{"id":15742,"date":"2025-09-01T16:07:00","date_gmt":"2025-09-01T10:37:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=15742"},"modified":"2025-12-02T23:54:52","modified_gmt":"2025-12-02T18:24:52","slug":"how-to-run-video-ads-in-google-ad-manager-gam","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/","title":{"rendered":"Why Video Ads in Google Ad Manager Are Key to Monetization in 2025","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Video ads in Google Ad Manager provide a powerful monetization solution through various formats, including pre-roll, mid-roll, companion, and rewarded videos, all supported by advanced targeting options.<\/p>\n\n\n\n<p>The global native video advertising industry, estimated to be worth USD 5.13 billion in 2024, is expected to rise steadily to USD 6.42 billion in 2025 and USD 38.8 billion by 2033, with a CAGR of 25.2% between 2025 and 2033 (<a href=\"https:\/\/www.businessresearchinsights.com\/market-reports\/native-video-advertising-market-103584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business Research Insights<\/a>).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With the introduction of <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-outstream-video-ads-and-how-to-get-started-with-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">outstream video ads<\/a>, leveraging this format for revenue growth has become easier. Not only are these formats supported in GAM, but they have become central to the platform approach, making it possible for publishers to cash in the rising global video advertising budgets and earn more.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this post, we cover types of video ads in <a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a> and how to get started with it.<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"56eae03d57402\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#How_to_Get_Started_With_Video_Ads_in_GAM\" >How to Get Started With Video Ads in GAM?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#Types_of_Video_Ads_in_Google_Ad_Manager\" >Types of Video Ads in Google Ad Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#Pre-requisites_of_Running_Video_Ads_in_Google_Ad_Manager\" >Pre-requisites of Running Video Ads in Google Ad Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#How_to_Run_Video_Ads_in_Google_Ad_Manager\" >How to Run Video Ads in Google Ad Manager?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#Key_Takeways_Video_Ads_in_Google_Ad_Manager\" >Key Takeways: Video Ads in Google Ad Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#FAQs_Video_Ads_in_Google_Ad_Manager\" >FAQs: Video Ads in Google Ad Manager<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Video_Ads_in_GAM\"><\/span>How to Get Started With Video Ads in GAM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To get started with video ads in GAM, you need to make sure that your website is set up properly for seamless communication with GAM. Following this, you enable video settings in your network, create video ad units, and define your video ad inventory.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Next, you generate video ad tags, and place them in your video player to connect with the demand source and serve ads. Finally, you configure the video line items to ensure they are assigned the right placement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We have described the process in short, but will be covering it in detail in the subsequent sections. Before that, let\u2019s explore the types of video ads in GAM.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, if you want to explore the process further, you can straightaway start with it: <a href=\"#how-to-run-video-ads-in-google-ad-manager\">How to Run Video Ads in GAM?<\/a><\/p>\n\n\n\n<h2 id=\"h-types-of-video-ads-in-google-ad-manager\"><span class=\"ez-toc-section\" id=\"Types_of_Video_Ads_in_Google_Ad_Manager\"><\/span>Types of Video Ads in Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before beginning with the process of running video ads in GAM, publishers must first have an understanding of the ad types that Ad Manager supports. <a href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-360-everything-you-get-with-gam-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">GAM<\/a> allows three types of video ad types: Linear, Non-linear, and Companion. Apart from these, it also supports <a href=\"https:\/\/www.adpushup.com\/blog\/rewarded-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">rewarded video ads<\/a> and native video ads, which are also available on <a href=\"https:\/\/www.adpushup.com\/blog\/connected-tv-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">connected TV<\/a>.<\/p>\n\n\n\n<h3 id=\"h-1-linear-video-ads\">1. Linear Video Ads<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Linear-Ads.png\" alt=\"Video Ads in Google Ad Manager - Linear Video Ads\" class=\"wp-image-15744\" width=\"273\" height=\"230\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Linear-Ads.png 364w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Linear-Ads-300x253.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Linear-Ads-150x127.png 150w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/><figcaption>Linear Video Ads<\/figcaption><\/figure><\/div>\n\n\n\n<p>Linear ads are only played with the help of a video player. They are a form of in-stream ads and are of three types:<\/p>\n\n\n\n<ul><li><strong><a href=\"https:\/\/www.adpushup.com\/blog\/pre-roll-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pre-roll:<\/a><\/strong> These ads are played in the beginning of the video.<\/li><li><strong>Mid-roll:<\/strong> These ads are played in-between the video content<\/li><li><strong>Post-roll:<\/strong> These are played after a video ends.&nbsp;<\/li><\/ul>\n\n\n\n<h3 id=\"h-2-non-linear-video-ads\">2. Non-linear Video Ads<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Non-linear-ads.png\" alt=\"Non-linear ads\" class=\"wp-image-15745\" width=\"263\" height=\"229\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Non-linear-ads.png 351w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Non-linear-ads-300x261.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/Non-linear-ads-150x130.png 150w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><figcaption>Non-linear Video Ads<\/figcaption><\/figure><\/div>\n\n\n\n<p>These are also in-stream video ads but they do not disrupt the playback. For example: banner ads that appear at the bottom of YouTube videos. A good practice is to include these ads in the top or the lower 1\/3rd of the video. They can be either display or video-based ads and are of two types: overlay and non-overlay ads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Overlay ads:<\/strong> A type of <a href=\"https:\/\/www.adpushup.com\/innovative-ad-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad format<\/a> that appears on top of existing website content. When placed near the bottom, they typically take up 20% of the screen space without blocking the user&#8217;s view.<\/li><li><strong>Non-overlay ads:<\/strong> Non-Overlay ads run alongside video content without covering it, allowing seamless interaction with the video. The key advantage is that the video remains completely unobstructed throughout playback.<\/li><\/ul>\n\n\n\n<h3 id=\"h-3-companion-ads\">3. Companion Ads<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/companion-ads.png\" alt=\"Companion ads\" class=\"wp-image-15746\" width=\"278\" height=\"236\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/companion-ads.png 371w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/companion-ads-300x254.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/05\/companion-ads-150x127.png 150w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><figcaption>Companion Ads<\/figcaption><\/figure><\/div>\n\n\n\n<p>Companion ads are placed around the video player on the webpage where the video is being played. These ads allow you to link non-video ad units to video player on the same webpage. They also depend on master video to serve. They are either text or image based and help publishers get additional revenue without letting users get distracted.&nbsp;<\/p>\n\n\n\n<h3>4. Out-stream Ads<\/h3>\n\n\n\n<p>Google introduced four new formats under out-stream video ads, enabling publishers to capitalize on the increasing video ad budgets for their non-video content on apps and websites. A <a href=\"https:\/\/admanager.google.com\/home\/resources\/capture-growing-video-budgets-new-out-stream-formats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a> report states that publishers deploying out-stream ads earn 8.9 times more <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPMs<\/a> than standard banner ads on <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad Exchange<\/a>, on average.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here are the 4 outstream ad formats provided by Google:<\/p>\n\n\n\n<h4>4.1 In-feed and In-article Video Ads<\/h4>\n\n\n\n<p>These are non-in-stream ads that appear in ad units located in the center of non-video content, such as news articles and feeds. These formats are compatible with mobile web, mobile apps, and desktop inventories. Moreover,&nbsp; they cater to a wide range of <a href=\"https:\/\/www.adpushup.com\/blog\/ad-inventory-management-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory<\/a> sizes and support horizontal, vertical, and square videos.<\/p>\n\n\n\n<p>Both in-article and <a href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-in-feed-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-feed ads<\/a> by Google easily integrate with a user&#8217;s scrolling behavior on the web and in apps. They are also muted by default to avoid coming off as intrusive.<\/p>\n\n\n\n<p>These ads play for up to 30 seconds while at least 50% of the ad remains in the user&#8217;s viewport, and may play even longer if the user engages by tapping or unmuting.<\/p>\n\n\n\n<h4>4.2 Native Video Ads<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/native-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native video ads<\/a> are tailored to the form and function of the surrounding page or app. By utilizing standardized elements like descriptions, logos, headlines, and videos, publishers can create personalized ad experiences that can be integrated seamlessly into their websites or apps.<\/p>\n\n\n\n<p>Native video ads, the most popular ad format viewed by social media users, are frequently deployed by advertisers who incorporate social media platforms into their marketing plans. They come in a variety of <a href=\"https:\/\/www.adpushup.com\/innovative-ad-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad formats<\/a>, including pre-roll video ads, Facebook native video ads, and in-game commercials.<\/p>\n\n\n\n<h4>4.3 Rewarded Video Ads<\/h4>\n\n\n\n<p>With 96% of gamers across age and gender indulging in gaming every week, game developers are actively capitalizing on this growing usage (<a href=\"https:\/\/admanager.google.com\/home\/resources\/capture-growing-video-budgets-new-out-stream-formats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a>). Using Ad Manager\u2019s Rewarded Video Ads, the developers are creating user-first and non-intrusive ad experiences that offer in-game rewards (coins or unlocking a premium level\/item) in exchange for viewing an ad.<\/p>\n\n\n\n<p>These ads foster higher <a href=\"https:\/\/www.adpushup.com\/blog\/5-ad-engagement-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">engagement<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/a-complete-guide-to-ad-conversion-tracking-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">completion rates<\/a>, resulting in a more appealing advertising inventory for publishers.<\/p>\n\n\n\n<p>Google Ad Manager has two inventory forms that give rewards:<\/p>\n\n\n\n<ul><li><strong>Rewarded ads:<\/strong> Users can opt-in to watch a video or view a <a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">display ad<\/a> for rewards, such as unlocking a news article, earning coins to access short videos in microdramas, gaining an additional life in a game, or getting free Wi-Fi access, among others.<\/li><li><strong>Rewarded interstitial ads:<\/strong> An ad is shown to the user in exchange for a reward. However, the publishers provide a clear way for users to opt out of the ad experience, keeping the ad experience user-centric.<\/li><\/ul>\n\n\n\n<p>Rewarded ads are supported across programmatic channels, including <a href=\"https:\/\/www.adpushup.com\/blog\/pros-and-cons-of-preferred-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preferred Deals<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-make-most-out-of-pmp-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Private Auctions<\/a>, and <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-guaranteed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programmatic Guaranteed<\/a>. However, rewarded video ad formats do not support <a href=\"https:\/\/www.adpushup.com\/blog\/vast-vs-vpaid\/\" target=\"_blank\" rel=\"noreferrer noopener\">VPAID<\/a> creatives.<\/p>\n\n\n\n<h2 id=\"h-pre-requisites-of-running-video-ads-in-google-ad-manager\"><span class=\"ez-toc-section\" id=\"Pre-requisites_of_Running_Video_Ads_in_Google_Ad_Manager\"><\/span>Pre-requisites of Running Video Ads in Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we proceed with understanding how video ads are run in Google Ad Manager, we must first look into some of the necessary conditions for setting up these ads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Video Players<\/strong>: In order to run video content (including ads) on a website, publishers need a video player. While there are multiple options available, Google offers their own <a href=\"https:\/\/support.google.com\/admanager\/answer\/186110\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">list of partners<\/a> to get started with.<\/li><li>Although optional, but highly recommended is the integration of the video player with Google Interactive Media Ads (IMA) SDK. This is beneficial for all publishers as the IMA SDK supports all video templates by IAB: VAST, VPAID, and VMAP.<\/li><\/ul>\n\n\n\n<h2 id=\"how-to-run-video-ads-in-google-ad-manager\"><span class=\"ez-toc-section\" id=\"How_to_Run_Video_Ads_in_Google_Ad_Manager\"><\/span>How to Run Video Ads in Google Ad Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">The process of implementing video ads in Google Ad Manager is a 5-step process:\u00a0<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1665582082769\"><strong class=\"schema-how-to-step-name\">Step 1: Create Ad Units<\/strong> <p class=\"schema-how-to-step-text\">Ad units are the spaces on a publisher\u2019s inventory where they want to <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">display ads<\/a>. The first step to running these ads is creating ad units to run ads on. Here\u2019s how you can do it:<br\/><br\/><strong>Sign in<\/strong> to your Google Ad Manager account.<br\/><br\/>Click on Inventory >> Ad Units.<br\/><br\/>You need to select a hierarchy level for the ad unit. This can be achieved by selecting a parent ad unit or by setting the ad unit to run at the top.<br\/><br\/>Click on <strong>New ad unit<\/strong>.<br\/><br\/>Now enter a Code. This will help in identifying the ad unit in the associated ad tag. For example, <strong>mysite_economy_home<\/strong>.<br\/><br\/>Provide a <strong>Name and Description<\/strong> for the ad unit.<br\/><br\/>Select a <strong>size for the ad unit<\/strong>. You can select two sizes: Fixed and Smart.<br\/>In case you are using Video Solutions offered by GAM, the next step is to enter the default master video and companion slot sizes. Master video size is the size of the video player in its most favoured aspect ratio.<br\/><br\/>Select <strong>Target window<\/strong> which has two options: Top and Blank. The target window is important as it defines the window in which the landing page will open.<br\/><br\/>Set <strong><a href=\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frequency Caps<\/a><\/strong>, which define the number of times a user will see the ad on their screen.<br\/><br\/>Click on <strong>Save<\/strong>.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665582247736\"><strong class=\"schema-how-to-step-name\">Step 2: Video Ad Tag Generation<\/strong> <p class=\"schema-how-to-step-text\">Once you have created the ad unit, the next step is to generate ad tags. <a href=\"https:\/\/www.adpushup.com\/blog\/ad-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad tags<\/a> are important because they contain all kinds of information required in a video ad request. This can include anything related to the companion ads or the master video ad.<br\/><br\/>Here\u2019s how you can generate ad tags for the video ad units:\u00a0<br\/><br\/>Click on <strong>Inventory <\/strong>>> <strong>Ad Units<\/strong><br\/>Select an existing ad unit and click on <strong>Tags<\/strong>.<br\/>Select the <strong>Tag Type<\/strong>. Most common is the <strong><a href=\"https:\/\/www.adpushup.com\/blog\/an-overview-of-google-publisher-tag-gpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Publisher Tag<\/a><\/strong>.<br\/>Select the <strong>SDK type<\/strong>. If you do not have an SDK, opt for no SDK. In most cases, a publisher is using the Google IMA SDK, so select that.<br\/>You can then add optional parameters in the tag.\u00a0<br\/>Copy the generated ad tag.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665582282220\"><strong class=\"schema-how-to-step-name\">Step 3: Creating Video Line Items<\/strong> <p class=\"schema-how-to-step-text\">Once you\u2019re done with generating a video ad tag, the next step is to create a <a href=\"https:\/\/www.adpushup.com\/blog\/line-items-dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\">line item<\/a>. But before that, defining orders is mandatory. Once that\u2019s done, here\u2019s how you can proceed with line item creation;<br\/><br\/>In your insertion order, click on the <strong>New Line Item<\/strong> button.\u00a0<br\/>Click on <strong>Video<\/strong>.\u00a0<br\/>Assign a name to your <strong>line item<\/strong>.\u00a0<br\/><br\/>The next step is line item targeting. For these ads, there are four kinds of targeting available: <strong>Content targeting<\/strong>, <strong>Position targeting<\/strong>, <strong>Request format targeting<\/strong>, and <strong>Request platform targeting<\/strong>.\u00a0 \u00a0<br\/><br\/>Here, we\u2019ll be covering three of the major targeting: Content, Position, and Request Platform Targeting.<br\/><br\/><strong>Content Targeting<\/strong>: Through this, publishers can monetize video content more efficiently by targeting ads to that specific content. This is done by collecting <strong>metadata<\/strong> by connecting your Content Management System to Google Ad Manager. Here\u2019s how you can do this;<br\/><br\/>Click on <strong>Video <\/strong>>> <strong>Content Sources <\/strong>>> <strong>New Source<\/strong>.\u00a0<br\/>Enter a source name, after which you will need to select a <strong>Content Type<\/strong>.\u00a0<br\/>Choose one of the three available type options: <strong>MRSS Feed<\/strong>, <strong>Ooyala<\/strong>, <strong>Brightcove<\/strong>. Each type requires individual credentials. For example, for Ooyala, you will need to enter API key and API secret.\u00a0<br\/>Next step is to select a <strong>sync rule<\/strong> which is of two types: <strong>Automatic<\/strong> and <strong>Manual<\/strong>.\u00a0<br\/>Click on <strong>Save<\/strong>.\u00a0<br\/><br\/><strong>Position Targeting<\/strong>: Through this, publishers can target video line items to specific video positions such as pre-roll, mid-roll, etc. But for this, the first step is to set <strong>ad rules<\/strong>. This helps in setting parameters such as how long the ad will be played and others. Here\u2019s how you can do it:<br\/>Sign in to your Google Ad Manager account.<br\/>Click on <strong>Video <\/strong>>> <strong>Ad Rules<\/strong> >> <strong>New Ad Rule<\/strong>.\u00a0<br\/><br\/>Pick and enter a name for the rule, followed by selecting the status, and either of the two ad rule types: <strong>Standard<\/strong> and <strong>Session<\/strong>. Configuration of either of the rules is a lengthy process and requires a thorough understanding of <a href=\"https:\/\/support.google.com\/admanager\/answer\/1406418\" target=\"_blank\" rel=\"noreferrer noopener\">settings<\/a>.\u00a0<br\/>Next step is to choose schedule time for the rules. Select <strong>Unlimited<\/strong> if you want the ad rule to run indefinitely.\u00a0<br\/><br\/>Click on <strong>Targeting <\/strong>to match the ad rule with specific ad requests.\u00a0<br\/><br\/>Click on <strong>Save<\/strong>.\u00a0<br\/><br\/><strong>Request Platform Targeting<\/strong>: Publishers can use this to target video line items to specific ad request platforms. Here\u2019s how you can do this:\u00a0<br\/>Sign in to your Google Ad Manager account.<br\/>Select a video line item or create a new one. And then click on <strong>Settings<\/strong>.\u00a0<br\/>Under the Add Targeting section, click on <strong>Inventory Type<\/strong>. Select any of the available inventory types including <strong>In-stream video, App display and out-stream<\/strong>, <strong>Web display and out-stream<\/strong>.\u00a0<br\/><br\/>Click on <strong>Save<\/strong>.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665582367365\"><strong class=\"schema-how-to-step-name\">Step 4: Adding Creatives to Line Items<\/strong> <p class=\"schema-how-to-step-text\">Video line items require addition of creative sets into them. Here\u2019s how you can do it:\u00a0<br\/>Click on <strong>Delivery<\/strong> >> <strong>Line items<\/strong>.\u00a0<br\/>Select and open your video line item.\u00a0<br\/>Click on <strong>Creative<\/strong> >> <strong>Add Creative <\/strong>>> <strong>New Creative<\/strong>.\u00a0<br\/><br\/>You will then need to select a <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-vast-tags-and-how-to-create-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">VAST<\/a> creative. Ad Manager supports four kinds of VAST creatives: <strong>video<\/strong>, <strong>overlay<\/strong>, <strong>redirect<\/strong>, and <strong>set-top box<\/strong>.<br\/>Configure settings according to your preferences and click on <strong>Save<\/strong>.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665582400478\"><strong class=\"schema-how-to-step-name\">Step 5: Creating Reports\u00a0<\/strong> <p class=\"schema-how-to-step-text\">Reporting for video ads in Google Ad Manager works exactly the same for any other ad format. Here\u2019s an extensive <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to generate reports in GAM<\/a>.\u00a0<\/p> <\/li><\/ol><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeways_Video_Ads_in_Google_Ad_Manager\"><\/span><strong>Key Takeways: Video Ads in Google Ad Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>There are various types of video ads in Google Ads Manager, such as Linear (pre-, mid-, post-roll), Non-linear (overlay, non-overlay), Companion, Out-stream, Native, and Rewarded video ads for diverse monetization options.<\/li><li>Successful video ad implementation requires a video player (preferably integrated with Google IMA SDK) to support all standard video ad formats (VAST, VPAID, VMAP).<\/li><li>The process involves five key steps: creating ad units, generating video ad tags, creating video line items with targeting options (content, position, platform), adding creatives (VAST tags), and generating reports to monitor performance.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Are you planning to run video ad on your website or app? Contact <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdPushup<\/a> and get a free demo! Our AdOps expert will not only help you set up your GAM account, but will also optimize the processes to fetch you the highest possible eCPMs.<\/p>\n\n\n\n<h2 id=\"h-faqs-video-ads-in-google-ad-manager\"><span class=\"ez-toc-section\" id=\"FAQs_Video_Ads_in_Google_Ad_Manager\"><\/span>FAQs: Video Ads in Google Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1665583017017\"><strong class=\"schema-faq-question\"><strong>Q1: Can I run Video ads on Google?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>A1:<\/strong> Yes, it is possible to run video ads on Google. Publishers can integrate video ads in their website via GAM using the IMA SDK. It is also possible to run video ads through AdSense for Video, an AdSense product. However, it is not accepting any new users as of now.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665582705447\"><strong class=\"schema-faq-question\">Q2: How much do Google video ads cost?<\/strong> <p class=\"schema-faq-answer\"><strong>A2:<\/strong> The cost per click for Google Ads Search is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$2.32.<\/a> The cost per click for Google Ads Display is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$0.67<\/a>. The cost per click for Google Ads Shopping is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$0.54<\/a> per click. The cost of Google Ads Video is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$0.1<\/a> per view.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665582447018\"><strong class=\"schema-faq-question\"><strong>Q3: What is the best length for Google video ads?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>A3:<\/strong> The ideal length of Google video ads is 15 seconds. However, you can run ads even till 90-120 seconds. However, it\u2019s wise to provide an option to skip the ad to users in order to maintain the user experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756722525077\"><strong class=\"schema-faq-question\"><strong>Q4: What is the difference between Google AdSense and Google Ad Manager?<\/strong><\/strong> <p class=\"schema-faq-answer\"><strong>A4:<\/strong> Google AdSense is a beginner-friendly website monetization setup that is generally used by small to mid-scale publishers. It offers demand predefined by Google Ads. On the other hand, GAM is an advanced monetization setup that brings diverse demand for the publisher\u2019s inventory via Google AdX.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Video ads in Google Ad Manager provide a powerful monetization solution through various formats, including pre-roll, mid-roll, companion, and rewarded videos, all supported by advanced targeting options. The global native video advertising industry, estimated to be worth USD 5.13 billion in 2024, is expected to rise steadily to USD 6.42 billion in 2025 and USD<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":84,"featured_media":34708,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452,8805],"tags":[11672,11671,11673],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run Video Ads in Google Ad Manager and Boost eCPMs?<\/title>\n<meta name=\"description\" content=\"Our blog explores the types of video ads in Google Ad Manager, and simplifies the complex process of setting them up - step-by-step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Run Video Ads in Google Ad Manager and Boost eCPMs?\" \/>\n<meta name=\"twitter:description\" content=\"Our blog explores the types of video ads in Google Ad Manager, and simplifies the complex process of setting them up - step-by-step.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/Mobile_Video_Ads-01.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aishwarya Pillai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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Her deep understanding of the industry and commitment to storytelling ensure that her content engages and informs. Outside of work, she enjoys travelling and spending time with cats.\",\"sameAs\":[\"http:\/\/linkedin.com\/in\/aishwaryyapillai\"],\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/aishwaryapillai\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665583017017\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665583017017\",\"name\":\"Q1: Can I run Video ads on Google?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>A1:<\/strong> Yes, it is possible to run video ads on Google. Publishers can integrate video ads in their website via GAM using the IMA SDK. It is also possible to run video ads through AdSense for Video, an AdSense product. However, it is not accepting any new users as of now.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582705447\",\"position\":2,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582705447\",\"name\":\"Q2: How much do Google video ads cost?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>A2:<\/strong> The cost per click for Google Ads Search is <a href=\\\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">$2.32.<\/a> The cost per click for Google Ads Display is <a href=\\\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">$0.67<\/a>. The cost per click for Google Ads Shopping is <a href=\\\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">$0.54<\/a> per click. The cost of Google Ads Video is <a href=\\\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">$0.1<\/a> per view.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582447018\",\"position\":3,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582447018\",\"name\":\"Q3: What is the best length for Google video ads?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>A3:<\/strong> The ideal length of Google video ads is 15 seconds. However, you can run ads even till 90-120 seconds. However, it\u2019s wise to provide an option to skip the ad to users in order to maintain the user experience.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1756722525077\",\"position\":4,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1756722525077\",\"name\":\"Q4: What is the difference between Google AdSense and Google Ad Manager?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<strong>A4:<\/strong> Google AdSense is a beginner-friendly website monetization setup that is generally used by small to mid-scale publishers. It offers demand predefined by Google Ads. On the other hand, GAM is an advanced monetization setup that brings diverse demand for the publisher\u2019s inventory via Google AdX.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"HowTo\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#howto-1\",\"name\":\"Why Video Ads in Google Ad Manager Are Key to Monetization in 2025\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#article\"},\"description\":\"The process of implementing video ads in Google Ad Manager is a 5-step process:\u00a0\",\"step\":[{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582082769\",\"name\":\"Step 1: Create Ad Units\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Ad units are the spaces on a publisher\u2019s inventory where they want to <a href=\\\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">display ads<\/a>. The first step to running these ads is creating ad units to run ads on. Here\u2019s how you can do it:<br\/><br\/><strong>Sign in<\/strong> to your Google Ad Manager account.<br\/><br\/>Click on Inventory >> Ad Units.<br\/><br\/>You need to select a hierarchy level for the ad unit. This can be achieved by selecting a parent ad unit or by setting the ad unit to run at the top.<br\/><br\/>Click on <strong>New ad unit<\/strong>.<br\/><br\/>Now enter a Code. This will help in identifying the ad unit in the associated ad tag. For example, <strong>mysite_economy_home<\/strong>.<br\/><br\/>Provide a <strong>Name and Description<\/strong> for the ad unit.<br\/><br\/>Select a <strong>size for the ad unit<\/strong>. You can select two sizes: Fixed and Smart.<br\/>In case you are using Video Solutions offered by GAM, the next step is to enter the default master video and companion slot sizes. Master video size is the size of the video player in its most favoured aspect ratio.<br\/><br\/>Select <strong>Target window<\/strong> which has two options: Top and Blank. The target window is important as it defines the window in which the landing page will open.<br\/><br\/>Set <strong><a href=\\\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Frequency Caps<\/a><\/strong>, which define the number of times a user will see the ad on their screen.<br\/><br\/>Click on <strong>Save<\/strong>.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582247736\",\"name\":\"Step 2: Video Ad Tag Generation\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Once you have created the ad unit, the next step is to generate ad tags. <a href=\\\"https:\/\/www.adpushup.com\/blog\/ad-tags\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Ad tags<\/a> are important because they contain all kinds of information required in a video ad request. This can include anything related to the companion ads or the master video ad.<br\/><br\/>Here\u2019s how you can generate ad tags for the video ad units:\u00a0<br\/><br\/>Click on <strong>Inventory <\/strong>>> <strong>Ad Units<\/strong><br\/>Select an existing ad unit and click on <strong>Tags<\/strong>.<br\/>Select the <strong>Tag Type<\/strong>. Most common is the <strong><a href=\\\"https:\/\/www.adpushup.com\/blog\/an-overview-of-google-publisher-tag-gpt\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Google Publisher Tag<\/a><\/strong>.<br\/>Select the <strong>SDK type<\/strong>. If you do not have an SDK, opt for no SDK. In most cases, a publisher is using the Google IMA SDK, so select that.<br\/>You can then add optional parameters in the tag.\u00a0<br\/>Copy the generated ad tag.\u00a0\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582282220\",\"name\":\"Step 3: Creating Video Line Items\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Once you\u2019re done with generating a video ad tag, the next step is to create a <a href=\\\"https:\/\/www.adpushup.com\/blog\/line-items-dfp\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">line item<\/a>. But before that, defining orders is mandatory. Once that\u2019s done, here\u2019s how you can proceed with line item creation;<br\/><br\/>In your insertion order, click on the <strong>New Line Item<\/strong> button.\u00a0<br\/>Click on <strong>Video<\/strong>.\u00a0<br\/>Assign a name to your <strong>line item<\/strong>.\u00a0<br\/><br\/>The next step is line item targeting. For these ads, there are four kinds of targeting available: <strong>Content targeting<\/strong>, <strong>Position targeting<\/strong>, <strong>Request format targeting<\/strong>, and <strong>Request platform targeting<\/strong>.\u00a0 \u00a0<br\/><br\/>Here, we\u2019ll be covering three of the major targeting: Content, Position, and Request Platform Targeting.<br\/><br\/><strong>Content Targeting<\/strong>: Through this, publishers can monetize video content more efficiently by targeting ads to that specific content. This is done by collecting <strong>metadata<\/strong> by connecting your Content Management System to Google Ad Manager. Here\u2019s how you can do this;<br\/><br\/>Click on <strong>Video <\/strong>>> <strong>Content Sources <\/strong>>> <strong>New Source<\/strong>.\u00a0<br\/>Enter a source name, after which you will need to select a <strong>Content Type<\/strong>.\u00a0<br\/>Choose one of the three available type options: <strong>MRSS Feed<\/strong>, <strong>Ooyala<\/strong>, <strong>Brightcove<\/strong>. Each type requires individual credentials. For example, for Ooyala, you will need to enter API key and API secret.\u00a0<br\/>Next step is to select a <strong>sync rule<\/strong> which is of two types: <strong>Automatic<\/strong> and <strong>Manual<\/strong>.\u00a0<br\/>Click on <strong>Save<\/strong>.\u00a0<br\/><br\/><strong>Position Targeting<\/strong>: Through this, publishers can target video line items to specific video positions such as pre-roll, mid-roll, etc. But for this, the first step is to set <strong>ad rules<\/strong>. This helps in setting parameters such as how long the ad will be played and others. Here\u2019s how you can do it:<br\/>Sign in to your Google Ad Manager account.<br\/>Click on <strong>Video <\/strong>>> <strong>Ad Rules<\/strong> >> <strong>New Ad Rule<\/strong>.\u00a0<br\/><br\/>Pick and enter a name for the rule, followed by selecting the status, and either of the two ad rule types: <strong>Standard<\/strong> and <strong>Session<\/strong>. Configuration of either of the rules is a lengthy process and requires a thorough understanding of <a href=\\\"https:\/\/support.google.com\/admanager\/answer\/1406418\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">settings<\/a>.\u00a0<br\/>Next step is to choose schedule time for the rules. Select <strong>Unlimited<\/strong> if you want the ad rule to run indefinitely.\u00a0<br\/><br\/>Click on <strong>Targeting <\/strong>to match the ad rule with specific ad requests.\u00a0<br\/><br\/>Click on <strong>Save<\/strong>.\u00a0<br\/><br\/><strong>Request Platform Targeting<\/strong>: Publishers can use this to target video line items to specific ad request platforms. Here\u2019s how you can do this:\u00a0<br\/>Sign in to your Google Ad Manager account.<br\/>Select a video line item or create a new one. And then click on <strong>Settings<\/strong>.\u00a0<br\/>Under the Add Targeting section, click on <strong>Inventory Type<\/strong>. Select any of the available inventory types including <strong>In-stream video, App display and out-stream<\/strong>, <strong>Web display and out-stream<\/strong>.\u00a0<br\/><br\/>Click on <strong>Save<\/strong>.\u00a0\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582367365\",\"name\":\"Step 4: Adding Creatives to Line Items\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Video line items require addition of creative sets into them. Here\u2019s how you can do it:\u00a0<br\/>Click on <strong>Delivery<\/strong> >> <strong>Line items<\/strong>.\u00a0<br\/>Select and open your video line item.\u00a0<br\/>Click on <strong>Creative<\/strong> >> <strong>Add Creative <\/strong>>> <strong>New Creative<\/strong>.\u00a0<br\/><br\/>You will then need to select a <a href=\\\"https:\/\/www.adpushup.com\/blog\/what-are-vast-tags-and-how-to-create-them\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">VAST<\/a> creative. Ad Manager supports four kinds of VAST creatives: <strong>video<\/strong>, <strong>overlay<\/strong>, <strong>redirect<\/strong>, and <strong>set-top box<\/strong>.<br\/>Configure settings according to your preferences and click on <strong>Save<\/strong>.\"}]},{\"@type\":\"HowToStep\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582400478\",\"name\":\"Step 5: Creating Reports\u00a0\",\"itemListElement\":[{\"@type\":\"HowToDirection\",\"text\":\"Reporting for video ads in Google Ad Manager works exactly the same for any other ad format. Here\u2019s an extensive <a href=\\\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">guide on how to generate reports in GAM<\/a>.\u00a0\"}]}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Run Video Ads in Google Ad Manager and Boost eCPMs?","description":"Our blog explores the types of video ads in Google Ad Manager, and simplifies the complex process of setting them up - step-by-step.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/","twitter_card":"summary","twitter_title":"How to Run Video Ads in Google Ad Manager and Boost eCPMs?","twitter_description":"Our blog explores the types of video ads in Google Ad Manager, and simplifies the complex process of setting them up - step-by-step.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/Mobile_Video_Ads-01.webp","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Aishwarya Pillai","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; 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Her deep understanding of the industry and commitment to storytelling ensure that her content engages and informs. Outside of work, she enjoys travelling and spending time with cats.","sameAs":["http:\/\/linkedin.com\/in\/aishwaryyapillai"],"url":"https:\/\/www.adpushup.com\/blog\/author\/aishwaryapillai\/"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665583017017","position":1,"url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665583017017","name":"Q1: Can I run Video ads on Google?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A1:<\/strong> Yes, it is possible to run video ads on Google. Publishers can integrate video ads in their website via GAM using the IMA SDK. It is also possible to run video ads through AdSense for Video, an AdSense product. However, it is not accepting any new users as of now.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582705447","position":2,"url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582705447","name":"Q2: How much do Google video ads cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A2:<\/strong> The cost per click for Google Ads Search is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$2.32.<\/a> The cost per click for Google Ads Display is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$0.67<\/a>. The cost per click for Google Ads Shopping is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$0.54<\/a> per click. The cost of Google Ads Video is <a href=\"https:\/\/videnglobe.com\/blog\/how-much-do-google-ads-cost-2021-vs-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$0.1<\/a> per view.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582447018","position":3,"url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1665582447018","name":"Q3: What is the best length for Google video ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A3:<\/strong> The ideal length of Google video ads is 15 seconds. However, you can run ads even till 90-120 seconds. However, it\u2019s wise to provide an option to skip the ad to users in order to maintain the user experience.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1756722525077","position":4,"url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#faq-question-1756722525077","name":"Q4: What is the difference between Google AdSense and Google Ad Manager?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<strong>A4:<\/strong> Google AdSense is a beginner-friendly website monetization setup that is generally used by small to mid-scale publishers. It offers demand predefined by Google Ads. On the other hand, GAM is an advanced monetization setup that brings diverse demand for the publisher\u2019s inventory via Google AdX.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#howto-1","name":"Why Video Ads in Google Ad Manager Are Key to Monetization in 2025","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#article"},"description":"The process of implementing video ads in Google Ad Manager is a 5-step process:\u00a0","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582082769","name":"Step 1: Create Ad Units","itemListElement":[{"@type":"HowToDirection","text":"Ad units are the spaces on a publisher\u2019s inventory where they want to <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">display ads<\/a>. The first step to running these ads is creating ad units to run ads on. Here\u2019s how you can do it:<br\/><br\/><strong>Sign in<\/strong> to your Google Ad Manager account.<br\/><br\/>Click on Inventory >> Ad Units.<br\/><br\/>You need to select a hierarchy level for the ad unit. This can be achieved by selecting a parent ad unit or by setting the ad unit to run at the top.<br\/><br\/>Click on <strong>New ad unit<\/strong>.<br\/><br\/>Now enter a Code. This will help in identifying the ad unit in the associated ad tag. For example, <strong>mysite_economy_home<\/strong>.<br\/><br\/>Provide a <strong>Name and Description<\/strong> for the ad unit.<br\/><br\/>Select a <strong>size for the ad unit<\/strong>. You can select two sizes: Fixed and Smart.<br\/>In case you are using Video Solutions offered by GAM, the next step is to enter the default master video and companion slot sizes. Master video size is the size of the video player in its most favoured aspect ratio.<br\/><br\/>Select <strong>Target window<\/strong> which has two options: Top and Blank. The target window is important as it defines the window in which the landing page will open.<br\/><br\/>Set <strong><a href=\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frequency Caps<\/a><\/strong>, which define the number of times a user will see the ad on their screen.<br\/><br\/>Click on <strong>Save<\/strong>."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582247736","name":"Step 2: Video Ad Tag Generation","itemListElement":[{"@type":"HowToDirection","text":"Once you have created the ad unit, the next step is to generate ad tags. <a href=\"https:\/\/www.adpushup.com\/blog\/ad-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad tags<\/a> are important because they contain all kinds of information required in a video ad request. This can include anything related to the companion ads or the master video ad.<br\/><br\/>Here\u2019s how you can generate ad tags for the video ad units:\u00a0<br\/><br\/>Click on <strong>Inventory <\/strong>>> <strong>Ad Units<\/strong><br\/>Select an existing ad unit and click on <strong>Tags<\/strong>.<br\/>Select the <strong>Tag Type<\/strong>. Most common is the <strong><a href=\"https:\/\/www.adpushup.com\/blog\/an-overview-of-google-publisher-tag-gpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Publisher Tag<\/a><\/strong>.<br\/>Select the <strong>SDK type<\/strong>. If you do not have an SDK, opt for no SDK. In most cases, a publisher is using the Google IMA SDK, so select that.<br\/>You can then add optional parameters in the tag.\u00a0<br\/>Copy the generated ad tag.\u00a0"}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582282220","name":"Step 3: Creating Video Line Items","itemListElement":[{"@type":"HowToDirection","text":"Once you\u2019re done with generating a video ad tag, the next step is to create a <a href=\"https:\/\/www.adpushup.com\/blog\/line-items-dfp\/\" target=\"_blank\" rel=\"noreferrer noopener\">line item<\/a>. But before that, defining orders is mandatory. Once that\u2019s done, here\u2019s how you can proceed with line item creation;<br\/><br\/>In your insertion order, click on the <strong>New Line Item<\/strong> button.\u00a0<br\/>Click on <strong>Video<\/strong>.\u00a0<br\/>Assign a name to your <strong>line item<\/strong>.\u00a0<br\/><br\/>The next step is line item targeting. For these ads, there are four kinds of targeting available: <strong>Content targeting<\/strong>, <strong>Position targeting<\/strong>, <strong>Request format targeting<\/strong>, and <strong>Request platform targeting<\/strong>.\u00a0 \u00a0<br\/><br\/>Here, we\u2019ll be covering three of the major targeting: Content, Position, and Request Platform Targeting.<br\/><br\/><strong>Content Targeting<\/strong>: Through this, publishers can monetize video content more efficiently by targeting ads to that specific content. This is done by collecting <strong>metadata<\/strong> by connecting your Content Management System to Google Ad Manager. Here\u2019s how you can do this;<br\/><br\/>Click on <strong>Video <\/strong>>> <strong>Content Sources <\/strong>>> <strong>New Source<\/strong>.\u00a0<br\/>Enter a source name, after which you will need to select a <strong>Content Type<\/strong>.\u00a0<br\/>Choose one of the three available type options: <strong>MRSS Feed<\/strong>, <strong>Ooyala<\/strong>, <strong>Brightcove<\/strong>. Each type requires individual credentials. For example, for Ooyala, you will need to enter API key and API secret.\u00a0<br\/>Next step is to select a <strong>sync rule<\/strong> which is of two types: <strong>Automatic<\/strong> and <strong>Manual<\/strong>.\u00a0<br\/>Click on <strong>Save<\/strong>.\u00a0<br\/><br\/><strong>Position Targeting<\/strong>: Through this, publishers can target video line items to specific video positions such as pre-roll, mid-roll, etc. But for this, the first step is to set <strong>ad rules<\/strong>. This helps in setting parameters such as how long the ad will be played and others. Here\u2019s how you can do it:<br\/>Sign in to your Google Ad Manager account.<br\/>Click on <strong>Video <\/strong>>> <strong>Ad Rules<\/strong> >> <strong>New Ad Rule<\/strong>.\u00a0<br\/><br\/>Pick and enter a name for the rule, followed by selecting the status, and either of the two ad rule types: <strong>Standard<\/strong> and <strong>Session<\/strong>. Configuration of either of the rules is a lengthy process and requires a thorough understanding of <a href=\"https:\/\/support.google.com\/admanager\/answer\/1406418\" target=\"_blank\" rel=\"noreferrer noopener\">settings<\/a>.\u00a0<br\/>Next step is to choose schedule time for the rules. Select <strong>Unlimited<\/strong> if you want the ad rule to run indefinitely.\u00a0<br\/><br\/>Click on <strong>Targeting <\/strong>to match the ad rule with specific ad requests.\u00a0<br\/><br\/>Click on <strong>Save<\/strong>.\u00a0<br\/><br\/><strong>Request Platform Targeting<\/strong>: Publishers can use this to target video line items to specific ad request platforms. Here\u2019s how you can do this:\u00a0<br\/>Sign in to your Google Ad Manager account.<br\/>Select a video line item or create a new one. And then click on <strong>Settings<\/strong>.\u00a0<br\/>Under the Add Targeting section, click on <strong>Inventory Type<\/strong>. Select any of the available inventory types including <strong>In-stream video, App display and out-stream<\/strong>, <strong>Web display and out-stream<\/strong>.\u00a0<br\/><br\/>Click on <strong>Save<\/strong>.\u00a0"}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582367365","name":"Step 4: Adding Creatives to Line Items","itemListElement":[{"@type":"HowToDirection","text":"Video line items require addition of creative sets into them. Here\u2019s how you can do it:\u00a0<br\/>Click on <strong>Delivery<\/strong> >> <strong>Line items<\/strong>.\u00a0<br\/>Select and open your video line item.\u00a0<br\/>Click on <strong>Creative<\/strong> >> <strong>Add Creative <\/strong>>> <strong>New Creative<\/strong>.\u00a0<br\/><br\/>You will then need to select a <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-vast-tags-and-how-to-create-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">VAST<\/a> creative. Ad Manager supports four kinds of VAST creatives: <strong>video<\/strong>, <strong>overlay<\/strong>, <strong>redirect<\/strong>, and <strong>set-top box<\/strong>.<br\/>Configure settings according to your preferences and click on <strong>Save<\/strong>."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/#how-to-step-1665582400478","name":"Step 5: Creating Reports\u00a0","itemListElement":[{"@type":"HowToDirection","text":"Reporting for video ads in Google Ad Manager works exactly the same for any other ad format. Here\u2019s an extensive <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to generate reports in GAM<\/a>.\u00a0"}]}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/15742"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=15742"}],"version-history":[{"count":11,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/15742\/revisions"}],"predecessor-version":[{"id":34706,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/15742\/revisions\/34706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/34708"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=15742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=15742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=15742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}