{"id":11671,"date":"2023-01-27T13:30:00","date_gmt":"2023-01-27T08:00:00","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11671"},"modified":"2025-07-16T17:19:32","modified_gmt":"2025-07-16T11:49:32","slug":"types-of-cookies","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/","title":{"rendered":"What Are Cookies? Different Types of Web Cookies, Explained","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

What are cookies? <\/strong>They’re small pieces of information that websites store on your computer. But why does it reside in your PC, and what exactly is its purpose? Here’s a closer look at different types of cookies<\/strong> and how they work.<\/p>\n\n\n\n

‘What are cookies?’- this question has become ubiquitous ever since GDPR came into effect. <\/p>\n\n\n\n

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Cookies have been of great importance in the ad tech industry since the advent of digital and programmatic advertising<\/a>. According to Epsilon<\/a>, about 80% of advertisers rely on third-party cookies. If those cookies were to disappear, those businesses would need to explore other methods of marketing and advertising that would allow them to reach their target audiences.<\/p>\n\n\n\n

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Type of data that would replace third-party cookies: Statista<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

However, now the scenario is changing, and the reliance upon cookie-based information is about to fade, as Google’s decision to phase-out cookies will take effect in less than a year. <\/p>\n\n\n\n

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Due to this, publishers and advertisers will have to turn to other solutions for earning ad revenue and serving relevant ads to users. <\/p>\n\n\n\n

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But, before publishers start to look for other solutions, it is equally important for them to understand how cookies have been functioning in the ad tech industry, as it’ll help them understand the functioning of alternate solutions. <\/p>\n\n\n\n

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Also Read: What are the Types of Cookieless Data for Publishers<\/a><\/strong><\/p>\n\n\n\n

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