{"id":14898,"date":"2020-03-17T15:47:10","date_gmt":"2020-03-17T10:17:10","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14898"},"modified":"2022-11-06T12:10:38","modified_gmt":"2022-11-06T06:40:38","slug":"acceptable-ads-how-does-it-help-publishers-with-adblock-recovery","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/","title":{"rendered":"Acceptable Ads: How Does it Help Publishers With AdBlock Recovery?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#d6efff\"><em>Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/351862\/adblocking-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">27% internet users<\/a> across the globe block ads. Out of which, <a href=\"https:\/\/www.impactbnd.com\/blog\/ad-blocker-trends-for-2019\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">48% do so<\/a> to avoid seeing irrelevant and intrusive ads.<\/p>\n\n\n\n<p>To solve this problem, <a href=\"https:\/\/eyeo.com\/acceptable-ads-by-the-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Acceptable Ads reaches internet users<\/a> and asks for their consent to which ad formats\/types would they like to see across the web. As a result, there are 13,000 websites benefiting from Acceptable Ads.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#What_are_Acceptable_Ads\" >What are Acceptable Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#What_is_the_Acceptable_Ads_Committee\" >What is the Acceptable Ads Committee?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#Hows_it_Different_from_Coalition_for_Better_Ads\" >How\u2019s it Different from Coalition for Better Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#What_are_the_Proposed_Standards\" >What are the Proposed Standards?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#Specific_Criteria\" >Specific Criteria<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#For_Desktop\" >For Desktop<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#For_Mobile\" >For Mobile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#Things_Publishers_Must_Know_Before_Implementing_Acceptable_Ads\" >Things Publishers Must Know Before Implementing Acceptable Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-are-acceptable-ads\"><span class=\"ez-toc-section\" id=\"What_are_Acceptable_Ads\"><\/span>What are Acceptable Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Acceptable Ads defines <a href=\"https:\/\/acceptableads.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">guidelines to identify intrusive ads<\/a>. Basically, these ads abide by criteria specifically designed for and by ad-blocking users. Acceptable Ads program has been launched and is maintained by eyeo, the company also behind AdBlock Plus.<\/p>\n\n\n\n<p>eyeo surveyed over 150 million users who use <a href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad blockers<\/a> and asked them about ads that they consented to see\/accept.<\/p>\n\n\n\n<p><strong>Why do we need Acceptable Ads?<\/strong><\/p>\n\n\n\n<p>To overcome the poor ad quality and avoid disruptive ads from the internet, users end up installing ad blockers. Because of bad ad experience, users get annoyed, advertisers lose on potential audience, and publishers miss out on their advertising profits.<\/p>\n\n\n\n<p>Acceptable Ads bridges the gap between user choice and ad monetization. It allows non-disruptive ads to appear on a user&#8217;s screen, without hurting publisher\u2019s ad revenue.<\/p>\n\n\n\n<h2 id=\"h-what-is-the-acceptable-ads-committee\"><span class=\"ez-toc-section\" id=\"What_is_the_Acceptable_Ads_Committee\"><\/span>What is the Acceptable Ads Committee?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Acceptable Ads Committee is the regulatory authority behind the tech, comprising over 40 companies, organizations, and individuals. It takes care of adding new standards and improving the existing ones by surveying users and conducting research.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"759\" height=\"471\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-ads-committee-coalition.jpg\" alt=\"acceptable ads commitee\" class=\"wp-image-14901\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-ads-committee-coalition.jpg 759w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-ads-committee-coalition-300x186.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-ads-committee-coalition-150x93.jpg 150w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><figcaption> Source: Acceptable Ads<\/figcaption><\/figure>\n\n\n\n<p>The committee is divided into three groups:<\/p>\n\n\n\n<p><strong>For-profit coalition<\/strong> &#8211; business stakeholders, including advertisers, ad-tech providers, advertising agencies, publishers, and content creators.<\/p>\n\n\n\n<p><strong>User advocate coalition<\/strong> &#8211; user-right defenders, digital rights organizations, and ad block users.<\/p>\n\n\n\n<p><strong>Expert coalition<\/strong> &#8211; specialist in online advertising and ad blocking\u2014creative agents, researchers, and academics.<\/p>\n\n\n\n<h2 id=\"h-how-s-it-different-from-coalition-for-better-ads\"><span class=\"ez-toc-section\" id=\"Hows_it_Different_from_Coalition_for_Better_Ads\"><\/span>How\u2019s it Different from Coalition for Better Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><br><\/td><td><strong>Coalition for Better Ads<\/strong><\/td><td><strong>Acceptable Ads<\/strong><\/td><\/tr><tr><td><strong>Lead by<\/strong><\/td><td><a href=\"https:\/\/www.adpushup.com\/blog\/better-ads-standards\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Coalition for Better Ads<\/a> is launched by IAB, an organization responsible for developing industry standards, conducting research, and providing legal support for the online advertising industry.<\/td><td>Acceptable Ads is headed by eyeo, the same guys responsible for AdBlock Plus, an ad blocking extension for web browsers.<\/td><\/tr><tr><td><strong>Objective<\/strong><\/td><td>To develop global standards and to improve the current condition of online advertising by surveying users and asking experts.<\/td><td>To show ads to ad blocking users by pinning down the number of ad formats, sizes, and placement that are non-intrusive marked by them.<\/td><\/tr><tr><td><strong>Regulating committee<\/strong><\/td><td>&#8211; Standards and Research Committee<br>&#8211; Communications and Awareness Committee<br>&#8211; Accountability CommitteeTechnology Committee<\/td><td>&#8211; For-profit Coalition<br>&#8211; User Advocate Coalition<br>&#8211; Expert Coalition<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-what-are-the-proposed-standards\"><span class=\"ez-toc-section\" id=\"What_are_the_Proposed_Standards\"><\/span>What are the Proposed Standards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Acceptable ads committee advise publishers, ad networks, and ad tech agencies to comply with the standard.<\/p>\n\n\n\n<p>The standards are divided in three categories to make it easy for everyone to understand:<\/p>\n\n\n\n<p><strong>1. Placement<\/strong><\/p>\n\n\n\n<p>Ads should not disrupt the natural reading flow. Placement standards allow ads to appear above, beside, and below the content. However, ads added between content will be treated as intrusive.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-placement-standards.png\" alt=\"ad placement\" class=\"wp-image-14900\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-placement-standards.png 600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-placement-standards-300x300.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-placement-standards-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-placement-standards-370x370.png 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-placement-standards-96x96.png 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><strong>2. Distinction<\/strong><\/p>\n\n\n\n<p>Ads should be distinctive and clearly recognized as ads. For that, ads units must have labels like \u2018advertisements\u2019 or its equivalent added to them. This is to avoid misleading users into clicking on ads without knowing it\u2014hurting advertisers budget and user\u2019s experience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"593\" height=\"357\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-standards.png\" alt=\"ad distinction\" class=\"wp-image-14899\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-standards.png 593w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-standards-300x181.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Acceptable-Ads-standards-150x90.png 150w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/figure><\/div>\n\n\n\n<p><strong>3. Size<\/strong><\/p>\n\n\n\n<p>Visible ads on screen must occupy 15% (px) or less screen in case of above the fold and 25% (px) or less in case of below the fold. Here are some strict size limitations:<\/p>\n\n\n\n<ul><li>Ads above primary content should have height \u2264 200px<\/li><li>Ads on the side of primary content should have width \u2264 350px<\/li><li>Ads placed below the primary content should have height \u2264 400px<\/li><\/ul>\n\n\n\n<h2 id=\"h-specific-criteria\"><span class=\"ez-toc-section\" id=\"Specific_Criteria\"><\/span>Specific Criteria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-for-desktop\"><span class=\"ez-toc-section\" id=\"For_Desktop\"><\/span>For Desktop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ad types<\/strong><\/td><td><strong>Specifications<\/strong><\/td><\/tr><tr><td>Text ads (example: Google search ads)<\/td><td>Text ads shouldn\u2019t have excessive use of colors and elements to grab attention.<\/td><\/tr><tr><td>Image ads (display\/banner ads)<\/td><td>Static images are allowed, the intrusiveness of these ads types are decided based on their placement.<\/td><\/tr><tr><td>In-feed ads (presented in form of lists and feeds)<\/td><td>These ads are allowed between entries and feeds. In-feed ads should have size less than or equal to size of other feeds.<\/td><\/tr><tr><td>Search ads (ads displayed basis the user\u2019s search query)<\/td><td>These ads are allowed to take up additional screen space.<\/td><\/tr><tr><td>Ads on page with no primary content<\/td><td>Only text ads are allowed with no size and placement limitations.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-for-mobile\"><span class=\"ez-toc-section\" id=\"For_Mobile\"><\/span>For Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Criteria<\/strong><\/td><td><strong>Specifications<\/strong><\/td><\/tr><tr><td>Size<\/td><td>Static ads (example: 6&#215;1 banner and 1&#215;1 tile ad): These can be placed anywhere on mobile pages.Small ads (example: 6&#215;1 banner or smaller): Allowed to be placed as bottom sticky, while other sizes are not allowed for sticky.Large ads (ad height &gt; 300px): Only allowed to be placed under primary content.<\/td><\/tr><tr><td>Placement<\/td><td>Ads shouldn\u2019t occupy more than 50% of the viewportSticky ads have 75px (15%) height restriction.<\/td><\/tr><tr><td>Animation<\/td><td>Animations are allowed only in the form of bottom sticky for 6&#215;1 ad sizes. It should comply with <a href=\"https:\/\/www.adpushup.com\/blog\/iab-releases-new-ad-portfolio-with-360-degree-video-and-virtual-reality-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"LEAN standards (opens in a new tab)\">LEAN standards<\/a> and have a close button or similar mechanism.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-things-publishers-must-know-before-implementing-acceptable-ads\"><span class=\"ez-toc-section\" id=\"Things_Publishers_Must_Know_Before_Implementing_Acceptable_Ads\"><\/span>Things Publishers Must Know Before Implementing Acceptable Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1667716389859\"><strong class=\"schema-how-to-step-name\"><strong>Reinsertion OR Whitelisting:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Reinsertion technology ensures ad serving even when ad blocker is active. And Whitelisting marks that a company is fit to reinsert ads and abides by non-disruptive advertising practices. Publishers should know about the difference and similarities between these tech, before investing in it. Also check other ad block monetization solutions such as <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-create-an-ad-lite-experience-for-adblock-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad-lite<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/top-paywall-services-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">paywall\/subscription<\/a>, and more.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667716406800\"><strong class=\"schema-how-to-step-name\"><strong>Go for whitelisted partners:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Acceptable ads partners up with a <a href=\"https:\/\/eyeo.com\/acceptable-ads-by-the-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">few companies<\/a> (including AdRecover) that are fit to reinsert ads and marks them whitelisted. If you, a publisher, are looking for ad block monetization, we recommend to choose the whitelisted companies and also get your own website\/brand whitelisted (for which these companies can help).<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667716421815\"><strong class=\"schema-how-to-step-name\"><strong>Ads will still be blocked:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">The Acceptable Ads makes it possible to show a few (non-intrusive) ads. But there will still be a huge number of ad units that will be blocked because of active use of blockers. With acceptable ads, publishers can expect to regain lost revenue over ad blockers, however, the regained amount wouldn\u2019t be as good as revenue generated without the use of ad blockers.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667716437163\"><strong class=\"schema-how-to-step-name\"><strong>Keep user experience in mind:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">It is not recommended to get greedy with ad block monetization technology. Keep user experience and privacy in mind when choosing an ad block monetization solution. <a href=\"https:\/\/eyeo.com\/acceptable-ads-10-things\/\" target=\"_blank\" rel=\"noreferrer noopener\">71% online US population<\/a> understands that publishers need to show ads to keep up with their free content, hence, building relationships with users should bring long-term benefits to business.<\/p> <\/li><\/ol><\/div>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667716469024\"><strong class=\"schema-faq-question\">1. What is acceptable ads program?<\/strong> <p class=\"schema-faq-answer\">Advertisements that are acceptable aren&#8217;t intrusive or annoying. They are respectful, don&#8217;t interfere with content, and are clearly labeled &#8220;advertisement.&#8221;<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667716495307\"><strong class=\"schema-faq-question\">2. How do I get rid of acceptable ads?<\/strong> <p class=\"schema-faq-answer\">i. You can disable AdBlock by clicking the red stop sign icon in your browser.<br\/>ii. In the pop-up menu, click on the gear icon.<br\/>iii. Make sure &#8220;Allow Acceptable Ads&#8221; is unchecked.<br\/>iv. You can close the tab now.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667716658571\"><strong class=\"schema-faq-question\">3. what is acceptable ads committee?<\/strong> <p class=\"schema-faq-answer\">The Acceptable Ads Committee (AAC) is a nonprofit organization that sets standards for what is and is not acceptable to show to Acceptable Ads users. Originally, it was envisioned in 2015 as a way for Acceptable Ads to be legislated by a committee independent of ad blockers.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know. 27% internet users across the globe block ads. Out of which, 48% do so to avoid seeing irrelevant and intrusive ads. To solve this problem, Acceptable Ads reaches internet users<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":14902,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6438],"tags":[6436],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do Acceptable Ads Help Publishers With AdBlock Recovery<\/title>\n<meta name=\"description\" content=\"Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. Here is everything you must know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How Do Acceptable Ads Help Publishers With AdBlock Recovery\" \/>\n<meta name=\"twitter:description\" content=\"Acceptable Ads provides a set of specifications to identify intrusive ads to show non-intrusive ones to ad blocking users. 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Publishers should know about the difference and similarities between these tech, before investing in it. Also check other ad block monetization solutions such as <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-create-an-ad-lite-experience-for-adblock-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad-lite<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/top-paywall-services-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">paywall\/subscription<\/a>, and more."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#how-to-step-1667716406800","name":"Go for whitelisted partners:","itemListElement":[{"@type":"HowToDirection","text":"Acceptable ads partners up with a <a href=\"https:\/\/eyeo.com\/acceptable-ads-by-the-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">few companies<\/a> (including AdRecover) that are fit to reinsert ads and marks them whitelisted. If you, a publisher, are looking for ad block monetization, we recommend to choose the whitelisted companies and also get your own website\/brand whitelisted (for which these companies can help)."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#how-to-step-1667716421815","name":"Ads will still be blocked:","itemListElement":[{"@type":"HowToDirection","text":"The Acceptable Ads makes it possible to show a few (non-intrusive) ads. But there will still be a huge number of ad units that will be blocked because of active use of blockers. With acceptable ads, publishers can expect to regain lost revenue over ad blockers, however, the regained amount wouldn\u2019t be as good as revenue generated without the use of ad blockers."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/#how-to-step-1667716437163","name":"Keep user experience in mind:","itemListElement":[{"@type":"HowToDirection","text":"It is not recommended to get greedy with ad block monetization technology. Keep user experience and privacy in mind when choosing an ad block monetization solution. <a href=\"https:\/\/eyeo.com\/acceptable-ads-10-things\/\" target=\"_blank\" rel=\"noreferrer noopener\">71% online US population<\/a> understands that publishers need to show ads to keep up with their free content, hence, building relationships with users should bring long-term benefits to business."}]}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/14898"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=14898"}],"version-history":[{"count":3,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/14898\/revisions"}],"predecessor-version":[{"id":24608,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/14898\/revisions\/24608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/14902"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=14898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=14898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=14898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}