{"id":14645,"date":"2023-02-09T14:54:00","date_gmt":"2023-02-09T09:24:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14645"},"modified":"2025-07-16T17:19:16","modified_gmt":"2025-07-16T11:49:16","slug":"pros-and-cons-of-preferred-deals","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/pros-and-cons-of-preferred-deals\/","title":{"rendered":"Preferred Deal: Pros, Cons, and How to Set it up in GAM","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Discover the benefits and drawbacks of preferred deals<\/strong> in digital advertising. Learn about the various types of preferred deals, their benefits, and how to set them up in Google Ad Manager (GAM).<\/p>\n\n\n\n

Preferred deals are one of the most popular methods of ensuring smooth and efficient ad campaigns in the world of programmatic advertising<\/a>. Programmatic is a big umbrella; open auction, private auction, preferred deal, programmatic guaranteed, and more fall under it. <\/p>\n\n\n\n

<\/p>\n\n\n\n

In fact, the penetration of Programmatic advertising is expected to reach 91.1% in 2023<\/a>. Last year, it was calculated at 90.02%. As its use is becoming more widespread, it is growing in other maturing media formats as well. <\/p>\n\n\n\n

<\/p>\n\n\n\n

In this blog, we will dive into the Pros, Cons, and steps to set up Preferred Deals in Google Ad Manager<\/a> (GAM). Whether you’re new to Preferred Deals or just looking to improve your existing strategy, this guide will provide you with valuable insights and best practices. <\/p>\n\n\n\n

<\/p>\n\n\n\n

So, let’s get started and understand how Preferred Deals can help you drive better results for your advertising campaigns. But, first off, let\u2019s understand exactly what is a preferred deal?<\/p>\n\n\n\n

\n
\n

Table of Contents:<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n