/li><li>Take some time and refresh\/repurpose old but gold content. Don\u2019t archive them.<\/li><li>Set 404 redirects where needed. Tell Google you\u2019re not ignorant towards inactive pages.<\/li><li>Check and fix bad quality link penalties. Find the source and stay away from them.<\/li><li>Thoroughly monitor the website overhaul. New changes could be the reason of downfall. <\/li><\/ol>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Did you know that the first ranking webpage on search results receives almost 42.25% CTR? The second result receives almost 11.94%, and the third result receives almost 8.47%. For all the top positions, the CTR doesn\u2019t seem so bad. But you\u2019ve got to work for it. <br><\/p>\n\n\n\n<p>Ranking on Google may not be an overnight job. For weeks, you might not see any results. However, that does not mean publishers should feel disheartened. Remember, SEO is a mixed bag where some factors may work instantly while others may take time. The key should be to keep going, keep working, and keep improving.<br><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Over 3.5 billion Google searches are made everyday and 35% of these are new search terms. No wonder that over 40% of advertiser revenue is captured only by search engine marketing. Given the immense pressure the website owners are under to rank well, SEO practitioners deal with a lot of factors affecting website ranking, everyday.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":11459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-03-18T11:23:16Z","apple_news_api_id":"90fe5f0f-f873-40b0-9181-ce100cc74258","apple_news_api_modified_at":"2019-03-29T10:50:49Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AkP5fD_hzQLCRgc4QDMdCWA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6448],"tags":[6464],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Website Traffic: 15 Factors Affecting Website Ranking - Adpushup<\/title>\n<meta name=\"description\" content=\"Google lists 200+ factors affecting website ranking. 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