{"id":15538,"date":"2025-03-28T04:36:00","date_gmt":"2025-03-27T23:06:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=15538"},"modified":"2025-07-16T17:19:15","modified_gmt":"2025-07-16T11:49:15","slug":"what-is-post-bid","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-is-post-bid\/","title":{"rendered":"What is Post-bid? Pros, Cons, and Comparison with Header Bidding","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads from being directly sold or denied from an ad exchange. In this blog, we\u2019ll understand What post bid is, how it works, and comparison with Header Bidding.<\/p>\n\n\n\n

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In the programmatic<\/a> universe, technology is created as per the industry demand. This is the reason why waterfall setup was deprecated and header bidding was introduced<\/a>.<\/p>\n\n\n\n

Eventually, we started competing header bidding with direct-sold and AdX line items to maximize the competition. The limitation with header bidding<\/a> is that it required engineering capabilities to implement and run. And hence, we got post-bid as a solution to call out multiple demand sources without having to go through all the technical setup.<\/p>\n\n\n\n

But things are not that easy with post-bid as it may sound. So, here is an explainer to help you understand.<\/p>\n\n\n\n

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