{"id":14176,"date":"2019-12-31T18:42:53","date_gmt":"2019-12-31T13:12:53","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14176"},"modified":"2022-09-02T13:58:22","modified_gmt":"2022-09-02T08:28:22","slug":"header-bidding-analytics-using-data-to-optimize-your-stack","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/header-bidding-analytics-using-data-to-optimize-your-stack\/","title":{"rendered":"Header Bidding Analytics: Using Data to Optimize Your Stack","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

In a recent research we conducted, we found that 78% of the top 50 largest digital publishers in the world (by traffic) were using header bidding<\/a>. Apart from IAB\u2019s ads.txt spec, no other sell-side technology has enjoyed the kind of rapid adoption that header bidding<\/a> has in recent years.<\/p>\n\n\n\n

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Source: eMarketer<\/figcaption><\/figure><\/div>\n\n\n\n

There\u2019s a good reason for that.<\/p>\n\n\n\n

Header bidding has allowed publishers<\/a> to greatly increase their programmatic ad revenue. On average, we see publisher revenues jump by 30-40% once they start using header bidding, with the uplift being even higher in individual cases. Case in point: Header bidding helped The Telegraph increase its programmatic revenue by 70%<\/a>.<\/p>\n\n\n\n

More revenue is one aspect of what makes header bidding so popular with publishers, the other is direct and transparent access to reporting data, at least in the case of client-side header bidding<\/a>.<\/p>\n\n\n\n

Want to know more about Header Bidding? Click here<\/a>.<\/p>\n\n\n\n

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