{"id":11854,"date":"2024-07-02T17:16:00","date_gmt":"2024-07-02T11:46:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=11854"},"modified":"2025-07-16T17:21:23","modified_gmt":"2025-07-16T11:51:23","slug":"safely-disable-amp","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/","title":{"rendered":"How to Safely Disable AMP in WordPress","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Is AMP actually slowing down your WordPress site? Discover how to safely <strong>disable AMP<\/strong> and explore all the essential details you need to know.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When Google first announced its Accelerated Mobile Pages (AMP) project, most publishers were excited to get on the bandwagon. After all, who wouldn\u2019t want to cut down their page load times to a fraction? Consequently, thousands of publishers signed up to use the technology. What&#8217;s more? It delivered on its promise of speed.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"869476545ba06\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#Why_Publishers_May_Want_to_Disable_AMP\" >Why Publishers May Want to Disable AMP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#How_Does_AMP_Work\" >How Does AMP Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#Why_You_Need_to_be_Careful\" >Why You Need to be Careful?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#How_to_Disable_AMP_on_Non-WordPress_Sites\" >How to Disable AMP on Non-WordPress Sites?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#Things_You_Must_Know_to_Disable_AMP\" >Things You Must Know to Disable AMP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#Final_Words\" >Final Words<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-why-publishers-may-want-to-disable-amp\"><span class=\"ez-toc-section\" id=\"Why_Publishers_May_Want_to_Disable_AMP\"><\/span>Why Publishers May Want to Disable AMP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fast forward a few years, a lot of publishers have realized that <a href=\"https:\/\/www.adpushup.com\/amp-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMP<\/a> just isn\u2019t cutting it for them. There are many reasons for this but the most commonly-cited ones:<\/p>\n\n\n\n<ul><li>Implementing AMP did not create any noticeable increase in search traffic<\/li><li>It is tricky to properly setup analytics and advertising for AMP pages<\/li><li>AMP uses a restrictive set of HTML\/JS, which leads to loss of functionality<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/amp-ads\/\" target=\"_blank\">AMP pages<\/a> show Google\u2019s URL (\u2018google.com\/amp\/\u2026\u2019) instead of the publisher\u2019s original<\/li><\/ul>\n\n\n\n<p>Want to know more about AMP ads? <a href=\"https:\/\/campaign.adpushup.com\/amp-ads\">Click here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you want to know the pros and cons of AMP in greater detail, developer Alex Kras\u2019s post \u2018<a href=\"https:\/\/www.alexkras.com\/i-decided-to-disable-amp-on-my-site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">I decided to disable AMP on my site<\/a>\u2019 is a great read. To Google\u2019s credit, the AMP development team has been continuously working to iron out known issues and make things easier for publishers. Case in point, Google recently announced that <a href=\"https:\/\/www.adpushup.com\/blog\/google-amp-signed-exchanges\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMP will start displaying publishers\u2019 original URLs using \u2018Signed Exchanges\u2019<\/a>.<\/p>\n\n\n\n<p>Still, if you\u2019re one of the publishers who wants to stop using AMP for any one of those reasons, <strong>don\u2019t make the mistake<\/strong> of simply turning it off and thinking you\u2019ll be alright.<\/p>\n\n\n\n<h2 id=\"h-how-does-amp-work\"><span class=\"ez-toc-section\" id=\"How_Does_AMP_Work\"><\/span>How Does AMP Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Okay but, why can&#8217;t you just turn it off? Well, let\u2019s how recap AMP works. AMP makes webpages load faster on mobile web by stripping away all non-essential page elements like excess CSS and third-party JS\u2014but that&#8217;s only one part of why AMP webpages load so fast.<\/p>\n\n\n\n<p>In order to make the delivery of the webpages even faster, Google also keeps a cached copy of the AMP pages and loads the webpage from its own servers when requested by the user. Which is why you see the \u2018google.com\/amp\/\u2026\u2019 in the URL.<\/p>\n\n\n\n<h2 id=\"h-why-you-need-to-be-careful\"><span class=\"ez-toc-section\" id=\"Why_You_Need_to_be_Careful\"><\/span>Why You Need to be Careful?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now let\u2019s say you want to disable AMP and just go ahead and do it. Remember, Google still has hundreds or thousands of your webpages indexed in its cache, which it will display in the search results as and when users search with related keywords.<\/p>\n\n\n\n<p>If a user clicks an AMP link for a website on which AMP has been disabled, he\/she will encounter a \u2018404 Not Found\u2019 error. This can harm your website in two ways: First, users are not able to reach your webpages, and second, Google penalizes websites for 404 errors. If left unchecked, the effect on your search traffic can be disastrous.<\/p>\n\n\n\n<p>So, how do you safely disable AMP? If your website runs on WordPress, you\u2019re in luck.<\/p>\n\n\n\n<h3><strong>Step 1: Disable AMP in WordPress<\/strong><\/h3>\n\n\n\n<p>You need more than one plugin to enable the AMP functionality for WordPress websites. If you\u2019re using one of those plugins, go ahead and deactivate the plugin. Here\u2019s the full process:<\/p>\n\n\n\n<ul><li>Log in to your WordPress dashboard.<\/li><li>Go to the Plugin section.<\/li><li>Select the AMP plugin and deactivate it.<\/li><li>Now click on delete to remove the plugin completely.&nbsp;<\/li><\/ul>\n\n\n\n<p>Doing this step-by-step will disable AMP on your website, but its effects will still reflect on your domain. To safely get rid of AMP, you also need to set redirects on the AMP pages to the original pages. The next section covers this part of the process.<\/p>\n\n\n\n<h3 id=\"h-step-2-setup-redirects-with-a-plugin\">Step 2: Setup Redirects with a Plugin<\/h3>\n\n\n\n<p>To ensure that you\u2019re not losing out on any search traffic due to broken AMP pages, you will need to redirect users from AMP pages to regular mobile webpages. This again can be handled by a plugin such as <a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\">Redirection<\/a>. First, install and activate the plugin.<\/p>\n\n\n\n<p>Next, add the following code in the source URL field:<br><strong>\/(.*)\\\/amp<\/strong><\/p>\n\n\n\n<p>In the target URL field, you need to add your website\u2019s URL in this format:<br><strong>http:\/\/example.com\/$1<\/strong><\/p>\n\n\n\n<p>Remember to replace example.com with your website\u2019s domain name. Now check the Regex checkbox and select Redirections under the Group drop down menu. Finally, click on the \u2018Add Redirect\u2019 button to save your changes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1094\" height=\"297\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/disable-amp-redirection.png\" alt=\"Disable AMP\" class=\"wp-image-11878\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/disable-amp-redirection.png 1094w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/disable-amp-redirection-300x81.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/disable-amp-redirection-1024x278.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/disable-amp-redirection-768x208.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/disable-amp-redirection-150x41.png 150w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"h-step-2-alternative-manually-set-redirects-in-htaccess\">Step 2 (alternative): Manually Set Redirects in .htaccess<\/h3>\n\n\n\n<p>If you don\u2019t want to use a plugin to set redirects, you can also directly add a rule in the .htaccess file. In order to access this file, you can use File Manager in cPanel or FTP. You will find the file in the website\u2019s root folder. Once you locate the file, simply add the following code at the bottom:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\/\/ Redirect AMP to non-AMP\nRewriteEngine On\nRewriteCond %{REQUEST_URI} (.+)\/amp(.*)$\nRewriteRule ^ %1\/ &#91;R=301,L]<\/code><\/pre>\n\n\n\n<p>In order to check if the redirects are working fine, just click on any AMP webpage from your website in the search results. Your AMP page should now redirect to the original URL.<\/p>\n\n\n\n<p>Disabling AMP is a quick fix on WordPress. However, if you\u2019re not running a CMS on your website, you may want to look into the <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/remove-amp\">official Google documentation for disabling AMP<\/a> and do it the proper way, so that you can safeguard your search traffic and SEO authority.<\/p>\n\n\n\n<p>Remember, AMP may not work for you but it is extremely effective when it comes to cutting down page load times. If you choose to serve your webpages without AMP, you should still test the page speed on mobile and <a href=\"https:\/\/www.adpushup.com\/blog\/reduce-page-latency\/\">execute optimizations to reduce latency<\/a>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Disable_AMP_on_Non-WordPress_Sites\"><\/span><strong>How to Disable AMP on Non-WordPress Sites?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AMP can also be applied to websites that aren\u2019t made on WordPress. For non-WordPress websites, the process for disabling AMP depends on the method that was used to apply it. Below, we have mentioned the solution based on how AMP was implemented on the website.<\/p>\n\n\n\n<h3><strong>In the case of coding:<\/strong> <\/h3>\n\n\n\n<p>If the AMP was applied through coding, you need to edit the website code manually and remove the AMP codes. Look for <strong>&lt;amp-*> tags<\/strong> and remove them from your pages. This process can take time, and the chances for error are also high.<\/p>\n\n\n\n<h3><strong>Via Framework\/Libraries<\/strong><\/h3>\n\n\n\n<p>Search through the framework and <strong>find files<\/strong> that cover the process of disabling AMP on the website. After finding the files, follow the steps as they are given, and your site will be free from AMP components.\u00a0<\/p>\n\n\n\n<p>You can also contact the website developer who developed your website and ask them to remove AMP elements from your website.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The procedure to disable AMP can be both complex and easy, depending on your level of experience. Implementing the incorrect steps may lead to website damage, thus, before attempting to make any changes, you should be well-versed in the process.<\/p>\n\n\n\n<p>Here\u2019s what you should know before initiating the process.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Things_You_Must_Know_to_Disable_AMP\"><\/span><strong>Things You Must Know to Disable AMP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, let\u2019s discuss the impact disabling AMP can have on your website:<\/p>\n\n\n\n<ul><li><strong>Slower Speed on Mobile: <\/strong>AMP is specially installed to make the pages load faster; disabling it would surely lead to a loss in your page speed.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>May Lead to Drop in Rankings: <\/strong>With a slow page load speed, your ranking can suffer a minor drop.&nbsp;<\/li><\/ul>\n\n\n\n<p>To reduce the potential loss and ensure proper optimization of your site, here are three things you have to keep in mind about disabling AMP:<\/p>\n\n\n\n<ul><li><strong>Create a Backup: <\/strong>Since the process is complex, it increases the chances of you making errors. To tackle this, always create a backup before making any changes to your website structure.<\/li><\/ul>\n\n\n\n<ul><li><strong>Consult an Expert: <\/strong>Making changes to website code and uninstalling plugins can be a difficult undertaking. To make the procedure easier and minimize errors, consult an expert. Contacting the right person can make the process way easier and reduce the number of mistakes.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Constant Monitoring After Disabling: <\/strong>With the potential for both positive and negative, disabling AMP can leave a mark on your website. After removing AMP, your next task should be to monitor and keep a close eye on any changes in traffic, especially from mobile users.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Disabling AMP can be a wise decision for some WordPress websites. By following the steps outlined above, you can ensure a smooth transition without impacting your SEO or user experience. Remember to weigh the pros and cons for your specific situation before making the switch. If you&#8217;re unsure, consider testing AMP deactivation on a staging site first.<\/p>\n\n\n\n<p>For those who choose to keep AMP, remember to stay updated on the latest best practices to maintain a fast and mobile-friendly website.<\/p>\n\n\n\n<p>No matter your choice, prioritize providing a great user experience on all devices. <\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1720084142421\"><strong class=\"schema-faq-question\">1. <strong>How to Remove AMP Pages from SERP?<\/strong><\/strong> <p class=\"schema-faq-answer\">To remove AMP pages of your site from Google search results, first, you have to disable AMP from the WordPress dashboard and then set redirects on the AMP pages to the original ones.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720084160455\"><strong class=\"schema-faq-question\">2. <strong>Is it safe to disable AMP?<\/strong><\/strong> <p class=\"schema-faq-answer\">While it is considered safe to disable AMP, a negative aspect of it is the slower page speed. Depending on your website, you may experience a drop in rankings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720084173646\"><strong class=\"schema-faq-question\">3. <strong>How to remove AMP cache?<\/strong><\/strong> <p class=\"schema-faq-answer\">After disabling AMP from your site, you can use Google\u2019s AMP cache removal tool to get rid of the cache.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720084188196\"><strong class=\"schema-faq-question\">4. <strong>Should I disable Google AMP?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, enabling AMP provides only minimal benefits, which doesn\u2019t have much effect on website traffic. In recent times, it has been observed that it is better to disable AMP on your site.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720084202182\"><strong class=\"schema-faq-question\">5. <strong>Do AMP pages still exist?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, despite the recent negative reception, AMP pages still exist, but are not as common as before.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720084215750\"><strong class=\"schema-faq-question\">6. <strong>How can I tell if an AMP is enabled on a non-WordPress website?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can check the source code and the URL to see if AMP is enabled on a non-WordPress site.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Is AMP actually slowing down your WordPress site? Discover how to safely disable AMP and explore all the essential details you need to know. When Google first announced its Accelerated Mobile Pages (AMP) project, most publishers were excited to get on the bandwagon. After all, who wouldn\u2019t want to cut down their page load times<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":31279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-05-02T11:48:22Z","apple_news_api_id":"8c8c4821-a9bf-4ea4-af14-0cd844ae3792","apple_news_api_modified_at":"2019-05-02T14:18:49Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AjIxIIam_TqSvFAzYRK43kg","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6451,174],"tags":[11462,11464,11463,11461],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should You Ditch AMP? A Guide to Safely Disable AMP in Wordpress<\/title>\n<meta name=\"description\" content=\"Is AMP Slowing Down Your WordPress Site? Safely Disable AMP with Our Step-by-Step Guide and Learn All the Essentials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/safely-disable-amp\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Should You Ditch AMP? A Guide to Safely Disable AMP in Wordpress\" \/>\n<meta name=\"twitter:description\" content=\"Is AMP Slowing Down Your WordPress Site? 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