{"id":11944,"date":"2023-05-23T12:51:00","date_gmt":"2023-05-23T07:21:00","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11944"},"modified":"2025-07-16T17:19:44","modified_gmt":"2025-07-16T11:49:44","slug":"vcpm-ad-viewability-metrics","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/","title":{"rendered":"Mastering vCPM: Unveiling the Formula, Effective Strategies, and More!","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffaee\">Unleash the power of <strong>vCPM<\/strong> for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers.<a href=\"https:\/\/www.adpushup.com\/blog\/publishers-will-now-only-be-paid-for-viewable-ads-policy-update\/\"> In 2015<\/a>, Google made a significant announcement that revolutionized how publishers would be compensated for their ad placements.&nbsp;<\/p>\n\n\n\n<p>They introduced a shift towards paying publishers solely for viewable ads rather than the traditional approach of paying based on the number of ad units placed on a web page.<\/p>\n\n\n\n<p><strong>But how would anyone know whether the user sees an ad or not?&nbsp;<\/strong><\/p>\n\n\n\n<p>Simple, by observing the user interaction with the web page. But will this impact the publishers\u2019 earnings? Of course. With viewable ads in action, advertisers will only pay in vCPM rather than <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\">CPM<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5\"><strong>Also Read: <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is CPM? A Definitive Guide for Publishers in 2023<\/a><\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#So_What_is_vCPM\" >So, What is vCPM?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#How_to_Calculate_vCPM\" >How to Calculate vCPM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#vCPM_vs_CPM\" >vCPM vs CPM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#Things_Publishers_Must_Know_About_Viewable_Impressions\" >Things Publishers Must Know About Viewable Impressions?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#Top_Strategies_to_Improve_vCPM\" >Top Strategies to Improve vCPM<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#Key_Takeaway\" >Key Takeaway<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/vcpm-ad-viewability-metrics\/#Frequently_Asked_Questions_%E2%80%93_vCPM\" >Frequently Asked Questions &#8211; vCPM<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-so-what-is-vcpm\"><span class=\"ez-toc-section\" id=\"So_What_is_vCPM\"><\/span>So, What is vCPM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>vCPM stands for cost per thousand <em>viewable<\/em> impressions. Simply put, advertisers will pay according to the impressions that are viewed, not the creatives that are rendered on the publisher\u2019s site.<\/p>\n\n\n\n<p>If CPM costs per 1000 impressions,<\/p>\n\n\n\n<p>then vCPM would be the cost per thousand viewable impressions<\/p>\n\n\n\n<h3><strong>What are viewable ad impressions?<\/strong><\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-will-now-only-be-paid-for-viewable-ads-policy-update\/\" target=\"_blank\">Viewable impressions<\/a> are ad creatives that the users actually see. But how would you determine which ads are seen? To simplify it, publishers have the <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-media-rating-council\/\" target=\"_blank\">MRC provided standards<\/a> that define whether an ad would be considered as viewed or not:<\/p>\n\n\n\n<ul><li>For display ads, at least 50% of the ad (or ad pixels) should be visible on the user&#8217;s screen for over 1 second.<\/li><li>For large ads, at least 30% of the ad (or ad pixels) should be visible on the user\u2019s screen for over 1 second.<\/li><li>And for in-stream video ads, at least 50% of pixels should be visible on the user\u2019s screen for over 2 seconds.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Calculating the exact number of viewable ad impressions could be tricky. And even after you know that an ad is active on a user screen, there is no guarantee that the user has seen it. Hence to solve this, the standards defined by MRC offer some ideas about how viewability can be calculated.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Calculate_vCPM\"><\/span>How to Calculate vCPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To calculate the vCPM, you can use the formula:<\/p>\n\n\n\n<p>Budget \u00f7 [(Total Ad Impressions * % of Ad Viewability) \u00f7 1000] = vCPM<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let&#8217;s modify the variables for the ad campaign:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ad viewability: 75% (the average for ads placed above the fold)<\/p>\n\n\n\n<p>Ad campaign budget: $150,000<\/p>\n\n\n\n<p>CPM: $1.50 per click<\/p>\n\n\n\n<p>Total impressions: 30,000,000<\/p>\n\n\n\n<p>Viewable impressions: 22,500,000<\/p>\n\n\n\n<p>Maximum vCPM bid: $6.50<\/p>\n\n\n\n<p>Plugging these values into the formula, we get:<\/p>\n\n\n\n<p>$150,000 \u00f7 [(30,000,000 * 0.75) \u00f7 1000] = $5.00<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Based on these figures, the vCPM for this campaign would be $5.00, considering that 75% of the ad is within the visual field for more than one second, following the IAB standards.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Feel free to adjust the variables according to your needs and use the formula to calculate the corresponding vCPM for your specific scenario.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Now that you know how to calculate viewability, let&#8217;s delve deeper and understand vCPM vs CPM. <\/p>\n\n\n\n<h2 id=\"h-vcpm-vs-cpm\"><span class=\"ez-toc-section\" id=\"vCPM_vs_CPM\"><\/span>vCPM vs CPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"2228\" height=\"1174\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example.png\" alt=\"vCPM\" class=\"wp-image-11945\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example.png 2228w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example-300x158.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example-1024x540.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example-768x405.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example-1536x809.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example-2048x1079.png 2048w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Ad-Viewabiltiy-Example-150x79.png 150w\" sizes=\"(max-width: 2228px) 100vw, 2228px\" \/><figcaption> <br>Image source: MantisAdNetwork<\/figcaption><\/figure><\/div>\n\n\n\n<p>CPM is an <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/rpm-vs-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">advertiser-side metric<\/a>. Advertisers use CPM to calculate the amount they spend on an ad campaign. This also makes vCPM an advertiser-side metric.<\/p>\n\n\n\n<p>With CPM, advertisers pay for all the ads rendered on a web page. However, with vCPM, advertisers only pay for the active ones viewed on a user\u2019s screen.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5\"><strong>Also Read &#8211; <a href=\"https:\/\/www.adpushup.com\/blog\/cpc-vs-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding CPC vs CPM for Ad Publishers<\/a><\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Things_Publishers_Must_Know_About_Viewable_Impressions\"><\/span>Things Publishers Must Know About Viewable Impressions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In light of Google&#8217;s shift towards paying only for ad impressions, publishers should strengthen their performance and employ effective strategies to maximize revenue.&nbsp;Thus, it\u2019s important to understand how ads perform on both desktop and mobile.&nbsp;<\/p>\n\n\n\n<h3>Ad Viewability on Desktop<\/h3>\n\n\n\n<p>Starting with the desktop ads, the numbers are quite impressive. <a href=\"https:\/\/www.statista.com\/statistics\/945571\/desktop-display-ad-viewability-in-europe\/#:~:text=In%20the%20first%20half%20of,view%20in%20the%20measured%20period.\">Research <\/a>conducted by Statista has found that in the first half of 2022, desktop ads viewability stood at 71% on a global scale. That means 71% of display ads displayed on the display ads were in the view in the first quarter of 2022.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"656\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-11-1024x656.png\" alt=\"Ad Viewability on Desktop\" class=\"wp-image-28459\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-11-1024x656.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-11-300x192.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-11-768x492.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-11-150x96.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-11.png 1072w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.statista.com\/statistics\/945571\/desktop-display-ad-viewability-in-europe\/#:~:text=In%20the%20first%20half%20of,view%20in%20the%20measured%20period.\">Desktop display advertising viewability rates in selected countries<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>That being said, for desktop ads, vCPM (viewable cost per thousand impressions) emerges as a valuable metric that gauges these <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-ad-viewability\/\">ads&#8217; visibility<\/a> and engagement potential. With vCPM, publishers can measure the cost incurred for every thousand impressions of an ad deemed viewable by the user.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Implementing vCPM for desktop ads brings forth a range of benefits. It enables publishers to identify underperforming ad placements and take corrective actions, such as adjusting ad formats or positions. Additionally, it facilitates the evaluation of different ad networks or demands partners based on their vCPM performance, helping publishers choose the most lucrative partnerships.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To effectively leverage vCPM for desktop ads, publishers should prioritize ad viewability by employing <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\">responsive design<\/a>, optimizing ad placements, and ensuring fast page loading times. By doing so, publishers can enhance their desktop ads&#8217; visibility and user experience, increasing engagement and ultimately driving higher revenue.<\/p>\n\n\n\n<h3>Ad Viewability on Mobiles<\/h3>\n\n\n\n<p>Compared with Desktops, mobile devices generate more traffic; thus, understanding vCPM\u2019s role is important. Mobile platforms have become increasingly prevalent, and advertisers and publishers must adapt their strategies accordingly. In fact, according to <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic\">Oberlo<\/a>, in February 2023, mobile phones accounted for 60.67% of all web traffic, while the average for the year so far, in 2023, stands at 60.06%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-12-1024x500.png\" alt=\"Ad Viewability on Mobiles\" class=\"wp-image-28460\" width=\"647\" height=\"316\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-12-1024x500.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-12-300x146.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-12-768x375.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-12-150x73.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-12.png 1348w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><figcaption>Image Source &#8211; <a href=\"https:\/\/www.oberlo.com\/statistics\/mobile-internet-traffic\">Oberlo<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>In the context of mobile devices, vCPM (viewable cost per thousand impressions) plays a crucial role in evaluating ad performance and optimizing monetization strategies for mobile.<\/p>\n\n\n\n<p>Optimizing ad performance on mobile requires considering factors such as responsive design, <a href=\"https:\/\/www.adpushup.com\/blog\/best-ad-placement-strategies-on-your-website\/\">ad placement<\/a>, and load times. With vCPM, advertisers and publishers can gauge the effectiveness of their mobile ad inventory and make data-driven decisions to improve user experience and drive higher engagement.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Publishers should also consider experimenting with different formats, positions, and targeting parameters to optimize their mobile ad campaigns and achieve better results.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"256\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-13-1024x256.png\" alt=\"vCPM\" class=\"wp-image-28461\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-13-1024x256.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-13-300x75.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-13-768x192.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-13-150x38.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-13.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/ad-viewabiity-revenue-uplift-statistics\/\"><em>Think with Google<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Top_Strategies_to_Improve_vCPM\"><\/span>Top Strategies to Improve vCPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s now delve into some of the most effective strategies to improve viewable impressions.&nbsp;<\/p>\n\n\n\n<h3>Experiment with Different Ad Layouts &amp; Positions&nbsp;<\/h3>\n\n\n\n<p>Experimenting with <a href=\"https:\/\/www.adpushup.com\/blog\/best-ad-placement-strategies-on-your-website\/\">ad placement<\/a> can help increase vCPM by identifying the most effective positions for maximizing ad viewability and engagement. Testing different placements allows advertisers to optimize their strategy and find the optimal position that drives higher viewable impressions and ultimately boosts vCPM.<\/p>\n\n\n\n<h3>Test Ad Styles &amp; Ad Styles<\/h3>\n\n\n\n<p>You should also consider testing various ad types and styles, such as vertical, horizontal, carousel, or interactive ads; you can assess their effectiveness in capturing user attention and driving engagement. This experimentation allows you to tailor your ad strategy to match the preferences and behaviors of your target audience.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5\"><strong>Also Read &#8211; <a href=\"https:\/\/www.adpushup.com\/blog\/best-ad-placement-strategies-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Where To Place Your Ads? Best Ad Placement Strategies<\/a><\/strong><\/p>\n\n\n\n<h3>Above the Fold vs Below the Fold<\/h3>\n\n\n\n<p>Don\u2019t assume that above-the-fold ads are always viewable. Consider comparing the data of different ad placements (above the fold vs below the fold) to understand which ones work better.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Heatmaps can provide valuable insights to identify your website&#8217;s most effective ad placements. Heatmaps visually represent user interaction and engagement, enabling you to understand which areas of your webpage receive the most attention.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>By analyzing heatmaps, you can identify the &#8220;hot spots&#8221; or areas where users spend the most time and focus their attention. These hot spots are ideal for placing ads, as they are more likely to capture user attention and maximize viewability.<\/p>\n\n\n\n<h3>Avoiding Ad Overload&nbsp;<\/h3>\n\n\n\n<p>While aiming for maximum viewability is important, it&#8217;s crucial to maintain a balance and avoid overloading your website with excessive ads. Therefore, do not use too many ads for maximum viewability, as it will lead to a bad user experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When considering ad placements, prioritize the <a href=\"https:\/\/www.adpushup.com\/blog\/find-the-balance-between-user-experience-and-ads\/\">user experience<\/a> alongside viewability. Strive to maintain a clean, uncluttered website layout allowing users to navigate content seamlessly. Doing so creates a positive user experience that encourages engagement and return visits.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Instead of inundating your website with ads, focus on strategic ad placements that are relevant, non-intrusive, and seamlessly integrated into the overall design. This approach ensures that ads complement the content rather than overpower it.<\/p>\n\n\n\n<h2 id=\"h-key-takeaway\"><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span>Key Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers are always recommended to work on ad viewability methods to see an increase in vCPM. Take the help of <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/top-10-best-heatmap-tools-reviewed\/\" target=\"_blank\">heatmap tools<\/a> to find out the most user-interacted part on the webpage. Try not to take away the space dedicated to content to make your ads more viewable. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Because of vCPM, publishers might see a drop in their earnings. However, in the long run, efficient use of ad viewability metrics can lead to a better ad positioning system benefiting the entire ad ecosystem.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>vCPM doesn\u2019t apply to publishers dealing in real-time bidding or private auctions. In the case of RTB, each impression on the publisher\u2019s web page is being bid on with ever-increasing competition. Next, in the case of a private auction, the price of inventory is pre-negotiated. Hence in both cases, viewability might not be the first thing advertisers consider while going for RTB and private auctions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Working on the viewability of your web pages isn\u2019t harm your earnings. On a positive note, it can benefit advertisers with a successful ad campaign, increasing the demand for your inventory in the market.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_%E2%80%93_vCPM\"><\/span>Frequently Asked Questions &#8211; vCPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1684840692321\"><strong class=\"schema-faq-question\">1. What is a vCPM in Simple Words?<\/strong> <p class=\"schema-faq-answer\">vCPM refers to viewable impressions per mile (thousand impressions). It&#8217;s a metric which is used to find out how many ads are actually been seen on a web page. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684841249953\"><strong class=\"schema-faq-question\">2. What is a good vCPM?<\/strong> <p class=\"schema-faq-answer\">According to the industry&#8217;s standards, a good vCPM is considered 68% or more. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1684841290345\"><strong class=\"schema-faq-question\">3. How is vCPM calculated?<\/strong> <p class=\"schema-faq-answer\">Here&#8217;s the formula to calculate vCPM<br\/> Budget \u00f7 [(Total Ad Impressions * % of Ad Viewability) \u00f7 1000] = vCPM <\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Unleash the power of vCPM for publishers and supercharge your earnings. Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In the ever-evolving landscape of online advertising, ensuring users see ads has become a priority for advertisers and publishers. 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