{"id":11629,"date":"2025-10-28T23:45:00","date_gmt":"2025-10-28T18:15:00","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11629"},"modified":"2025-10-29T01:20:45","modified_gmt":"2025-10-28T19:50:45","slug":"better-ads-standards","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/","title":{"rendered":"Better Ads Standards: How to Stay Compliant and Profitable?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Users don&#8217;t hate ads, they just hate bad ads. In today&#8217;s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, <a href=\"https:\/\/cropink.com\/ad-blockers-usage-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">42.7%<\/a> of internet users use ad blockers because of intrusive ad formats that prioritize clicks over experience. To solve this problem, Better Ads Standards were introduced by&nbsp; \u201cThe Coalition for Better Ads&#8221; in early 2018.&nbsp;<\/p>\n\n\n\n<p>Better Ads Standards came into the picture after researching 150000+ consumers across North America, Europe, Asia, and Latin America. These standard identifies disruptive ad formats and provide guidelines to create respectful, high-performing, and user-centric ad experiences.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#Key_Takeaways_Quick_Summary\" >Key Takeaways (Quick Summary)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#What_are_Better_Ads_Standards_Exactly\" >What are Better Ads Standards Exactly?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#Intrusive_Ad_Formats_Desktop_vs_Mobile\" >Intrusive Ad Formats: Desktop vs. Mobile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#Who_Should_Follow_Better_Ads_Standards\" >Who Should Follow Better Ads Standards?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#How_Publishers_Can_Comply_with_Better_Ads_Standards\" >How Publishers Can Comply with Better Ads Standards?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#How_Does_the_Better_Ads_Standard_Affect_Publishers\" >How Does the Better Ads Standard Affect Publishers?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#IABs_Video_Ad_Standard\" >IAB&#8217;s Video Ad Standard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/#FAQs_on_Better_Ads_Standards\" >FAQs on Better Ads Standards<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways_Quick_Summary\"><\/span>Key Takeaways (Quick Summary)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>With 42.7% of global internet users relying on ad blockers, this resulted in a $22 billion loss in ad revenue for publishers worldwide in 2015.&nbsp;<\/li><li>Google Better Ads Standards identified four disruptive desktop ad formats and eight mobile formats that users find most annoying. By avoiding these, publishers can reduce blocked ads, improve engagement, and protect their revenue.<\/li><li>Publishers can use <strong>Google\u2019s Ad Experience Report<\/strong> via Search Console to identify violations. By fixing these issues and getting certified by the Coalition, publishers can improve credibility with advertisers and the platform&#8217;s authority.<\/li><li>Publishers must follow IAB\u2019s video ad standards to ensure smooth playback and measurable performance. IAB defines three types of ad formats under these standards, namely: Linear Ads, Non-Linear Ads, and Companion Ads<\/li><li>These standards offer a shared framework for delivering respectful, high-performing ad experiences. Ad networks can build better offerings based on whether the platform is in accordance with the Better Ads Standard or not.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_Better_Ads_Standards_Exactly\"><\/span>What are Better Ads Standards Exactly?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Better Ads Standards is a framework created by the Coalition for Better Ads. The better ad standards aim at refining users\u2019 experience with both desktop and mobile-based ads.<\/p>\n\n\n\n<p>Google has identified 4 intrusive ad formats for desktop and 8 for mobile under the Better Ads Standards. Publishers are encouraged to avoid them as these <a href=\"https:\/\/www.adpushup.com\/innovative-ad-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad formats <\/a>are the least preferred by consumers, as they are likely to disrupt users&#8217; browsing journey.&nbsp;<\/p>\n\n\n\n<p>Better Ads Standards improve overall user experience and reduce the use of <a href=\"https:\/\/www.adpushup.com\/blog\/detect-ad-blockers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad blockers<\/a>. So on the good side, publishers are now aware of which ad types are the least preferred by users, thanks to the Google Better Ads Standards research. Eventually, the standards become valuable for publishers in their fight against ad blockers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Intrusive_Ad_Formats_Desktop_vs_Mobile\"><\/span>Intrusive Ad Formats: Desktop vs. Mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Desktop-based ads that were found to be the most disruptive:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/www.adpushup.com\/blog\/pop-up-ad-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pop-up ads<\/a><\/li><li>Auto-playing videos with sound<\/li><li>Prestitial ads with a countdown<\/li><li><a href=\"https:\/\/www.adpushup.com\/blog\/sticky-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Large sticky ads<\/a><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_1.jpg\" alt=\"desktop based disruptive ads, defined by better ads standards\" data-id=\"11631\" data-link=\"https:\/\/www.adpushup.com\/blog\/?attachment_id=11631\" class=\"wp-image-11631\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_1.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_1-300x188.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_1-768x480.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_1-150x94.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_2.jpg\" alt=\"desktop based disruptive ads, defined by better ads standards\" data-id=\"11632\" data-link=\"https:\/\/www.adpushup.com\/blog\/?attachment_id=11632\" class=\"wp-image-11632\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_2.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_2-300x188.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_2-768x480.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/DesktopAds_2-150x94.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Mobile-based ads that were found to be the most disruptive:<br><\/p>\n\n\n\n<ol><li><a href=\"https:\/\/www.adpushup.com\/blog\/pop-up-ads-a-guide-to-create-high-converting-pop-ups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pop-up ads<\/a><\/li><li>Prestitial ads<\/li><li>Mobile pages with more than 30% ad density<\/li><li>Flashing animations<\/li><li>Poststitial ads that require a countdown to dismiss<\/li><li>Fullscreen scroll-over ads<\/li><li>Large sticky ads<\/li><li>Auto-playing videos with sound<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_1.jpg\" alt=\"\" class=\"wp-image-11634\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_1.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_1-300x188.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_1-768x480.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_1-150x94.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_2.jpg\" alt=\"mobile-based disruptive ads, defined by better ads standard\" class=\"wp-image-11635\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_2.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_2-300x188.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_2-768x480.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/04\/MobileAds_2-150x94.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Who_Should_Follow_Better_Ads_Standards\"><\/span>Who Should Follow Better Ads Standards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From its publication in 2017, the Better Ads Standards have been effective in North America and Europe, as stated above. In January 2019, the Coalition for Better Ads announced it plans to <a href=\"https:\/\/www.betterads.org\/betterads\/news\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">expand Better Ads Standards worldwide.<\/a><\/p>\n\n\n\n<h3><strong>For Publishers<\/strong><\/h3>\n\n\n\n<p>The standards guide them on how to follow best ad practices and deliver a better user experience to their audience. The coalition also runs a Better Ads Experience Program, inviting publishers to participate and get certification from Better Ads Standards for following the best practices.<\/p>\n\n\n\n<h3><strong>For Advertisers<\/strong><\/h3>\n\n\n\n<p>Better Ads Standards empower them to develop and execute informed ad campaigns. Since the standards target publishers in the first place, advertisers get a clearer idea of which publisher is compliant, which follows good practices, and with whom to work.<\/p>\n\n\n\n<h3><strong>For Ad Tech Platforms<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad networks<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad exchanges<\/a> are responsible for helping publishers run ads on their websites. Better ad Standards help these platforms develop new and improved ad offerings for publishers, and hence users.<\/p>\n\n\n\n<p>The coalition said that it will review the desktop- and mobile-based ad practices of publishers outside of North America and Europe.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Publishers_Can_Comply_with_Better_Ads_Standards\"><\/span>How Publishers Can Comply with Better Ads Standards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/\">User experience<\/a> is everything when it comes to advertising. If publishers overflow users&#8217; browsing journey with <a href=\"https:\/\/www.adpushup.com\/blog\/pop-up-ad-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">pop-ups<\/a>, autoplay videos, and screen-hogging banners, it will encourage the use of ad blockers and the loss of a good portion of ad revenue. Solution? Google Better Ads Standards.&nbsp;<\/p>\n\n\n\n<p>This brings us to the next part of the article, how publishers can comply with better ad standards. Without further ado, let\u2019s start:<\/p>\n\n\n\n<ol><li>Start with self-reviewing Google&#8217;s ad experience report for your platform. You can access it via Google Search Console. It can brief you regarding the <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ads-violation\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad violations<\/a> for both desktop and mobile platforms.<\/li><li>Second, if you\u2019re working with an ad partner, contact your ad ops team or check with the webmaster to fix the violations. After making the changes, you can resubmit your site for review.&nbsp;<\/li><li>Go through Better Ads Standards to understand which ad formats users find annoying.&nbsp;<\/li><li>You can also get certified by the Coalition for Better Ads. The certification will serve as a signal to advertisers that your platform meets the pre-defined standard and is user-friendly.&nbsp;<\/li><li>A compliant platform improves authority and advertisers&#8217; trust. At the same time, the publisher might see a reduction in blocked ads and better ad revenue.&nbsp;<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Does_the_Better_Ads_Standard_Affect_Publishers\"><\/span>How Does the Better Ads Standard Affect Publishers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers and <a href=\"https:\/\/www.adpushup.com\/blog\/detect-ad-blockers\/\">ad blockers<\/a> will always be in a loop of counter-adaption. Publishers have been losing a good chunk of their ad revenue due to ad blockers. In 2015, publishers lost an estimated <a href=\"https:\/\/www.forbes.com\/sites\/rexsantus\/2015\/08\/10\/ad-blockers-cost-publishers-22-billion-this-year-report-finds\/\">$22 billion<\/a> to ad-blocking software. By 2017, the number of ad blocker users had increased to <a href=\"https:\/\/www.businessinsider.com\/pagefair-2017-ad-blocking-report-2017-1\">615 million.&nbsp;<\/a><\/p>\n\n\n\n<p>This surge of ad blocker adoption was a loud signal that something is not right with the ad experience the user is having. Intrusive formats like <a href=\"https:\/\/www.adpushup.com\/blog\/pop-up-ads-a-guide-to-create-high-converting-pop-ups\/\" target=\"_blank\" rel=\"noreferrer noopener\">pop-ups<\/a>, autoplay videos, scrollovers, etc, are not just annoying, but also driving away the users and breaking the trust between the user and publisher.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where Better Ads standards come in. Developed by a coalition of better ads, these standards identified the most <a href=\"https:\/\/www.adpushup.com\/blog\/intrusive-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">intrusive ad formats<\/a> and encouraged publishers to avoid using them to gain an advantage over ad blockers. By complying with Better Ads Standards, publishers can:<\/p>\n\n\n\n<ul><li>Reduce blocked ads<\/li><li>Improve user experience and engagement<\/li><li>Improve their ad revenue<\/li><li>Build trust with advertisers and the audience.&nbsp;<\/li><\/ul>\n\n\n\n<p>In short, Better Ads Standards are not just about enhancing user experience; they are also about helping publishers to protect and improve their ad revenue.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"IABs_Video_Ad_Standard\"><\/span>IAB&#8217;s Video Ad Standard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If we talk specifically about video ad format, delivering them across desktops and mobile is not as simple as pressing play. Publishers face a number of challenges, from inconsistent specs to technical video players, to deliver a seamless ad experience to the user. To bring order to the chaos, the Interactive Advertising Bureau (IAB) established some v<a href=\"https:\/\/www.adpushup.com\/blog\/iabs-video-ad-standards-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">ideo ad standards<\/a> to ensure that ads are not just optimized for delivery but are able to perform across every platform.\u00a0<\/p>\n\n\n\n<p>Through these standards, publishers get clear specs to work on ads that play smoothly. Secondly, ad servers can use these standards to keep track of performance metrics like impressions, <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM<\/a>, bounce rates, and conversions.&nbsp;<\/p>\n\n\n\n<p>IAB\u2019s video ad standard defines three types of ad formats based on the type of ads publishers choose to place on their platform:<\/p>\n\n\n\n<p>Linear ads define classic commercials like <a href=\"https:\/\/www.adpushup.com\/blog\/pre-roll-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">pre-roll,<\/a> mid-roll, or post-roll ads. As the name suggests, these ads play before, during, or after content. They\u2019re bold and interruptive, with durations of 6, 15, or 30 seconds and aspect ratios like 16:9 for HD screens.<\/p>\n\n\n\n<p>Non-linear ads define subtle overlay ads, which appear during the content. They are interactive, clearly labelled, and designed to expand or redirect with any impressions.<\/p>\n\n\n\n<p>Lastly, companion ads are like the supporting cast for the main content of the platform. These ads run alongside linear and non-linear ads.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"h-faqs-on-better-ads-standards\"><span class=\"ez-toc-section\" id=\"FAQs_on_Better_Ads_Standards\"><\/span>FAQs on Better Ads Standards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1668503784649\"><strong class=\"schema-faq-question\">1.  What is the Better Ads Standard? <\/strong> <p class=\"schema-faq-answer\">The Better Ads Standards, developed by the Coalition for Better Ads, are a global benchmark for what constitutes acceptable online advertising. These standards are based on extensive consumer research across multiple regions and aim to remove or discontinue ad formats that frustrate users.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668503903228\"><strong class=\"schema-faq-question\">2. What is the Better Ad Policy?<\/strong> <p class=\"schema-faq-answer\">A better ad policy is one that aligns with both consumer expectations and platform guidelines. For example, Google\u2019s Publisher Policies enforce the Better Ads Standards by penalizing sites that host disruptive ad experiences.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668503987708\"><strong class=\"schema-faq-question\">3. What is Coalition for Better ads?<\/strong> <p class=\"schema-faq-answer\">Leading media companies and ad industry trade associations formed the Coalition for Better Ads to develop standards to improve the ad experience globally. Among its members are Google, Facebook, Microsoft, News Corp, Group M, Admiral, and others.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761674848390\"><strong class=\"schema-faq-question\">4. What is the advertising standard?<\/strong> <p class=\"schema-faq-answer\">Advertising standards are ethical and regulatory frameworks that govern how ads are created and distributed. Globally, organizations like the International Chamber of Commerce (ICC) and national bodies like ASCI in India set these standards<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Users don&#8217;t hate ads, they just hate bad ads. In today&#8217;s hyper-connected world, when ads start to interrupt users instead of ignoring them, users begin to block them. Globally, 42.7% of internet users use ad blockers because of intrusive ad formats that prioritize clicks over experience. To solve this problem, Better Ads Standards were introduced<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":85,"featured_media":29705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-04-11T12:29:59Z","apple_news_api_id":"84da7358-bb71-4478-979e-19aedbdc62ce","apple_news_api_modified_at":"2019-04-12T06:28:30Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AhNpzWLtxRHiXnhmu29xizg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6440],"tags":[10616,10658,10631,10655,10711],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better Ads Standards Publishers Can&#039;t Afford to Ignore<\/title>\n<meta name=\"description\" content=\"Learn how to eliminate annoying formats, boost engagement and stay profitable with Better Ads Standards in 2025\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Better Ads Standards Publishers Can&#039;t Afford to Ignore\" \/>\n<meta name=\"twitter:description\" content=\"Learn how to eliminate annoying formats, boost engagement and stay profitable with Better Ads Standards in 2025\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/09\/undraw_card_postal_5wvw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harleen Kaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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