{"id":14563,"date":"2020-02-06T15:27:41","date_gmt":"2020-02-06T09:57:41","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14563"},"modified":"2025-09-20T00:14:40","modified_gmt":"2025-09-19T18:44:40","slug":"facebook-audience-network-shut-down-mobile-web-and-in-stream","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/","title":{"rendered":"Facebook Audience Network to Shut Down for Mobile Web and In-stream","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#e5fffd\"><em>After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>Starting Apr 11 2020, Audience Network will no longer fill any ad requests to your web and in-stream placements.<\/p><cite><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/help\/publisher\/645132129564436\" target=\"_blank\">FACEBOOK<\/a><\/cite><\/blockquote>\n\n\n\n<p>After April 11,  partners will stop getting ad requests for web and in-stream placements.  Facebook Audience Network (FAN) has requested its partners to remove the Audience Network from their setups.<\/p>\n\n\n\n<p>Facebook will keep the data and reports of each partner for 6 months post April 11. The final payments will be credited as normal on the 22nd of the month. Meanwhile, the Audience Network will continue working with app publishers.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#Why_Would_Facebook_Do_This\" >Why Would Facebook Do This?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#What_Was_Facebooks_Audience_Network_Doing_Anyway\" >What Was Facebook&#8217;s Audience Network Doing Anyway?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#How_Should_Publishers_Proceed\" >How Should Publishers Proceed?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-why-would-facebook-do-this\"><span class=\"ez-toc-section\" id=\"Why_Would_Facebook_Do_This\"><\/span>Why Would Facebook Do This?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook hasn\u2019t clearly explained the exact reason for this change. However, a statement by them states, \u201cwe\u2019ve made this decision based on where we see growing demand from our partners, which is in other formats across mobile apps.\u201d Simply put, Facebook wants to focus on mobile apps and pool its resources into them going forward.<\/p>\n\n\n\n<p>In 2019, Facebook CFO Dave Wehner shared <a href=\"https:\/\/www.adexchanger.com\/platforms\/facebooks-arpu-tops-41-in-north-america-but-ad-targeting-headwinds-havent-dissipated\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook\u2019s ad targeting related \u2018headwinds\u2019<\/a>. He pointed, the major causes of these headwinds are:<\/p>\n\n\n\n<ol><li>Global privacy regulations (Chrome third-party cookie blocking, GDPR, CCPA, Brazil\u2019s LGPD, and more)<\/li><li>Facebook\u2019s privacy tools (off-Facebook services)<\/li><li>Facebook\u2019s product alignment with above norms<\/li><\/ol>\n\n\n\n<p>This update could be a direct result of recent <a href=\"https:\/\/www.adpushup.com\/blog\/what-the-new-chrome-anti-tracking-measures-mean-for-web-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">privacy-related updates rolled by Chrome<\/a>.&nbsp; Chrome having joined the bandwagon that Firefox and <a href=\"https:\/\/www.adpushup.com\/blog\/intelligent-tracking-prevention-apple-itp-2-1\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Safari were already a part of<\/a> presented a greater challenge for Facebook to survive in web advertising.<\/p>\n\n\n\n<p>Additionally, global privacy regulations ask businesses to be transparent when it comes to the usage of user data. Facebook has been reluctant in sharing its business methodologies. It makes sense why Facebook would want to take off from web advertising.<\/p>\n\n\n\n<h2 id=\"h-what-was-facebook-s-audience-network-doing-anyway\"><span class=\"ez-toc-section\" id=\"What_Was_Facebooks_Audience_Network_Doing_Anyway\"><\/span>What Was Facebook&#8217;s Audience Network Doing Anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>FAN was released in 2014. It started as an <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.facebook.com\/products\/audience-network\/\" target=\"_blank\">in-app advertising network<\/a> for mobile apps. In 2016, the company expanded its services to mobile websites. Basically, with Audience Network, advertisers were able to server ads off-Facebook \u2014 on other apps (like TikTok) and mobile websites.<\/p>\n\n\n\n<p>To power FAN, Facebook takes the targeting data from its platforms (Facebook, Messenger, and Instagram) and uses it to show ads on these platforms and off-Facebook platforms.<\/p>\n\n\n\n<p>For advertisers, FAN helped to show targeted ads on Facebook and off-Facebook platforms at a reasonable price. For publishers, it opened up a new way of making money via Facebook\u2019s demand. And for users, it meant Facebook following them across apps and web.<\/p>\n\n\n\n<p>The placements offered by FAN included native, banner, interstitial, rewarded video on mobile devices, <a href=\"https:\/\/www.adpushup.com\/blog\/instream-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-stream video<\/a> on desktop and CTV. After April 11, native and banner will only be supported on mobile app platforms, deprecating the rest of the placements.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/268604\/annual-revenue-of-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Facebook\u2019s annual revenue for 2019 was $70K million<\/a>, most of which came from advertising.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"731\" height=\"534\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-annual-revenue.png\" alt=\"Facebook annual revenue\" class=\"wp-image-14557\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-annual-revenue.png 731w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-annual-revenue-300x219.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-annual-revenue-150x110.png 150w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure>\n\n\n\n<p>In 2018, Audience Network <a href=\"https:\/\/digiday.com\/media\/facebook-plans-shut-facebook-audience-networks-mobile-web-arm\/\">paid $1.5 billion<\/a> to web publishers and app developers. In the United Kingdom, Facebook\u2019s supply share was 5% &#8211; 15% via Audience Network, just behind Google\u2019s AdMob (with 10% &#8211; 20%) and Google\u2019s AdX (25% &#8211; 35%). Facebook never breaks out its revenue for Audience Network, or the exact split between web and apps. Hence, it is hard to point out how much decline in revenue should be expected by web publishers in the coming days.<\/p>\n\n\n\n<h4 id=\"h-but-how-will-web-publishers-be-affected-exactly\">But how will web publishers be affected, exactly?<\/h4>\n\n\n\n<p>FAN will continue to work for app-publishers. However web publishers will stop getting demands from advertisers using Facebook Audience Network. No demand from FAN means a slight decrease in the number of bid responses and competition on publisher\u2019s inventory. However, this should quickly be handled as giants like Google and Amazon will take on the vacant demand requirement.<\/p>\n\n\n\n<h2 id=\"h-how-should-publishers-proceed\"><span class=\"ez-toc-section\" id=\"How_Should_Publishers_Proceed\"><\/span>How Should Publishers Proceed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the news breaks, the demand-side will start updating their campaigns. Most advertisers are likely to turn off their set ups to target web users on publisher\u2019s sites via FAN. Hence, it is no brainer for publishers to wait till April to proceed with the required changes.<\/p>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Here is what web publishers should get started with to avoid any significant loss after April 11:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1669103835927\"><strong class=\"schema-how-to-step-name\"><strong>Look for other demand partners:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">FAN will stop responding to ad requests for web and in-stream placements. One demand source down means a decrease in competition. In such a case, publishers should get in touch with other demand partners to fill up for this. Similarly, if your demand partner uses FAN, discuss the alternatives with them.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1669103862205\"><strong class=\"schema-how-to-step-name\"><strong>Remove FAN from waterfall integration:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Since, you will not get any response from FAN for your web inventory, it makes sense to remove it from your code. Publishers should plan out for this change and instruct their ad operation teams to remove it from waterfall integrations and likewise <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/implement-ads-txt\/\" target=\"_blank\">update the ads.txt files<\/a>.<\/p> <\/li><\/ol><\/div>\n\n\n\n<p>It is highly likely that the publisher&#8217;s performance will fluctuate during the depreciation period. In such a case, getting in touch with other demand partners is a viable solution.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do. Starting Apr 11 2020, Audience Network will no longer fill any ad requests to your web and in-stream placements. FACEBOOK After April 11, partners will stop getting ad requests for web<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":14561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[6465],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Audience Network to Shut Down: Mobile Web and In-stream<\/title>\n<meta name=\"description\" content=\"After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Facebook Audience Network to Shut Down: Mobile Web and In-stream\" \/>\n<meta name=\"twitter:description\" content=\"After April 11, Facebook Audience Network will not support mobile web monetization. Here what it means for web publishers and what they should do.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-Network-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-Network-1.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Facebook-Audience-Network-1.png\",\"width\":1170,\"height\":508,\"caption\":\"Facebook Audience Network to Shut Down for Mobile Web and In-stream\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/\",\"name\":\"Facebook Audience Network to Shut Down: Mobile Web and In-stream\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#primaryimage\"},\"datePublished\":\"2020-02-06T09:57:41+00:00\",\"dateModified\":\"2025-09-19T18:44:40+00:00\",\"description\":\"After April 11, Facebook Audience Network will not support mobile web monetization. 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"},{\"@type\":\"HowTo\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#howto-1\",\"name\":\"Facebook Audience Network to Shut Down for Mobile Web and In-stream\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#article\"},\"description\":\"Here is what web publishers should get started with to avoid any significant loss after April 11:\",\"step\":[{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#how-to-step-1669103835927\",\"name\":\"Look for other demand partners:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"FAN will stop responding to ad requests for web and in-stream placements. One demand source down means a decrease in competition. In such a case, publishers should get in touch with other demand partners to fill up for this. Similarly, if your demand partner uses FAN, discuss the alternatives with them.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#how-to-step-1669103862205\",\"name\":\"Remove FAN from waterfall integration:\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Since, you will not get any response from FAN for your web inventory, it makes sense to remove it from your code. Publishers should plan out for this change and instruct their ad operation teams to remove it from waterfall integrations and likewise <a rel=\\\"noreferrer noopener\\\" href=\\\"https:\/\/www.adpushup.com\/blog\/implement-ads-txt\/\\\" target=\\\"_blank\\\">update the ads.txt files<\/a>.\"}]}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Facebook Audience Network to Shut Down: Mobile Web and In-stream","description":"After April 11, Facebook Audience Network will not support mobile web monetization. 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#howto-1","name":"Facebook Audience Network to Shut Down for Mobile Web and In-stream","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#article"},"description":"Here is what web publishers should get started with to avoid any significant loss after April 11:","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#how-to-step-1669103835927","name":"Look for other demand partners:","itemListElement":[{"@type":"HowToDirection","text":"FAN will stop responding to ad requests for web and in-stream placements. One demand source down means a decrease in competition. In such a case, publishers should get in touch with other demand partners to fill up for this. Similarly, if your demand partner uses FAN, discuss the alternatives with them."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/facebook-audience-network-shut-down-mobile-web-and-in-stream\/#how-to-step-1669103862205","name":"Remove FAN from waterfall integration:","itemListElement":[{"@type":"HowToDirection","text":"Since, you will not get any response from FAN for your web inventory, it makes sense to remove it from your code. Publishers should plan out for this change and instruct their ad operation teams to remove it from waterfall integrations and likewise <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/implement-ads-txt\/\" target=\"_blank\">update the ads.txt files<\/a>."}]}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/14563"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=14563"}],"version-history":[{"count":3,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/14563\/revisions"}],"predecessor-version":[{"id":34184,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/14563\/revisions\/34184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/14561"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=14563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=14563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=14563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}