{"id":14598,"date":"2020-02-10T18:59:33","date_gmt":"2020-02-10T13:29:33","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14598"},"modified":"2022-09-02T13:07:04","modified_gmt":"2022-09-02T07:37:04","slug":"google-ad-manager-update-use-of-specific-line-item-types-clarified","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-ad-manager-update-use-of-specific-line-item-types-clarified\/","title":{"rendered":"Google Ad Manager Update: Use Of Specific Line Item Types Clarified","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

As the world\u2019s most popular ad serving platform available for publishers, Google Ad Manager<\/a> is often prone to changes and updates. Some changes work in the favor of publishers while some might be too early to comment on. Google\u2019s recently announced changes to Ad Manager\u2019s policies follows suit with the latter. <\/p>\n\n\n\n

Google announced an update in System Maximum and Limits<\/a> done to explicitly define use of specific line items types including Sponsorship, Standard, Price Priority, Network, Bulk, and House line items. <\/p>\n\n\n\n

As per Google\u2019s official update, these changes are being implemented to prevent the 1% of publishers worldwide who misuse line items. Publishers have until May 2020 to understand this update and how it might impact them.<\/p>\n\n\n\n

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