{"id":15007,"date":"2020-04-01T17:34:26","date_gmt":"2020-04-01T12:04:26","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=15007"},"modified":"2022-09-02T14:38:06","modified_gmt":"2022-09-02T09:08:06","slug":"key-features-of-the-new-google-ad-manager-interface","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/","title":{"rendered":"Key Features of the New Google Ad Manager Interface","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Based on user feedback, Google often makes changes to the Ad Manager interface. These changes are mostly aimed at improving user experience.&nbsp;<\/p>\n\n\n\n<p>In Q4, 2019, Google introduced a new Ad Manager interface. These changes were aimed at providing an interface that is cleaner and has more well-defined functions. Getting used to a new interface can be slightly challenging in the beginning. Adding to that, it is also significant for publishers to embrace these changes quickly, enabling a smooth transition. Such changes, if not understood quickly, can impact revenue.&nbsp;<\/p>\n\n\n\n<p>These changes are still in process and will be rolled out in the upcoming months. In this post, we cover the key changes made in the Ad Manager interface.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"56eae03d57402\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Renaming\" >Renaming&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Templates\" >Templates<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Changes_in_Creative_Library\" >Changes in Creative Library<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Ad_Unit_Dimensions\" >Ad Unit Dimensions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Date_Range\" >Date Range&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Changes_in_Line_Items\" >Changes in Line Items&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#Important_Readings\" >Important Readings&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Renaming\"><\/span><strong>Renaming&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google has renamed many elements in Ad Manager, be it the reporting experience or the general interface. Here are some of the common things that have been renamed.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Old Name<\/strong><\/td><td><strong>New Name<\/strong><\/td><\/tr><tr><td>Queries<\/td><td>Reports<\/td><\/tr><tr><td>Preferences<\/td><td>Presets<\/td><\/tr><tr><td>System Queries<\/td><td>Templates<\/td><\/tr><tr><td>Standard Creative Templates<\/td><td>System-Defined Creative Templates<\/td><\/tr><tr><td>Custom Creative Templates<\/td><td>User-defined Creative Templates<\/td><\/tr><tr><td>Query Tool<\/td><td>Ad Manager Reporting<\/td><\/tr><tr><td>Image animation<\/td><td>HTML5 animated ad<\/td><\/tr><tr><td>Mobile Web Adhesion Banner<\/td><td>Mobile fixed-position banner<\/td><\/tr><tr><td>Pop-up or pop-under window with image content<\/td><td>Pop-up or pop-under image<\/td><\/tr><tr><td>Pop-up or pop-under window with third-party content<\/td><td>Pop-up or pop-under ad (third-party hosted)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Templates\"><\/span><strong>Templates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u2018System Queries\u2019 <\/strong>are now called <strong>Templates <\/strong>in Ad Manager. Since reporting in GAM can be quite technical for a beginner, Templates exist to help them in creating a new report.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"700\" height=\"334\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/System-Queries.png\" alt=\"System queries in ad manager\" class=\"wp-image-15009\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/System-Queries.png 700w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/System-Queries-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/System-Queries-150x72.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Source: <a href=\"https:\/\/support.google.com\/admanager\/answer\/9598413\">Google<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Another change made to system queries is their new location. They are now present in the Google Ad Manager sidebar. Here\u2019s how you can access templates and create a new report:<\/p>\n\n\n\n<ul><li>Click on <strong>Reporting<\/strong> in the Ad Manager sidebar.<\/li><li>Choose <strong>Templates<\/strong> and click on the down arrow for viewing the existing templates.<\/li><li>Changes can be made to the reporting criteria of any template.<\/li><li>Click on <strong>Run <\/strong>if you wish to generate the report.<\/li><li>Alternatively, click on <strong>Save<\/strong> for saving the changes made.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Changes_in_Creative_Library\"><\/span><strong>Changes in Creative Library<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creative library exists in Ad Manager to collect and store all the creatives in one place. These creatives are directly uploaded to Google Ad Manager.&nbsp;<\/p>\n\n\n\n<p>Previously, creatives weren\u2019t well defined in the Ad Manager interface. Their organization has been improved by properly defining them according to ad type.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1064\" height=\"478\" src=\"https:\/\/i2.wp.com\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Google-Ad-Manager-new-creatives-feature.png?fit=770%2C346&amp;ssl=1\" alt=\"Creatives in Google Ad Manager\" class=\"wp-image-15010\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Google-Ad-Manager-new-creatives-feature.png 1064w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Google-Ad-Manager-new-creatives-feature-300x135.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Google-Ad-Manager-new-creatives-feature-1024x460.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Google-Ad-Manager-new-creatives-feature-768x345.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Google-Ad-Manager-new-creatives-feature-150x67.png 150w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/figure><\/div>\n\n\n\n<p>Here\u2019s how you can access creatives, also the new defined types:<\/p>\n\n\n\n<ul><li>Click on <strong>Delivery<\/strong> &gt;&gt; <strong>Creatives<\/strong><\/li><li>Three options appear: <strong>Display <\/strong>(further divided into <strong>Standard<\/strong> and <strong>Master<\/strong>) and <strong>VAST<\/strong> Creatives&nbsp;<\/li><li>All template-based creatives and native video creatives are found under Display. Master creatives can be accessed separately along with their companions.<\/li><li>All video ad types creatives are listed under VAST creatives, including audio creatives.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ad_Unit_Dimensions\"><\/span><strong>Ad Unit Dimensions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This change is small, but improves navigation in Ad Manager. Previously, ad unit dimensions did not have proper classification. Now, they have been separated into two units,<strong> all unit types<\/strong> and <strong>top level<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to access and use these dimensions:<\/p>\n\n\n\n<ul><li>Click on <strong>Reporting<\/strong>.<\/li><li>Select <strong>Reports &gt;&gt; New Report<\/strong>.<\/li><li>You will see all dimensions, from which you can select according to your preferences.&nbsp;<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Date_Range\"><\/span><strong>Date Range&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There have been changes in functionality of scheduling reports. A <strong>Custom <\/strong>option has been created to select a date range for scheduling reports. A user can create their ideal date range by making use of different units of measurement, This can be accessed and implemented by:<\/p>\n\n\n\n<ul><li>Click on <strong>Reporting<\/strong> &gt;&gt; <strong>Reports <\/strong>&gt;&gt; <strong>New Reports<\/strong>.&nbsp;<\/li><li>Choose your preferred report criteria.<\/li><li>Click on <strong>Custom <\/strong>for date range. Pick your start date, end date, and the units of measurement according to your preference.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"700\" height=\"330\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Custom-date-range.png\" alt=\"Date Range in Google Ad Manager\" class=\"wp-image-15011\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Custom-date-range.png 700w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Custom-date-range-300x141.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/04\/Custom-date-range-150x71.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Changes_in_Line_Items\"><\/span><strong>Changes in Line Items&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Several changes have been made in <a href=\"https:\/\/www.adpushup.com\/blog\/line-items-dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"line items (opens in a new tab)\">line items<\/a> and proposal line items in the new Ad Manager interface. Some of the key ones are:<\/p>\n\n\n\n<ul><li>Previously, selecting inventory sizes could have been confusing because they were mixed in settings. Now, a separate section has been introduced for choosing inventory sizes called <strong>Expected Creatives<\/strong>.<\/li><li>The top-level targeting type has now been named as <strong>Custom Targeting<\/strong>. It allows you to target: key-values, audience, and CMS data.&nbsp;<\/li><li><strong>Inventory Type <\/strong>has been introduced to further define in what contexts are your ads exactly being served. There are three values which can be accessed under inventory type: Display, Mobile app, and In-Stream video.&nbsp;<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Important_Readings\"><\/span><strong>Important Readings&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google has also implemented many other general changes in the new Ad Manager interface. These have been introduced based on user feedback. They can be accessed on Google Ad Manager support pages. Have a look at these readings below:<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/admanager\/answer\/9066329?hl=en&amp;ref_topic=7505788\" target=\"_blank\">A New Look for Google Ad Manager<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/admanager\/answer\/9338336?hl=en&amp;ref_topic=7505788\" target=\"_blank\">Changes to Google Ad Manager<\/a><\/li><li><a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager: A Complete Overview<\/a><\/li><\/ul>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Based on user feedback, Google often makes changes to the Ad Manager interface. These changes are mostly aimed at improving user experience.&nbsp; In Q4, 2019, Google introduced a new Ad Manager interface. These changes were aimed at providing an interface that is cleaner and has more well-defined functions. Getting used to a new interface can<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":11361,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Features of the New Google Ad Manager Interface - Adpsushup<\/title>\n<meta name=\"description\" content=\"Google is rolling out changes in Ad Manager&#039;s interface since the last quarter of 2019. We have covered the major changes that ad tech industry must know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Key Features of the New Google Ad Manager Interface - Adpsushup\" \/>\n<meta name=\"twitter:description\" content=\"Google is rolling out changes in Ad Manager&#039;s interface since the last quarter of 2019. We have covered the major changes that ad tech industry must know.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/03\/Google-Ad-Manager-is-Moving-to-First-price-Auction-Model.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/03\/Google-Ad-Manager-is-Moving-to-First-price-Auction-Model.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/03\/Google-Ad-Manager-is-Moving-to-First-price-Auction-Model.jpg\",\"width\":1254,\"height\":836,\"caption\":\"Google Ad Manager macrosin System Maximum and Limits\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/\",\"name\":\"Key Features of the New Google Ad Manager Interface - Adpsushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/#primaryimage\"},\"datePublished\":\"2020-04-01T12:04:26+00:00\",\"dateModified\":\"2022-09-02T09:08:06+00:00\",\"description\":\"Google is rolling out changes in Ad Manager's interface since the last quarter of 2019. 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