{"id":14065,"date":"2019-12-09T16:55:45","date_gmt":"2019-12-09T11:25:45","guid":{"rendered":"https:\/\/www.www.adpushup.com\/blog\/?p=14065"},"modified":"2025-06-03T21:48:35","modified_gmt":"2025-06-03T16:18:35","slug":"making-sense-of-google-analytics-sessions","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/","title":{"rendered":"Making Sense of Google Analytics Sessions","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users that come to the website. To increase the chances of an ad click, you want your users to stay on the site for a long duration. It is via sessions in <a href=\"https:\/\/www.adpushup.com\/blog\/web-analytics-tools-google-analytics-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> that you can track this.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#What_is_a_Session_in_Google_Analytics\" >What is a Session in Google Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#How_to_View_Sessions_Data_in_Google_Analytics\" >How to View Sessions Data in Google Analytics?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#Difference_Between_Sessions_and_Users\" >Difference Between Sessions and Users<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#Session_Change_in_Google_Analytics\" >Session Change in Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#UTM_Change\" >UTM Change<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#30-minute_Timeout\" >30-minute Timeout<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#Midnight\" >Midnight<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#_ga_cookie_Overwritten\" >_ga_cookie Overwritten<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#Changing_How_Google_Handles_Sessions\" >Changing How Google Handles Sessions:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-a-session-in-google-analytics\"><span class=\"ez-toc-section\" id=\"What_is_a_Session_in_Google_Analytics\"><\/span>What is a Session in Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is how Google <a href=\"https:\/\/support.google.com\/analytics\/answer\/2731565?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">defines<\/a> a \u2018session\u2019.<\/p>\n\n\n\n<p>\u201cThe period of time a user is active on your site or app. A session is a group of user interactions with your website that takes place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and eCommerce transactions.\u201d<\/p>\n\n\n\n<p>What this means is that if I browse abc.com\/page_1 for 3 seconds followed by abc.com\/page_2 for 6 seconds, it will be counted as a single session, even though the pageview count is two.<\/p>\n\n\n\n<h2 id=\"h-how-to-view-sessions-data-in-google-analytics\"><span class=\"ez-toc-section\" id=\"How_to_View_Sessions_Data_in_Google_Analytics\"><\/span>How to View Sessions Data in Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This data can be accessed by following these steps:<\/p>\n\n\n\n<ol><li>Go to Audience &gt; Overview tab.<\/li><li>The sessions data will be visible in a block format (with a host of other metrics).<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"594\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/screenshot-analytics.google.com-2019.12.png\" alt=\"sessionsinGA\" class=\"wp-image-14068\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/screenshot-analytics.google.com-2019.12.png 1200w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/screenshot-analytics.google.com-2019.12-300x149.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/screenshot-analytics.google.com-2019.12-1024x507.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/screenshot-analytics.google.com-2019.12-768x380.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/screenshot-analytics.google.com-2019.12-150x74.png 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>Viewing Sessions via Aquisition&gt;Traffic&gt;Channels<\/figcaption><\/figure>\n\n\n\n<p><strong>Note:<\/strong> Sessions data will always remain available to be viewed as a secondary metric when you view other data like pageviews, users, events, etc.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-difference-between-sessions-and-users\"><span class=\"ez-toc-section\" id=\"Difference_Between_Sessions_and_Users\"><\/span>Difference Between Sessions and Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sessions are a subset of users. Anyone who comes to your website is counted as a user. A single user can, however, have more than one session.<\/p>\n\n\n\n<p>If the user \u2018X\u2019 visits a site abc.com today for 4 minutes and then again tomorrow for 6 minutes, these will be counted as 2 separate sessions, although they were initiated by the same user. Therefore, in this scenario, a single user-generated two sessions on two consecutive days.<\/p>\n\n\n\n<p>Given we have some idea on what session is, let\u2019s get into the specifics of how these sessions are counted in Google Analytics.<\/p>\n\n\n\n<h2 id=\"h-session-change-in-google-analytics\"><span class=\"ez-toc-section\" id=\"Session_Change_in_Google_Analytics\"><\/span>Session Change in Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-utm-change\"><span class=\"ez-toc-section\" id=\"UTM_Change\"><\/span>UTM Change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If a tracked user on a page clicks on a link tagged with <a href=\"https:\/\/blog.replug.io\/ultimate-guide-to-using-utm-parameters\/\" target=\"_blank\" rel=\"noreferrer noopener\">UTM parameters<\/a>, Google Analytics counts it as a new session. As a user, if I\u2019m browsing a blog page marked with the medium \u2018organic\u2019, and then if I click on a link that takes me to a product features page which has the source tagged as blog, Google Analytics will record a new session.<\/p>\n\n\n\n<h3 id=\"h-30-minute-timeout\"><span class=\"ez-toc-section\" id=\"30-minute_Timeout\"><\/span>30-minute Timeout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As soon as 30 minutes end for a user browsing on a page, Google Analytics increases the session counter by 1. What this means is that if the same user remains on the site for 31 minutes, GA will consider this as two sessions. (0-30 minutes) and (30-31 minutes)<\/p>\n\n\n\n<h3 id=\"h-midnight\"><span class=\"ez-toc-section\" id=\"Midnight\"><\/span>Midnight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you enter the website at 11:59 pm and leave the website at 12:05 am, Google Analytics will count this as 2 sessions. For publishers with traffic from more than one country, this is something the publishers need to be careful with. If I\u2019m an Indian publisher with traffic from the US, and don\u2019t have the timezone settings right, I might end up bloating or deflating the sessions based on the Indian timezone settings itself.<\/p>\n\n\n\n<h3 id=\"h-ga-cookie-overwritten\"><span class=\"ez-toc-section\" id=\"_ga_cookie_Overwritten\"><\/span>_ga_cookie Overwritten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As mentioned on the <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/cookies-user-id\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">GA website<\/a>, by default, analytics.js uses a single, first-party cookie named _ga to store the Client ID, but the cookie&#8217;s name, domain, and expiration time can be customized using the Google Analytics API.<\/p>\n\n\n\n<h2 id=\"h-changing-how-google-handles-sessions\"><span class=\"ez-toc-section\" id=\"Changing_How_Google_Handles_Sessions\"><\/span>Changing How Google Handles Sessions:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are a publisher in the gaming niche, the 30-minute default timeout may be too short, maybe you want to set 45-minute sessions to be counted as one. Here is how you can <em>change the session timeout settings<\/em> in the Analytics Dashboard:<\/p>\n\n\n\n<ul><li>Admin&gt;Property&gt;Tracking Info&gt;Session Settings&gt;Timeout Handling&gt;Click Apply<\/li><\/ul>\n\n\n\n<p>Similarly, if you are a US publisher with traffic from Europe, it will make sense to adjust the time zone accordingly. Here is how you can <em>change the timezone settings<\/em>.<\/p>\n\n\n\n<ul><li>Admin &gt;Settings &gt;Time Zone &gt;Time Zone Settings &gt;Set Time Zone &gt;Apply<\/li><\/ul>\n\n\n\n<p>Understanding of Sessions is the building block of Google Analytics and publishers should continuously check if the sessions are configured correctly within Analytics to meet the custom requirements and to <a href=\"https:\/\/www.adpushup.com\/blog\/using-google-analytics-improve-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"build engaging content (opens in a new tab)\">build engaging content<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Digital ad revenue is the main source of income for the majority of content creators and publishers worldwide. This ad revenue, in turn, is dependent on the number of users that come to the website. To increase the chances of an ad click, you want your users to stay on the site for a long<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":14067,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6454,11344],"tags":[6510],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Sense of Google Analytics Sessions | Adpushup<\/title>\n<meta name=\"description\" content=\"Google Analytics Sessions tells how users interact with your website. Learn the technicalities of sessions to improve your online performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Making Sense of Google Analytics Sessions | Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Google Analytics Sessions tells how users interact with your website. Learn the technicalities of sessions to improve your online performance.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/iStock-615253358-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/iStock-615253358-1.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/12\/iStock-615253358-1.jpg\",\"width\":1254,\"height\":837,\"caption\":\"Google Analytics Sessions\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/\",\"name\":\"Making Sense of Google Analytics Sessions | Adpushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/#primaryimage\"},\"datePublished\":\"2019-12-09T11:25:45+00:00\",\"dateModified\":\"2025-06-03T16:18:35+00:00\",\"description\":\"Google Analytics Sessions tells how users interact with your website. 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