Google is committed to improving search results for all internet users. Almost everyday, one or more algorithm updates are rolled out from the company\u2019s end that normally have negligible impact on website ranking. <\/p>\n\n\n\n
But once in a while, a Google core algorithm update<\/strong>, also called the broad core algorithm update is rolled out that may have a massive impact on the ranking of publishers\u2019 websites. <\/p>\n\n\n\n Most of these core algorithm updates are directed at improving search results for all internet users. So it\u2019s natural that website rankings may increase or decrease for most publishers.<\/p>\n\n\n\n In this post, we cover what the update entails, what publishers can do once it\u2019s rolled out, and what Google recommends.<\/p>\n\n\n\n