{"id":13247,"date":"2024-06-07T15:08:40","date_gmt":"2024-06-07T09:38:40","guid":{"rendered":"https:\/\/www.adpushup.com\/?page_id=13247"},"modified":"2025-08-20T15:05:19","modified_gmt":"2025-08-20T09:35:19","slug":"header-bidding-solution","status":"publish","type":"page","link":"https:\/\/www.adpushup.com\/header-bidding-solution\/","title":{"rendered":"Header Bidding Solution by AdPushup"},"content":{"rendered":"\n<style>\n    div.col-md-5.mr-auto > .btn-xl {\n       float: left;\n       padding: 10px 20px 10px;\n    }\n    .lead-2 { font-size: 1rem !important; }\n<\/style>\n\n\n\n<div class=\"wp-block-group alignwide banner-section has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-1\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-column is-vertically-aligned-center col-md-5 mr-auto has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f9fafa\">\n<h1 class=\"wp-block-heading\">Header Bidding Solution &#8211; Get the right ad, every time<\/h1>\n\n\n\n<p class=\"has-medium-font-size mt-5 mb-4 pb-4\">Our header bidding solution enables publishers to open up their ad inventory for bidding by multiple demand partners in real-time. Apart from building and integrating the Header Bidding solution for your site, we&#8217;ve built multiple optimization features using machine learning into our header bidding engine to maximize yield.<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-danger-background-color has-background wp-element-button\" href=\"https:\/\/www.adpushup.com\/publisher\/get-started\" style=\"border-radius:0px\"><strong>GET A FREE DEMO!<\/strong><\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-danger-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.adpushup.com\/recorded-demos\/\" style=\"border-radius:0px\"><strong>LIVE DEMO<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column col-md-6 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2024\/07\/image.png\" alt=\"header bidding solution\" class=\"wp-image-12803\"><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-2\"><\/div>\n<\/div>\n<\/div>\n\n\n<section class=\"section bt-1 bb-1 pt-0 pb-7\"  style=\"background-color: #fff;\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t<header class=\"section-header\"><br><p class=\"lead\">TRUSTED BY MORE THAN 300 PUBLISHERS WORLDWIDE<\/p><\/header>\n\t\t<div  data-provide=\"slider\" data-autoplay=\"true\" data-slides-to-show=\"4\">\n  <div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/CNET_AdSense-e1595368656469.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/ELLE_AdSense-e1595368683901.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/SPIN_AdSense-e1595368702363.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/PCmag_AdSense-e1595368715414.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Masable_AdSense-e1595368763903.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/GSM_AdSense-e1595368777885.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Housing_AdSense-e1595368790356.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Autocar_AdSense-e1595368833504.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/India_AdSense-e1595368849613.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Zee_AdSense-e1595368865635.png\" alt=\"Alternative Text\" \/><\/div><div><img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/NDTV_AdSense-e1595368877573.png\" alt=\"Alternative Text\" \/><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<style> .header{height: calc(100vh - 220px); } .section-header{margin: 40px auto !important; } @media screen and (min-height: 500px){.header{padding-top: 85px; } } @media screen and (min-height: 756px){.header{padding-top: 8%; } } @media screen and (min-height: 870px){.header{padding-top: 10%; } } @media screen and (max-width: 768px) {.header{ height: 100% } } <\/style> <script> document.uerySelector(`body > main > section.section.bt-1.bb-1.pt-0.pb-7`).style.borderTop = '0px solid #F1F2F3'; <\/script>\n\n\n\n<div class=\"wp-block-group key-publisher-section is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-6 text-center\">                                                         Key Publisher Challenges<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-danger-color\" style=\"color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><rect x=\"96.9\" y=\"101\" style=\"fill:none\" width=\"452.8\" height=\"452.7\"><\/rect><g><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M260.8,485.8l-43.3-44.4h19.6v-65.2 M408.1,374.2c0.5,22.4,1,44.8,1.5,67.2h19.6l-99.1,101.7h-13.3c-18.6-19-37.2-37.9-55.9-56.9\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M323.2,198.8v-40 M323.2,341.4v-38.2 M288.3,289.6c4.6,7.6,12.9,12.7,22.3,12.7H336c12.6,0,24-8.8,26.3-21.2c3-16.5-9.7-31-25.6-31h-25.4c-12.6,0-24-8.8-26.3-21.2 c-3-16.5,9.7-31,25.6-31h26.1c9.4,0,17.8,5.1,22.3,12.7\"><\/path><\/g><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.4\" cy=\"253.2\" r=\"149.5\"><\/circle><\/g><\/svg><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Low Ad Yield<br><\/h5>\n\n\n\n<p>Under the prevailing &#8220;waterfall setup&#8221; of <br>ad serving, publishers prioritized high-rate networks and gradually moved to lower <br>rates until every impression was monetized. This led to higher latency and <br>missed opportunities for revenue.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-danger-color\" style=\"color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M247.9,402.5 c-122-26.9-172.4-112.6-172.4-112.6s50.6-86.1,173.2-112.8 M398.8,177.2c21.6,4.6,63.8,16.1,105.4,45.5 c12,8.4,41.7,29.8,67.1,67.2l0,0c-2.1,3.3-5.3,8-9.5,13.5c0,0-12.4,16.2-29.8,31.7c-28.8,25.7-57.8,41.6-80.3,51.1\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M402.1,400.5l85.2,85.2 c8.8,8.8,23.1,8.8,32,0c8.8-8.8,8.8-23.1,0-32l-85.2-85.2\"><\/path><\/g><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.8\" cy=\"290.1\" r=\"135.8\"><\/circle><ellipse transform=\"matrix(0.1602 -0.9871 0.9871 0.1602 -14.5277 562.6365)\" style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.4\" cy=\"289.9\" rx=\"30.1\" ry=\"30.1\"><\/ellipse><\/g><\/svg><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Lack of Transparency<\/h5>\n\n\n\n<p><br>In typical RTB-based programmatic setups, publishers lack bid-level data. Relying on data provided by network, publishers face conflicts of interest with ad networks, making it challenging to verify ad revenue growth and track impression-level yield.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-danger-color\" style=\"color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 686.4 686.4\" style=\"enable-background:new 0 0 686.4 686.4\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"343.4\" cy=\"343.3\" r=\"323.4\"><\/circle><g><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"343.4\" cy=\"343.3\" r=\"216.7\"><\/circle><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M313.4,243.3v-30c0-11,9-20,20-20h20 c11,0,20,9,20,20v99.9l-10,99.9h-40l-10-99.9L313.4,243.3L313.4,243.3z M343.1,453.3c11,0,20,9,20,20s-9,20-20,20s-20-9-20-20 S332.1,453.3,343.1,453.3z\"><\/path><\/g><\/svg><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Inefficient Header Bidding Setups<\/h5>\n\n\n\n<p><br>Existing publishers using vanilla Prebid setup or HB wrappers provided by ad networks, often have limited features like dynamic partner selection and lack access to top-tier demand, multi-ad size support, and bid manipulation protection.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<section class=\"section pt-0 pb-7 text-center d-none\"  style=\"background-color: #f9fafa; background-image: url();\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t<header class=\"section-header\"><h2><strong>Subscribe to our Newsletter<\/strong><\/h2><br><p class=\"lead\">The latest in the domain of Ad Tech- direct to your Inbox.<\/p><\/header>\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 col-xl-6 mx-auto\">\n    <form class=\"input-round hs_email\" method=\"GET\" id=\"level1_form\">\n\t<div class=\"form-group input-group input-group-lg\">\n  <input class=\"form-control form\" type=\"email\" name=\"email\" placeholder=\"Enter Email Address\">\n  <div class=\"input-group-append\">\n    <button class=\"btn btn-primary btn-md signUpToggle\"  > Get Started <\/button>\n  <\/div>\n<\/div>\n<\/form>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group alignwide monetisation-newsletter has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"background-color:#f9fafa\"><div style=\"background-color:#f9fafa;\" class=\"wp-block-mailchimp-mailchimp has-background\">\n\t\t<div class=\"mc_container\">\n\t\t\t\t\t<h2 class=\"mc_custom_border_hdr\">\n\t\t\t\tSubscribe to our Newsletter\t\t\t<\/h2>\n\t\t\t\t\t\t<div id=\"mc_subheader\">\n\t\t\t\t<h3>\n\t\t\t\t\tThe latest in the domain of Ad Tech &#8211; direct to your inbox\t\t\t\t<\/h3>\n\t\t\t<\/div><!-- \/mc_subheader -->\n\t\t\t\t\t<div id=\"mc_signup\">\n\t\t\t<form method=\"post\" action=\"#mc_signup\" id=\"mc_signup_form\" class=\"mc_signup_form\">\n\t\t\t\t<input type=\"hidden\" id=\"mc_submit_type\" class=\"mc_submit_type\" name=\"mc_submit_type\" value=\"html\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"mcsf_action\" value=\"mc_submit_signup_form\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"mailchimp_sf_list_id\" value=\"ef63627965\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"mailchimp_sf_update_existing_subscribers\" value=\"no\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"mailchimp_sf_double_opt_in\" value=\"yes\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"mailchimp_sf_hash\" value=\"b7492e4084d7c001fb50122a64c96e2b\" \/>\n\t\t\t\t<input type=\"hidden\" id=\"_mc_submit_signup_form_nonce\" name=\"_mc_submit_signup_form_nonce\" value=\"b037ac4956\" \/>\t\t\t\t<div class=\"mc_form_inside\">\n\t\t\t\t\t<div class=\"mc_message_wrapper\" id=\"mc_message\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n<div class=\"wp-block-mailchimp-mailchimp-form-field\">\n\t\n<div class=\"mc_merge_var\">\n\t\t<label for=\"mc_mv_EMAIL\" class=\"mc_var_label mc_header mc_header_email\">Email Address<span class=\"mc_required\">*<\/span><\/label>\n\t<input type=\"text\" size=\"18\" placeholder=\"\" name=\"mc_mv_EMAIL\" id=\"mc_mv_EMAIL\" class=\"mc_input\"\/>\n<\/div><!-- \/mc_merge_var --><\/div>\n\n\n<div class=\"wp-block-mailchimp-mailchimp-form-field\">\n\t<\/div>\n\n\n<div class=\"wp-block-mailchimp-mailchimp-form-field\">\n\t\n<div class=\"mc_merge_var\">\n\t\t<label for=\"mc_mv_FNAME\" class=\"mc_var_label mc_header mc_header_text\">First Name<\/label>\n\t<input type=\"text\" size=\"18\" placeholder=\"Subscriber\" name=\"mc_mv_FNAME\" id=\"mc_mv_FNAME\" class=\"mc_input\"\/>\n<\/div><!-- \/mc_merge_var --><\/div>\n\n\n<div class=\"wp-block-mailchimp-mailchimp-form-field\">\n\t<\/div>\n\n\n<div class=\"wp-block-mailchimp-mailchimp-form-field\">\n\t<\/div>\n\n\n<div class=\"wp-block-mailchimp-mailchimp-form-field\">\n\t<\/div>\n\n\t\t\t\t\t\t<div id=\"mc-indicates-required\">\n\t\t\t\t\t\t\t* = required field\t\t\t\t\t\t<\/div><!-- \/mc-indicates-required -->\n\t\t\t\t\t\t\t<div style=\"display: none; !important\">\n\t\t<label for=\"mailchimp_sf_alt_email\">Alternative Email:<\/label>\n\t\t<input type=\"text\" name=\"mailchimp_sf_alt_email\" autocomplete=\"off\"\/>\n\t<\/div>\n\t<input type=\"hidden\" class=\"mailchimp_sf_no_js\" name=\"mailchimp_sf_no_js\" value=\"1\" \/>\n\t\t\t\t\t\t<div class=\"mc_signup_submit\">\n\t\t\t\t\t\t<input type=\"submit\" name=\"mc_signup_submit\" class=\"mc_signup_submit_button\" id=\"mc_signup_submit\" value=\"Submit\" class=\"button\" \/>\n\t\t\t\t\t<\/div><!-- \/mc_signup_submit -->\n\n\t\t\t\t\t\t\t\t\t<\/div><!-- \/mc_form_inside -->\n\t\t\t<\/form><!-- \/mc_signup_form -->\n\t\t<\/div><!-- \/mc_signup_container -->\n\t<\/div><!-- \/mc_container -->\n<\/div>\n<\/div>\n\n\n\n<style>#popmake-5868{background: rgb(255, 255, 255); border-radius: 10px; padding: 40px; } @media screen and (max-width: 768px){#popmake-5868{width: 100%; } }<\/style>\n\n\n\n<div class=\"wp-block-group alignwide advantages-icon-section has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading pt-7\">Header Bidding Solution Key Advantages<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-danger-color\" style=\"color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.4\" cy=\"326\" r=\"219.6\"><\/circle><rect x=\"422.3\" y=\"131.2\" transform=\"matrix(0.7071 -0.7071 0.7071 0.7071 28.4229 354.2537)\" style=\"fill:#FFE9F0\" width=\"39\" height=\"23.2\"><\/rect><g><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M344.1,435.2v-49.5 c0-21,17.2-38.2,38.2-38.2h21.8c21,0,38.2,17.2,38.2,38.2v49.5 M458.8,434.9H322.7\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M420.6,309.4v10c0,14-10.4,26.1-24.3,27.6 c-16.4,1.8-30.3-11.1-30.3-27.1v-10.9c0-16,14-28.9,30.3-27.1C410.2,283.3,420.6,295.4,420.6,309.4z\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M302.1,435.2v-49.5 c0-21-17.2-38.2-38.2-38.2h-21.8c-21,0-38.2,17.2-38.2,38.2v49.5 M187.5,434.9h136.9\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M225.7,309.4v10c0,14,10.4,26.1,24.3,27.6 c16.4,1.8,30.3-11.1,30.3-27.1v-10.9c0-16-14-28.9-30.3-27.1C236.1,283.3,225.7,295.4,225.7,309.4z\"><\/path><\/g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M248.3,194.6c24,23.4,48,46.9,72,70.3 c54.6-54.6,109.1-109.1,163.7-163.7\"><\/path><\/g><\/g><\/svg><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Automatic Demand Partner Selection<\/h6>\n\n\n\n<p>The yield is influenced by the number and selection of demand partners in an auction. Our engine chooses the optimal partners, considering bid competition, while our Wrapper improves performance with geo and device-specific bidder selection.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container flip-horizontal\" style=\"width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M446.2,364.5H323.4V241.7\"><\/path><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M378,132.3H268.8l-3.4-3.4V93.5l3.4-3.4 H378l3.4,3.4V129L378,132.3z\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M353.5,163.8h-60.3v-31.5h60.3V163.8z\"><\/path><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.4\" cy=\"360\" r=\"196.7\"><\/circle><\/g><\/g><\/svg><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Smart Timeout Management<\/strong><\/h6>\n\n\n\n<p>Timeouts are set to an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. We carefully test and optimize timeout settings to strike a balance between maximizing yield and minimizing latency.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-danger-color\" style=\"color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.4\" cy=\"289.5\" r=\"202.9\"><\/circle><g><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M349.9,370.5v-55.2 c0-23.5,19.2-42.6,42.6-42.6h24.4c23.5,0,42.6,19.2,42.6,42.6v55.2 M477.8,370.1H326\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M435.2,230.1v11.1 c0,15.6-11.6,29.1-27.1,30.8c-18.2,2-33.8-12.4-33.8-30.3v-12.2c0-17.9,15.6-32.3,33.8-30.3C423.6,201,435.2,214.5,435.2,230.1 L435.2,230.1z\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M302.8,370.5v-55.2 c0-23.5-19.2-42.6-42.6-42.6h-24.4c-23.4,0-42.6,19.2-42.6,42.6v55.2 M174.9,370.1h152.6\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M217.6,230.1v11.1 c0,15.6,11.6,29.1,27.1,30.8c18.2,2,33.8-12.4,33.8-30.3v-12.2c0-17.9-15.6-32.3-33.8-30.3C229.1,201,217.6,214.5,217.6,230.1 L217.6,230.1z\"><\/path><\/g><g><path style=\"fill:#FFE9F0;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M215.4,525.2l159.8,10l91.5-62.2 c6.9-4.7,8.9-14,4.5-21c-4.4-7.1-13.6-9.4-20.9-5.3l-75,42.8l-49.7-12.6l40.2-16c10.2-4.1,15.2-15.6,11.1-25.8 c-4.1-10.2-15.6-15.2-25.8-11.1l-31.5,12.6C305.8,422.9,285,418,266,425.6c-11.1,4.5-19.8,12.5-25.1,22.2h-25.6\"><\/path><path style=\"fill:#FFE9F0;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M151.5,458.3v-26.7h63.8v128.6h-63.8 V458.3z\"><\/path><\/g><\/g><\/g><\/svg><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Bring Your Own Demand<\/strong><\/h6>\n\n\n\n<p>Publishers may already be working with some header bidding demand partners that they may not want to abandon. Our header bidding solution allows you to onboard them and have them compete with our premium demand sources\u2014a win-win for both.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container flip-horizontal\" style=\"width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"218.8\" y1=\"477.9\" x2=\"148.7\" y2=\"477.9\"><\/line><g><g><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M273,268l5.6,15.9l16.7,6.9l15.2-7.2 l16.2,16.2l-7.2,15.2l6.9,16.7l15.9,5.6v22.9l-15.9,5.6l-6.9,16.7l7.2,15.2l-16.2,16.2l-15.2-7.2l-16.7,6.9l-5.6,15.9h-22.9 l-5.6-15.9l-16.7-6.9l-15.2,7.2l-16.2-16.2l7.2-15.2l-6.9-16.7l-15.9-5.6v-22.9l15.9-5.6l6.9-16.7l-7.2-15.2l16.2-16.2l15.2,7.2 l16.7-6.9l5.6-15.9H273z\"><\/path><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"261.8\" cy=\"348.7\" r=\"30.5\"><\/circle><\/g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M383.2,319.5h89.7 M383.2,378.8h89.7 M415.9,301.1v35.9 M446.4,360.4v35.9\"><\/path><\/g><g><polyline style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" points=\"148.7,477.9 130.6,477.9 130.6,168.9 516.2,168.9 516.2,477.9 374.3,477.9 \"><\/polyline><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"374.3\" y1=\"477.9\" x2=\"218.8\" y2=\"477.9\"><\/line><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"130.6\" y1=\"224.9\" x2=\"511.5\" y2=\"224.9\"><\/line><\/g><\/g><\/g><\/svg><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong><strong><strong>Pipeline Optimization<\/strong><\/strong><\/strong><\/h6>\n\n\n\n<p>Our Header Bidding Platform offers publishers precise control over auctions, enabling selective bidder management for maximum yield without compromising page vitals and browser resources, ensuring optimal deal performance.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-danger-color\" style=\"color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><path style=\"fill:#FFE9F0;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M469,457.1v64h-44.5 M424.6,521.3H176.8 V125.5H469v305.6\"><\/path><path style=\"fill:#FFE9F0;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M322.9,174 c56.1,0,101.7,45.5,101.7,101.7S379,377.3,322.9,377.3s-101.7-45.5-101.7-101.7S266.8,174,322.9,174z M357.9,232.1v86.3 M281.9,279.7v38.6 M320.5,260.4v57.9 M372.6,365.1l85.2,85.2c8.8,8.8,23.1,8.8,32,0s8.8-23.1,0-32l-85.2-85.2\"><\/path><\/g><\/svg><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Bid Monitoring &amp; Discrepancy Resolution<\/strong><\/h6>\n\n\n\n<p>Our header bidding system monitors and records all bids made by buyers, which can be reviewed by the publishers as well. In case of any mismatch between recorded bids and final yield, we have a discrepancy resolution process in place.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container flip-horizontal\" style=\"width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M247.2,491.2V216.5h213.3v61.4\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M430,277v61.4h-61.4\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M346.7,490.7H125.3V155.6h274.2v57.7\"><\/path><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"346.3\" y1=\"490.6\" x2=\"366\" y2=\"490.6\"><\/line><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M369.1,490.7V338.4l60.9-60.9h91.4v213.3 H369.1L369.1,490.7z\"><\/path><\/g><\/svg><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong><strong>Multi-adsize Support<\/strong><\/strong><\/h6>\n\n\n\n<p>Our header bidding solution considers bids for all the ad unit sizes that can fit within the ad container that is being bid on. This creates a wider pool of bids and helps maximize the revenue for every single ad impression.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button pb-7 mt-5\"><a class=\"wp-block-button__link has-danger-background-color has-background wp-element-button\" href=\"https:\/\/www.adpushup.com\/publisher\/get-started\" style=\"border-radius:0px\">Get a Free Demo!<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-7 wp-block-group-is-layout-flex\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-8 wp-block-group-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-background is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f9fafa\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/HB_features-e1581715006830-removebg-preview.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Experience Faster Ads, Better Monetization, with Smart + Managed Header Bidding<\/h3>\n\n\n\n<p class=\"my-4\">Our Header Bidding platform records bid-level transaction data on the client-side, so that you\u2019re protected against post-auction bid adjustment by demand partners.<\/p>\n\n\n\n<div class=\"wp-block-columns pt-md-3 is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-icon-background-color has-danger-color\" style=\"background-color:#f9fafa;color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><g><polyline style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" points=\"371.2,427.8 371.2,549.3 371.2,551.6 275.7,551.6 275.7,549.3 275.7,459.7 275.7,427.8 \"><\/polyline><g><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M323.4,199.6v137.7\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M382.8,260.7l-59.4-61l-59.4,61\"><\/path><\/g><\/g><circle style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" cx=\"323.4\" cy=\"263.6\" r=\"168.5\"><\/circle><\/g><\/svg><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Increase Bid Pressure<\/h5>\n\n\n\n<p>Since header bidding allows multiple demand partners to bid simultaneously in real-time, it elevates the bid pressure on the inventory, ultimately resulting in higher revenue potential for publishers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-outermost-icon-block mb-3\"><div class=\"icon-container has-icon-color has-icon-background-color has-danger-color\" style=\"background-color:#f9fafa;color:#ff4954;width:50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns-xlink=\"http:\/\/www.w3.org\/1999\/xlink\" version=\"1.1\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 646.8 646.8\" style=\"enable-background:new 0 0 646.8 646.8\" xml:space=\"preserve\"><circle style=\"fill:#FFE9F0\" cx=\"323.4\" cy=\"323.4\" r=\"323.4\"><\/circle><g><g><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"270.4\" y1=\"294.5\" x2=\"203.4\" y2=\"294.5\"><\/line><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"277.7\" y1=\"411.9\" x2=\"210.8\" y2=\"411.9\"><\/line><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"233.7\" y1=\"353.2\" x2=\"193.3\" y2=\"353.2\"><\/line><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M429,352.6c0,49.2-39.9,89-89,89 s-89-39.9-89-89s39.9-89,89-89S429,303.4,429,352.6z\"><\/path><path style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" d=\"M398.5,352.7h-58.7v-58.7\"><\/path><\/g><g><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"218.2\" y1=\"478.8\" x2=\"147.7\" y2=\"478.8\"><\/line><g><polyline style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" points=\"147.7,478.8 129.5,478.8 129.5,168 517.3,168 517.3,478.8 374.6,478.8 \"><\/polyline><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"374.6\" y1=\"478.8\" x2=\"218.2\" y2=\"478.8\"><\/line><line style=\"fill:none;stroke:#FF4954;stroke-width:9.41;stroke-miterlimit:10.02\" x1=\"129.5\" y1=\"224.3\" x2=\"512.6\" y2=\"224.3\"><\/line><\/g><\/g><\/g><\/svg><\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Better User Experience<\/h5>\n\n\n\n<p>Although client-side header bidding is typically known to increasing latency, our automated timeouts and demand partner selection ensure efficient auctions that lead to faster loading ads.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-6\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-background-color has-background\">                                        Our customers love AdPushup<\/h2>\n\n\n\n<div class=\"wp-block-group uag-hide-desktop uag-hide-tab uag-hide-mob is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2022\/12\/Red.jpg\" alt=\"\" style=\"width:360px;height:110px\"\/><\/figure>\n\n\n\n<p class=\"has-dark-color has-text-color\" style=\"font-size:23px\"><strong>&#8220;Our experience of working with <br>AdPushup has been really nice. <br>From the approach of the <br>nonintrusive pitch of the idea to <br>integration, the responsiveness <br>of AP&#8217;s team, as well as <br>delivering results.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-dark-color has-text-color\" style=\"font-size:23px\"><strong>\u2014 Mato Bari\u0161i\u0107 Programmatic Operations Manager<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/10\/unnamed-e1634823597692.jpg\" alt=\"\" style=\"width:360px;height:110px\"\/><\/figure>\n\n\n\n<p class=\"has-dark-color has-text-color\" style=\"font-size:21px\"><strong>&#8220;We were looking to optimize our <br>revenues from existing setup <br>and we&#8217;ve used AdPushup for <br>services like to run bottom sticky <br>ads on our website and <br>performance was good hence we <br>planned to explore more <br>opportunities with AdPushup.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-dark-color has-text-color\" style=\"font-size:21px\"><strong>\u2014 Sanket Vora Sr. Ad Operations Manager<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-testimonial testimonial-slider uagb-slick-carousel uagb-tm__arrow-outside uagb-block-948a3a67\"><div class=\"is-carousel uagb-tm__columns-1 uagb-tm__items\"><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-bottom uagb-tm__bg-type-none \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">Our experience of working with AdPushup has been really nice. From the approach of the nonintrusive pitch of the idea to integration, the responsiveness of AP\u2019s team, as well as delivering results.<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img loading=\"lazy\" decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2022\/12\/Red.jpg\" alt=\"\" width=\"200\" height=\"62\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Mato Bari\u0161i\u0107 Programmatic <\/span><span class=\"uagb-tm__company\">Operations Manager<\/span><\/div><\/div><\/div><\/div><\/div><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-normal uagb-tm__image-position-bottom uagb-tm__bg-type-none \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">We were looking to optimize our revenues from existing setup and we\u2019ve used AdPushup for services like to run bottom sticky ads on our website and performance was good hence we planned to explore more opportunities with AdPushup.<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-tm__image-content\"><div class=\"uagb-tm__image\"><img loading=\"lazy\" decoding=\"async\" class=\"uagb-tm-img-src\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/10\/unnamed-e1634823597692.jpg\" alt=\"PinkVilla Image\" width=\"200\" height=\"62\" loading=\"lazy\"\/><\/div><\/div><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Sanket Vora <\/span><span class=\"uagb-tm__company\">Sr. Ad Operations Manager<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\">Why choose AdPushup\u2019s Header Bidding Solution?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size pb-7\">Our header bidding wrapper solution has enabled publishers to open up their ad inventory for bidding by <br class=\"d-lg-block d-none\"> multiple demand partners in real-time.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-columns alignwide newwidth has-background is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Robust Analytics &amp; Bid-Level Reporting<\/h2>\n\n\n\n<p class=\"mb-5\">We offer detailed metrics concerning your header bidding setup, partner-level performance, and granular auction data. This can help you gain insights into the usage of header bidding and its impact on user experience. Furthermore, we can transmit your data to third-party analytics services, such as Google Analytics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-danger-background-color has-background wp-element-button\" href=\"https:\/\/www.adpushup.com\/header-bidding-analytics\/\" style=\"border-radius:33px\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f9fafa\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/adblockintelligence-removebg-preview-1.png\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-columns alignwide newwidth has-background is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f9fafa\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/ALO_Features-e1581706868938-removebg-preview.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Auction Refinement With The Hyper Optimizer<\/h2>\n\n\n\n<p class=\"mb-5\">With this capability, we enable you to create simple rules and take actions to manage bidder involvement and bid quality in auctions. You can now achieve optimal operating conditions within your header bidding set-up and improve revenue. The implementation of the Hyper Optimizer is set to transform header bidding.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-danger-background-color has-background wp-element-button\" href=\"https:\/\/www.adpushup.com\/the-hyper-optimizer\/\" style=\"border-radius:33px\">Learn More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-white-background-color has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading pt-7 mb-4\">Why Choose AdPushup <\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/ALO_getstarted-removebg-preview.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center list-style has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">AdPushup is Easy to Use<\/h3>\n\n\n\n<p>We designed our product to enable the average publisher to take control of their ad stack. You don\u2019t need a technical background  to work with us or take advantage of our platform.<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-danger-color\">\u2714<\/mark>     Easy setup  <br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-danger-color\">\u2714<\/mark>     No coding required<\/strong><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-danger-color\">\u2714<\/mark>     Dedicated account managers<\/strong><\/p>\n\n\n\n<p class=\"pt-4\"><a href=\"https:\/\/www.adpushup.com\/publisher\/header-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">LEARN MORE \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<style> .header{height: calc(100vh - 220px); } .section-header{margin: 40px auto !important; } @media screen and (min-height: 500px){.header{padding-top: 85px; } } @media screen and (min-height: 756px){.header{padding-top: 8%; } } @media screen and (min-height: 870px){.header{padding-top: 10%; } } @media screen and (max-width: 768px) {.header{ height: 100% } } <\/style> <script> document.querySelector(`body > main > section.section.bt-1.bb-1.pt-0.pb-7`).style.borderTop = '0px solid #F1F2F3'; <\/script>\n\n\n\n<div class=\"wp-block-group alignwide has-background is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-14 wp-block-group-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide newwidth has-background is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\" style=\"background-color:#f9fafa\">\n<div class=\"wp-block-column is-vertically-aligned-center has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f9fafa\">\n<h2 class=\"wp-block-heading\"><strong>AdPushup delivered a 50% ad revenue uplift for Pinkvilla<\/strong><\/h2>\n\n\n\n<p class=\"mb-5\">Pinkvilla specializes in Entertainment, Fashion, and Lifestyle articles founded in 2007. By operating in India and USA, Pinkvilla is one source for Bollywood news &amp; gossip, Bollywood movies, Bollywood fashion, and TV news.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-danger-background-color has-background wp-element-button\" href=\"https:\/\/casestudies.adpushup.com\/pinkvilla\/\" style=\"border-radius:0px\" rel=\"nofollow noopener\" target=\"_blank\">VIEW CASE STUDY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><br><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla-1024x498.png\" alt=\"\" class=\"wp-image-13265\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla-1024x498.png 1024w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla-300x146.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla-768x373.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla-1536x747.png 1536w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla-600x292.png 600w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2023\/07\/Pinkvilla.png 1828w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8\"><\/div>\n<\/div>\n\n\n<section class=\"section pt-7 pb-7 learn-more-about\"  style=\"background-color: #fff;\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t<header class=\"section-header\"><h2>Learn more about Header Bidding<\/h2><hr><\/header>\n\t\t<div class=\"row gap-y\">\n  <div class=\"col-6 col-lg-4\">\n  <a class=\"card card shadow-1 hover-shadow-7\"  href=\"#\">\n\t<a href=\"https:\/\/resources.adpushup.com\/header-bidding-guide\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2024\/07\/HB-guide.png\" alt=\"Alternative Text\" \/><\/a>\n<div class=\"card-body\">\n  <h6 class=\"mb-0\">Header Bidding Guide: From basics to advanced setup<\/h6>\n<\/div>\n<\/a>\n<\/div><div class=\"col-6 col-lg-4\">\n  <a class=\"card card shadow-1 hover-shadow-7\"  href=\"#\">\n\t<a href=\"https:\/\/resources.adpushup.com\/all-about-header-bidding-wrappers\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2024\/06\/webinar-img.jpg\" alt=\"Alternative Text\" \/><\/a>\n<div class=\"card-body\">\n  <h6 class=\"mb-0\">Webinar: Which Header Bidding wrapper is right for you?<\/h6>\n<\/div>\n<\/a>\n<\/div><div class=\"col-6 col-lg-4\">\n  <a class=\"card card shadow-1 hover-shadow-7\"  href=\"#\">\n\t<a href=\"https:\/\/resources.adpushup.com\/how-to-choose-a-header-bidding-wrapper?utm_medium=inboundu0026utm_source=websiteu0026utm_campaign=resources\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"card-img-top\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/e-book-cover-mockup-template-over-transparent-background-a9862.png\" alt=\"Alternative Text\" \/><\/a>\n<div class=\"card-body\">\n  <h6 class=\"mb-0\">Guide: How to choose a Header Bidding Wrapper<\/h6>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"section text-white pt-8 pb-8\"  style=\"background-image: linear-gradient(to right bottom, #eb575c 0%, #000 100%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t<header class=\"section-header\"><h2>Let\u2019s Get Started<\/h2><hr><p class=\"lead\">Over the years, we have helped more than 300 web  publishers sustainably increase their ad CTRs, CPMs, and overall  revenues without compromising on user experience. If you want to learn  how our technology can do the same for you, go ahead and request a free  demo.<\/p><\/header>\n\t\t<p class=\"text-center\">\n  <a class=\"btn btn-danger btn-lg\" href=\"https:\/\/www.adpushup.com\/publisher\/get-started\" target=\"_blank\" style=\"min-width: 250px;\"> Get a free demo! <\/a><br>\n  <small class=\"opacity-80\">or Contact us<\/small>\n<\/p>\n\t<\/div>\n<\/section>\n\n\n<script>\nvar auctionRefinementDiv = document.getElementsByClassName('col-md-6 align-self-center text-center text-md-left')[1];\ndocument.getElementsByClassName('row')[7].append(auctionRefinementDiv);\n<\/script>\n\n\n\n<script>\n!function(){\ndocument.querySelectorAll('.section.overflow-hidden .container .row')[2].innerHTML=`\n  <div class=\"col-md-6 align-self-center text-center text-md-left\">\n    <h2>Robust Analytics &amp; Bid-Level Reporting<\/h2>\n    <br>\n    <p>We provide detailed metrics related to your header bidding setup,  partner-level performance, in addition to granular auction data. This  can help you generate insights about header bidding usage and UX impact.  We can also send your data to third-party analytics services such as  Google Analytics.<\/p>\n    <br>\n    <a class=\"btn btn-danger btn-lg btn-round shadow-3\" href=\"https:\/\/www.adpushup.com\/header-bidding-analytics\/\" target=\"_blank\"> learn more <\/a>\n  <\/div>\n  <div class=\"col-md-5 mx-auto text-center mt-8 mt-md-0\">\n    <img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/adblockintelligence-removebg-preview-1.png\" alt=\"Alternative Text\">\n  <\/div><div class=\"col-md-5 mx-auto text-center mt-8 mt-md-0\">\n    <img decoding=\"async\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2021\/02\/ALO_Features-e1581706868938-removebg-preview.png\" alt=\"A\nlternative Text\">\n  <\/div>\n<div class=\"col-md-6 align-self-center text-center text-md-left\">\n    <h2>Auction Refinement With The Hyper Optimizer<\/h2>\n    <br>\n    <p>With this capability, we enable you to create simple rules and take actions, to manage bidder involvement and bid quality in auctions. You can now achieve optimal operating conditions within your header bidding set-up, and improve revenue. Header bidding is all set to be transformed, with the implementation of the Hyper Optimizer.<\/p>\n    <br>\n    <a class=\"btn btn-danger btn-lg btn-round shadow-3\" href=\"https:\/\/www.adpushup.com\/the-hyper-optimizer\/\" target=\"_blank\"> learn more <\/a>\n  <\/div>`\ndocument.querySelectorAll('.section.overflow-hidden')[2].remove()\n}();\n<\/script>\n\n\n\n<script>\n function appendButton(className, url){\n\tvar buttonEl = document.createElement(\"a\");\n\tbuttonEl.href = url;\n    buttonEl.style = \"margin-left: 20px;\"\n\tbuttonEl.className = \"btn btn-primary btn-xl button-fix\";\n\tbuttonEl.innerText = \"Live Demo\";\n    buttonEl.target = \"_blank\";\n\tdocument.getElementsByClassName(className)[0].appendChild(buttonEl);\n   }\nappendButton(\"col-md-5 mr-auto\", \"https:\/\/www.adpushup.com\/recorded-demos\/\");\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Header Bidding Solution &#8211; Get the right ad, every time Our header bidding solution enables publishers to open up their ad inventory for bidding by multiple demand partners in real-time. Apart from building and integrating<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_eb_attr":"","_uag_custom_page_level_css":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"two_page_speed":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-13247","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"thesaasx-thumbnail":false,"thesaasx-featured-image":false,"thesaasx-og-image":false,"tenweb_optimizer_mobile":false,"tenweb_optimizer_tablet":false},"uagb_author_info":{"display_name":"sharang misri","author_link":"https:\/\/www.adpushup.com\/author\/sharang\/"},"uagb_comment_info":0,"uagb_excerpt":"Header Bidding Solution &#8211; Get the right ad, every time Our header bidding solution enables publishers to open up their ad inventory for bidding by multiple demand partners in real-time. 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