{"id":14708,"date":"2023-09-07T17:07:00","date_gmt":"2023-09-07T11:37:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14708"},"modified":"2025-09-20T00:05:59","modified_gmt":"2025-09-19T18:35:59","slug":"outstream-video-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/","title":{"rendered":"What are Outstream Video Ads and How to Get Started With Them?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffaee\"><strong>Outstream video ads<\/strong> play outside of traditional video players, such as in the middle of an article or on social media feeds. Learn more about its types, benefits, and how to get started.<\/p>\n\n\n\n<p>By 2021, 80% of internet traffic will be represented by video, as <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/tubularinsights.com\/video-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">predicted by Cisco<\/a>.<\/p>\n\n\n\n<p>Likewise, ad tech video ad spend is predicted to reach <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/outlook\/218\/100\/video-advertising\/worldwide#market-revenue\" target=\"_blank\">US$37 billion in 2020<\/a> and US$43 billion by 2023.<\/p>\n\n\n\n<p>With Google <a aria-label=\"encouraging (opens in a new tab)\" href=\"https:\/\/www.blog.google\/products\/ads\/a-new-video-format-to-reach-people\/\" target=\"_blank\" rel=\"noreferrer noopener\">encouraging<\/a> to use outstream video ads, a boost in outstream video advertising is naturally expected.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"706\" height=\"321\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Video-advertising-spending-for-desktop-and-mobile.png\" alt=\"Video Advertising Statistics\" class=\"wp-image-14709\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Video-advertising-spending-for-desktop-and-mobile.png 706w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Video-advertising-spending-for-desktop-and-mobile-300x136.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Video-advertising-spending-for-desktop-and-mobile-150x68.png 150w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><figcaption>Source: Statista<\/figcaption><\/figure><\/div>\n\n\n\n<p>But what is outstream video advertising about? How\u2019s it different from in-stream advertising? Let\u2019s learn more about all that here.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#What_is_an_Outstream_Video_Ad\" >What is an Outstream Video Ad?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#What_are_The_Types_of_Outstream_Video_Ads\" >What are The Types of Outstream Video Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#Instream_vs_Outstream_Video_Ads\" >Instream vs. Outstream Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#Is_Outstream_Video_Ads_Right_for_Your_Website\" >Is Outstream Video Ads Right for Your Website?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#What_are_the_Benefits_of_Outstream_Ads_for_Publishers\" >What are the Benefits of Outstream Ads for Publishers?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#Disadvantages_of_Outstream_Video_Ads\" >Disadvantages of Outstream Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#Whats_the_Right_Time_to_Use_Outstream_Video_Ads\" >What\u2019s the Right Time to Use Outstream Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#How_to_Get_Started\" >How to Get Started?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/outstream-video-ads\/#Frequently_Asked_Questions_%E2%80%93_Outstream_Video_Ads\" >Frequently Asked Questions &#8211; Outstream Video Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-an-outstream-video-ad\"><span class=\"ez-toc-section\" id=\"What_is_an_Outstream_Video_Ad\"><\/span>What is an Outstream Video Ad?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outstream video ads are ads that don\u2019t require video players to run on the publisher&#8217;s inventory. Etymologically, out-stream means out-side the streaming media\/service.<\/p>\n\n\n\n<p>Since there is no need for video players, publishers with editorial content are able to show <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ads<\/a>. The autoplay video ads on the Forbes website is an example of outstream video ads.&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/125780593\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Back in time, users only saw video ads with video content. Like YouTube, where you have noticed in-stream video ads (pre-roll, mid-roll, and post-roll) in bulk. For <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-tech-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad tech<\/a>, it was difficult to utilize video ads on websites because of technical challenges and user experience norms.<\/p>\n\n\n\n<p>The biggest challenge was to show video ads without increasing page load time. Then there were problems like designing an ad unit that shows both video ads and <a href=\"https:\/\/www.adpushup.com\/blog\/top-performing-banner-ads-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner ads<\/a> (as a fallback in case of no video ad bid is received).<\/p>\n\n\n\n<p>But with time and technological advancement, we tackled these challenges and now publishers can show video ads with\/without showing video content.<\/p>\n\n\n\n<h2 id=\"h-what-are-the-types-of-outstream-video-ads\"><span class=\"ez-toc-section\" id=\"What_are_The_Types_of_Outstream_Video_Ads\"><\/span> What are The Types of Outstream Video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are the three main types of outstream video ads. Your partnered network can offer customized placement like overlay style, expand on user click and more.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td><strong>In-page<\/strong><\/td><td><strong>In-banner<\/strong><\/td><td><strong>In-text<\/strong><\/td><\/tr><tr><td>A customized video player is placed on webpage to show only video ads.<\/td><td>Display ad units are customized to show video ads specific to the size of the ad unit.<\/td><td>Video ads are designed to appear after user scroll (&gt; 50%) within the test to offer highest engagement.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/i0.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Oustream-video-ad-types.png?fit=770%2C385&amp;ssl=1\" alt=\"Types of Outstream video ads\" class=\"wp-image-14710\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Oustream-video-ad-types.png 1200w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Oustream-video-ad-types-300x150.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Oustream-video-ad-types-1024x512.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Oustream-video-ad-types-768x384.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Oustream-video-ad-types-150x75.png 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Each of these ad formats has its own unique characteristics and can be effective in different contexts. Let&#8217;s take a look.<\/p>\n\n\n\n<h3>In-Feed Ads<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-in-feed-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">In-feed ads<\/a> are ads that appear in a social media feed or on a website&#8217;s homepage or article pages. If you\u2019re on social media, you might come across these types of ads while scrolling through Instagram, Facebook, and, more.&nbsp;<\/p>\n\n\n\n<h3>Interstitial Ads<\/h3>\n\n\n\n<p>Next, an <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">interstitial upstream ad<\/a> is a common type of out-stream video ad that appears between content or before a user reaches their desired content.&nbsp;<\/p>\n\n\n\n<h3>Native Video Ads<\/h3>\n\n\n\n<p>These ads blend in with the content of a website or social media feed and play automatically. At first, you may think it\u2019s part of the publishers\u2019 content. But that\u2019s actually an ad perfectly blended with the content.&nbsp;<\/p>\n\n\n\n<p>In fact,  <a href=\"https:\/\/www.outbrain.com\/blog\/native-advertising-statistics\/\">according to Outbrain <\/a> , <a href=\"https:\/\/www.adpushup.com\/blog\/7-best-examples-of-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">native advertising<\/a> is expected to reach $98.59 billion in 2023. Thus, it&#8217;s definitely worth trying it with the video format considering how popular and effective it has become. <\/p>\n\n\n\n<h3>Banner Ads with Video<\/h3>\n\n\n\n<p>These are ads that show up as a banner on a website or within an app, and when clicked, they expand to play a video.<\/p>\n\n\n\n<h3>In-Read Ads<\/h3>\n\n\n\n<p>In-read ads appear within an article or webpage and play automatically when the user scrolls to the ad&#8217;s location.<\/p>\n\n\n\n<h3>Autoplay Ads<\/h3>\n\n\n\n<p>As the name suggests itself, these ads play automatically on your device when you land on a webpage or open an app.&nbsp;<\/p>\n\n\n\n<h3>Click-to-Play Ads<\/h3>\n\n\n\n<p>Lastly, click-to-play ads work opposite to autoplay ads. These ads require the user to click on the ad to play the video.<\/p>\n\n\n\n<p>Furthermore, the type of out-stream video ads used depends on the advertiser&#8217;s goals and the context in which the ad will be displayed.<\/p>\n\n\n\n<h2 id=\"h-instream-vs-outstream-video-ads\"><span class=\"ez-toc-section\" id=\"Instream_vs_Outstream_Video_Ads\"><\/span>Instream vs. Outstream Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Don\u2019t video ads compliment video content? Placing them with editorial content can be risky for businesses.<\/em><\/p>\n\n\n\n<p>You, just like the rest of the publishers, might be having these thoughts. However, Teads data shows out-stream ads to perform better than <a href=\"https:\/\/www.adpushup.com\/blog\/instream-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">instream video ads<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"608\" height=\"422\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/outstream-video-vs-instream-video.png\" alt=\"Campaign Benefits of Outstream vs instram ads\" class=\"wp-image-14711\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/outstream-video-vs-instream-video.png 608w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/outstream-video-vs-instream-video-300x208.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/outstream-video-vs-instream-video-150x104.png 150w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><figcaption>Source: Teads<\/figcaption><\/figure><\/div>\n\n\n\n<p>Here is a detailed comparison of <a href=\"https:\/\/www.adpushup.com\/blog\/instream-vs-oustream-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">outstream vs instream video ads<\/a>:<br><\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td><strong>Parameters<br><\/strong><\/td><td><strong>Outstream<\/strong><\/td><td><strong>In-stream<\/strong><\/td><\/tr><tr><td>Video player<\/td><td>Not required<\/td><td>Require video player<\/td><\/tr><tr><td>User control<\/td><td>Ads can be scrolled and skipped<\/td><td>Interrupt the main content<\/td><\/tr><tr><td>Intrusive<\/td><td>Can be muted (recommended)<\/td><td>Sound on<\/td><\/tr><tr><td>Technical requirements<\/td><td>Ad unit size and design can be optimized as per requirements<\/td><td>Strict technical requirements<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Outstream videos are getting better engagement and more conversions. Clearly, advertisers and marketers would want to spend more on outstream video ads.<\/p>\n\n\n\n<h2 id=\"h-is-outstream-video-ads-right-for-your-website\"><span class=\"ez-toc-section\" id=\"Is_Outstream_Video_Ads_Right_for_Your_Website\"><\/span>Is Outstream Video Ads Right for Your Website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have established that the outstream video advertising market is hot right now. However, does this ad type right for you?<\/p>\n\n\n\n<p>In 2016, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/2016\/09\/06\/business\/media\/buzzfeed-regroups-as-media-industry-turns-to-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzFeed claimed<\/a> that they are making 50% of their revenue by video ads and pushing this number to reach 75 in the coming years. In the same way, we are seeing The Washington Post, Forbes, and CBS experimenting with video ads.<\/p>\n\n\n\n<p>Video advertising is working for these big media companies. But should you be investing in it?<\/p>\n\n\n\n<p>Yes, of course.<\/p>\n\n\n\n<p>A compelling case for outstream video ads was also made when Google <a href=\"https:\/\/searchengineland.com\/google-launches-outstream-ads-to-boost-video-reach-beyond-youtube-296470\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">launched them as an additional service in 2018<\/a>. This directly indicates that big advertising platforms such as AdWords and others see outstream video ads as a profitable market, likely to expand in the upcoming months.<\/p>\n\n\n\n<p>In short, you\u2014a publisher\u2014should start experimenting with video ads and now is the great time to start.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"247\" height=\"400\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/02\/Outstream-video-ad-on-mobile-device.gif\" alt=\"outstream ads\" class=\"wp-image-14714\"\/><figcaption>Source: Google Blog<\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"h-what-are-the-benefits-of-outstream-ads-for-publishers\"><span class=\"ez-toc-section\" id=\"What_are_the_Benefits_of_Outstream_Ads_for_Publishers\"><\/span>What are the Benefits of Outstream Ads for Publishers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some significant benefits of out-stream video ads for publishers: <\/p>\n\n\n\n<h3><strong>Video ads without video content<\/strong><\/h3>\n\n\n\n<p>Outstream video ads allowed publishers with no video content to show video and monetize with it. Since <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.simplilearn.com\/why-video-advertising-is-the-future-article\" target=\"_blank\" rel=\"noreferrer noopener\">video advertising is supposed to be the next big thing<\/a> in ad technology, all publishers get their chance to experiment with the tech because of out-stream video ads.<\/p>\n\n\n\n<h3><strong>No more banner blindness<\/strong><\/h3>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">Banner blindness<\/a> causes users to ignore ads on a page wasting the advertiser\u2019s campaign money and decreasing the publisher\u2019s viewability score. In such a case, video ads have proven to reduce banner blindness and offer better user engagement. According to Bannerflow data, in-video banner video has <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.bannerflow.com\/4-key-strategies-for-overcoming-banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">improved CTR by 18.4%<\/a>.<\/p>\n\n\n\n<h3><strong>Easy setup<\/strong> <\/h3>\n\n\n\n<p>As the demand for video inventory is growing more and more ad agencies are offering simpler solutions to video advertising. For some networks and servers (including Google), video advertising is as easy as placing a code snippet..<\/p>\n\n\n\n<h2 id=\"h-disadvantages-of-outstream-video-ads\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Outstream_Video_Ads\"><\/span>Disadvantages of Outstream Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outstream video ads has some disadvantages too. Here are some of its disadvantages: <\/p>\n\n\n\n<h3><strong>Tricky to monetize for first-timers<\/strong><\/h3>\n\n\n\n<p>Outstream video is a new technology which seems to be working for big publishers. However, if you are starting right now, the results might not be as glamorous as you are expecting. <\/p>\n\n\n\n<p>You would be required to put in extra man-hours to optimize your ad units to work for various video ad placements.<\/p>\n\n\n\n<h3><strong>Can be intrusive<\/strong><\/h3>\n\n\n\n<p>If your video ad is intrusive, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/chrome-ad-filtering-what-restrictions-should-publishers-expect\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chrome will filter it out<\/a>. Coalition for Better Ads made it clear that <a href=\"https:\/\/www.betterads.org\/standards\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ads with sound<\/a> on is the most annoying ad type out there. Start by avoiding that. <\/p>\n\n\n\n<p>When it comes to intrusive ads, there is no fixed definition. So it is recommended to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/\" target=\"_blank\" rel=\"noreferrer noopener\">stick to industry standards<\/a> even in the case of video advertising.<\/p>\n\n\n\n<h3><strong>Not the right solution for small publishers<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/top-15-video-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video ad networks<\/a> have minimum traffic and revenue requirements for publishers in order for them to use video advertising. For small publishers, it can be tough to make the cut. And even if they do, managing the video inventory along with the rest of it brings out the requirement for an ad operation team\u2014which in return increases the cost.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5\"><strong>Also Read &#8211; <a href=\"https:\/\/www.adpushup.com\/blog\/tips-to-increase-programmatic-video-ad-revenue\/\">7 Tips To Increase Programmatic Video Ad Revenue<\/a><\/strong><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_Right_Time_to_Use_Outstream_Video_Ads\"><\/span>What\u2019s the Right Time to Use Outstream Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outsteam video ads make a great option for advertisers who have been previously advertising with video players only. By going beyond video players, advertisers can attract more leads and sales if everything is done right.&nbsp;<\/p>\n\n\n\n<p>Here are some specific situations where out-stream video ads can be particularly effective:<\/p>\n\n\n\n<h3>Cost-Effectiveness&nbsp;<\/h3>\n\n\n\n<p>Outstream video ads can be a more cost-effective option compared to traditional video ads, as they don&#8217;t require specific video players or pre-roll ad slots. So if you\u2019re looking to save some money and want better returns, going with the outsream videos can be worth it.&nbsp;<\/p>\n\n\n\n<h3>Limited Video Inventory<\/h3>\n\n\n\n<p>Outstream video ads can be a good choice when traditional video ad inventory is limited or not available. This can be the case for publishers or websites that don&#8217;t have their own video content or ad slots. So if your desired publishers do not have a video player and you still want to advertise your brands through videos, you can opt for video ads.&nbsp;<\/p>\n\n\n\n<h3>High-Impact Moments<\/h3>\n\n\n\n<p>Outstream video ads can also be used to target users during high-impact moments, such as when they are actively engaging with content on a website or social media feed. This can help increase engagement and drive conversions.<\/p>\n\n\n\n<h3>Brand Awareness<\/h3>\n\n\n\n<p>Yes, you have heard it right. Outstream video ads can be a good choice for brand awareness campaigns, as they can be placed on a variety of websites and in social media feeds where they can be seen by a large audience.<\/p>\n\n\n\n<h2 id=\"h-how-to-get-started\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>How to Get Started?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, you need to get in touch with a video <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad network<\/a>. Enquire whether your existing partner(s) offers the outstream ad services or not.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>If you are using Prebid (or header bidding)<\/strong><\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"http:\/\/prebid.org\/dev-docs\/show-outstream-video-ads.html\" target=\"_blank\">Prebid supports outstream video ads<\/a> without having to make any major changes. Basically, you will be winning bids via <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/video-header-bidding-for-publishers\/\" target=\"_blank\">header bidding to show outstream video ads<\/a>. To get started, publishers need to have at least one adapter with a \u2018video\u2019 media type. If this is not the case with you, then get in touch with networks that can get you <a href=\"https:\/\/www.adpushup.com\/blog\/video-header-bidding-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">video header bidding <\/a>demand (like AdPushup).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>If you are using Google Ad Manager<\/strong><br>Google Ad Manager <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/admanager\/answer\/7352033?hl=en\" target=\"_blank\">allows integration<\/a> with outstream video ads (<a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"http:\/\/prebid.org\/examples\/video\/outstream\/pb-ve-outstream-dfp.html\" target=\"_blank\">including Prebid<\/a> and\/or any other network setup). Outstream video ads are available for open and private auctions, along with preferred and programmatic deals. The <a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/admanager\/answer\/9606829?hl=en\" target=\"_blank\">available formats are<\/a> in-article, in-feed, native, rewarded and interstitial for mobile and desktop inventory. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_%E2%80%93_Outstream_Video_Ads\"><\/span>Frequently Asked Questions &#8211; Outstream Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1676811136341\"><strong class=\"schema-faq-question\">1. What is an outstream video ad in simple words?<\/strong> <p class=\"schema-faq-answer\">An outstream video ad is a type of video ad that plays outside of a traditional video player, such as in the middle of an article or on a social media feed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676811161163\"><strong class=\"schema-faq-question\">2. What is the difference between instream and outstream video ads?<\/strong> <p class=\"schema-faq-answer\">Instream video ads play within a video player, either before (pre-roll), during (mid-roll), or after (post-roll) the video content, while outstream video ads play outside of a video player, within the content of a webpage or social media feed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1676811187345\"><strong class=\"schema-faq-question\">3. Are Outstream ads skippable?<\/strong> <p class=\"schema-faq-answer\">Yes, outstream ads can be skippable or non-skippable depending on the settings chosen by the advertiser. Skippable outstream ads allow the viewer to skip the ad after a certain amount of time, while non-skippable outstream ads require the viewer to watch the entire ad.<br\/><\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. Learn more about its types, benefits, and how to get started. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":26846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[8805],"tags":[11143,11144],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Outstream Video Ads : A Publisher&#039;s Guide in 2024 | AdPushup<\/title>\n<meta name=\"description\" content=\"Outstream video ads allow publishers to show video ads without having video content and a video player. 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