{"id":13325,"date":"2022-12-01T19:01:00","date_gmt":"2022-12-01T13:31:00","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=13325"},"modified":"2023-02-28T15:28:30","modified_gmt":"2023-02-28T09:58:30","slug":"sellers-json-iabs-new-move-to-increase-programmatic-transparency","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/","title":{"rendered":"Sellers.json: An IAB Tech to Improve Programmatic Transparency","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fed5e0\"><em>The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of <strong>programmatic transparency<\/strong> offered provided by Sellers.json. <\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Programmatic advertising is an exciting industry that is evolving every day. This technology is changing the way both advertisers and publishers interact by using software to make media buying easier, faster and more efficient. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This is having a significant impact on the marketing industry and is opening up new opportunities for businesses of all sizes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With time, more and more advances in technology are taking place to streamline various adtech operations and facilitate programmatic transparency.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>After the massive adoption of ads.txt, IAB is ready with another tech release to combat ad fraud in the digital supply chain. On April 11th, IAB Tech Lab launched two new standards\u2014sellers.json and OpenRTB Supply Chain Object.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.iabuk.com\/standard-content\/transparency-faqs\" target=\"_blank\" rel=\"noreferrer noopener\">IAB believes lack of transparency leads to ad fraud<\/a> like domain spoofing, where attackers impersonate publishers. With sellers.json, IAB wants to make the supply chain transparent and safe for everyone involved.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>That being said, let&#8217;s delve a bit deeper into &#8220;what is sellers.json&#8221; and how it helps bring programmatic transparency. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/img.freepik.com\/free-vector\/marketing-concept-illustration_114360-3903.jpg?t=st=1669719282~exp=1669719882~hmac=22c72c1b65f78504ccbc137f457153a04062b9c471b8c04c97edd3a857f55f17\" alt=\"Programmatic transparency\" width=\"558\" height=\"372\"\/><figcaption>Image source &#8211; <a href=\"https:\/\/www.freepik.com\/free-vector\/marketing-concept-illustration_10802152.htm#query=digital%20advertising&amp;position=7&amp;from_view=search&amp;track=sph\">Freepik<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/#What_is_Sellersjson\" >What is Sellers.json?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/#What_is_OpenRTB_Supply_Chain_Object\" >What is OpenRTB Supply Chain Object?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/#What_Does_Sellersjson_Include\" >What Does Sellers.json Include?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/#How_is_Sellersjson_Different_from_Adstxt\" >How is Sellers.json Different from Ads.txt?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/#Why_Does_Adtech_Need_Sellersjson\" >Why Does Adtech Need Sellers.json?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/#What_Else\" >What Else?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-sellers-json\"><span class=\"ez-toc-section\" id=\"What_is_Sellersjson\"><\/span>What is Sellers.json?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sellers.json is a relatively new tech <a href=\"https:\/\/iabtechlab.com\/sellers-json\/\" target=\"_blank\" rel=\"noreferrer noopener\">introduced by IAB<\/a> that lets supply-side partners keep a list of inventory providers (programmatic publishers and resellers); in comparison, <a href=\"https:\/\/www.adpushup.com\/blog\/explainer-what-is-ads-txt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ads.txt<\/a> is where publishers keep a list of authorized sellers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Basically, with sellers.json, SSPs and ad exchanges declare the publishers and inventory providers they are partnered with and whose inventory they have permission to sell. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>SSPs and ad exchanges host this file on their servers and are responsible for managing it. To check sellers.json list of a partner, simply type their domain followed by &#8216;\/sellers.json&#8217;. <\/p>\n\n\n\n<p>This way, you will be easily able to view sellers.json list. Now that we have covered exactly what is sellers.json and how to view sellers.json list, let&#8217;s take a look at what is Open RTB Supply Chain Object.<\/p>\n\n\n\n<h2 id=\"h-what-is-openrtb-supply-chain-object\"><span class=\"ez-toc-section\" id=\"What_is_OpenRTB_Supply_Chain_Object\"><\/span>What is OpenRTB Supply Chain Object?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Supply Chain complements the use of sellers.json. It enables buyers to see all the parties selling\/reselling a specific bid request. It comprises a set of nodes, each representing a seller in the supply chain. Basically, it gives a pathway to understanding the flow of bid requests from the website to the advertiser\u2019s ad creative.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1589\" height=\"640\" src=\"https:\/\/i2.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object.png?fit=770%2C310&amp;ssl=1\" alt=\"\" class=\"wp-image-15660\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object.png 1589w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object-300x121.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object-1024x412.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object-768x309.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object-1536x619.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/OpenRTB-supply-chain-object-150x60.png 150w\" sizes=\"(max-width: 1589px) 100vw, 1589px\" \/><figcaption>Source: <a href=\"https:\/\/github.com\/InteractiveAdvertisingBureau\/openrtb\/blob\/master\/OpenRTB%20v3.0%20FINAL.md\" target=\"_blank\" rel=\"noreferrer noopener\">IAB GitHub<\/a><\/figcaption><\/figure>\n\n\n\n<p>Sellers.json and OpenRTB Supply Chain Object come in as a single package. Demand-side uses both technologies to track bid requests and empower transparent, confident purchases.<\/p>\n\n\n\n<h2 id=\"h-what-does-sellers-json-include\"><span class=\"ez-toc-section\" id=\"What_Does_Sellersjson_Include\"><\/span>What Does Sellers.json Include?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Object: Parent<\/strong><\/p>\n\n\n\n<p>The Parent object is the top-level object that acts as a container for all properties in a sellers.json file.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Attribute<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td>sellers<\/td><td>required<\/td><td>A list of all sellers<\/td><\/tr><tr><td>version<\/td><td>required<\/td><td>The version of sellers.json spec, currently the only valid value is 1.0<\/td><\/tr><tr><td>identifiers<\/td><td>optional<\/td><td>An ID to identify the host of sellers.json (example &#8211; TAG-ID)<\/td><\/tr><tr><td>contact_email<\/td><td>optional<\/td><td>Email to contact the host<\/td><\/tr><tr><td>contact_address<\/td><td>optional<\/td><td>The business address of the host<\/td><\/tr><tr><td>ext<\/td><td>optional<\/td><td>Any specific extension to the above details<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Sellers.json object: Identifier<\/strong><\/p>\n\n\n\n<p>Although identifier is an optional field, it allows sellers to communicate values such as business identifiers, certification identifiers, or any other identifier that a consuming system might need to better interoperate with the seller.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Attribute&nbsp;<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td>name<\/td><td>required<\/td><td>Description of identifier<\/td><\/tr><tr><td>value<\/td><td>required<\/td><td>Value of identifier<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Sellers.json object: Seller<\/strong><\/p>\n\n\n\n<p>A final list of all publishers and resellers that have partnered up with the host.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Attribute<\/strong><\/td><td><strong>Type<\/strong><\/td><td><strong>Description<\/strong><\/td><\/tr><tr><td>seller_id<\/td><td>required<\/td><td>A unique identification number for each seller; <a href=\"https:\/\/www.adpushup.com\/blog\/implement-ads-txt\/\" target=\"_blank\" rel=\"noreferrer noopener\">same as the one mentioned in the ads.txt<\/a>. This is a required field to identify the publisher or seller<\/td><\/tr><tr><td>seller_type<\/td><td>required<\/td><td>An inventory seller can be \u2018PUBLISHER\u2019 seller (like publisher\u2014owner of site\/app), \u2018INTERMEDIARY\u2019 (doesn\u2019t own site but authorized to sell a part of it) or \u2018BOTH\u2019<\/td><\/tr><tr><td>is_confidential<\/td><td>optional, default 0<\/td><td>Identity of seller is confidential or not. 0 for not confidential and 1 for confidential<\/td><\/tr><tr><td>name<\/td><td>required when is_confidential=0<\/td><td>Name of the seller or publisher (example: Google AdExchange)<\/td><\/tr><tr><td>domain<\/td><td>required&nbsp; if seller has a webpresence and is_confidential=0<\/td><td>Domain owned by the seller under seller_id (example: google.com)<\/td><\/tr><tr><td>comment<\/td><td>optional<\/td><td>Any description or comment for the seller. For example, the seller only allows native ads for available ad units<\/td><\/tr><tr><td>ext<\/td><td>optional<\/td><td>Any specific extension to the above details<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-how-is-sellers-json-different-from-ads-txt\"><span class=\"ez-toc-section\" id=\"How_is_Sellersjson_Different_from_Adstxt\"><\/span>How is Sellers.json Different from Ads.txt?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1280\" height=\"960\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/sellers.json-and-ads.txt.png\" alt=\"sellers.json and ads.txt\" class=\"wp-image-13327\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/sellers.json-and-ads.txt.png 1280w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/sellers.json-and-ads.txt-300x225.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/sellers.json-and-ads.txt-1024x768.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/sellers.json-and-ads.txt-768x576.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/sellers.json-and-ads.txt-150x113.png 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>Both sellers.json and ads.txt are proposed by IAB, aiming to bring more transparency to the supply chain. So what\u2019s the difference?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Ads.txt is hosted by publishers and contains the authorized sellers&#8217; names for their inventories. On the contrary, sellers.json is hosted by SSPs and ad exchanges and contains a list of partner publishers and resellers.<\/li><li>Ads.txt is a simple text file. Sellers.json is written in JavaScript Object Notation format (JSON).<\/li><li>Both sellers.json and ads.txt help buyers keep track of inventory origin. Although sellers.json comes with OpenRTB Supply Chain Object, a road map of the entire supply chain for a bid; which is not the case with ads.txt<\/li><\/ul>\n\n\n\n<h2 id=\"h-why-does-adtech-need-sellers-json\"><span class=\"ez-toc-section\" id=\"Why_Does_Adtech_Need_Sellersjson\"><\/span>Why Does Adtech Need Sellers.json?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of the time, advertisers and demand-side do not deal directly with the publishers. Instead, ad exchanges and SSPs connect buyers to the inventory. In such a case, advertisers need inputs from SSPs or ad exchanges to get inventory details.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Next, given that it\u2019s already a tedious job to manage the ad creative, decide their budget, and work on ad targeting, demand side doesn\u2019t really want to put the time to evaluate each of the bid requests received. Not to mention, it is difficult for advertisers to map bid requests to the website. With sellers.json, getting this information directly from SSPs or ad exchanges can save advertisers some time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Finally, publishers don&#8217;t always directly sell their inventories. The supply chain is a series of networks and resellers, some of which do not get included in the ads.txt file. Basically, publishers don&#8217;t always know who is selling and reselling their impressions. Here too, sellers.json can help, as sellers will now keep a copy of the inventory they are dealing with.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Benefits of Programmatic Transparency in Advertising<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Helps Tracking Ad Spend<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With more programmatic transparency, buyers can better track their ad expenditure in a more open marketplace, allowing them to manage their money with greater confidence. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Apart from that, buyers may be more judicious with their ad spending and get more bang for their buck if they have greater information about where their money is going.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Measure ROI Easily<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Knowing where your ad spends is actually going and what results in it&#8217;s bringing is important for scalability. In a market where buyers don&#8217;t have complete transparency, it can be tough to know exactly how much of their ad spend is going towards final bids. This makes it hard to measure the return on investment of the media budget.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With programmatic transparency, measuring ROI has become more convenient than ever. These ROI measures may be reported more precisely in a more open economy. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This is advantageous for buyers since they can demonstrate to their clients the favorable consequences of their programmatic investment efforts. Clients are more inclined to make larger ad spends when they see real outcomes, which generally translates into greater bids for publishers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Impartial Marketplace<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Another benefit of programmatic transparency is that it offers an unbiased marketplace. The point of a programmatic auction is to make things fairer for everyone involved. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In the past, there have been some issues with people being able to take advantage of the system, mainly because of loopholes like bid-caching. But with a programmatic auction in place, it should be more level for all publishers and buyers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A transparent marketplace would help to reveal the true value of inventory space. This, in turn, would create a level playing field where there would be no barriers and fees preventing people from achieving their desired inventory.<\/p>\n\n\n\n<h2 id=\"h-what-else\"><span class=\"ez-toc-section\" id=\"What_Else\"><\/span>What Else?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For the time being, the implementation of sellers.json and OpenRTB Supply Chain Object is not a mandatory measure. It is a good practice that brings back trust in the ad industry. If it reaches the critical mass, we will be able to see sellers.json to efficiently <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-in-2018-expert-tips-for-the-straight-shooting-publisher\/\" target=\"_blank\" rel=\"noreferrer noopener\">eliminate ad fraud<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With <a href=\"https:\/\/support.google.com\/admanager\/answer\/9761171?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google supporting sellers.json<\/a>, tech adoption is expected to increase. With that hope, the use of sellers.json is supported well so that IAB\u2019s efforts to curb ad fraud by bringing programmatic transparency would become successful.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We hope you found our latest post about Sellers.json for programmatic transparency helpful. If you want to learn more about programmatic transparency, we recommend visiting the<a href=\"https:\/\/iabtechlab.com\/sellers-json\/\"> IAB website<\/a>.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1669732750178\"><strong class=\"schema-faq-question\">What are the 4 main components of programmatic advertising?<\/strong> <p class=\"schema-faq-answer\"><br\/>Programmatic advertising is made up of four key components.<br\/><br\/>1. Demand-side platform (DSP)<br\/>2. Supply-side platform (SSP)<br\/>3. Data management platform (DMP)<br\/>4. Ad exchange. <br\/><br\/>Together, the aforementioned elements serve both publishers and advertisers by facilitating profitable trade.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1669733051223\"><strong class=\"schema-faq-question\">What does programmatic mean in advertising?<\/strong> <p class=\"schema-faq-answer\"><br\/>In the adtech realm, programmatic refers to the automation of the procedures and transactions associated with acquiring and displaying advertisements on websites or applications. <br\/><br\/>It works at lightning speed. Programmatic advertising allows you to buy and place adverts in less than a second, including personalized advertising content.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1669740814673\"><strong class=\"schema-faq-question\">Where Do I Put My Json Sellers?<\/strong> <p class=\"schema-faq-answer\"><br\/>As a publisher, you don&#8217;t need to concern yourself with hosting the sellers.json file. Website monetization partners and ad exchanges are the ones who, in turn, need to add sellers.json files to their root domain. Moreover, they also need to list all of the publishers or companies they are associated with.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>The Interactive Advertising Bureau (IAB) has created a new standard, Sellers.json to increase the transparency and security of the programmatic ecosystem. This blog gets into nitty-gritty details of programmatic transparency offered provided by Sellers.json. Programmatic advertising is an exciting industry that is evolving every day. This technology is changing the way both advertisers and publishers<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":27111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6439],"tags":[6436],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sellers.json: An IAB Tech to Improve Programmatic Transparency.<\/title>\n<meta name=\"description\" content=\"sellers.json is a new technical specification from the IAB that is designed to improve programmatic transparency. Read on to know more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/sellers-json-iabs-new-move-to-increase-programmatic-transparency\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Sellers.json: An IAB Tech to Improve Programmatic Transparency.\" \/>\n<meta name=\"twitter:description\" content=\"sellers.json is a new technical specification from the IAB that is designed to improve programmatic transparency. 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