It\u2019s been almost a year since GDPR was introduced (May 25, 2018) to strengthen the data privacy of online users. To do so, GDPR rolled out two routes viz. legitimate-interest and consent. Both routes were aimed at informing users\/website visitors about \u2018when and how their data will be used\u2019. The term GDPR consent string was devised just around this time. But why?<\/p>\n\n\n\n
In order for publishers to remain GDPR compliant, they had to choose either the legitimate-interest or the consent route. Legitimate-interest<\/strong> means websites which give legally justified reasons for gathering and using their user data. While consent<\/strong> means websites which have to ask for the users\u2019 permission before starting to use their data.<\/p>\n\n\n\n Consequently, a lot of publishers had to take the consent route thanks to the guidelines defined by EU GDPR. This is how the industry got GDPR consent string. Let\u2019s find out more about it. <\/p>\n\n\n\n