{"id":16705,"date":"2020-07-29T18:26:42","date_gmt":"2020-07-29T12:56:42","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=16705"},"modified":"2022-09-02T16:23:37","modified_gmt":"2022-09-02T10:53:37","slug":"tips-to-delivering-higher-click-rates-on-banner-campaigns","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/tips-to-delivering-higher-click-rates-on-banner-campaigns\/","title":{"rendered":"5 Tips to Delivering Higher Click Rates on Banner Campaigns","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Advertisers want the highest click rates and greatest return on investment possible when they run digital campaigns. How do publishers help them achieve that, and how do we provide value for brands investing high dollar amounts on banner campaigns?<\/p>\n\n\n\n

Benchmark data<\/a> shows that the average click-through rate (CTR) in Google AdWords<\/a> across all industries is 3.17% on the search network and 0.46% on the display network. Real estate ads on the display network have the highest click-through rate <\/a>of any industry, at 1.07%.<\/p>\n\n\n\n

Of course, we know that click-through rates on banner campaigns can vary greatly between advertisers and publishers. What accounts for those differences, and why are some publishers delivering higher click rates on banner campaigns than others?<\/p>\n\n\n\n

We know that the CTR is a key performance indicator in digital advertising. This rate informs how often users go to a certain website after viewing a banner ad. Advertisers are looking to do anything they can to optimize their CTRs, and that starts with improving ad quality.<\/p>\n\n\n\n

If the primary objective in display advertising is to attract a target audience, then the most effective banner campaigns are those that reveal the essence of the product to attract the attention of that audience. We can measure the response to any display campaign by analyzing the CTR, but in order to actually influence that rate, it\u2019s usually necessary to make adjustments to the campaign itself. How does the banner ad look? Where is it placed? What information is included in the ad? These are all things that publishers should ask their clients before launching new campaigns.<\/p>\n\n\n\n

To maximize the impact of banner campaigns, we\u2019ve outlined five steps that publishers can take to generate higher click rates almost immediately for their advertisers.<\/p>\n\n\n\n

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