{"id":15644,"date":"2023-09-20T18:33:00","date_gmt":"2023-09-20T13:03:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=15644"},"modified":"2025-07-16T17:18:42","modified_gmt":"2025-07-16T11:48:42","slug":"how-to-increase-cpm","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-increase-cpm\/","title":{"rendered":"How to increase CPM: A Comprehensive Guide for Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Discover insider tips and strategies on how to increase CPM<\/strong> for maximum revenue. Unlock the secrets to boosting your earnings effectively.<\/p>\n\n\n\n

CPMs are among the key metrics in the ad tech industry that can help publishers evaluate their inventory.<\/p>\n\n\n\n

In December 2019, AdAge<\/a> estimated that the internet will own more than 50% of ad spending worldwide by 2020. It\u2019s only natural that publishers and advertisers continue to spend on digital ads. <\/p>\n\n\n\n

But with great spending, comes the necessity for tracking. Measuring the performance of ads is an important factor in a publisher\u2019s monetization strategy. One of the metrics for doing that is Cost per Mille (CPM). CPM provides insights into advertising spending and impressions. <\/p>\n\n\n\n

In this post, we will cover the definition and types of CPM, issues behind low average CPM, and tips on how to increase CPM. <\/p>\n\n\n\n

Before we get started to on how to increase CPM, let’s start with the basics and first learn what exactly is the CPM.<\/p>\n\n\n\n

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