{"id":11965,"date":"2019-05-14T16:53:34","date_gmt":"2019-05-14T11:23:34","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=11965"},"modified":"2022-09-02T13:52:05","modified_gmt":"2022-09-02T08:22:05","slug":"google-search-console-features","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/","title":{"rendered":"Google Search Console: 5 Features That Publishers Should Know About","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>There is no shortage of SEO tools in the market, still, Google Search Console is probably the one you should sign up for before anything else. Why? First, because it&#8217;s a <a href=\"https:\/\/www.adpushup.com\/blog\/google-for-publishers-an-overview-of-googles-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google product<\/a>, so you know that the search data and insights provided will be more accurate than any other third-party sources. Second, it\u2019s free\u2014so there\u2019s <em>no reason to not use it<\/em>.<\/p>\n\n\n\n<p>But what exactly can you do with Google Search Console? Let\u2019s find out.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/#1_Submit_Your_Sitemap_for_Better_Indexing\" >1. Submit Your Sitemap for Better Indexing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/#2_Find_Your_Top_Keywords_and_Pages\" >2. Find Your Top Keywords and Pages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/#3_Improve_Internal_and_External_Linking\" >3. Improve Internal and External Linking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/#4_Fix_Crawling_Errors_and_Broken_Links\" >4. Fix Crawling Errors and Broken Links<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/#5_Enrich_Google_Analytics_and_Google_Ads_data\" >5. Enrich Google Analytics and Google Ads data<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Submit_Your_Sitemap_for_Better_Indexing\"><\/span>1. Submit Your Sitemap for Better Indexing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While Google\u2019s web crawlers will start indexing your site soon after you publish your first page, you can give them a helping hand by manually submitting a sitemap. That way, you don\u2019t have to wait for crawlers to do their job, you can just tell them what to look for.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-17-24.png\" alt=\"XML sitemap\" class=\"wp-image-11967\" width=\"806\" height=\"545\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-17-24.png 1074w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-17-24-300x203.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-17-24-1024x692.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-17-24-768x519.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-17-24-150x101.png 150w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><figcaption>Here\u2019s a sitemap we created using Yoast SEO, it lists all the posts ever published on this blog.<\/figcaption><\/figure><\/div>\n\n\n\n<p>What\u2019s a sitemap? Think of it as a roadmap for your website, which can help search engines index all your webpages quickly, even in the lack of adequate internal links. Next, who needs a sitemap? Google states that sitemaps are useful for \u201creally large websites\u201d, \u201cwebsites with large archives\u201d, \u201cnew websites with few external links\u201d, and \u201cwebsites which use rich media content\u201d. We advise every site owner to submit a sitemap.<\/p>\n\n\n\n<p>There are a lot of <a href=\"https:\/\/www.semrush.com\/blog\/10-awesome-visual-proven-sitemap-generator-tools\/\">free and paid tools<\/a> you can use to create sitemaps for your website. If your website runs on WordPress, you can use the <a href=\"https:\/\/wordpress.org\/plugins\/google-sitemap-generator\/\">Google XML Sitemaps<\/a> plugin to generate one. Once you\u2019ve got your sitemap online, you can head over to <strong>Sitemaps<\/strong> in the main navigation menu of Google Search Console, complete the URL, and hit <strong>Submit<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"971\" height=\"375\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-20-29.png\" alt=\"Adding a sitemap\" class=\"wp-image-11969\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-20-29.png 971w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-20-29-300x116.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-20-29-768x297.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-20-29-150x58.png 150w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<p>And that\u2019s it! Google Search Console will do the rest. You may need to enter multiple sitemaps for posts, pages, category, based on how your sitemaps are generated.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Find_Your_Top_Keywords_and_Pages\"><\/span>2. Find Your Top Keywords and Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>People use a lot of distinct specific search terms to land on your webpages. Google Search Console can help website owners understand what those search terms are, sort them by those driving the most traffic, and also provide impression, click, and CTR data for those terms. You can access this data by clicking on the \u2018Performance\u2019 tab on the main menu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1279\" height=\"656\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-04.png\" alt=\"Google Search Console: Performance report\" class=\"wp-image-11972\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-04.png 1279w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-04-300x154.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-04-1024x525.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-04-768x394.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-04-150x77.png 150w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><figcaption>The Performance report gives you the impressions, clicks, CTR, and search position data for queries.<\/figcaption><\/figure>\n\n\n\n<p>On this page, you can set <strong>search type<\/strong> (web, image, video) and <strong>date<\/strong> filters to view specific range of data in the report. You can also use the compare function in the filters to view the improvement or decline in impression and click data over a given period of time.<\/p>\n\n\n\n<p>Below the fold, you will find a tab called <strong>Queries<\/strong>. This is where you will find a list of the keywords that are driving the most traffic towards your website. You can sort the keywords according to impressions or clicks and export this data in CSV format for further analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"999\" height=\"588\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-48.png\" alt=\"Top keywords\" class=\"wp-image-11973\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-48.png 999w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-48-300x177.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-48-768x452.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-16-21-48-150x88.png 150w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption>Getting a list of your top search keywords is easy with GSC.<\/figcaption><\/figure>\n\n\n\n<p>The other tabs in the performance report, i.e., <strong>Pages<\/strong>, <strong>Countries<\/strong>, and <strong>Devices<\/strong>, show you the pages on your site that receive the most search traffic, the countries where the highest amount of queries originate, and the devices used by people while accessing your site.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Improve_Internal_and_External_Linking\"><\/span>3. Improve Internal and External Linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everyone knows the importance of internal and external links when it comes to optimizing your website for search engine discovery. External links are an <a href=\"https:\/\/www.adpushup.com\/blog\/seo-techniques-2019\/\">important ranking factor<\/a>, in fact, a lot of SEO partners spend most of their time in link building campaigns. <a href=\"https:\/\/www.adpushup.com\/blog\/internal-linking-best-practices-everything-publishers-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Internal links make your content more discoverable (opens in a new tab)\">Internal links make your content more discoverable<\/a> and reduces bounce rate, both of which contribute to the website\u2019s overall health and search engine performance.<\/p>\n\n\n\n<p>Data on external and internal links is available under <strong>Links<\/strong> in the main navigation of Google Search Console, additional data provided also includes top linking sites and anchor text.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1279\" height=\"632\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-34-27.png\" alt=\"Top internal and external links in Google Search Console\" class=\"wp-image-11974\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-34-27.png 1279w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-34-27-300x148.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-34-27-1024x506.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-34-27-768x379.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-34-27-150x74.png 150w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n\n\n\n<p>You can use this data to improve the most neglected pages on your site. How? Start by sorting pages in ascending order for the number of external links, now you have a list of pages with the lowest external links\u2014apt for executing link building campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"997\" height=\"530\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-56-35.png\" alt=\"Top linked pages\" class=\"wp-image-11975\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-56-35.png 997w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-56-35-300x159.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-56-35-768x408.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-13-13-56-35-150x80.png 150w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p>Similarly, you can sort pages by internal links and discover pages with the lowest amount of internal links and then work to create additional internal links for those webpages.<\/p>\n\n\n\n<p>The <strong>Top linking sites<\/strong> report can help you identify websites that are already linking to you. You can use this information to either create more external links via those sites or identify and form link building partnerships with websites who have an audience similar to yours.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Fix_Crawling_Errors_and_Broken_Links\"><\/span>4. Fix Crawling Errors and Broken Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Broken links are bad for the user experience of your website, and even more important, they can negatively affect your search rankings. Therefore, fixing broken links is of utmost importance. Other than that, sometimes, Google\u2019s crawlers are unable to access parts of your website, this leads to \u201ccrawl errors\u201d, another issue you should be on the lookout for.<\/p>\n\n\n\n<p>You will find additional information about crawling errors and broken links in the Coverage tab on the main navigation of Google Search Console.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1279\" height=\"656\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-14-28-56.png\" alt=\"Google Search Console: Coverage\" class=\"wp-image-11976\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-14-28-56.png 1279w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-14-28-56-300x154.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-14-28-56-1024x525.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-14-28-56-768x394.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/05\/Screenshot-at-May-14-14-28-56-150x77.png 150w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><figcaption>Fixing broken links is a quick way to improve your search rankings.<\/figcaption><\/figure>\n\n\n\n<p>Below the fold, the <strong>Details<\/strong> section will contain a list of pages categorized under different types of error codes such as URLs with Soft 404 and URLs with crawl issues. Inside the report, Google Search Consoles allows you to inspect individual pages and request the error pages to be re-indexed after you have made the fix. If you\u2019re getting crawling errors because URLs are being blocked by robots.txt, <a href=\"https:\/\/www.keycdn.com\/support\/sitemap-contains-urls-which-are-blocked-by-robots-txt\">here\u2019s how you can fix it<\/a>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Enrich_Google_Analytics_and_Google_Ads_data\"><\/span>5. Enrich Google Analytics and Google Ads data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At this point, you may be wondering\u2014won\u2019t I just find a lot of this data such as top keywords, pages, and internal\/external links in Google Analytics? And the truth is, you will, but when it comes to search-related metrics and data\u2014nothing beats the accuracy of Google Search Console. Which is why it\u2019s a good idea to connect both your Google Analytics and Google Ads accounts with Google Search Console.<\/p>\n\n\n\n<p>Once you link your Google Analytics and Search Console accounts, you can find the search data collected by the latter from directly within Analytics\u2014including impressions, clicks, CTR, and average search position. Once you\u2019ve linked your accounts, you can also use GA to set automated reporting for Search Console data. Similarly, for Google Ads users, linking to the Search Console will enable access to the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7529561?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\">Paid &amp; Organic Report<\/a>, helping better understand the part that both paid and search keywords are paying in user acquisition.<br><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>There is no shortage of SEO tools in the market, still, Google Search Console is probably the one you should sign up for before anything else. Why? First, because it&#8217;s a Google product, so you know that the search data and insights provided will be more accurate than any other third-party sources. Second, it\u2019s free\u2014so<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":11997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6448],"tags":[6464],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console: Features That Publishers Should Know About<\/title>\n<meta name=\"description\" content=\"Google Search Console helps publishers get accurate search-related data and metrics directly from the source. 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