{"id":14359,"date":"2021-05-14T16:05:00","date_gmt":"2021-05-14T10:35:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14359"},"modified":"2022-09-02T12:33:35","modified_gmt":"2022-09-02T07:03:35","slug":"what-publishers-need-to-know-about-googles-samesite-cookie-update","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/","title":{"rendered":"SameSite Cookie Update: Everything You Should Know","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce, medical information sites &#8211; considered as essential services.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Google has announced <a href=\"https:\/\/blog.chromium.org\/2020\/05\/resuming-samesite-cookie-changes-in-july.html\">resuming SameSite cookie changes<\/a> from 14th July with the release of Chrome 84.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here are the updates Google rolled to make the online user experience more transparent and unintrusive:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<ul><li>July 2019, Chrome <a href=\"https:\/\/www.adpushup.com\/blog\/chrome-ad-filtering-what-restrictions-should-publishers-expect\/\">ad filtering update<\/a> rolled globally, per the <a href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/\">Better Ads Standard<\/a>.<\/li><li>November 2019, <a href=\"https:\/\/www.adpushup.com\/blog\/chrome-is-developing-a-heavy-ad-blocker-heres-what-to-expect\/\">Google Chrome blocked heavy ads<\/a>.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>The SameSite attribute can be used to control how cookies are used when a cross-site request is generated. Current behavior allows websites to share third-party data by default &#8211; leading to a greater possibility of user privacy leaks.<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>You may also like:<\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-text-color has-background has-regular-font-size\" style=\"background-color:#feeef2\"><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/\" target=\"_blank\">What Are Cookies? Different Types of Web Cookies, Explained<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.adpushup.com\/blog\/web-browser-cookies-how-are-different-browsers-handling-them\/\">Web Browser Cookies: How are Different Browsers Handling it?<\/a><\/strong><\/li><\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Understanding_the_Samesite_Cookie\" >Understanding the Samesite Cookie<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Why_Has_Google_Rolled_Out_the_Samesite_Cookie_Update\" >Why Has Google Rolled Out the Samesite Cookie Update?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Samesite_Cookie_Changes_and_AdTech_Industry\" >Samesite Cookie Changes and AdTech Industry&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#What_Do_Publishers_Need_to_Do\" >What Do Publishers Need to Do?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Is_the_End_of_Third-Party_Cookies_Imminent\" >Is the End of Third-Party Cookies Imminent?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Check_if_Your_Site_is_Compatible_with_Chrome_80\" >Check if Your Site is Compatible with Chrome 80<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Wrap_up\" >Wrap up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/#Frequently_Asked_Questions\" >Frequently Asked Questions:&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-understanding-the-samesite-cookie\"><span class=\"ez-toc-section\" id=\"Understanding_the_Samesite_Cookie\"><\/span><strong>Understanding the Samesite Cookie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Currently, all third-party cookies are set to \u2018SameSite=None\u2019 by default. However, with the SameSite cookie update in effect, website owners will have to declare a cookie\u2019s state explicitly.<\/p>\n\n\n\n<p><img loading=\"lazy\" width=\"624\" height=\"360\" alt=\"SameSite cookie attribute categories taken from web.dev\" src=\"https:\/\/lh5.googleusercontent.com\/kOTsr_jmrmBiGXtWWCttqpBtpxPLU9dg5Syv6vH3zGjqVQkJqbs_isLynTajnBF4h0jpua81Pl9yfTyaZbAmqNpgxAJHMu6Xwx2Scp6DAqgirSTofOREmGZ0lGXMVeiM7pg58oU\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">Source: <a href=\"https:\/\/web.dev\/samesite-cookies-explained\/\">web. dev<\/a><\/p>\n\n\n\n<p>The SameSite attribute provides three ways to define when and how cookies are fired: Strict, Lax, and None.<\/p>\n\n\n\n<p>As per the <a href=\"https:\/\/tools.ietf.org\/html\/draft-west-cookie-incrementalism-00\">Incrementally Better Cookies<\/a> policy, \u201cFirst, cookies should be treated as &#8220;SameSite=Lax&#8221; by default.&nbsp; Second, cookies that explicitly assert &#8220;SameSite=None&#8221; in order to enable cross-site delivery should also be marked as &#8220;Secure&#8221;.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#fcf0ef\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Attribute<\/strong><\/td><td><strong>What does it mean<\/strong><\/td><td><strong>Mode<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Lax<\/td><td>Only first-party cookies to be sent<\/td><td>New default if SameSite is not set<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Strict<\/td><td>A subset of lax won\u2019t fire if the incoming link is from an external site.<\/td><td>\u2014<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">None<\/td><td>Cookie data can be shared with third parties\/external sites<\/td><td>Previous default; now needs to specify &#8216;None.&#8217;<\/td><\/tr><\/tbody><\/table><figcaption>SameSite Attributes<\/figcaption><\/figure>\n\n\n\n<p>If a company owns multiple websites, then they can\u2019t share data within the company unless the SameSite attribute is \u2018None\u2019. Basically, unless there is a domain match, cookies can\u2019t be shared without proper permission.<\/p>\n\n\n\n<h2 id=\"h-why-has-google-rolled-out-the-samesite-cookie-update\"><span class=\"ez-toc-section\" id=\"Why_Has_Google_Rolled_Out_the_Samesite_Cookie_Update\"><\/span><strong>Why Has Google Rolled Out the Samesite Cookie Update?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Third-party cookies are much talked about when it comes to user privacy. There is a growing awareness amongst users regarding constant monitoring of their online activities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_qpmpka489q dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=\"https:\/\/fast.wistia.com\/embed\/medias\/qpmpka489q\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<\/div><figcaption><strong>Strategies to Tackle Cookie Demise<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Despite the user privacy concerns, third-party cookies have long served as the foundation for generating <a href=\"https:\/\/www.adpushup.com\/blog\/january-ad-revenue-drop-what-to-do-about-it\/\">ad revenue<\/a> using behavioral targeting. Regardless, Google is rolling out the SameSite cookie update to protect user privacy and provide a more open and transparent experience.<\/p>\n\n\n\n<p>Another reason for the SameSite cookie update is to monitor and reduce Cross-Site Request Forgery (CSRF) activities online. Though CSRF has diminished in the last ten years (5.27% of incidence rate in 2017), Google intends to improve user security against CSRF with this update.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>You may also like: <\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-text-color has-background has-regular-font-size\" style=\"background-color:#feeef2\"><li><strong><strong><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-recover-from-third-party-cookie-blocking\/\">How to Recover from Third-Party Cookie Blocking<\/a><\/strong><\/strong><\/li><li><strong><a href=\"https:\/\/www.adpushup.com\/blog\/web-browser-cookies-how-are-different-browsers-handling-them\/\"><\/a><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/how-first-party-data-will-drive-user-engagement-and-revenue-in-a-post-cookie-world\/\" target=\"_blank\">How First-Party Data Will Drive User Engagement and Revenue in a Post-Cookie World<\/a><\/strong><\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-samesite-cookie-changes-and-adtech-industry\"><span class=\"ez-toc-section\" id=\"Samesite_Cookie_Changes_and_AdTech_Industry\"><\/span><strong>Samesite Cookie Changes and AdTech Industry&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SameSite cookie update affects ad tech vendors, publishers, advertisers, and anyone who is relying on cookies to target the audience. So everyone needs to do a bit of homework to stay in-game.&nbsp;<\/p>\n\n\n\n<p>The new SameSite attributes can be seen as an indication of increasing data privacy concerns. Considering the popularity of Google Chrome and its market share, ad tech vendors must reduce their dependencies on invasive 3P cookies.&nbsp;<\/p>\n\n\n\n<p>As of now, Chrome is not blocking these cookies by default. However, it does limit its users to HTTPS, secure connections, which gives Google the visibility into identifying third-party cookies and offer an easy opt-out option to users.&nbsp;<\/p>\n\n\n\n<p>As a user, here\u2019s you can check the active cookies on your Chrome:<\/p>\n\n\n\n<div class=\"wp-block-columns has-background\" style=\"background-color:#fee9ef\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<ul><li>Go to your<strong> website &gt; Right-click &gt; Inspect<\/strong>.&nbsp;<\/li><li>Navigate to Console to check the status of your SameSite cookies.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"h-what-do-publishers-need-to-do\"><span class=\"ez-toc-section\" id=\"What_Do_Publishers_Need_to_Do\"><\/span><strong>What Do Publishers Need to Do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The impact of SameSite cookies will vary for each publisher. Regardless, you must read and educate yourself about this update.<\/p>\n\n\n\n<p>Here\u2019s what can be done, based on different publisher situations:<\/p>\n\n\n\n<p><strong>I. If you track users to allow retargeting to your vendors:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-background\" style=\"background-color:#f4e5e9\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\">\n<ul><li><strong>SameSite=None; Secure<\/strong><\/li><li>This way, Chrome won\u2019t reject the cookie requests<ul><li>If you do nothing, then Chrome 80 (and beyond) will reject cookie requests.<\/li><\/ul><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><strong>II. If you only allow first-party cookies:<\/strong><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#f6e2e7\"><li><strong>SameSite=Lax;Secure<\/strong><\/li><li>This way, Chrome will only accept first-party cookie requests<\/li><li>If you do nothing, then Chrome 80 (and beyond) would have this setting by default.<\/li><\/ul>\n\n\n\n<p><strong>III.<\/strong> <strong>Additionally, publishers can also test the impact of the latest SameSite cookie update on their websites through these steps:<\/strong><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#fef0f4\"><li><strong>Type \u2018chrome:\/\/flags\u2019 in the address bar and click on Enter.&nbsp;<\/strong><\/li><li>Enable #same-site-by-default-cookies to check how their website works under the impact of the recent SameSite attribute update. Further, implement the changes required before the actual update.&nbsp;<\/li><\/ul>\n\n\n\n<h2 id=\"h-is-the-end-of-third-party-cookies-imminent\"><span class=\"ez-toc-section\" id=\"Is_the_End_of_Third-Party_Cookies_Imminent\"><\/span><strong>Is the End of Third-Party Cookies Imminent?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With Apple and Mozilla prioritizing user privacy above other aspects, Google is under immense pressure to implement similar measures.<\/p>\n\n\n\n<p>In early 2020, Google announced the deprecation of third-party cookies in Chrome by 2022. Members of the digital advertising ecosystem will soon enter a cookie-free world. This calls for an immediate overhaul of revenue strategies within the <a href=\"https:\/\/www.adpushup.com\/blog\/ad-tech-predictions\/\">ad tech industry<\/a>.<\/p>\n\n\n\n<h2 id=\"h-check-if-your-site-is-compatible-with-chrome-80\"><span class=\"ez-toc-section\" id=\"Check_if_Your_Site_is_Compatible_with_Chrome_80\"><\/span><strong>Check if Your Site is Compatible with Chrome 80<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can check the compatibility of your website within the developer tools console. This will help you make sure that your settings are configured for the new standard.&nbsp;<\/p>\n\n\n\n<p>Considering how the rollout of Chrome 84 is slow, you might come across a warning everything is working as it should.<\/p>\n\n\n\n<p>Many services are using redundant cookies to meet the new standards. In other words, they are sending duplicate cookies that can conform to legacy settings and ensure compatibility with the latest standards.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-wrap-up\"><span class=\"ez-toc-section\" id=\"Wrap_up\"><\/span>Wrap up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>And this brings our guide to a close, folks. Here\u2019s hoping you\u2019ve learned plenty about Samesite cookies from all information we\u2019ve thrown in throughout the post.<\/p>\n\n\n\n<p>For publishers who are having trouble understanding SameSite updates, AdPushup can help. We have a team of ad optimization specialists who can assist you in adapting to the new update and ensure that it doesn\u2019t negatively impact your ad revenue.&nbsp;<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"21ca347560280\"><\/div>\n\n\n\n<h2 id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 id=\"h-q1-what-are-samesite-cookies\">Q1. What are SameSite cookies?<\/h4>\n\n\n\n<p>The SameSite attribute allows publishers to declare if their cookies should be restricted to a first-party or not.<\/p>\n\n\n\n<h4 id=\"h-q2-how-can-publishers-set-samesite-cookies\">Q2. How can publishers set SameSite cookies?<\/h4>\n\n\n\n<p>Publishers can control SameSite cookies behavior in three different ways: Lax, Strict, and None. They can use Lax or Strict to limit the cookie to same-site requests or choose not to specify the attribute.<\/p>\n\n\n\n<h4 id=\"h-q3-how-can-i-test-the-new-samesite-cookie-defaults\">Q3. How can I test the new SameSite cookie defaults?<\/h4>\n\n\n\n<p>In the location bar, enter chrome:\/\/flags to access the flag configuration. Set the following flags to enabled:<\/p>\n\n\n\n<ol><li>chrome:\/\/flags\/#same-site-by-default-cookies<\/li><li>chrome:\/\/flags\/#cookies-without-same-site-must-be-secure<\/li><\/ol>\n\n\n\n<h4 id=\"h-q4-when-do-the-new-samesite-cookie-changes-roll-live\">Q4. When do the new SameSite cookie changes roll live?<\/h4>\n\n\n\n<p>SameSite changes will become the default during the Chrome 80 rollout.<\/p>\n\n\n\n<p><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>On 4th February, Chrome launched its Version 80 and with it, the SameSite cookie update. However, Google rolled back this update in April due to its impact on banking, e-commerce, medical information sites &#8211; considered as essential services. Google has announced resuming SameSite cookie changes from 14th July with the release of Chrome 84. Here<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":12070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[6465],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SameSite Cookie Update: Everything You Should Know |Adpushup<\/title>\n<meta name=\"description\" content=\"Google is set to resume the SameSite cookie update on Chrome 84. Learn how this update affects publishers who use behaviorally targeted ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-need-to-know-about-googles-samesite-cookie-update\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"SameSite Cookie Update: Everything You Should Know |Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Google is set to resume the SameSite cookie update on Chrome 84. 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