{"id":12159,"date":"2019-06-13T18:50:29","date_gmt":"2019-06-13T13:20:29","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=12159"},"modified":"2025-10-23T21:38:57","modified_gmt":"2025-10-23T16:08:57","slug":"how-to-setup-dfp-for-prebid","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/","title":{"rendered":"How to Setup DFP for Prebid (+ 5 Common Mistakes)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>DFP allows publishers to run header bidding using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-prebid-js\/\" target=\"_blank\">Prebid.js<\/a>. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now rebranded as <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-google-ad-manager\/\" target=\"_blank\">Google Ad Manager<\/a>.<\/p>\n\n\n\n<p>Using DFP, publishers can set up <a href=\"https:\/\/www.adpushup.com\/blog\/prebids-transaction-id-changes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prebid<\/a> and conduct header bidding via line item setup. With its user-friendly interface and a reporting dashboard that <a aria-label=\"supports key-value pairs (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-key-value-targeting-in-google-ad-manager\/\" target=\"_blank\">supports key-value pairs<\/a>, publishers can customize the auction and see detailed reports, all using a single interface.<\/p>\n\n\n\n<p>In this post, we&#8217;ll list the steps used to setup Prebid in DFP. We have also added common header bidding setup mistakes and ways to avoid them. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#Steps_to_Setup_DFP_for_Prebid\" >Steps to Setup DFP for Prebid<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#Step_1_Add_a_Line_Item\" >Step 1: Add a Line Item<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#Step_2_Add_a_Creative\" >Step 2: Add a Creative<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#Step_3_Duplicate_Line_Items\" >Step 3: Duplicate Line Items<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#Common_Mistakes_to_Avoid\" >Common Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#1_Not_Updating_the_Line_Items\" >1. Not Updating the Line Items<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#2_Not_Aware_of_Line_Item_Priority\" >2. Not Aware of Line Item Priority<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#3_Not_Naming_Creatives_and_Line_Items_Properly\" >3. Not Naming Creatives and Line Items Properly<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#4_Not_Optimizing_Price_Granularity_Settings\" >4. Not Optimizing Price Granularity Settings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#5_Not_Tracking_the_Performance\" >5. Not Tracking the Performance<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-steps-to-setup-dfp-for-prebid\"><span class=\"ez-toc-section\" id=\"Steps_to_Setup_DFP_for_Prebid\"><\/span>Steps to Setup DFP for Prebid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Start by creating a new order in your DFP dashboard, give an appropriate name to this order such as \u2018Prebid\u2019 and choose the Advertiser as well. After that, you can get started with the following steps:<\/p>\n\n\n\n<h3 id=\"h-step-1-add-a-line-item\"><span class=\"ez-toc-section\" id=\"Step_1_Add_a_Line_Item\"><\/span>Step 1: Add a Line Item<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Create a line item and give it a name that is easily recognizable by you during future use.<\/li><li>Next, add all the ad unit sizes your inventory has.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"910\" height=\"236\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/DFP-Prebid-Setup_inventory-sizes.png\" alt=\"Add inventory size to line item\" class=\"wp-image-12160\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/DFP-Prebid-Setup_inventory-sizes.png 910w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/DFP-Prebid-Setup_inventory-sizes-300x78.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/DFP-Prebid-Setup_inventory-sizes-768x199.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/DFP-Prebid-Setup_inventory-sizes-150x39.png 150w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n\n<ul><li>Set the line item <strong>Type<\/strong> to <strong>Price Priority<\/strong>, this will make sure that demand partners compete for your inventory.<\/li><li>Add the CPM rate you want for your inventory like $0.50.<\/li><li>Set <strong>Display Creative<\/strong> to <strong>One and More<\/strong> and <strong>Rotate Creative<\/strong> to <strong>Evenly<\/strong>.<\/li><li>Once you are done with the customization, click on the <strong>Save<\/strong> button.<\/li><\/ul>\n\n\n\n<p><strong>Note:<\/strong> To avoid any misunderstanding with the key (price) values, add it with two decimal places, such as $1.00.<\/p>\n\n\n\n<h3 id=\"h-step-2-add-a-creative\"><span class=\"ez-toc-section\" id=\"Step_2_Add_a_Creative\"><\/span>Step 2: Add a Creative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Next, click on <strong>Creative <\/strong>&gt; <strong>Add creatives<\/strong>.<\/li><li>Choose <strong>Prebid <\/strong>as <strong>Advertiser <\/strong>and click on <strong>Third-party creative<\/strong>.<\/li><li>In the code snippet box, copy and paste the code <a href=\"http:\/\/prebid.org\/prebid-mobile\/adops-line-item-setup-dfp.html#step-2-add-a-creative\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Prebid creative code<\/a>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1830\" height=\"1114\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative.png\" alt=\"Add creative using Prebid creative code\" class=\"wp-image-12161\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative.png 1830w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative-300x183.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative-1024x623.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative-768x468.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative-1536x935.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup_new-creative-150x91.png 150w\" sizes=\"(max-width: 1830px) 100vw, 1830px\" \/><\/figure>\n\n\n\n<ul><li><strong>Save <\/strong>the creative and move back to the Prebid line item created in the above step.<\/li><li>Attach the new creative to the line item.<\/li><\/ul>\n\n\n\n<p>Previously, Prebid had different creative codes for display and video ads. However now, they have updated their technology to provide a universal code that supports both display and video ads. Also, do check <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/prebid.org\" target=\"_blank\">Prebid.org<\/a> to find out if there is a new update available.<\/p>\n\n\n\n<h3 id=\"h-step-3-duplicate-line-items\"><span class=\"ez-toc-section\" id=\"Step_3_Duplicate_Line_Items\"><\/span>Step 3: Duplicate Line Items<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have attached the creative(s) to the line item, it\u2019s time to duplicate the line item. Make sure you change the CPM rate of the line items while duplicating them as per your granularity demand.<\/p>\n\n\n\n<p>With the completion of this step, you have successfully configured Prebid using DFP. It can be cumbersome to create and manage line items. Hence, some publishers hire dedicated ad ops teams to manage header bidding for their inventory.<\/p>\n\n\n\n<h2 id=\"h-common-mistakes-to-avoid\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid\"><\/span>Common Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Header bidding is complex. And <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-best-ways-to-debug-prebid-js\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">troubleshooting an already running auction<\/a> can be a nightmare. However, you can start by avoiding these common mistakes:<\/p>\n\n\n\n<h3 id=\"h-1-not-updating-the-line-items\"><span class=\"ez-toc-section\" id=\"1_Not_Updating_the_Line_Items\"><\/span>1. Not Updating the Line Items<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Changes and tweaks are parts of running a profitable header auction. And hence, publishers need to keep on their ad testing. This includes making changes to the existing line items based on prebid docs, this is because the open source community keeps adding optimization features.<\/p>\n\n\n\n<h3 id=\"h-2-not-aware-of-line-item-priority\"><span class=\"ez-toc-section\" id=\"2_Not_Aware_of_Line_Item_Priority\"><\/span>2. Not Aware of Line Item Priority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you set Prebid line item at a lower priority (thank AdX), then Prebid might not get the chance to run the auction. This is because the line item with higher priority will take the impression. Use <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/dfp_sb\/answer\/2462712?hl=en&amp;visit_id=1-636195762630970892-522080225&amp;rd=1\" target=\"_blank\">Google Publisher Console<\/a> to find the line items at a higher priority than Prebid and lower them, if you want Prebid to access the impression before other line items set using DFP. Generally, it\u2019s the best practice to run them through price priority.<\/p>\n\n\n\n<h3 id=\"h-3-not-naming-creatives-and-line-items-properly\"><span class=\"ez-toc-section\" id=\"3_Not_Naming_Creatives_and_Line_Items_Properly\"><\/span>3. Not Naming Creatives and Line Items Properly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While running a <a href=\"https:\/\/www.adpushup.com\/header-bidding-guide\/\">header bidding<\/a> auction using Prebid, you will create hundreds of line items with different CPM and creatives. Suppose you name line items as \u2018Line item 1, Line item 2, and so on\u2019, then you may not remember the specifications of these line items later. Instead, give them appropriate and elaborate naming convention such as \u2018Prebid_1.0\u2019. The same logic applies to while assigning creatives using DFP. This might sound like a small thing but saves a lot of time during testing and updates.<\/p>\n\n\n\n<h3 id=\"h-4-not-optimizing-price-granularity-settings\"><span class=\"ez-toc-section\" id=\"4_Not_Optimizing_Price_Granularity_Settings\"><\/span>4. Not Optimizing Price Granularity Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Suppose you set $0.50 price granularity and receive a bid of $0.40, then the ad server, DFP, will see it as $0.00 (zero) and will not serve any ad. Meaning, your ad unit will end up earning less for an available impression, minimizing your profit from these specific ad units. Hence, choose your floor price and granularity settings carefully, constantly analyzing the bid ranges report under DFP.<\/p>\n\n\n\n<h3 id=\"h-5-not-tracking-the-performance\"><span class=\"ez-toc-section\" id=\"5_Not_Tracking_the_Performance\"><\/span>5. Not Tracking the Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A systematic reporting and analysis of the auction can provide a better understanding of the ongoing auction and provide the scope of improvement. Generate elaborate reports and segment them based on rate metrics (such as RPM, CPM, CPC, etc), fill rate, win rate, and bid rate, segregating by ad size and more depending on your requirements.<\/p>\n\n\n\n<p><strong>Pro tip:<\/strong> Take help of the browser extension\u2014<a rel=\"noreferrer noopener\" aria-label=\"Headerbid Expert by Prebid.org (opens in a new tab)\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/headerbid-expert\/cgfkddgbnfplidghapbbnngaogeldmop?hl=en\" target=\"_blank\">Headerbid Expert by Prebid.org<\/a><strong> <\/strong>available for Chrome. Using this extension, you can check the performance of the header auction running on your inventory and make necessary improvements, after the Prebid-DFP setup. <\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>DFP allows publishers to run header bidding using Prebid.js. For the uninitiated, Prebid is an open-source header bidding wrapper and DFP is an ad server by Google that is now rebranded as Google Ad Manager. Using DFP, publishers can set up Prebid and conduct header bidding via line item setup. With its user-friendly interface and<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":12163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6455],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Setup DFP for Prebid (+ 5 Common Mistakes)? Adpushup<\/title>\n<meta name=\"description\" content=\"To setup Prebid on DFP, start by creating a line item, adding creatives, and duplicate them as per price granularity. Learn how to avoid common mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Setup DFP for Prebid (+ 5 Common Mistakes)? Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"To setup Prebid on DFP, start by creating a line item, adding creatives, and duplicate them as per price granularity. Learn how to avoid common mistakes.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/06\/Prebid-DFP-Setup.jpg\",\"width\":957,\"height\":720,\"caption\":\"Prebid DFP Setup\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-setup-dfp-for-prebid\/\",\"name\":\"How to Setup DFP for Prebid (+ 5 Common Mistakes)? 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