{"id":12897,"date":"2019-08-01T16:01:27","date_gmt":"2019-08-01T10:31:27","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=12897"},"modified":"2022-09-02T13:08:15","modified_gmt":"2022-09-02T07:38:15","slug":"google-adsense-ad-unit-updates-and-their-impact-on-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/","title":{"rendered":"Google AdSense Ad Unit Updates and Their Impact on Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>In an email sent recently to publishers, Google <a rel=\"noreferrer noopener\" aria-label=\"announced some changes (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/9193354?hl=en\" target=\"_blank\">announced some changes<\/a> that are being made to <a href=\"https:\/\/www.adpushup.com\/google-adsense\/\">Google AdSense<\/a> to provide a more secure platform and up-to-date service to publishers. The changes to AdSense ad units have already been rolled out (around April 2019) and can be seen on the Ads tab of the AdSense dashboard. Google is known to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/big-adsense-policy-update-all-ad-limits-per-page-lifted-valuable-inventory-introduced\/\" target=\"_blank\">drop big changes<\/a> to its product mainly to improve its services.<\/p>\n\n\n\n<p>But what exactly has changed, and why? Here is the list of changes Google has made to AdSense ad units and how they are likely to impact publishers:<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"aa2b70805461c\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#Ads_are_Now_Responsive_by_Default\" >Ads are Now Responsive by Default<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#%E2%80%98Text_Only_Ads_and_%E2%80%98Display_Only_Ads_are_Merged\" >\u2018Text Only Ads\u2019 and \u2018Display Only Ads\u2019 are Merged&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#%E2%80%98If_No_Ads_Available_Setting_Has_Been_Removed\" >\u2018If No Ads Available\u2019 Setting Has Been Removed<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#%E2%80%98Ad_unit_experiment_Option_Doesnt_Exist_Anymore\" >\u2018Ad unit experiment\u2019 Option Doesn\u2019t Exist Anymore<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#Synchronous_Code_No_Longer_Available\" >Synchronous Code No Longer Available<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#%E2%80%98Add_Custom_Channel_to_Ad_Unit_is_not_Supported\" >\u2018Add Custom Channel to Ad Unit\u2019 is not Supported<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#Final_Word\" >Final Word<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ads_are_Now_Responsive_by_Default\"><\/span>Ads are Now Responsive by Default<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"2246\" height=\"996\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense.png\" alt=\"AdSense responsive ad format\" class=\"wp-image-12898\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense.png 2246w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense-300x133.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense-1024x454.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense-768x341.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense-1536x681.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense-2048x908.png 2048w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Responsive-ad-in-AdSense-150x67.png 150w\" sizes=\"(max-width: 2246px) 100vw, 2246px\" \/><\/figure>\n\n\n\n<p>AdSense has made its ad units responsive by default. This will make it easier for publishers to manage their ad units across devices. The performance of ad units is also expected to improve. How? Let&#8217;s say there is a CTA button on the creative, now it will continue to work as it should on multiple screen sizes. Despite the change, publishers still have the option to create fixed-sized ad units and customize them as per their requirements if they want.<\/p>\n\n\n\n<p><strong>Impact on publishers:<\/strong> Initially publishers used to create separate ads for different ad units, placements, and devices, including responsive. Creating and managing these ads was often overwhelming. With this update, that should become easier.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Text_Only_Ads_and_%E2%80%98Display_Only_Ads_are_Merged\"><\/span>\u2018Text Only Ads\u2019 and \u2018Display Only Ads\u2019 are Merged&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1989\" height=\"560\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense.png\" alt=\"AdSense display ads\" class=\"wp-image-12899\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense.png 1989w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense-300x84.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense-1024x288.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense-768x216.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense-1536x432.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Display-ads-in-AdSense-150x42.png 150w\" sizes=\"(max-width: 1989px) 100vw, 1989px\" \/><\/figure>\n\n\n\n<p>Google has merged \u2018Text ads only\u2019 and \u2018Display ads only\u2019 under the new \u2018Display ads.\u2019 Using both image and text at the same time will make the ads more attrative for the users and may help <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/6-simple-things-you-can-do-to-increase-your-ad-ctr\/\" target=\"_blank\">increase CTR<\/a>. This also provides a rich-media look to the ads, similar to actual <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\/\" target=\"_blank\">rich-media ads<\/a>. Publishers who wish to access the \u2018Text ads only\u2019 or \u2018Display ads only\u2019 format can go for native in-feed units and choose manual style option to continue.<\/p>\n\n\n\n<p><strong>Impact on publishers:<\/strong> Most ad networks, other than AdSense, already offer similar formats. Now that AdSense has also enabled this, the ads would have a rich-media feel, further increasing competition for publishers\u2019 inventories.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98If_No_Ads_Available_Setting_Has_Been_Removed\"><\/span>\u2018If No Ads Available\u2019 Setting Has Been Removed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This change is about how Google handles a blank impression. Previously, publishers could choose to show a colored block if the \u201cIf no ads available\u201d condition was met. Now, it will be set to a blank impression by default. Google claims that this change will reduce the chance of serving malicious ads.<\/p>\n\n\n\n<p><strong>Impact on publishers:<\/strong> The blank space instead of a color block should preserve the original look and feel of the webpage. Publishers can look into how to <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"improve fill rates (opens in a new tab)\">improve fill rates<\/a> to reduce the chances of getting a blank impression.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Ad_unit_experiment_Option_Doesnt_Exist_Anymore\"><\/span>\u2018Ad unit experiment\u2019 Option Doesn\u2019t Exist Anymore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1787\" height=\"843\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense.png\" alt=\"AdSense ad experiment unit removed\" class=\"wp-image-12900\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense.png 1787w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense-300x142.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense-1024x483.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense-768x362.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense-1536x725.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Ad-Experiment-in-AdSense-150x71.png 150w\" sizes=\"(max-width: 1787px) 100vw, 1787px\" \/><\/figure>\n\n\n\n<p>As part of the new update, Google has also removed the experiment feature for ad units. If you had ad unit experiments running, they will be discontinued (if they haven\u2019t already). However, the reports and data of your previous experiment will remain intact for reference.<\/p>\n\n\n\n<p><strong>Impact on publishers:<\/strong> Removing the \u2018Experiment\u2019 option will make it harder for publishers to test different styles and formats to check the performance of their ad units. Note that, AdSense has only removed the experiment feature for ad units, \u2018Blocking controls\u2019 (experiment by changing the ad category or ad serving settings) and \u2018<a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad balance<\/a>\u2019 (to strike the right balance between ads and revenue) still exist.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Synchronous_Code_No_Longer_Available\"><\/span>Synchronous Code No Longer Available<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1421\" height=\"838\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Async-ad-code-AdSense.png\" alt=\"AdSense asynchronous ad code removed\" class=\"wp-image-12901\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Async-ad-code-AdSense.png 1421w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Async-ad-code-AdSense-300x177.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Async-ad-code-AdSense-1024x604.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Async-ad-code-AdSense-768x453.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/Async-ad-code-AdSense-150x88.png 150w\" sizes=\"(max-width: 1421px) 100vw, 1421px\" \/><\/figure>\n\n\n\n<p>As a default, all AdSense codes are asynchronous (ads that load separate from site content) now. This change was made because synchronous ads increase page load time by creating bottlenecks. With synchronous code, until both the webpage content and the ads load, users see a loading page on their device.<\/p>\n\n\n\n<p>To tackle this problem, publishers use asynchronous ad codes on their websites. Previously, AdSense provided ad codes in both formats. However, after this update, publishers will not get the option to generate synchronous ad code. Although, they can still manually create synchronous code (not recommended).<\/p>\n\n\n\n<p><strong>Impact on publishers:<\/strong> With this update, AdSense has simply taken down a redundant feature. Most AdSense publishers never really used this feature (Google marked it as &#8216;Not recommended&#8217;). So, the removal of the synchronous ad code may not be of major concern for publishers.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%98Add_Custom_Channel_to_Ad_Unit_is_not_Supported\"><\/span>\u2018Add Custom Channel to Ad Unit\u2019 is not Supported<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/9193354?hl=en\" target=\"_blank\">According to Google<\/a>, \u201cAdvertisers no longer buy placement targeted ads, so custom channels are only used for reporting now.\u201d For now, publishers can check the custom channels report. But going forward, publishers will need to add the custom channel ID in order to track ad units. Alternatively, publishers can try adding filters to the &#8216;Ad Units&#8217; reports to get the data that they want.<\/p>\n\n\n\n<p><strong>Impact on publishers:<\/strong> The basic reporting pattern has changed for publishers. Custom channels helped them categorize ad units and then use those categories to track performance. With that gone, publishers will now need to use different metrics (such as ad ID or ad unit) to get the reports and data they want.<\/p>\n\n\n\n<p>Also read: <a href=\"https:\/\/www.adpushup.com\/google-adsense\/\">Google AdSense: Guide to Improving your Existing Ad Revenue<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Word\"><\/span>Final Word<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of these changes are the removal of obsolete features. Making ad units responsive and merging text and display ad types can prove beneficial for publishers. But at the same time, the removal of the ad unit experiment feature can make it difficult for publishers to track ad placements and compare their performance.<\/p>\n\n\n\n<p>However, there are workarounds. For instance, publishers can get Google Ad Manager to access the &#8216;Ad Experiment&#8217; feature. Furthermore, Ad Manager can also help them set up backup ads option to fill remnant inventory.<\/p>\n\n\n\n<p>These updates can be overwhelming for some publishers, while others might even not notice the changes. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Visit your AdSense account and go to Ad units page<\/a> to check whether these updates have been applied on your account.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In an email sent recently to publishers, Google announced some changes that are being made to Google AdSense to provide a more secure platform and up-to-date service to publishers. The changes to AdSense ad units have already been rolled out (around April 2019) and can be seen on the Ads tab of the AdSense dashboard.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":12902,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6453],"tags":[6465],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google AdSense Ad Unit Updates and Their Mark on Publishers<\/title>\n<meta name=\"description\" content=\"Google AdSense has removed some of its features like ad unit experiments, synchronous ads and more. Learn how these changes can impact publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Google AdSense Ad Unit Updates and Their Mark on Publishers\" \/>\n<meta name=\"twitter:description\" content=\"Google AdSense has removed some of its features like ad unit experiments, synchronous ads and more. Learn how these changes can impact publishers.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/AdSense-changes-to-ad-units.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/AdSense-changes-to-ad-units.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/07\/AdSense-changes-to-ad-units.png\",\"width\":1280,\"height\":960,\"caption\":\"Changes to AdSense ad unit\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\",\"name\":\"Google AdSense Ad Unit Updates and Their Mark on Publishers\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/#primaryimage\"},\"datePublished\":\"2019-08-01T10:31:27+00:00\",\"dateModified\":\"2022-09-02T07:38:15+00:00\",\"description\":\"Google AdSense has removed some of its features like ad unit experiments, synchronous ads and more. 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