{"id":13754,"date":"2019-11-01T16:27:17","date_gmt":"2019-11-01T10:57:17","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=13754"},"modified":"2022-09-02T13:51:06","modified_gmt":"2022-09-02T08:21:06","slug":"google-publisher-console-steps-to-access-and-use-it","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/","title":{"rendered":"How to Access and Use Google Publisher Console","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Last year, Google rebranded <a href=\"https:\/\/www.adpushup.com\/blog\/google-dfp-doubleclick-for-publishers\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/google-dfp-doubleclick-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">DoubleClick for Publishers<\/a> and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/what-is-google-ad-manager\/\" target=\"_blank\">we have Google Ad Manager<\/a>, a unified ad serving platform for publishers.<\/p>\n\n\n\n<p>Along with the new design, Google also added <a href=\"https:\/\/www.adpushup.com\/blog\/google-for-publishers-an-overview-of-googles-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">many intelligent features for publishers<\/a>. One of those is Google Publisher Console. Although the advanced reporting feature of GAM would never let its users down, publishers still require a platform to understand ad delivery.<\/p>\n\n\n\n<p>Here\u2019s everything publisher should know about Google Publisher Console to better understand and use Google Ad Manager.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#What_is_Google_Publisher_Console\" >What is Google Publisher Console?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#Why_Do_Publishers_Need_to_Use_this_Console\" >Why Do Publishers Need to Use this Console?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#How_to_Access_Google_Publisher_Console\" >How to Access Google Publisher Console?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#Bookmark_method\" >Bookmark method<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#Console_method\" >Console method<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#URL_method\" >URL method<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#What_Information_Does_Google_Publisher_Console_Show\" >What Information Does Google Publisher Console Show?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#How_to_Use_the_Above_Data_to_Audit_Ad_Delivery\" >How to Use the Above Data to Audit Ad Delivery?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#Final_word\" >Final word<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Publisher_Console\"><\/span>What is Google Publisher Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Publisher Console is a tool for Google Ad Manager users, used to troubleshoot and diagnose ad delivery problems.<\/p>\n\n\n\n<p>This Console offers a holistic debugging platform to find even the tiniest error with line items. If there are JavaScript issues or line item delivering errors, then Google Publisher Console is the go-to tool.<\/p>\n\n\n\n<p>Being a Google Ad Manager tool, GPC requires Google Publisher Tags (GPT) to be added to the webpage. <a href=\"https:\/\/www.adpushup.com\/blog\/an-overview-of-google-publisher-tag-gpt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">GPT is Google\u2019s ad tag library<\/a> used to generate dynamic ad requests on the publisher\u2019s webpage. This piece of code helps Google Publisher Console scan the webpage for ad delivery related errors.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Publishers_Need_to_Use_this_Console\"><\/span>Why Do Publishers Need to Use this Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Suppose a publisher has 5 bidders ready to bid for his inventory with 10 different ad sizes. Now, for each bidder, the floor price is incrementing after $0.10 capped at $10 making anything equals to 1000 line items per floor price. Basic math says, 5 x 10 x 1000 = 50,000 line items.<\/p>\n\n\n\n<p>Meaning, this publisher is dealing with is approximately 50,000 line items. Finding an error in one line item from these many items would be a challenge. One can imagine the number of hours it would take to complete this task.<\/p>\n\n\n\n<p>Well, thanks to Google Publisher Console, it finds the line item error in a matter of few seconds.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Access_Google_Publisher_Console\"><\/span>How to Access Google Publisher Console?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It goes without saying, publishers need a Google Ad Manager <a href=\"https:\/\/www.google.com\/dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">account to get started<\/a>. Next, GPT should in place to help console scan the webpage for ad delivery related errors.<\/p>\n\n\n\n<p>After that, try any of these three methods to access it:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Bookmark_method\"><\/span>Bookmark method<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers are required to create a bookmark that executes a JavaScript code that directly lets them open the console.<\/p>\n\n\n\n<p>Here are the steps for the same (publishers are recommended to use Chrome or Firefox for the following steps):<\/p>\n\n\n\n<ul><li>Go to the bookmark manager of the browser and add a new bookmark.<\/li><li>Add a relevant name to it like \u2018Google Publisher Console\u2019<\/li><li>In the URL box enter the following code: <strong>javascript: googletag.openConsole()<\/strong><\/li><li>Save the bookmark.<\/li><\/ul>\n\n\n\n<p>Visit a new webpage and click on the bookmark to check whether it\u2019s working or not.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Console_method\"><\/span>Console method<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Open the webpage with ads on the browser. Access browser console and enter <strong>javascript: googletag.openConsole()<\/strong> in the JavaScript console. A browser console lets publishers\/developers see the webpage logs other than HTML, this includes CSS, JavaScripts, network requests and security warnings.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"896\" height=\"404\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Browser-console-Google-Publisher-Console.png\" alt=\"browser console - google publisher console\" class=\"wp-image-13755\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Browser-console-Google-Publisher-Console.png 896w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Browser-console-Google-Publisher-Console-300x135.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Browser-console-Google-Publisher-Console-768x346.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Browser-console-Google-Publisher-Console-150x68.png 150w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<p>Different web browsers have different methods to access the browser console. Here\u2019s how to do the same using the Chrome browser:<\/p>\n\n\n\n<ul><li>At the top-right corner, click on <strong>More <\/strong>icon and choose <strong>More tools &gt; Developer Tools &gt; Console<\/strong>.<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"URL_method\"><\/span>URL method<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visit the webpage with Google Publisher Tag and add either of the following strings to the end of the URL:<\/p>\n\n\n\n<ul><li>?google_console=1<\/li><li>?google_force_console=1<\/li><\/ul>\n\n\n\n<p>Example: www.example.com?google_force_console=1<\/p>\n\n\n\n<p>Execute the URL with additional string and it will redirect to Google Publisher Console.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_Information_Does_Google_Publisher_Console_Show\"><\/span>What Information Does Google Publisher Console Show?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The use of Google Publisher Console is not restricted to site owners. However, the data obtained is limited. To access the holistic data, one needs complete access to Google Ad Manager.<\/p>\n\n\n\n<p>The main screen of Google Publisher Console has two primary tabs on it, Ad Slots and Page Requests along with the Settings icon.<\/p>\n\n\n\n<p>Ad Slot tab displays the following information:<\/p>\n\n\n\n<ul><li>Publisher Ad Manager ID<\/li><li>Ad creative size<\/li><li>Time to fetch and render ads<\/li><li>Number of ads fetched<\/li><li>Unexpected ad behavior<\/li><li>And links for publishers to help with debugging\u2014how to diagnose ad delivery<\/li><\/ul>\n\n\n\n<p>Page Request troubleshoot the slow loading page by showing the correct sequence of page loading. It shows:<\/p>\n\n\n\n<ul><li>Page URL<\/li><li>Browser version<\/li><li>Time is taken to load the page<\/li><li>Events during the page loading<\/li><li>Ad delivery timeline<\/li><\/ul>\n\n\n\n<p>To better detect the page level issues, the console also lets publishers load page without ads. Here publishers can choose whether they want normal view (request and render ads), no ads (doesn\u2019t request or render ads) or no rendering (request but without rendering ads).<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_the_Above_Data_to_Audit_Ad_Delivery\"><\/span>How to Use the Above Data to Audit Ad Delivery?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We discussed all the information put forth by Google Publisher Console. This includes data from page delivery to ad delivery. Here\u2019s how publishers should use the data to inspect and resolve the error:<\/p>\n\n\n\n<ul><li><strong>Resolve tagging error:<\/strong> Console has a warning feature that sends alert to publishers about any error with Google Publisher Tag. When such a warning appears, check the problem causing tag and follow the recommended troubleshooting steps.<\/li><li><strong>Page load latency:<\/strong> Loading speed of a website depends on content and ads. By loading the page with and without ads, publishers can pinpoint the problem area and <a href=\"https:\/\/www.adpushup.com\/blog\/reduce-page-latency\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tackle increased page latency<\/a>.<\/li><li><strong>Ad delivery speed:<\/strong> The time between the ad request and ad delivery tells the ad delivery speed. If the ad delivery speed is too high, then publishers should review the size of the ad creative and contact ad server to interrogate slow ad delivery.<\/li><li><strong>Demand and inventory performance check:<\/strong> Inventories can be categorized and audited based on deal methods\u2014real-time auction, direct deal or more. Furthermore, publishers see the demand partners who have won the inventories and compare their performance (ad delivery, price, creative quality, and more). This gives an insight into demand and inventory performance.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_word\"><\/span>Final word<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers and developers who prefer to troubleshoot on their own should like Google Publisher Console. The functionality offered by the console should solve some of the real issues\u2014line item error and ad delivery lag.<\/p>\n\n\n\n<p>We recommend publishers to use Google Publisher Console with Google Ad Manager to make data-backed decisions while troubleshooting ad delivery issues.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Last year, Google rebranded DoubleClick for Publishers and DoubleClick Ad Exchange to streamline ad delivery and monetization into a single umbrella product. And now we have Google Ad Manager, a unified ad serving platform for publishers. Along with the new design, Google also added many intelligent features for publishers. One of those is Google Publisher<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":13757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Access and Use Google Publisher Console | Adpushup<\/title>\n<meta name=\"description\" content=\"Google Publisher Console lets publishers diagnose and troubleshoot ad delivery related issues. Find out how to access this tool and use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Access and Use Google Publisher Console | Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Google Publisher Console lets publishers diagnose and troubleshoot ad delivery related issues. Find out how to access this tool and use it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Google-Publisher-Console.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Google-Publisher-Console.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/11\/Google-Publisher-Console.jpg\",\"width\":1300,\"height\":1078,\"caption\":\"google publisher console\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/\",\"name\":\"How to Access and Use Google Publisher Console | Adpushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/google-publisher-console-steps-to-access-and-use-it\/#primaryimage\"},\"datePublished\":\"2019-11-01T10:57:17+00:00\",\"dateModified\":\"2022-09-02T08:21:06+00:00\",\"description\":\"Google Publisher Console lets publishers diagnose and troubleshoot ad delivery related issues. 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