{"id":14735,"date":"2020-03-14T23:11:28","date_gmt":"2020-03-14T17:41:28","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14735"},"modified":"2022-10-31T18:06:22","modified_gmt":"2022-10-31T12:36:22","slug":"5-questions-with-ben-ilfeld-head-of-product-at-venturebeat","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/5-questions-with-ben-ilfeld-head-of-product-at-venturebeat\/","title":{"rendered":"5 Questions with Ben Ilfeld, Head of Product at VentureBeat","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

How do cookie demise and CCPA affect publishers? What ad tech changes should you expect in coming years? We asked Ben from VentureBeat.<\/em><\/p>\n\n\n\n

The slow death of third-party cookies<\/a> makes your first-party data more valuable.<\/p><\/blockquote>\n\n\n\n

We recently reached out to Ben Ilfeld, Head of Product at VentureBeat, the leading source for transformative tech news and events, which provides deep context to help business leaders make smart decisions and stay on top of industry developments.<\/p>\n\n\n\n

Ben, who started publishing in his 20\u2019s, is an ad tech entrepreneur and a revenue strategist. For over a decade, Ben has consistently innovated and experimented with new models for creating healthy media ecosystems. Most recently, as Lead Revenue Strategist at 10up, and audience development for dozens of 10up clients.<\/p>\n\n\n\n

In 2012, he founded and led product development at SXSW Accelerator Finalist AdGlue, which provided top publishers incremental ad revenue<\/a> and deeper partnerships with their most valued clients.<\/p>\n\n\n\n

In 2008, Ben launched The Sacramento Press as a new breed of the local publication dedicated to rethinking how media interacts with a local audience. Ben built the first independent online local ad network<\/a> (SLOAN) that generated hundreds of thousands of dollars for over 60 publishers. He was also a founding board member of the Local Independent Online News Publishers (LION). <\/p>\n\n\n\n

In our conversation, we talked about the recent changes happening in ad technology and what experts like him think would be the impact on the industry.<\/p>\n\n\n\n

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