{"id":14661,"date":"2023-01-13T11:37:00","date_gmt":"2023-01-13T06:07:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14661"},"modified":"2025-07-16T17:19:42","modified_gmt":"2025-07-16T11:49:42","slug":"the-best-data-management-platform","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/the-best-data-management-platform\/","title":{"rendered":"Top 7 Data Management Platforms in 2023","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Data is becoming more and more important in today’s world. As such, it is critical to have a platform that can help you manage your data effectively. Here are the Top 7 Data Management Platforms<\/strong> that you should consider using in 2023.<\/p>\n\n\n\n

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According to Experian<\/a>, 83% of businesses see data as an integral part of forming a business strategy, and yet only 29% of them have a formal data strategy. <\/p>\n\n\n\n

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This leaves a major gap between what companies know they need to do and what they are actually doing. In order to close this gap, businesses need to start taking data and management more seriously and invest in the resources necessary to make data-driven decisions.<\/p>\n\n\n\n

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Data management platforms provide insight and data to marketers on their customers and make it easier for marketers to segment and target their customers.<\/p>\n\n\n\n

A DMP is often the starting point for marketers who want to use first-party data to support their customer analytics, CRM, and marketing automation efforts.<\/p>\n\n\n\n

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So if you’re someone who’s been pondering upon the decision of what data management platform to choose, here’s the list of the top 7 DMPs you can use. Take a look.<\/p>\n\n\n\n

Also Read: What is a Data Management Platform? A Guide For Publishers<\/a><\/strong><\/p>\n\n\n\n

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Image Source – Olive Lights<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
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