{"id":14316,"date":"2020-01-08T17:31:48","date_gmt":"2020-01-08T12:01:48","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14316"},"modified":"2022-09-02T14:40:19","modified_gmt":"2022-09-02T09:10:19","slug":"keyword-research-how-to-select-keywords-for-driving-organic-traffic","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/","title":{"rendered":"Keyword Research: How to Select Keywords For Driving Organic Traffic","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Contrary to popular opinion, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-optimization-a-cheat-sheet-to-drive-organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a> is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately, 93% of web traffic is derived from Internet searches that happen on different devices: a number that is reflective of the importance of keywords.&nbsp;<\/p>\n\n\n\n<p>However, if you\u2019re a publisher producing content and not performing <em>enhanced <\/em>keyword research, you are definitely missing out on capturing a bigger share of the audience. Your content now has the potential to reach worldwide, with nearly <a href=\"https:\/\/www.techinasia.com\/talk\/digital-snapshot-internet-social-media-2017\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">half the world\u2019s population<\/a> having access to the Internet.&nbsp;<\/p>\n\n\n\n<p>In 2013, Google released <a href=\"https:\/\/searchengineland.com\/google-birthday-event-172791\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">their Hummingbird update<\/a> which completely revamped the core algorithm used for fetching search results. Since then, SEO techniques have made a remarkable shift from keyword stuffing to analyzing and focusing on <em>user intent<\/em>.&nbsp;<\/p>\n\n\n\n<p>By user intent, we mean that search engines focus on understanding the goal of a user query, instead of just focusing on the frequency of the keyword. Naturally, advancement in keyword research techniques have followed the path of recognizing user intent and optimizing search results.&nbsp;<\/p>\n\n\n\n<p>In this post, we will cover effective keyword research in accordance with recent trends that have reshaped <a href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/\">SEO techniques<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/#Understanding_the_Importance_of_User_Intent\" >Understanding the Importance of User Intent&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/#Understanding_the_Objective_of_Your_Website_or_Blog\" >Understanding the Objective of Your Website or Blog<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/#Finding_the_Right_Keywords_For_These_Topics\" >Finding the Right Keywords For These Topics&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/#Filtering_Out_and_Prioritizing_Keywords_from_the_Keyword_Bank\" >Filtering Out and Prioritizing Keywords from the Keyword Bank<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-understanding-the-importance-of-user-intent\"><span class=\"ez-toc-section\" id=\"Understanding_the_Importance_of_User_Intent\"><\/span><strong>Understanding the Importance of User Intent&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As mentioned above, keyword research must revolve around <em>user intent<\/em> to fetch more website traffic. Your published web page must have quality content that <em>resolves<\/em> what the user intended to search for instead of simply <em>repeating<\/em> the keyword searched over and over. Let\u2019s see how focus on user intent impacts Internet searches:<\/p>\n\n\n\n<p>In this example, I\u2019m planning on visiting Japan from India. So I simply type \u2018India to Japan\u2019 in the search box.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1613\" height=\"967\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan.png?fit=770%2C462&amp;ssl=1\" alt=\"India to Japan search results\" class=\"wp-image-14318\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan.png 1613w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan-300x180.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan-1024x614.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan-768x460.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan-1536x921.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-1_India-to-Japan-150x90.png 150w\" sizes=\"(max-width: 1613px) 100vw, 1613px\" \/><\/figure>\n\n\n\n<p>As one can see, I receive flight results which may not be the desired result in case I was looking for an itinerary. However, if I type \u2018India to Japan travel,\u2019 the search results change completely.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1591\" height=\"967\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel.png?fit=770%2C468&amp;ssl=1\" alt=\"India to Japan travel search result\" class=\"wp-image-14319\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel.png 1591w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel-300x182.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel-1024x622.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel-768x467.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel-1536x934.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/Image-2_India-to-Japan-travel-150x91.png 150w\" sizes=\"(max-width: 1591px) 100vw, 1591px\" \/><\/figure>\n\n\n\n<p>With a simple addition of just one word, Google immediately displayed more relevant results, thus focusing on my <em>intent<\/em> instead of the words used in the search.<\/p>\n\n\n\n<p>With that in mind, let us now understand how to perform keyword research that focuses on user intent and fetches you more traffic.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-understanding-the-objective-of-your-website-or-blog\"><span class=\"ez-toc-section\" id=\"Understanding_the_Objective_of_Your_Website_or_Blog\"><\/span><strong>Understanding the Objective of Your Website or Blog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a publisher, your primary concern most likely is increasing website traffic through quality content and effective keywords. Before getting down to just searching words that will give you traffic, it\u2019s important to first make a list of questions that users online might be searching related to your blog or website. In other words, this list will consist of the main topics that your website deals with, including major questions that can be asked.&nbsp;<\/p>\n\n\n\n<p>For example, imagine you are a nutritionist just starting your blog online. Some possible questions that you could be asked are:<\/p>\n\n\n\n<ul><li>Are pre-made diet plans available?<\/li><li>Do you offer online consultation?&nbsp;<\/li><li>Are diet plans and consultation available for diabetic patients?&nbsp;<\/li><li>Can diet plans be customizable according to underlying health issues?&nbsp;<\/li><li>Are there any events that you might be conducting in the user\u2019s city?&nbsp;<\/li><li>In which city is the diet clinic located?<\/li><\/ul>\n\n\n\n<p>Additionally, here is a tentative list of the topics that your blog or website would most likely cover:<\/p>\n\n\n\n<ul><li>Diet Plans<\/li><li>Online Consultation<\/li><li>Eating Superfoods<\/li><li>Recipes<\/li><li>Intermittent Fasting<\/li><li>Ketogenic Diet, and others.<\/li><\/ul>\n\n\n\n<h2 id=\"h-finding-the-right-keywords-for-these-topics\"><span class=\"ez-toc-section\" id=\"Finding_the_Right_Keywords_For_These_Topics\"><\/span><strong>Finding the Right Keywords For These Topics&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you have created an exhaustive list of topics that your blog or website might cover, it is time to find out the right keywords for each topic. This will give you an idea of what keywords to use in creating content that consistently increases your target audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Let\u2019s pick up a topic from the above list and see how we can find the right keywords:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1600\" height=\"842\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result.png?fit=770%2C405&amp;ssl=1\" alt=\"Intermittent Fasting Keyword search volume\" class=\"wp-image-14320\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result.png 1600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result-300x158.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result-1024x539.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result-768x404.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result-1536x808.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-search-result-150x79.png 150w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/dashboard\/\" target=\"_blank\">SEMRush<\/a>, I was able to find out the <strong>monthly search volume<\/strong> of the keyword \u2018intermittent fasting\u2019. Additionally, I also found out certain related <em>long-tail keywords<\/em> such as \u2018intermittent fasting for weight loss\u2019 that can further drive your website growth in a positive direction. Long-tail keywords contain more than 3 words and have a high conversion rate as they are more specific to a user\u2019s search inquiry. In fact, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">50% of search queries online<\/a> are longer than 3 words. Another great way to search for lucrative long-tail keywords is to scroll down on Google search engine results page and see similar searches related to your keyword, which looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"708\" height=\"375\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/related-searches-intermitten-fasting.png\" alt=\"Intermittent Fasting related search results\" class=\"wp-image-14321\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/related-searches-intermitten-fasting.png 708w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/related-searches-intermitten-fasting-300x159.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/related-searches-intermitten-fasting-150x79.png 150w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/figure>\n\n\n\n<p>Furthermore, you can search for more long-tail keywords using any of the above related searches on <a href=\"https:\/\/www.stylefactoryproductions.com\/blog\/ahrefs-vs-semrush\" target=\"_blank\" rel=\"noreferrer noopener\">keyword tools<\/a> available online.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what I got when I tried to find out the monthly search volume of \u2018intermittent fasting benefits\u2019 picked up from the search above.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1600\" height=\"1045\" src=\"https:\/\/i2.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5.png?fit=770%2C503&amp;ssl=1\" alt=\"Intermittent Fasting Benefits keyword search volume\" class=\"wp-image-14322\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5.png 1600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5-300x196.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5-1024x669.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5-768x502.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5-1536x1003.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-benefits_image5-150x98.png 150w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 id=\"h-filtering-out-and-prioritizing-keywords-from-the-keyword-bank\"><span class=\"ez-toc-section\" id=\"Filtering_Out_and_Prioritizing_Keywords_from_the_Keyword_Bank\"><\/span><strong>Filtering Out and Prioritizing Keywords from the Keyword Bank<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you have assembled a rough list of short and long-tail keywords that can be fruitful in bringing traffic to your website, it\u2019s time to filter out the ones that might not profit you. Additionally, prioritization of keywords on the basis of audience engagement will also help you. This can be achieved by several methods:&nbsp;<\/p>\n\n\n\n<p><strong>Search Volume: <\/strong>When it comes to short keywords (which contain less than 3 words), the search volume is rather high, thus resulting in more website traffic. However, for generating organic online engagement and making users keep coming back to your website, your focus should be on long-tail keywords. The key is finding a balance between short and long-tail keywords, both of which should have optimum search volume. There are many tools available online for finding out keyword search volume including SEMrush, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/kwfinder.com\/\" target=\"_blank\">KWFinder<\/a>, and others. Here\u2019s how to make an informative decision based on search volume:<\/p>\n\n\n\n<ul><li>If a long-tail keyword and short keyword have almost equal search volume, choose the former for user engagement.&nbsp; <\/li><\/ul>\n\n\n\n<ul><li>If a short keyword has an extremely high search volume, it means that it will be difficult to rank for it. In that case, choose a long-tail keyword with a decent search volume.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Competitor Analysis: <\/strong>You don\u2019t necessarily have to aim for the keywords that your competitor is using but analysis of their keywords will provide you with better insight into your own. Using several tools online, a domain overview will fetch your organic competitors, allowing you the opportunity to see the keywords they are ranking for. Adding to that, the keywords that they are not using will give you opportunity to produce fresher content.&nbsp;<\/p>\n\n\n\n<p><strong>Using Google Trends: <\/strong>If you are left with keywords that have either extremely high or low search volume and you\u2019re unsure of their relevance in the keyword bank, you can use Google Trends. Through this, you can track if a keyword has been performing well or not in the past few years. For example, here\u2019s a graph on how \u2018intermittent fasting\u2019 has been performing in the past 5 years:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1600\" height=\"740\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends.png?fit=770%2C356&amp;ssl=1\" alt=\"Intermittent Fasting Google Trends\" class=\"wp-image-14323\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends.png 1600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends-300x139.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends-1024x474.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends-768x355.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends-1536x710.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/01\/intermittent-fasting-google-trends-150x69.png 150w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Since the keyword has gained traction in the past one year, you probably should retain it in the list for its recent performance.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the above steps will help you in producing and sustaining good content for some time, the key lies in evaluating your keyword choices repeatedly. Once you earn more prominence in search result pages, you will find out better and newer keywords that can further enhance your content\u2019s performance on the Internet.&nbsp;For additional insight, here&#8217;s an <a href=\"https:\/\/www.adpushup.com\/blog\/10-seo-experts-reveal-their-keyword-research-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"expert roundup (opens in a new tab)\">expert roundup<\/a> on performing better keyword research for your website.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Contrary to popular opinion, keyword research is not dead. Instead, it will continue to thrive as long as people use search as a primary form of seeking information online. Approximately, 93% of web traffic is derived from Internet searches that happen on different devices: a number that is reflective of the importance of keywords.&nbsp; However,<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":14324,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6448],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Research: How to Select Keywords For Driving Organic Traffic?<\/title>\n<meta name=\"description\" content=\"As a publisher, growing your organic traffic sustainably starts with doing effective keyword research. Here are some tips to improve your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/keyword-research-how-to-select-keywords-for-driving-organic-traffic\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Keyword Research: How to Select Keywords For Driving Organic Traffic?\" \/>\n<meta name=\"twitter:description\" content=\"As a publisher, growing your organic traffic sustainably starts with doing effective keyword research. 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