{"id":11507,"date":"2019-03-28T15:36:05","date_gmt":"2019-03-28T10:06:05","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=11507"},"modified":"2022-11-15T18:25:43","modified_gmt":"2022-11-15T12:55:43","slug":"common-adsense-mistakes-for-publishers-to-avoid","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/","title":{"rendered":"15 AdSense Mistakes Publishers Need To Stop Making Now","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#f8ebff\"><em>Avoiding AdSense mistakes should be the first step to increase ad revenue. Here are 15 AdSense mistakes publishers should start correcting today.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>AdSense accounts are relatively easy to get but they come with their own set of challenges.<\/p>\n\n\n\n<p>For the unaware, <a href=\"https:\/\/www.adpushup.com\/google-adsense\/\">Google AdSense<\/a> is a free <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network<\/a> provided by Google to web publishers. But it has a strict <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-policy-guide\/\">set of policies<\/a> to get approved and use the services.<\/p>\n\n\n\n<p>Once AdSense <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-application-mistakes\/\">approves<\/a> a publisher, it\u2019s pretty easy to get started and to run ads on the website. Use of <a href=\"https:\/\/www.adpushup.com\/google-adsense\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense doesn\u2019t require professional expertise<\/a> or technical knowledge. Furthermore, one can make decent money with AdSense if done the right way.<\/p>\n\n\n\n<p>However, some publishers try to implement cheat methods to make more money and end up getting banned by AdSense. And, some don\u2019t put the time in <a href=\"https:\/\/www.adpushup.com\/blog\/7-google-adsense-hacks-to-drive-more-revenue\/\">optimizing AdSense<\/a> and start their losing ad revenue.<\/p>\n\n\n\n<p>Such mistakes are common. So here, we are discussing fifteen AdSense mistakes often made by publishers, and their possible solutions:<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"aa2b70805461c\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#1_Not_AB_Testing_With_Ad_Units\" >1. Not A\/B Testing With Ad Units<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#2_Not_Following_Google_AdSense_Policies\" >2. Not Following Google AdSense Policies<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#3_Altering_The_AdSense_Code\" >3. Altering The AdSense Code<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#4_Creating_Multiple_AdSense_Accounts\" >4. Creating Multiple AdSense Accounts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#5_Sending_Emails_With_Ads\" >5. Sending Emails With Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#6_Clicking_On_Your_Own_Ads\" >6. Clicking On Your Own Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#7_Associating_With_Click_Farms_or_Bot_Traffic\" >7. Associating With Click Farms or Bot Traffic<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#8_Placing_Too_Many_Ads\" >8. Placing Too Many Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#9_Adding_Ads_That_Affects_Users_Experience\" >9. Adding Ads That Affects User\u2019s Experience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#10_Using_Copied_or_Copyright_Content\" >10. Using Copied or Copyright Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#11_Non-User_Friendly_or_Objectionable_Content\" >11. Non-User Friendly or Objectionable Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#12_Hosting_Illegal_or_Unauthorized_Content\" >12. Hosting Illegal or Unauthorized Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#13_Placing_Ads_On_Pages_Like_404_Contact_And_Privacy_Policy\" >13. Placing Ads On Pages Like 404, Contact, And Privacy Policy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#14_Video_Without_Any_Description\" >14. Video Without Any Description<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#15_Using_Non-Supported_Language\" >15. Using Non-Supported Language<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/#Final_Thoughts_On_AdSense_Mistakes\" >Final Thoughts On AdSense Mistakes<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-not-a-b-testing-with-ad-units\"><span class=\"ez-toc-section\" id=\"1_Not_AB_Testing_With_Ad_Units\"><\/span>1. Not A\/B Testing With Ad Units<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ads are all about testing. A publisher needs to <a href=\"https:\/\/www.adpushup.com\/blog\/increase-your-adsense-income-using-website-testing-optimization\/\">experiment<\/a> with different ad units and test with multiple channels to figure out the best working <a href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/\">ad placement<\/a>. Furthermore, the testing should be an ongoing process. Meaning, you as a publisher need to keep testing with multiple sets of ad units. Ad testing may include experimenting with color schema, background, ad types, <a href=\"https:\/\/www.adpushup.com\/blog\/google-display-network-ad-specs\/\">format<\/a>, and size.<\/p>\n\n\n\n<p>Creating an elaborated report of your tests and running ads based on the generated data results in <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ctr-everything-you-need-to-know\/\">better CTR<\/a>. For publishers new to AdSense, starting with <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-auto-ads\/\">Auto Ads<\/a> feature of AdSense is a good practice. And then gradually moving to the testing and experimenting feature of AdSense should make sense<\/p>\n\n\n\n<h2 id=\"h-2-not-following-google-adsense-policies\"><span class=\"ez-toc-section\" id=\"2_Not_Following_Google_AdSense_Policies\"><\/span>2. Not Following Google AdSense Policies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As mentioned, AdSense has a strict <a href=\"https:\/\/support.google.com\/adsense\/answer\/48182?hl=en\">policy<\/a>. It is always recommended for publishers to read and understand the terms of AdSense properly, before getting started. In case of any doubt, publishers can write an email to Google. Or they can try <a href=\"https:\/\/productforums.google.com\/forum\/#!forum\/adsense\">Google Product Forum<\/a> and get answers from other users and professionals.<\/p>\n\n\n\n<h2 id=\"h-3-altering-the-adsense-code\"><span class=\"ez-toc-section\" id=\"3_Altering_The_AdSense_Code\"><\/span>3. Altering The AdSense Code<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No tweaking with Google AdSense code. Google is very clear about the code alteration policy. Furthermore, the ad code and search code should never be edited. All this affects the ad targeting and conversion for advertisers. Also, the ads should be titled with \u2018Advertisement\u2019 or \u2018Sponsored Links\u2019. Any other heading can lead to a deduction from AdSense net earnings.<\/p>\n\n\n\n<h2 id=\"h-4-creating-multiple-adsense-accounts\"><span class=\"ez-toc-section\" id=\"4_Creating_Multiple_AdSense_Accounts\"><\/span>4. Creating Multiple AdSense Accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdSense allows publishers to operate multiple websites within a single account. Hence, In case you have more than one website, you can operate them with one AdSense account. Google does this to make sure you receive payment under the name of a single payee. In case your existing account is not working then you should contact Google and get answers rather than creating a new AdSense account.<\/p>\n\n\n\n<h2 id=\"h-5-sending-emails-with-ads\"><span class=\"ez-toc-section\" id=\"5_Sending_Emails_With_Ads\"><\/span>5. Sending Emails With Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google finds it against the policy to send AdSense ad code embedded in an email. In case Google finds out that an impression is registered from an email, strict actions (like blocking AdSense account) can be taken against the publisher.<\/p>\n\n\n\n<h2 id=\"h-6-clicking-on-your-own-ads\"><span class=\"ez-toc-section\" id=\"6_Clicking_On_Your_Own_Ads\"><\/span>6. Clicking On Your Own Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clicking on your own ad is an <a href=\"https:\/\/www.adpushup.com\/blog\/understanding-invalid-activity-in-adsense\/\">invalid activity<\/a>. Google specializes in monitoring invalid activities across the web. Publishers are not permitted to click on their own ads. However, Google understands a publisher can click on own ads by mistake. Hence, in such a case, it recommends publishers to immediately report Google about the mistake so Google can take charge from there accordingly.<\/p>\n\n\n\n<h2 id=\"h-7-associating-with-click-farms-or-bot-traffic\"><span class=\"ez-toc-section\" id=\"7_Associating_With_Click_Farms_or_Bot_Traffic\"><\/span>7. Associating With Click Farms or Bot Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bot traffic and invalid traffic is a big NO when running AdSense ads. Google uses machine learning to identify <a href=\"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/\">non-human traffic<\/a>. If too much suspicious traffic is marked, Google can deduct an amount from the publisher\u2019s net earning and might also end up banning the publisher.<\/p>\n\n\n\n<h2 id=\"h-8-placing-too-many-ads\"><span class=\"ez-toc-section\" id=\"8_Placing_Too_Many_Ads\"><\/span>8. Placing Too Many Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ideally, AdSense asks publishers to place not more than three ad units on a single web page. However, some publishers add even more than five ad units in hopes of earning more revenue. Such activities only degrade the user experience and affect the <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/\">fill rate<\/a> of the webpage. And if not corrected, AdSense can also seize the publisher\u2019s earnings.<\/p>\n\n\n\n<p>Some publishers like to experiment with multiple ad units, which is a recommended way to try. However, in doing so, they end up placing too many ad units resulting in penalty. One thing to know here is <a href=\"https:\/\/blognife.com\/2017\/06\/08\/google-adsense-rpm-rates-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense ad units are sold at varied CPM<\/a>, hence when you place too many ad units, the cumulative revenue might seem to improve, but on the contrary it results in low fill rate.<\/p>\n\n\n\n<h2 id=\"h-9-adding-ads-that-affects-user-s-experience\"><span class=\"ez-toc-section\" id=\"9_Adding_Ads_That_Affects_Users_Experience\"><\/span>9. Adding Ads That Affects User\u2019s Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Talking about <a href=\"https:\/\/www.adpushup.com\/blog\/create-better-ad-experience\/\">user experience<\/a>, not just the number of ad units but also the placement of ads matters while using AdSense. If you place three or more ad units above the fold without giving proper space for content, this will drastically affect the user experience. As a result, the user might start using ad blocker. Hence, publishers are advised to make it right by following the <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/\">best practices<\/a>.<\/p>\n\n\n\n<h2 id=\"h-10-using-copied-or-copyright-content\"><span class=\"ez-toc-section\" id=\"10_Using_Copied_or_Copyright_Content\"><\/span>10. Using Copied or Copyright Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Original content is always appreciated by Google. People often think that content only affects search engine ranking. But from time to time, <a href=\"https:\/\/www.searchenginejournal.com\/make-money-high-quality-content-site\/261119\/\">reports<\/a> have shown that original quality content has always increased both earnings and reputation for publishers.<\/p>\n\n\n\n<p>At the same time, <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6018015?hl=en\">AdSense advertising policies<\/a> encourage publishers to steer clear from plagiarizing content or using copyright material without approval.<\/p>\n\n\n\n<h2 id=\"h-11-non-user-friendly-or-objectionable-content\"><span class=\"ez-toc-section\" id=\"11_Non-User_Friendly_or_Objectionable_Content\"><\/span>11. Non-User Friendly or Objectionable Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adult, harmful, and profane content is not allowed on AdSense ads. Other than the mentioned category, there are more <a href=\"https:\/\/support.google.com\/adsense\/answer\/1348688?hl=en\">types of content<\/a> which Google doesn\u2019t allow. The same practice is also advised to advertisers who use Google Ads.<\/p>\n\n\n\n<h2 id=\"h-12-hosting-illegal-or-unauthorized-content\"><span class=\"ez-toc-section\" id=\"12_Hosting_Illegal_or_Unauthorized_Content\"><\/span>12. Hosting Illegal or Unauthorized Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Selling piracy content, display of illegal activity (depending on geographical location as well) and download links for malicious software are also not allowed by AdSense. If you own a website related to any of there types of content may not be able to access your AdSense account.<\/p>\n\n\n\n<h2 id=\"h-13-placing-ads-on-pages-like-404-contact-and-privacy-policy\"><span class=\"ez-toc-section\" id=\"13_Placing_Ads_On_Pages_Like_404_Contact_And_Privacy_Policy\"><\/span>13. Placing Ads On Pages Like 404, Contact, And Privacy Policy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdSense doesn\u2019t encourage ads on certain web pages of the website, such as:<\/p>\n\n\n\n<ul><li>Privacy policy<\/li><li>Disclaimer<\/li><li>Terms and condition<\/li><li>Contact page<\/li><li>Sitemap<\/li><li>404 error<\/li><li>Blank page<\/li><\/ul>\n\n\n\n<p>Only content pages with maximum user activity should display ads. <\/p>\n\n\n\n<h2 id=\"h-14-video-without-any-description\"><span class=\"ez-toc-section\" id=\"14_Video_Without_Any_Description\"><\/span>14. Video Without Any Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is one of the most common AdSense mistakes made by publishers. Adding video (from YouTube, DailyMotion, or original upload) can surely attract users. But Google can\u2019t actually scan the video until it has a written description.<\/p>\n\n\n\n<p>Hence, a written description of the video is important for the video to be not considered as a blank page. Providing at least 300-word description of the video content is a good strategy that also works for SEO of the page.<\/p>\n\n\n\n<h2 id=\"h-15-using-non-supported-language\"><span class=\"ez-toc-section\" id=\"15_Using_Non-Supported_Language\"><\/span>15. Using Non-Supported Language<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a handful of languages <a href=\"https:\/\/support.google.com\/adsense\/answer\/9727?hl=en\">supported<\/a> by Google AdSense. If your website shows content related to one of the non-supported languages, Google will likely not approve your AdSense request. Also, if you change the language after getting the approval, then you might find your AdSense account is removed.<\/p>\n\n\n\n<h2 id=\"h-final-thoughts-on-adsense-mistakes\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_On_AdSense_Mistakes\"><\/span>Final Thoughts On AdSense Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have discussed some of the common AdSense mistakes made by publishers. AdSense is always clear about their policy. Hence, it becomes the publisher\u2019s duty to be cautious and stay updated with policy changes. Some terms are pretty clear (like not altering the AdSense code), while others may sound tricky (like maintaining a standard for user experience).<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Avoiding AdSense mistakes should be the first step to increase ad revenue. Here are 15 AdSense mistakes publishers should start correcting today. AdSense accounts are relatively easy to get but they come with their own set of challenges. For the unaware, Google AdSense is a free ad network provided by Google to web publishers. But<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":11510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-03-28T10:07:14Z","apple_news_api_id":"a256dc63-c588-472a-90ce-b256c79321ff","apple_news_api_modified_at":"2019-03-28T10:07:15Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AolbcY8WIRyqQzrJWx5Mh_w","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6453],"tags":[6464],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 AdSense Mistakes Publishers Need To Halt Making Now<\/title>\n<meta name=\"description\" content=\"Avoiding AdSense mistakes should be the first step to increase ad revenue. Here are 15 AdSense mistakes publishers should start correcting today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/common-adsense-mistakes-for-publishers-to-avoid\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"15 AdSense Mistakes Publishers Need To Halt Making Now\" \/>\n<meta name=\"twitter:description\" content=\"Avoiding AdSense mistakes should be the first step to increase ad revenue. 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