{"id":13481,"date":"2019-09-26T15:24:41","date_gmt":"2019-09-26T09:54:41","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=13481"},"modified":"2023-11-23T16:38:26","modified_gmt":"2023-11-23T11:08:26","slug":"10-seo-experts-reveal-their-keyword-research-techniques","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/","title":{"rendered":"10 SEO Experts Reveal Their Keyword Research Techniques","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#efddff\"><em>Keyword research is about finding the right search term and using it to create content for your audience. Here\u2019s how 10 experts plan their <strong>keyword strategy.<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Keyword research is an SEO practice that lets you craft your content basis the common phrases searched by your audience. It is more about understanding your audience than mindlessly write about keywords.<\/p>\n\n\n\n<p>Marketers and bloggers spend hours sorting out <a href=\"https:\/\/www.link-assistant.com\/news\/finding-keywords-on-websites.html\" target=\"_blank\" rel=\"noreferrer noopener\">how to find keywords<\/a> and pick the best option for their audience. We use tools and planners to <a href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">conduct keyword research<\/a>. We even go on Google and look for <a href=\"https:\/\/www.adpushup.com\/blog\/keyword-optimization-a-cheat-sheet-to-drive-organic-traffic\/\">keyword optimization tips<\/a>.<\/p>\n\n\n\n<p>While hustling through all this, we think about the experts who continue to ace their keyword game. How do these SEO experts conduct their research? How do they keep getting ideas and create great content, over and over again?<\/p>\n\n\n\n<p>Well, if you are having such questions, then we have answers. We reached out to SEO experts and asked them about the strategies they use to find the right keyword. Here are their thoughts:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#1_Mordy_Oberstein\" >1. Mordy Oberstein<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#2_Lars_Lofgren\" >2. Lars Lofgren<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#3_Jon_Morrow\" >3. Jon Morrow<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#4_Jasja_ter_Horst\" >4. Jasja ter Horst<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#5_John_Rampton\" >5. John Rampton<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#6_Maros_Kortis\" >6. Maros Kortis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#7_Nathan_Gotch\" >7. Nathan Gotch<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#8_Douglas_Karr\" >8. Douglas Karr<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#9_Matt_Diggity\" >9. Matt Diggity<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#10_Harris_Schachter\" >10. Harris Schachter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-mordy-oberstein\"><span class=\"ez-toc-section\" id=\"1_Mordy_Oberstein\"><\/span>1. Mordy Oberstein<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Mordy-Oberstein.png\" alt=\"\" class=\"wp-image-13493\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Mordy-Oberstein.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Mordy-Oberstein-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Mordy-Oberstein-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Mordy Oberstein is the CMO at <a href=\"https:\/\/www.rankranger.com\/\">Rank Ranger<\/a>, a leading SEO software platform. When not marketing Rank Ranger, Mordy can be found writing original SEO insights &amp; analysis. A Search Engine Land author, industry speaker, &amp; host of The In Search SEO Podcast, Mordy is a \u2018search marketing educator\u2019<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I\u2019ve been on a soapbox about how to think about keyword research for a while now. We always hear about SEO being dead, but SEO is alive\u2026 keyword research dead. In fact, keywords are dead. The idea of targeting a keyword or even thinking about users utilizing keywords as isolated searches is obsolete.<\/p><p>Due to the way Google now relates to search, and how users themselves relate to search, it\u2019s far more important to think about keywords as topics. That does mean doing \u201ckeyword\u201d research. But it really means analyzing the questions people are searching for, the related terms people are searching for, etc. Most importantly, it means abstracting out from there. What topical themes are reflected in the questions users are asking or on the related search terms Google is showing? What does that say about the topic you\u2019re looking to write up?<\/p><p>Topical research!<\/p><\/blockquote>\n\n\n\n<h2 id=\"h-2-lars-lofgren\"><span class=\"ez-toc-section\" id=\"2_Lars_Lofgren\"><\/span>2. Lars Lofgren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Lars-Lofgren.png\" alt=\"\" class=\"wp-image-13490\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Lars-Lofgren.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Lars-Lofgren-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Lars-Lofgren-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Lars Lofgren is the CEO of <a href=\"https:\/\/www.quicksprout.com\/\">Quick Sprout<\/a>. Previously, he was the Director of Growth at I Will Teach You to Be Rich and KISSmetrics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The biggest barrier to bloggers and publishers doing keyword research is psychological. I know it feels like tedious work. When I&#8217;ve struggled to grow traffic on blogs, it was always because I wasn&#8217;t doing keyword research myself. And when I do it, traffic goes up like clockwork. Use any keyword research tool and start building your editorial calendar around keywords that your blog doesn&#8217;t cover yet. Before long, it&#8217;ll feel like second nature and your blog will start growing faster than you ever expected.<\/p><\/blockquote>\n\n\n\n<h2 id=\"h-3-jon-morrow\"><span class=\"ez-toc-section\" id=\"3_Jon_Morrow\"><\/span>3. Jon Morrow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jon-Morrow.png\" alt=\"\" class=\"wp-image-13498\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jon-Morrow.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jon-Morrow-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jon-Morrow-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Jon Morrow is the Founder and CEO of <a href=\"https:\/\/smartblogger.com\/how-to-start-a-blog\/\">Smart Blogger<\/a>, a writing site with more than 3 million readers, all learning how to improve their writing craft and earn a living with their words.<\/p>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Keyword research is about two things:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1666350935579\"><strong class=\"schema-how-to-step-name\"><\/strong> <p class=\"schema-how-to-step-text\">Understanding what keywords are driving traffic in your space and<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666350963569\"><strong class=\"schema-how-to-step-name\"><\/strong> <p class=\"schema-how-to-step-text\">understanding what you can currently rank for, given the authority of your website.<br\/>Keyword research tools can help you accomplish #1, giving you a list of the keywords your competitors are ranking for and how much traffic they are driving, but the real &#8220;art&#8221; of keyword research is #2.<\/p> <\/li><\/ol><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>In the beginning, you probably can&#8217;t rank for the top, most competitive keywords, because your site probably doesn&#8217;t have enough links. The best thing to do is look for other sites with similar domain authority and target the keywords THEY are ranking for, but create better content than them. Over time, your domain authority will slowly go up, and you&#8217;ll be able to use this strategy to rank for more and more keywords.<\/p><\/blockquote>\n\n\n\n<h2 id=\"h-4-jasja-ter-horst\"><span class=\"ez-toc-section\" id=\"4_Jasja_ter_Horst\"><\/span>4. Jasja ter Horst<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jasja-ter-Horst.png\" alt=\"\" class=\"wp-image-13496\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jasja-ter-Horst.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jasja-ter-Horst-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Jasja-ter-Horst-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Jasja ter Horst is the Founder of <a href=\"https:\/\/www.seoreviewtools.com\/\">SEO Review Tools<\/a>. On a monthly basis, more than 190K visitors use these SEO tools to improve their website. Multiple tools have caught the attention of industry leaders like Brian Dean and Cyrus Shepard. You can find out more about Jasja on <a href=\"https:\/\/nl.linkedin.com\/in\/jasja\">LinkedIn<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>&#8211; Know the strength of the forces working against you, Google (video, maps, booking modules&#8230;), advertising and your competitors.<\/p><p>&#8211; Know your own strengths. Use the statistics from GA and especially <a href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> to see for what keyword types you\u2019re able to make an impact.<\/p><p>&#8211; Don\u2019t become blinded by search volumes, they are just really poor estimates.<\/p><p>&#8211; Be confident and make choices based on your own insights and subject knowledge.<\/p><p>&#8211; And finally, evaluate! Analyze how your newly published content is performing over time, learn from these statistics and adjust if needed <\/p><\/blockquote>\n\n\n\n<h2 id=\"h-5-john-rampton\"><span class=\"ez-toc-section\" id=\"5_John_Rampton\"><\/span>5. John Rampton<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/John-Rampton.png\" alt=\"\" class=\"wp-image-13497\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/John-Rampton.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/John-Rampton-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/John-Rampton-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"http:\/\/www.johnrampton.com\/\">John Rampton<\/a> is an entrepreneur, investor, and startup enthusiast. He is the founder of the calendar productivity tool <a href=\"https:\/\/www.calendar.com\/\">Calendar<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The most effective way I&#8217;ve found to get results from my keyword research is to use a tool like SEMRush. This is a cost-effective tool that delivers a significant return by providing me with insights into what the competition is doing in terms of keywords and how those results are working for them. There are numerous ways to conduct the keyword research outside of the competition&#8217;s efforts to optimize SEO for all my content across multiple channels. The suggested lists of keywords across sub-categories also shape my content management strategy for better engagement. <\/p><\/blockquote>\n\n\n\n<h2 id=\"h-6-maros-kortis\"><span class=\"ez-toc-section\" id=\"6_Maros_Kortis\"><\/span>6. Maros Kortis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Maros-Kortis.png\" alt=\"\" class=\"wp-image-13491\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Maros-Kortis.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Maros-Kortis-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Maros-Kortis-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Maros is responsible for leading the marketing team and its activities at <a href=\"https:\/\/mangools.com\/\">Mangools<\/a>, a company behind super user-friendly SEO tools. In his spare time, he likes to explore the beautiful nature of Slovakia and to play gigs with his band.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>My first advice? Do keyword research the same way you do your business. It&#8217;s not just part of SEO, it determines the future state of your business in Google and other search engines. You have to know your niche and that&#8217;s not only what people search for. It includes knowing their search intent. Therefore, SERP analysis should be part of every keyword research you plan to do. It helps you better evaluate the keyword difficulty by seeing the website authority of your competitors and you&#8217;ll discover whether the results are relevant to your content. Make sure to read one of many great <a href=\"https:\/\/mangools.com\/blog\/keyword-research\/\">keyword research guides<\/a> to boost your skills.<\/p><\/blockquote>\n\n\n\n<h2 id=\"h-7-nathan-gotch\"><span class=\"ez-toc-section\" id=\"7_Nathan_Gotch\"><\/span>7. Nathan Gotch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Nathan-Gotch.png\" alt=\"\" class=\"wp-image-13494\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Nathan-Gotch.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Nathan-Gotch-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Nathan-Gotch-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Nathan Gotch is the founder of Gotch SEO and Gotch SEO Academy. His work has been featured on Search Engine Journal, Search Engine Watch, and Ahrefs. You can follow him on Twitter @nathangotch or read his blog at <a href=\"http:\/\/gotchseo.com\/\">gotchseo.com<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>My go-to method for finding keywords is to extract them from successful competitors. The best tool to accomplish this goal is Ahrefs, but you can also use SEMRush or Moz. If you&#8217;re using Ahrefs, just paste your competitor&#8217;s domain into the Site Explorer and click on &#8220;Organic Keywords&#8221;. This is the easy part. The next stage of the process is to qualify these keywords. It&#8217;s critical that you understand this part of the process or you&#8217;ll end up targeting keywords your website isn&#8217;t capable of ranking for. Within Ahrefs itself, you can filter keywords by Keyword Difficulty (KD). This is a great preliminary qualification process. I typically look for keywords with&nbsp; &lt; 50 KD. From there, you need to manually analyze the competitors for any keyword that interests you.<\/p><p>The ultimate goal is to find a keyword opportunity that isn&#8217;t dominated by incredible SEO content assets. That&#8217;s because your goal should be to create the absolute best content asset around your target keyword. It needs to be different AND better than what currently exists. Another important nuance to keep in mind is that not all keywords are equal. Some are more valuable than others. Use PPC data to estimate the value of keywords. <\/p><\/blockquote>\n\n\n\n<h2 id=\"h-8-douglas-karr\"><span class=\"ez-toc-section\" id=\"8_Douglas_Karr\"><\/span>8. Douglas Karr<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Douglas-Karr-1.png\" alt=\"\" class=\"wp-image-13488\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Douglas-Karr-1.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Douglas-Karr-1-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Douglas-Karr-1-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Douglas Karr is CEO of DK New Media and Founder of <a href=\"https:\/\/martech.zone\/\">Martech Zone<\/a>. He is a marketing and technology consultant, speaker, blogger, and podcaster who has serviced the world\u2019s largest brands on their organic content and inbound marketing strategies.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The most successful strategy I\u2019ve deployed for clients when it comes to keyword strategy is to identify pages that already show some relevant ranking, and then improving the content on that page so that it\u2019s more robust, informative, organized, and better designed from competing pages. I review competing pages as well as social share information to see the content that is most impactful. As soon as the page is updated, we publish it as new and promote\u2026 and watch its rank skyrocket! <\/p><\/blockquote>\n\n\n\n<h2 id=\"h-9-matt-diggity\"><span class=\"ez-toc-section\" id=\"9_Matt_Diggity\"><\/span>9. Matt Diggity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Matt-Diggity.png\" alt=\"\" class=\"wp-image-13492\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Matt-Diggity.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Matt-Diggity-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Matt-Diggity-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Matt Diggity is the CEO and founder of <a href=\"https:\/\/diggitymarketing.com\/\">Diggity Marketing<\/a>, LeadSpring, The Search Initiative, Authority Builders and The Chiang Mai SEO Conference<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>These days, it\u2019s really in your best interest to leverage software to assist in the keyword research task.<\/p><p>I prefer Ahrefs for this. The main features you want to use are \u201cContent Gap\u201d and \u201cAlso Ranks For\u201d.<\/p><p>Between these two features, you can perform solid keyword research in minutes, compared to the hours it used to take a few years ago.<\/p><\/blockquote>\n\n\n\n<h2 id=\"h-10-harris-schachter\"><span class=\"ez-toc-section\" id=\"10_Harris_Schachter\"><\/span>10. Harris Schachter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"202\" height=\"202\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Harris-Schachter.png\" alt=\"\" class=\"wp-image-13495\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Harris-Schachter.png 202w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Harris-Schachter-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Harris-Schachter-96x96.png 96w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p>Harris Schachter is Director of Marketing at Home Care Delivered and founder of <a href=\"https:\/\/optimizepri.me\/\">OptimizePrime, LLC<\/a>. He is a certified product manager and digital marketing consultant.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The best way for publishers and bloggers to do keyword research is to do audience research. Who is reading your site? What do they care about? What keeps them up at night? You want to make sure your site has some type of topical relevance. Unless you&#8217;re the New York Times, you can&#8217;t just write about everything. Study your niche and area of focus, and then use all the keyword research tools available to develop a topic backlog. Your first step should simply be to use Google and the People Also Ask box. You can&#8217;t go wrong!<\/p><\/blockquote>\n\n\n\n<p><em>So\u2026 Which idea are you thinking to implement first?<\/em><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666351004569\"><strong class=\"schema-faq-question\">1. How does keyword research relate to SEO?<\/strong> <p class=\"schema-faq-answer\">An SEO strategy is a way of optimizing your website so that it appears in the search results for specific keywords related to your business or industry.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666351093456\"><strong class=\"schema-faq-question\">2. Are there free keyword research tools?<\/strong> <p class=\"schema-faq-answer\">You can use free versions of keyword tools like Ubersuggest and Moz, but paid versions will unlock additional data and features.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666351144051\"><strong class=\"schema-faq-question\">3. What is keyword research?<\/strong> <p class=\"schema-faq-answer\">Keyword research is the method of finding keywords that people use when they search for information online. You can use keywords to create content for search engines that will attract visitors.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666351237778\"><strong class=\"schema-faq-question\">4. What is the purpose of keyword research?<\/strong> <p class=\"schema-faq-answer\">Using keyword research, you can create relevant content that adds value and resonates with your audience on a deeper level by understanding their search behavior and thought process.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Keyword research is about finding the right search term and using it to create content for your audience. Here\u2019s how 10 experts plan their keyword strategy. Keyword research is an SEO practice that lets you craft your content basis the common phrases searched by your audience. It is more about understanding your audience than mindlessly<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":13483,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6448],"tags":[6432],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 SEO Experts Reveal Their Keyword Research Techniques<\/title>\n<meta name=\"description\" content=\"Keyword research is about finding the right search term and using it to create content for your audience. 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Are there free keyword research tools?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can use free versions of keyword tools like Ubersuggest and Moz, but paid versions will unlock additional data and features.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#faq-question-1666351144051","position":3,"url":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#faq-question-1666351144051","name":"3. What is keyword research?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Keyword research is the method of finding keywords that people use when they search for information online. You can use keywords to create content for search engines that will attract visitors.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#faq-question-1666351237778","position":4,"url":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#faq-question-1666351237778","name":"4. What is the purpose of keyword research?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Using keyword research, you can create relevant content that adds value and resonates with your audience on a deeper level by understanding their search behavior and thought process.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#howto-1","name":"10 SEO Experts Reveal Their Keyword Research Techniques","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#article"},"description":"Keyword research is about two things:","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#how-to-step-1666350935579","text":"Understanding what keywords are driving traffic in your space and"},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/#how-to-step-1666350963569","text":"understanding what you can currently rank for, given the authority of your website.<br\/>Keyword research tools can help you accomplish #1, giving you a list of the keywords your competitors are ranking for and how much traffic they are driving, but the real \"art\" of keyword research is #2."}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/13481"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=13481"}],"version-history":[{"count":3,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/13481\/revisions"}],"predecessor-version":[{"id":30242,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/13481\/revisions\/30242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/13483"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=13481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=13481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=13481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}