{"id":13617,"date":"2019-10-11T16:43:24","date_gmt":"2019-10-11T11:13:24","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=13617"},"modified":"2025-11-12T19:47:50","modified_gmt":"2025-11-12T14:17:50","slug":"publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/","title":{"rendered":"Publisher&#8217;s Guide to UAM\/TAM: Amazon&#8217;s S2S Header Bidding Solutions","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Considering that Amazon started building its advertising technology and <a href=\"https:\/\/www.adpushup.com\/header-bidding-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a> offerings much later than other players in the market\u2014its adoption has been nothing short of meteoric.<\/p>\n\n\n\n<p>According to the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.kevel.co\/hbix\/\" target=\"_blank\">Header Bidding Index<\/a> created by Kevel, Amazon is now the third most popular bidder, behind only AppNexus and <a href=\"https:\/\/campaign.adpushup.com\/indexexchange-vs-adpushup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Index Exchange<\/a>. It also has one of the most popular S2S header bidding wrappers.<\/p>\n\n\n\n<p>There are two key reasons for this growth:<\/p>\n\n\n\n<ul><li><strong>As a demand partner<\/strong>, Amazon provides publishers access to its lucrative product ads. Since Amazon has extensive first-party data about its customers, these ads have high purchase intent, better targeting, and therefore higher engagement rates.<\/li><li><strong>As a technology provider<\/strong>, Amazon has a reputation for building robust platforms, and specifically in the context of ad technology\u2014its aggressive pricing models are focussed on reducing the so-called \u201cad tech tax\u201d for publishing partners.<\/li><\/ul>\n\n\n\n<p>Amazon is now the third most popular bidder, behind only AppNexus and Index Exchange.<\/p>\n\n\n\n<p>In this article, we\u2019re going to look into the key advertising offerings <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/amazon-publisher-services-amazon-for-sell-side\/\" target=\"_blank\">for publishers by Amazon<\/a> and some frequently asked questions about them.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"63ccd57953160\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/#Amazons_Transparent_Ad_Marketplace_TAM_Unified_Ad_Marketplace_UAM\" >Amazon&#8217;s Transparent Ad Marketplace (TAM) &amp; Unified Ad Marketplace (UAM)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/#Deploy_Server-side_Client-side_or_Both\" >Deploy Server-side, Client-side, or Both?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/#How_to_Integrate_UAM_with_DFP\" >How to Integrate UAM with DFP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/#DFP_side\" >DFP side<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/#Website_side\" >Website side<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/#AdPushups_Header_Bidding_Solution\" >AdPushup\u2019s Header Bidding Solution<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Amazons_Transparent_Ad_Marketplace_TAM_Unified_Ad_Marketplace_UAM\"><\/span>Amazon&#8217;s Transparent Ad Marketplace (TAM) &amp; Unified Ad Marketplace (UAM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon offers two <a href=\"https:\/\/www.adpushup.com\/header-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a> solutions called Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM). Both of these work on a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/client-side-header-bidding-vs-server-side-header-bidding\/\" target=\"_blank\">server-side model<\/a> similar to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/google-launches-exchange-bidding-to-counter-the-rise-of-header-bidding\/\" target=\"_blank\">Google Open Bidding<\/a> (previously called EBDA)\u2014but the offerings differ based on intended users.<\/p>\n\n\n\n<p>TAM is targeted to enterprise publishers, it provides them with a server-to-server header bidding wrapper, direct demand from Amazon, and the ability to onboard additional <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/ssp-supply-side-platforms\/\" target=\"_blank\">supply-side partners<\/a> based on their particular needs. Amazon does not charge publishers anything to use the platform and instead charges bidders a nominal $0.01 CPM as cost-of-entry.<\/p>\n\n\n\n<p>Want to know more about Header Bidding? <a href=\"https:\/\/campaign.adpushup.com\/header-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>.<\/p>\n\n\n\n<p>UAM is also a server-to-server <a href=\"https:\/\/www.adpushup.com\/blog\/header-bidding-wrappers\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/header-bidding-wrappers\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding wrapper<\/a>, but it is targeted to small and medium publishers, who don\u2019t usually have direct SSP relationships. With UAM, Amazon makes its own SSP partnerships available to these publishers, which includes OpenX, Pubmatic, District m, AppNexus, Rubicon Project, RhythmOne, and Adtech.com.<\/p>\n\n\n\n<p>The pricing model for UAM is different too, as <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/digiday.com\/media\/amazon-pitches-publishers-new-header-bidding-wrapper\/\" target=\"_blank\">reported by Digiday<\/a>, \u201cUAM charges a 10 percent transaction fee by deducting 10 percent from SSP bid prices prior to conducting a first-price auction.\u201d<\/p>\n\n\n\n<p>UAM unifies payments and works on a Net-60 basis, so publishers don\u2019t need to follow-up with SSPs individually. In terms of prerequisites, you need a Google Ad Manager (DFP) account to get started.<\/p>\n\n\n\n<p>Obviously, due to the nature of the offerings, TAM requires more extensive initial setup on the part of the publishers to make the most of the platform, while UAM offers a plug-and-play solution where Amazon handles all the supply partnerships on behalf of the publishers.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Deploy_Server-side_Client-side_or_Both\"><\/span>Deploy Server-side, Client-side, or Both?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since TAM is targeted to enterprise publishers and the entry requirements are not clear, most publishers who want to start using Amazon\u2019s wrapper or demand will look at UAM.<\/p>\n\n\n\n<p>As previously discussed, UAM is a server-side header bidding wrapper. Since <a href=\"https:\/\/prebid.org\/\">Prebid<\/a> is the most popular header bidding wrapper, most publishers considering UAM are probably already running Prebid. Then there\u2019s Google\u2019s server-side solution, Open Bidding, to consider too.<\/p>\n\n\n\n<p>Can you use all of them together? What will be the advantages and disadvantages of such a setup? Generally speaking, the more demand partners you have\u2014the better your impression-level revenue and yield. And at least in theory, there\u2019s nothing stopping publishers from running Prebid, UAM, and Open Bidding together at the same time. You could plug all three of them into ad server (like Google Ad Manager) and let the best bid win.<\/p>\n\n\n\n<p>Here are some advantages to adding UAM to your ad stack:<\/p>\n\n\n\n<ul><li><strong>Premium demand:<\/strong> As previously explained, the product ads from Amazon are highly targeted and since e-com is Amazon\u2019s primary business\u2014it\u2019s willing to pay top dollar to drive purchases.<\/li><li><strong>Revenue uplift: <\/strong>Having more demand in your stack has two benefits. First, more bids compete for your impressions, maximising impression-level revenue. And second, it may prompt demand partners to increase their bids to compete with others.<strong>&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p>Do consider some possible downsides though:<\/p>\n\n\n\n<ul><li><strong>Complexity:<\/strong> Setting up and managing just one header bidding wrapper, like Prebid for example, is complicated enough. If you want to run client-side and server-side wrappers together\u2014you\u2019ll need to spend considerable time setting them up, and also need to constantly monitor them to make sure the auctions are running fine.<\/li><li><strong>Latency: <\/strong>Server-to-server header bidding auctions are usually faster since they don\u2019t consume computing resources at the client-side, so adding UAM into the mix should not add too much latency, but it is something you will need to keep an eye out for.<\/li><\/ul>\n\n\n\n<p><strong>Also check out our webinar on Types of Header Bidding to know more about whether to go client-side or server-side header bidding:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19082\" data-id=\"19082\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh1-1024x576.png\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh1-1024x576.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh1-300x169.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh1-768x432.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh1-150x84.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh1.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\"><a href=\"https:\/\/resources.adpushup.com\/types-of-header-bidding-expectations-vs.-reality?utm_source=website&amp;utm_medium=navbar\" data-type=\"URL\" data-id=\"https:\/\/resources.adpushup.com\/types-of-header-bidding-expectations-vs.-reality?utm_source=website&amp;utm_medium=navbar\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the webinar here<\/a><\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19083\" data-id=\"19083\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh2-1024x576.png\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh2-1024x576.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh2-300x169.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh2-768x432.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh2-150x84.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh2.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-19084\" data-id=\"19084\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh3-1024x576.png\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh3-1024x576.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh3-300x169.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh3-768x432.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh3-150x84.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/04\/bh3.png 1195w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_UAM_with_DFP\"><\/span>How to Integrate UAM with DFP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting started with UAM is simple. You\u2019ll need to connect your DFP account, place the JavaScript snippet on your website, and update the ads.txt file. The steps are detailed below.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"DFP_side\"><\/span>DFP side<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol><li><strong>Enable DFP Access:<\/strong> Sign in with your DFP username and password to enable access.<\/li><li><strong>Select DFP Networks: <\/strong>If you have multiple Networks defined in your DFP account, select the one you want to integrate UAM with.<\/li><li><strong>Enable API Access:<\/strong> UAM handles line item setup programmatically using the DFP API. To enable access, go to Global Settings &gt; Network Settings and enable \u201cAPI Access\u201d<\/li><li><strong>Push Line Items: <\/strong>Finally, push line items from UAM to DFP. Amazon will push one test line item and one production line item to begin with.<\/li><\/ol>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Website_side\"><\/span>Website side<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol><li><strong>Add a new site:<\/strong> Add and verify the ownership of your website.<\/li><li><strong>Update ads.txt file: <\/strong>You\u2019ll need to update your ads.txt files with the entries for new demand partners provided by UAM.<\/li><li><strong>Insert JavaScript snippet: <\/strong>There are multiple ways to integrate UAM. You can run it as a standalone offering, run it sequentially or in parallel with Prebid, or with other header bidding solutions. The final JS code will depend on your chosen integration method.<\/li><\/ol>\n\n\n\n<p>As with most experiments related to revenue optimization, our advice to publishers is to test running UAM with your current ad stack and let the performance and results guide your decision.<\/p>\n\n\n\n<p>If the increase in bid competition from using multiple bidders outweighs the effort spent in setup and management, then using UAM along with Prebid\/Open Bidding can work for you.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"AdPushups_Header_Bidding_Solution\"><\/span>AdPushup\u2019s Header Bidding Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Merely deploying header bidding in your ad stack isn\u2019t enough. Consistently optimizing it with technical improvements is the need of the hour. This is what AdPushup\u2019s header bidding solution does. Through our multiple optimization features using data science and machine learning, we help publishers maximize their yield.&nbsp;<\/p>\n\n\n\n<p>With our header bidding solution, you get:&nbsp;<\/p>\n\n\n\n<ul><li>Automatic demand partner selection according to optimum requirements<\/li><li>Smart timeout management<\/li><li>Freedom to bring your own demand<\/li><li>Bid monitoring and discrepancy resolution&nbsp;<\/li><\/ul>\n\n\n\n<p>Read more about our product capability: <a href=\"https:\/\/www.adpushup.com\/header-bidding\/\">Header Bidding<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Considering that Amazon started building its advertising technology and header bidding offerings much later than other players in the market\u2014its adoption has been nothing short of meteoric. According to the Header Bidding Index created by Kevel, Amazon is now the third most popular bidder, behind only AppNexus and Index Exchange. It also has one of<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":13630,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6442],"tags":[6436],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publisher&#039;s Guide to UAM\/TAM: Amazon&#039;s S2S Header Bidding Solutions<\/title>\n<meta name=\"description\" content=\"Learn more about Amazon&#039;s server-to-server header bidding wrappers: Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-uam-tam-amazons-s2s-header-bidding-solutions\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Publisher&#039;s Guide to UAM\/TAM: Amazon&#039;s S2S Header Bidding Solutions\" \/>\n<meta name=\"twitter:description\" content=\"Learn more about Amazon&#039;s server-to-server header bidding wrappers: Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM).\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Amazon-UAM.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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