{"id":14745,"date":"2020-03-06T20:02:47","date_gmt":"2020-03-06T14:32:47","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14745"},"modified":"2025-06-30T13:07:38","modified_gmt":"2025-06-30T07:37:38","slug":"how-to-find-the-right-video-ssp-for-your-inventory","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-find-the-right-video-ssp-for-your-inventory\/","title":{"rendered":"How To Find The Right Video SSP For Your Inventory","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Video SSPs have become pivotal in increasing publisher revenue by streamlining the methods and processes for selling video ads. Dedicated exclusively to a publisher\u2019s inventory, video SSPs help them in customizing out-stream, mobile, display, and native ads through a single platform. <\/p>\n\n\n\n

Video advertising is gradually becoming one of the most embraced digital advertising trends for the positive results it has brought to both publishers and advertisers. <\/p>\n\n\n\n

According to Statista<\/a>, ad spending in video advertising is expected to grow at a rate of 4.3% by the end of 2023. Additionally, the IAB reported a 25% year-on-year increase in digital video spend by marketers in their Video Advertising Spend Report 2019.<\/a><\/p>\n\n\n\n

\"IAB
Source: IAB<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

With these statistics in place, it can be understood that the demand for video monetization is increasing. <\/p>\n\n\n\n

Despite the compelling case video SSPs have made for themselves, choosing the right one can be confusing. With so many options available, a comprehensive list for understanding how to choose the right SSPs is important. <\/p>\n\n\n\n

In this post, we help publishers in finding the best video monetization partner (in this case, an SSP<\/a>).<\/p>\n\n\n\n

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