{"id":14990,"date":"2020-03-30T20:08:07","date_gmt":"2020-03-30T14:38:07","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=14990"},"modified":"2022-09-02T14:14:50","modified_gmt":"2022-09-02T08:44:50","slug":"how-to-generate-google-ad-manager-reports","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/","title":{"rendered":"How to Generate Reports in Google Ad Manager","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>We all can agree \u2014 ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily tasks. These reports can be a holistic inventory-wide ad performance or last month\u2019s CTR on a specific ad unit, and others.&nbsp;<\/p>\n\n\n\n<p>Generally, reporting parameters depend on your company targets and your client requirements. However, one thing remains constant \u2014 generating them without error. This is where <a href=\"https:\/\/lp.adpushup.com\/google-ad-manager-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a> shines out in the ad industry. It offers an advanced reporting panel with minimum discrepancy. Furthermore, users are allowed to create and schedule reports as per their convenience.<\/p>\n\n\n\n<p>For beginners, Google Ad Manager reporting can look a bit overwhelming. In this post, we have covered all the basics and must-knows to generate a report in GAM.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"56eae03d57402\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/#Google_Ad_Manager_Reporting\" >Google Ad Manager Reporting<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/#How_to_Create_a_Report_in_Google_Ad_Manager\" >How to Create a Report in Google Ad Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/#Use_Predefined_Template_to_Generate_Reports\" >Use Predefined Template to Generate Reports<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/#In_Closing\" >In Closing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ad_Manager_Reporting\"><\/span>Google Ad Manager Reporting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With Google Ad Manager, you can create reports of every service and task managed on the platform \u2014 demand partners, yield partners, AdSense, Ad Exchange, and other linked services.<\/p>\n\n\n\n<p>The reports can be scheduled by day, week, and month. GAM allows filters based on dimensions and metrics. And if you are new to GAM reporting, you can start with predefined templates. Once these reports are generated, you can share them with your team within the dashboard or save as CSV or Excel files.<\/p>\n\n\n\n<p><strong>What are report dimensions and metrics?<\/strong><\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a>, reports are customized based on the dimensions and metrics. Dimensions are elements used by your ad server, network, and exchange (like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/explainer-the-four-types-of-programmatic-deals\/\" target=\"_blank\">programmatic deal types<\/a>, ad units, advertiser verticals, etc.). And metrics are used to measure a dimension (like CTR, Active View, etc.).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1203\" height=\"564\" src=\"https:\/\/i1.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-dimensions-to-GAM-report.png?fit=770%2C361&amp;ssl=1\" alt=\"\" class=\"wp-image-14991\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-dimensions-to-GAM-report.png 1203w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-dimensions-to-GAM-report-300x141.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-dimensions-to-GAM-report-1024x480.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-dimensions-to-GAM-report-768x360.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-dimensions-to-GAM-report-150x70.png 150w\" sizes=\"(max-width: 1203px) 100vw, 1203px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1002\" height=\"530\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-metrics-to-GAM-report-1.png\" alt=\"\" class=\"wp-image-14999\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-metrics-to-GAM-report-1.png 1002w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-metrics-to-GAM-report-1-300x159.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-metrics-to-GAM-report-1-768x406.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Add-metrics-to-GAM-report-1-150x79.png 150w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Report_in_Google_Ad_Manager\"><\/span>How to Create a Report in Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GAM has <a href=\"https:\/\/support.google.com\/admanager\/answer\/9598413?hl=en&amp;ref_topic=7578772\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">recently updated<\/a> its reporting panel. Earlier it had a \u2018Queries\u2019 section under \u2018Reports\u2019. The \u2018Queries\u2019 subsection is removed and merged into \u2018Reports\u2019. Here\u2019s is how you can create report with the updated panel:<\/p>\n\n\n\n<ul><li>On your Google Ad Manager <a href=\"https:\/\/admanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">dashboard<\/a>, scroll down to \u2018Reporting\u2019 in the left menu bar.<\/li><li>Click <strong>Reporting <\/strong>&gt; <strong>Reports <\/strong>&gt; <strong>New Reports<\/strong>.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"550\" height=\"397\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Generate-new-report-in-Google-ad-manager.png\" alt=\"\" class=\"wp-image-14993\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Generate-new-report-in-Google-ad-manager.png 550w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Generate-new-report-in-Google-ad-manager-300x217.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Generate-new-report-in-Google-ad-manager-150x108.png 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure><\/div>\n\n\n\n<ul><li>Give your report an appropriate name.<\/li><li>Select the report type from the following:<ul><li><strong>Historical:<\/strong> Historical data related to click, impressions, and revenue<\/li><li><strong>Ad speed:<\/strong> Time spend to process ad request through Ad Manager and other properties (like Ad Exchange)<\/li><li><strong>Ad Exchange historical:<\/strong> Create and edit Ad Exchange report from within Ad Manager<\/li><li><strong>Future sell-through:<\/strong> Uses historical data to forecast future sell-through rate by evaluating impressions, clicks, and reserved inventory<\/li><li><strong>Partner finance:<\/strong> Advanced financial report to track performance of various partners<\/li><li><strong>Reach:<\/strong> Identify the number of unique users exposed to specific advertiser, order, line item, or ad unit for a given time span.<\/li><\/ul><\/li><li>Select the <strong>time zone<\/strong> for the report, Pacific Standard Time (GMT-08:00) is the default time zone in GAM.<\/li><li>Choose a <strong>date range<\/strong>: Dynamic (ideal for scheduled reports), Custom, or Fixed.<\/li><li>Select structure for your report:<ul><li><strong>Flat table:<\/strong> A simple spreadsheet view with rows and columns.<\/li><li><strong>Hierarchical table:<\/strong> A table view with each dimension having aggregated data within. For instance, ad unit size 720&#215;90 could have country-wise impressions.<\/li><\/ul><\/li><li>Filter the report result (optional). <a href=\"https:\/\/support.google.com\/admanager\/answer\/3415374\">Filters<\/a> can be added based on boolean logic (AND, OR, NOT) and applied to ad units, targeting, key-values, yield partner, and more.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"790\" height=\"447\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Edit-new-report-in-GAM.png\" alt=\"\" class=\"wp-image-14994\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Edit-new-report-in-GAM.png 790w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Edit-new-report-in-GAM-300x170.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Edit-new-report-in-GAM-768x435.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/03\/Edit-new-report-in-GAM-150x85.png 150w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure><\/div>\n\n\n\n<ul><li>Now select the <a href=\"https:\/\/support.google.com\/admanager\/table\/7531695\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">report dimensions<\/a> (can select up 10) and <a href=\"https:\/\/support.google.com\/admanager\/table\/7568664\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">metrics<\/a>.<\/li><li>If you wish to share the report with other users, then add their email addresses under the <strong>Editors <\/strong>section.<\/li><li>And choose whether you wish to schedule this report (daily, weekly, and monthly) and make it for one-time use (unscheduled).<\/li><li><strong>Save and run<\/strong> the report. Or you just save it for now and run later.<\/li><\/ul>\n\n\n\n<p>It can take a while to generate the report. Once it\u2019s done, you can see it under \u2018Reports\u2019 and download it.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Use_Predefined_Template_to_Generate_Reports\"><\/span>Use Predefined Template to Generate Reports<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Templates (previously, System Queries) are built-in criteria and filters that help you generate quick reports. You can find it under <strong>Reporting <\/strong>&gt; <strong>Templates<\/strong>.<\/p>\n\n\n\n<p>These are <a href=\"https:\/\/support.google.com\/admanager\/answer\/4588205\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">some available templates<\/a>, their dimensions and metrics:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-table alignfull is-style-stripes\"><table><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>Name&nbsp;<\/strong><\/th><th><strong>Date range<\/strong><\/th><th><strong>Dimensions<\/strong><\/th><th><strong>Metrics<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Currently running campaign report (all under an advertiser)<\/td><td>Yesterday<\/td><td>&#8211; Advertiser<br>&#8211; Order<br>&#8211; Line item<\/td><td>&#8211; Total impressions<br>&#8211; Total clicks<br>&#8211; Total CPM and CPC revenue<br>&#8211; Total average <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCPM<\/a><br>&#8211; Total CTR<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Currently running campaign report (all under an order)<\/td><td>Yesterday<\/td><td>&#8211; Order<br>&#8211; Line item<br>&#8211; Creative<\/td><td>&#8211; Total impressions<br>&#8211; Total clicks<br>&#8211; Total CPM and CPC revenue<br>&#8211; Total average eCPM<br>&#8211; Total CTR<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Creatives report<\/td><td>Last month<\/td><td>&#8211; Advertiser<br>&#8211; Creative<\/td><td>&#8211; Total impressions<br>&#8211; Total clicks<br>&#8211; Total CTR<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Monthly network performance report<\/td><td>Last month<\/td><td>&#8211; Month and year<\/td><td>&#8211; Total impressions<br>&#8211; Total CPM, CPC, CPD, and vCPM revenue<br>&#8211; Ad server impressions<br>&#8211; Ad server CPM, CPC, CPD, and vCPM revenue<br>&#8211; AdSense impressions<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Daily network performance report<\/td><td>Last month<\/td><td>&#8211; Date<\/td><td>&#8211; Total impressions<br>&#8211; Total CPM, CPC, CPD, and vCPM revenue<br>&#8211; Ad server impressions<br>&#8211; Ad server CPM, CPC, CPD, and vCPM revenue<br>&#8211; AdSense impressions<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Network geography report<\/td><td>Last month<\/td><td>&#8211; Country<\/td><td>&#8211; Total impressions<br>&#8211; Total CPM, CPC, CPD, and vCPM revenue<br>&#8211; Ad server impressions<br>&#8211; Ad server CPM, CPC, CPD, and vCPM revenue<br>&#8211; AdSense impressions<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Monthly ad unit report<\/td><td>Last month<\/td><td>&#8211; Ad unit (top level)<\/td><td>&#8211; Total impressions<br>&#8211; Total CPM, CPC, CPD, and vCPM revenue<br>&#8211; Ad server impressions<br>&#8211; Ad server CPM, CPC, CPD, and vCPM revenue<br>&#8211; AdSense impressions<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Monthly placements report<\/td><td>Last month<\/td><td>&#8211; Placement<\/td><td>&#8211; Total impressions<br>&#8211; Total CPM, CPC, CPD, and vCPM revenue<br>&#8211; Ad server impressions<br>&#8211; Ad server CPM, CPC, CPD, and vCPM revenue<br>&#8211; AdSense impressions<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Remnant report<\/td><td>Last month<\/td><td>&#8211; Date<\/td><td>&#8211; AdSense impressions<br>&#8211; AdSense clicks<br>&#8211; AdSense CTR<br>&#8211; AdSense average eCPM<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange clicks<br>&#8211; Ad Exchange CTR<br>&#8211; Ad Exchange average eCPM<br>&#8211; Ad Exchange revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Device and browser report<\/td><td>Last month<\/td><td>&#8211; Targeting<\/td><td>&#8211; Ad server impressions<br>&#8211; Ad server CPM and CPC revenue<br>&#8211; AdSense impressions<br>&#8211; AdSense revenue<br>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<br>&#8211; Total impressions<br>&#8211; Total CPM and CPC revenue<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Billing report<\/td><td>Last month<\/td><td>&#8211; Order<\/td><td>&#8211; Total impressions<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Downloaded impressions<\/td><td>Last 7 days<\/td><td>&#8211; Date- Inventory types<br>&#8211; Device category<br>&#8211; Ad unit (top level)Request type<\/td><td>&#8211; Ad server impressions<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Safari Browser Report<\/td><td>Last 7 days<\/td><td>&#8211; Demand channelTargeting<\/td><td>&#8211; Total impressions<br>&#8211; Total clicks<br>&#8211; Total CPM and CPC revenue<br>&#8211; Total average eCPM<br>&#8211; Total CTR<br>&#8211; Total <a href=\"https:\/\/www.adpushup.com\/blog\/active-view-how-google-measures-ad-viewability\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/active-view-how-google-measures-ad-viewability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Active View<\/a> viewable impressions<br>&#8211; Total Active View % viewable impressions<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Estimated Ad Exchange revenue<\/td><td>Last 7 days<\/td><td>&#8211; Date<\/td><td>&#8211; Ad Exchange impressions<br>&#8211; Ad Exchange revenue<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span>In Closing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With so many filters and metrics, GAM reports may seem tricky at first. But once you get started, it should become an essential service for your daily ad operations.<\/p>\n\n\n\n<p>For better reports, it is advised to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.adpushup.com\/blog\/linking-ad-manager-with-google-analytics-why-and-how-to-do-it\/\" target=\"_blank\">link your Google Analytics with GAM<\/a>. This syncs ad-level and site-level data for better performance tracking.<\/p>\n\n\n\n<p>You can try the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/skillshop.exceedlms.com\/student\/path\/17117\/activity\/23928\" target=\"_blank\">Skillshop training course<\/a> offered by Google to get started with the basics of Google Ad Manager.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We all can agree \u2014 ad ops personnel spend most of their time working on reports. For some individuals, generating and evaluating ad reports are a part of their daily tasks. These reports can be a holistic inventory-wide ad performance or last month\u2019s CTR on a specific ad unit, and others.&nbsp; Generally, reporting parameters depend<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":11254,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2021-06-11T07:30:27Z","apple_news_api_id":"23f3a761-84e2-492e-97d3-e617a0f4f814","apple_news_api_modified_at":"2021-06-11T07:30:27Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AI_OnYYTiSS6X0-YXoPT4FA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Generate Reports in Google Ad Manager? Adpushup<\/title>\n<meta name=\"description\" content=\"What types of reports can you create using Google Ad Manager? What are the available templates, metrics, and dimensions? Learn here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Generate Reports in Google Ad Manager? Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"What types of reports can you create using Google Ad Manager? What are the available templates, metrics, and dimensions? 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