{"id":16908,"date":"2021-05-21T17:44:00","date_gmt":"2021-05-21T12:14:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=16908"},"modified":"2022-09-06T17:47:06","modified_gmt":"2022-09-06T12:17:06","slug":"increasing-ad-revenue-through-user-experience-optimization","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/","title":{"rendered":"Increasing Ad Revenue through User Experience Optimization","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But here\u2019s the catch:<\/p>\n\n\n\n<p>With over <a rel=\"noreferrer noopener\" href=\"https:\/\/hostingtribunal.com\/blog\/how-many-websites\/#gref\" target=\"_blank\">2 billion websites<\/a> and the shrinking users&#8217; attention span of 8 seconds, it can be daunting for publishers to cut through the noise and encourage their visitors to watch and click on the ad.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Many publishers bombard visitors with ads &#8211; an average user sees around <a href=\"https:\/\/clario.co\/blog\/live-secured\/ads-seen-daily\/\" target=\"_blank\" rel=\"noreferrer noopener\">5,000 ads<\/a> &#8211; giving the use of ad blockers a rise.<\/p>\n\n\n\n<p>Wouldn\u2019t it be great if you could make the most out of ads without annoying your visitors?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To increase ad revenue, you need to take care of your website visitors and create a smooth user experience. When visitors are satisfied, they are more loyal to your website which allows you to grow ad revenue. This means user satisfaction which translates to&nbsp; user experience optimization.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[Webinar] Improving UX for Revenue Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/4lg9ip5nhh?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"640\" height=\"360\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><figcaption><strong>Improving UX for Revenue<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Case in point:<\/strong><\/p>\n\n\n\n<p>When Jame Su, the founder of <a href=\"https:\/\/www.adpushup.com\/blog\/how-adpushup-helped-ccna7-grow-its-ad-revenue-by-534-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">CCNA7<\/a>, wanted to optimize his ad revenue without disrupting the user experience, he was looking for the right optimization decisions. He reached out to AdPushup and the company helped to show a new set of ads based on time triggers and user engagement which led to a 534% ad revenue increase. Pretty good, right?<\/p>\n\n\n\n<p>In this article, we\u2019re going to share user experience (UX) optimization tips and best practices for publishers.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/#Top_4_UX_Optimization_Tips_for_Better_Ad_Revenue\" >Top 4 UX Optimization Tips for Better Ad Revenue<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/#User_Experience_Optimization_Best_Practices\" >User Experience Optimization Best Practices<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/#More_tips_on_increasing_ad_revenue\" >More tips on increasing ad revenue:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/#In_Closing\" >In Closing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-top-4-ux-optimization-tips-for-better-ad-revenue\"><span class=\"ez-toc-section\" id=\"Top_4_UX_Optimization_Tips_for_Better_Ad_Revenue\"><\/span>Top 4 UX Optimization Tips for Better Ad Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No matter what your website idea is, whether you have an <a href=\"https:\/\/blog.sellfy.com\/starting-online-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-store<\/a>, provide services, or promote affiliate links, a good user experience leads to more visits, low bounce rates, and higher conversion rates.<\/p>\n\n\n\n<p>At first blush, it seems visitors hate ads. In fact, they don\u2019t like ads that interrupt, disturb, or clutter. Once your website is optimized for UX, it allows you to build <a href=\"https:\/\/www.adpushup.com\/blog\/create-better-ad-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">better ad experience<\/a> which leads to higher ad revenue. In our experience there are four best UX optimization tips to grow ad revenue:<\/p>\n\n\n\n<h4 id=\"h-1-understand-your-website-visitors-well\">1. Understand Your Website Visitors Well<\/h4>\n\n\n\n<p>Create ads that resonate with your website audience. The best way to understand your visitors is to use <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-data-and-analytics-to-better-optimize-ad-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">data and analytics<\/a>.<\/p>\n\n\n\n<p>Knowing your audience, you can create a better user experience and feature ads within their areas of interest. Luckily, it doesn\u2019t take much time or effort to understand your visitors well. There\u2019s a great variety of data analysis sources and Google Analytics is the most effective tool for publishers to track and observe online behavior and user preferences.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of the audience overview report from Neilpatel.com:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"700\" height=\"420\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Google-Analytics.png\" alt=\"\" class=\"wp-image-16913\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Google-Analytics.png 700w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Google-Analytics-300x180.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Google-Analytics-150x90.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>Once you know your audience well, it\u2019s easy for you to create an eye-catching web design, add relevant and useful content, understand visitors\u2019 pain points, choose the best ad type, etc. After all, it\u2019s the first step to UX optimization.<\/p>\n\n\n\n<h4 id=\"h-2-solve-your-users-pain-points\">2. Solve Your Users&#8217; Pain Points<\/h4>\n\n\n\n<p>Once you know your target audience well, you can identify users\u2019 pain points. Through this, you can build actionable solutions that encourage visitors to come back to your website and therefore increase the average time spent.&nbsp;<\/p>\n\n\n\n<p>One of the best ways to solve users\u2019 pain points is to provide customer support. Live chat is the most effective customer service channel with <a href=\"https:\/\/econsultancy.com\/consumers-prefer-live-chat-for-customer-service-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">the highest satisfaction level of 73%<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"746\" height=\"323\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/support-stats.png\" alt=\"\" class=\"wp-image-16915\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/support-stats.png 746w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/support-stats-300x130.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/support-stats-150x65.png 150w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<p>With the right <a href=\"https:\/\/getvoip.com\/live-chat-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat software<\/a>, you can communicate with your visitors in real-time and listen to their needs and wants. For example, you can add a pop up survey on your website or send customer satisfaction surveys to your user base.&nbsp;<\/p>\n\n\n\n<p>When you listen to your users, you can understand their pain points and provide them with solutions. Not only does it help your website gain loyalty and trust, but it also allows you to create and manage ad campaigns your visitors will love.<\/p>\n\n\n\n<h4 id=\"h-3-keep-up-with-ad-trends\">3. Keep Up with Ad Trends<\/h4>\n\n\n\n<p>Users value their time and they are more likely to choose your competitor for a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/create-better-ad-experience\/\" target=\"_blank\">better user experience<\/a>. Although you want to monetize your website with ads, featuring aggressive and annoying ads won\u2019t help you grow your ad revenue.<\/p>\n\n\n\n<p>The solution? Keep up with ad trends and understand what your audience will love! Here are the current ad trends:<\/p>\n\n\n\n<ul><li><strong>Optimize ads for mobile: <\/strong>With the rise of mobile users, it\u2019s important to optimize ads for visitors who access your website on their mobile devices.<\/li><li><strong>Use hyper-personalized ads: <\/strong>Users are bombarded with irrelevant ads which negatively affects user experience. Using the combination of AI and real-time data allows advertisers to create ads that resonate with user pain points.<\/li><li><strong>Use <\/strong><a href=\"https:\/\/www.adpushup.com\/blog\/video-advertising-a-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>video advertising<\/strong><\/a><strong>: <\/strong>Since more and more users crave for video content, it\u2019s easier for modern visitors to digest video ads. For advertisers, this also means an opportunity to include more information without annoying the viewers.<\/li><\/ul>\n\n\n\n<p>Implementing just one of these trends could positively affect your ad revenue, but you can also mix several trends and therefore maximize ad revenue.&nbsp;<\/p>\n\n\n\n<h4 id=\"h-4-experiment-and-test-your-ads\">4. Experiment and Test Your Ads<\/h4>\n\n\n\n<p>To maximize ads, some publishers do research and dig into consumer preferences. After reading the <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\" target=\"_blank\">HubSpot research<\/a> on different ad types, it\u2019s easy to understand that pop-up or banner ads don\u2019t work well for modern customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"612\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Worst_ad_-formats-1024x612.png\" alt=\"\" class=\"wp-image-16919\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Worst_ad_-formats-1024x612.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Worst_ad_-formats-300x179.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Worst_ad_-formats-768x459.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Worst_ad_-formats-150x90.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Worst_ad_-formats.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>But not all ad trends work well for your audience. If you want to grow ad revenue, you need to <a href=\"https:\/\/mc2.bid4papers.com\/blog\/8-ways-left-brain-thinkers-boost-creativity\/\" target=\"_blank\" rel=\"noreferrer noopener\">be creative<\/a> and experiment with ads by testing what works best for your audience. <\/p>\n\n\n\n<p>Choosing the best ad location, size, color theme, copy, and CTA is an important element of UX optimization. You can do <a href=\"https:\/\/www.adpushup.com\/blog\/9-common-mistakes-that-will-kill-your-ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> and choose ad types that perform best.<\/p>\n\n\n\n<h2 id=\"h-user-experience-optimization-best-practices\"><span class=\"ez-toc-section\" id=\"User_Experience_Optimization_Best_Practices\"><\/span>User Experience Optimization Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User experience optimization is all about knowing your visitors well. Once you improve the quality of the user\u2019s interaction on your site, it affects ad performance. As a result, good UX helps to increase ad revenue.<\/p>\n\n\n\n<p>Here are some user experience optimization practices that boost ad revenue:<\/p>\n\n\n\n<p><strong>Create user-friendly interface: <\/strong>Having a user-friendly website is a proven way to improve user satisfaction as it allows publishers to ensure that the interface is easy to understand and access. When interaction, visual design, and information architecture are structured well, it\u2019s easier for visitors to perceive information.<\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad placement<\/a>, it\u2019s also important to choose a specific location of a webpage that doesn\u2019t disturb users from browsing your website. In other words, you need to organize the content and ads in a way that users will appreciate.<\/p>\n\n\n\n<p>For example, you can learn from <a href=\"https:\/\/www.adpushup.com\/tech-apple\/\">TechApple<\/a> and place an ad before content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"664\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/TechApple-1024x664.png\" alt=\"\" class=\"wp-image-16916\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/TechApple-1024x664.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/TechApple-300x195.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/TechApple-768x498.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/TechApple-150x97.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/TechApple.png 1421w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Since this ad unit appears slightly above your blog post, it\u2019s an effective placement that allows publishers to draw attention to the ad without interrupting the user journey.<\/p>\n\n\n\n<p><strong>Feature relevant and useful ads: <\/strong>As a website owner, you want to attract more visitors to your website, right? If so, don\u2019t turn them off by adding <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-prevent-inappropriate-ads-from-hurting-website-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">inappropriate ads<\/a>. Not only does it negatively affect user experience, but it also doesn\u2019t help to make money.&nbsp;<\/p>\n\n\n\n<p>People don\u2019t like irrelevant ads, so they are more likely to install an ad block or even leave your website when they see irrelevant ads.<\/p>\n\n\n\n<p>The solution? Put your audience first and lay a bet on relevant and useful ads.<\/p>\n\n\n\n<p>Let\u2019s take a look at Neal Schaffer&#8217;s blog. As a business growth consultant who specializes in social media marketing. And he has collaborated with AgoraPulse, a social media tool, to get the best CTR and hence revenue.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"623\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/NealSchaffer-1024x623.png\" alt=\"\" class=\"wp-image-16914\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/NealSchaffer-1024x623.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/NealSchaffer-300x183.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/NealSchaffer-768x467.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/NealSchaffer-150x91.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/NealSchaffer.png 1249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Consider motion ads: <\/strong>Good UX is all about your visitors. To keep your users\u2019 satisfied, it\u2019s important to find an ad solution that grabs the attention of your audience and doesn&#8217;t overwhelm visitors, and motion ads are here to help you.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Doubtless, animated banner ads are more interactive which allows publishers to reduce <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\">banner blindness<\/a> and therefore increase ad revenue without annoying users. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To optimize UX and increase ad revenue, <a rel=\"noreferrer noopener\" href=\"https:\/\/crello.com\/create\/animation-maker\/\" target=\"_blank\">make an animation<\/a> that entertains visitors during scrolling or page loads, just like Windows Dev News did it in the example below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"555\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog-1024x555.png\" alt=\"\" class=\"wp-image-16918\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog-1024x555.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog-300x163.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog-768x416.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog-1536x832.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog-150x81.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/08\/Windows-Developer-Blog.png 1716w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The above-mentioned example is simple yet action-specific which encourages visitors to interact with an ad. Moreover, it doesn\u2019t interrupt visitors which means better UX. Why? Not only do visitors consume interactive content (quizzes, videos, games, etc.) better, but it also encourages visitors to spend much time on your website. Win-win!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-more-tips-on-increasing-ad-revenue\"><span class=\"ez-toc-section\" id=\"More_tips_on_increasing_ad_revenue\"><\/span>More tips on increasing ad revenue:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/AD-REVENUE-3.png\" alt=\"\" class=\"wp-image-20104\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/AD-REVENUE-3.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/AD-REVENUE-3-300x225.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/AD-REVENUE-3-768x576.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/AD-REVENUE-3-150x113.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span>In Closing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User experience optimization can help you focus on your visitors and improve user satisfaction. What is more, it also allows you to increase ad revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When publishing ads on your website, you can take into account your users\u2019 needs and wants and therefore find the best ad solutions for advertisers that users will also appreciate. As a result, it gives publishers an opportunity to attract more visitors and make money.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>This is a guest post by <strong>Hugh Beaulac<\/strong>. He is a content strategist at <a href=\"https:\/\/mc2.bid4papers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MC2 website<\/a> who has over 7 years of digital marketing experience, so he also writes for top-notch blogs to share his tips and tricks.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>A consistently increasing traffic gives you opportunity to experience growing ad revenue. Featuring ads is one of the best monetization strategies as advertisers start to see potential in your website. But here\u2019s the catch: With over 2 billion websites and the shrinking users&#8217; attention span of 8 seconds, it can be daunting for publishers to<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":16917,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2021-06-11T11:11:31Z","apple_news_api_id":"b3ec4108-66d5-4e8d-9545-39b7bf8279f2","apple_news_api_modified_at":"2021-06-11T11:18:49Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/As-xBCGbVTo2VRTm3v4J58g","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6447],"tags":[6436],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increasing Ad Revenue through User Experience Optimization | Adpushup<\/title>\n<meta name=\"description\" content=\"User experience optimization starts by understanding the audience and designing your webpages accordingly. 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