{"id":11555,"date":"2019-04-09T14:48:31","date_gmt":"2019-04-09T09:18:31","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=11555"},"modified":"2022-09-02T15:26:55","modified_gmt":"2022-09-02T09:56:55","slug":"log-level-data-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/","title":{"rendered":"What is Log Level Data and Why Publishers Would Need It?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad tech, we already have pixels and <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/\">cookies to track users<\/a>. However, publishers are not the only ones tracking the users and collecting their data.<\/p>\n\n\n\n<p>A recent buzzword \u2018log level data\u2019 is seen to drive attention as more and more publishers are asking for this type of data from their partnered vendors. If you are a publisher who has little or no idea about log level data then let\u2019s get started with understanding it now.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/#What_is_Log_Level_Data\" >What is Log Level Data?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/#How_is_it_Different_from_Other_User_Data\" >How is it Different from Other User Data?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/#Why_Would_A_Publisher_Need_It\" >Why Would A Publisher Need It?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/#How_To_Access_Log_Level_Data\" >How To Access Log Level Data?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/#What_To_Do_When_You_Have_Log_Level_Data\" >What To Do When You Have Log Level Data?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"h-what-is-log-level-data\"><span class=\"ez-toc-section\" id=\"What_is_Log_Level_Data\"><\/span>What is Log Level Data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Log level data contains every piece of information about a single impression. The information is user info like geographical location, device OS, device type, domains visited and more. It also contains viewability data and transaction records of each impression. Furthermore, it stores other granular data such as the <g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep gr-progress\" id=\"7\" data-gr-id=\"7\">average<\/g>\/estimated price of inventory.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.adpushup.com\/blog\/prebid-org-open-source-initiative-launched-by-appnexus-and-rubicon-project\/\">AppNexus<\/a>, \u201cLog-level data can be defined as the collection of an abundant set of data points gathered from the moment a programmatic advertisement first appears on-screen to the moment it disappears off-screen.\u201d<\/p>\n\n\n\n<h3 id=\"h-how-is-it-different-from-other-user-data\"><span class=\"ez-toc-section\" id=\"How_is_it_Different_from_Other_User_Data\"><\/span>How is it Different from Other User Data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Log level data is just like any other data, but it offers real-time information with granular details. It can be considered the rawest form of data, unlike the data graphs usually presented by analytics tools and <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-right-video-ssp-for-your-inventory\/\">SSPs<\/a>.<\/p>\n\n\n\n<p>Log level data provides publishers and advertisers with bulk information which can later be extracted and leveraged for their benefit (like campaigning, advertising, and <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-key-value-targeting-in-google-ad-manager\/\">targeting<\/a>). Generally, vendors partnered with publishers collect and store log level data, a part of which is shared with publishers in the form of user data.<\/p>\n\n\n\n<h3 id=\"h-why-would-a-publisher-need-it\"><span class=\"ez-toc-section\" id=\"Why_Would_A_Publisher_Need_It\"><\/span>Why Would A Publisher Need It?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For starters, log level data can help publishers create a detailed buyer\u2019s persona of their users. Next, they can share it with advertisers for better <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-targeting\/\">ad targeting<\/a>. The advertisers can use shared data to <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-targeting\/\">target ads based on individual interests<\/a>. And most vendors readily share this part (user\u2019s data) with the publishers and advertisers.<\/p>\n\n\n\n<p>Another reason for publishers to need log level data is <a href=\"https:\/\/www.adpushup.com\/blog\/understanding-iabs-transparency-and-consent-framework-tcf\/\">transparency concerns<\/a>. Vendors can often tweak the price\/plan of an auction without informing the sell-side or buy-side. On that note, publishers can use log level data to understand the flow of money during an auction. Hence, with log level data, publishers are able to see the full picture behind each auction. This is the information most vendors are hesitant about sharing.<\/p>\n\n\n\n<h3 id=\"h-how-to-access-log-level-data\"><span class=\"ez-toc-section\" id=\"How_To_Access_Log_Level_Data\"><\/span>How To Access Log Level Data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The vendor, an organization that offers audience insights and is a part of the ad exchange, primarily has the access to log level data. Some vendors offer log level data to publishers for free, while some charge a monthly fee. Also, there are a few vendors, who have refused to share the complete log level data with anyone (neither sell-side or buy-side).<\/p>\n\n\n\n<p>For both publishers and advertisers, it can be beneficial to know about log level data in order to see what\u2019s going on in the supply chain. Hence, publishers have now started demanding vendors to <a href=\"https:\/\/adexchanger.com\/agencies\/agency-demands-for-transparency-have-lasting-ramifications-for-sell-side-tech\/\">reveal<\/a> the log level data.<\/p>\n\n\n\n<h3 id=\"h-what-to-do-when-you-have-log-level-data\"><span class=\"ez-toc-section\" id=\"What_To_Do_When_You_Have_Log_Level_Data\"><\/span>What To Do When You Have Log Level Data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As mentioned, log level data contains details of each impression served. Depending on the business, a publisher can get anywhere from a thousand to a million impressions in a month.<\/p>\n\n\n\n<p>Hence, once a publisher gets hold of this data, the first thing to do is to store the data in a well-organized manner. Here, we are talking about terabytes of data (or maybe more). So, it\u2019s possible there will be a cost of storing this much data.<\/p>\n\n\n\n<p>Once the publisher figures out a way to store the data, it\u2018s time to utilize it. It would be good for a publisher to have a future plan (like designing ad campaigns) with log level data. In case of no plan, it can just become an expense without any end benefits for the publisher. Finally, publishers and advertisers are required to be creative about the use of log level data to retrieve the cost spend on accessing and storing it.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Lately, data-driven marketing has been gaining a lot of attention. From publishers to advertisers, everyone is trying to run profitable ad campaigns by deploying user data. In ad tech, we already have pixels and cookies to track users. However, publishers are not the only ones tracking the users and collecting their data. A recent buzzword<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":11558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-04-09T09:19:45Z","apple_news_api_id":"f70da920-f4dd-4984-a16d-88ca37a36a39","apple_news_api_modified_at":"2019-04-09T09:19:45Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A9w2pIPTdSYShbYjKN6NqOQ","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Log Level Data and Why Publishers Would Need It? Adpushup<\/title>\n<meta name=\"description\" content=\"Log level data stores impression data from the time an ad is available till the time it goes off. But what it has for a publisher? How can it be used?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/log-level-data-publishers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What is Log Level Data and Why Publishers Would Need It? Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Log level data stores impression data from the time an ad is available till the time it goes off. But what it has for a publisher? 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