{"id":17040,"date":"2020-09-07T17:38:56","date_gmt":"2020-09-07T12:08:56","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17040"},"modified":"2022-09-02T14:10:02","modified_gmt":"2022-09-02T08:40:02","slug":"how-publishers-can-transition-from-all-display-to-video-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/","title":{"rendered":"How Publishers can Transition From All-display to Video Ads","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>In the fast-moving world of digital advertising, sticking to one channel is not enough.<\/p>\n\n\n\n<p>Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising medium.<\/p>\n\n\n\n<p>Even though videos cost more to produce than static images, they earn <a href=\"https:\/\/databox.com\/videos-vs-images-in-facebook-ads\" target=\"_blank\" rel=\"noreferrer noopener\">far higher conversions<\/a>. Marketers everywhere are starting to take notice.<\/p>\n\n\n\n<p><a href=\"https:\/\/influencermarketinghub.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of marketers<\/a> feel positive about the returns they earn through video marketing. Video\u2019s ability to <a href=\"https:\/\/appliedpsychologydegree.usc.edu\/blog\/thinking-vs-feeling-the-psychology-of-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">channel emotions and boost likeability<\/a> has proven itself a critical advantage in the competitive world of ad publishing.<\/p>\n\n\n\n<p>Publishers, who were focusing entirely on display ads, are now changing their tactics.&nbsp;<\/p>\n\n\n\n<p>However, display ads haven\u2019t gone obsolete overnight. Marketers still use them to guide users along the sales funnel. But to keep up with ever-changing trends, marketers must embrace video ads.<\/p>\n\n\n\n<p>The key to incorporate video in advertising is using the medium to build and nurture a high-value audience.<\/p>\n\n\n\n<p>For publishers, that means making the transition from display ads to video ads. This requires taking an omnichannel approach. From there, you can shift focus to your best-performing ad channels.&nbsp;<\/p>\n\n\n\n<p>But first, let\u2019s get our definitions straight:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/#What_are_Display_Ads\" >What are Display Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/#What_are_Video_Ads\" >What are Video Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/#Making_the_Transition\" >Making the Transition<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/#Best_Practices_for_Video_Ads_During_Transition\" >Best Practices for Video Ads During Transition<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/#Final_Word\" >Final Word<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Display_Ads\"><\/span>What are Display Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Display ads are static image-based advertisements shown to users on web pages and applications. These ads are mostly created by advertisers and displayed on publishers\u2019 ad inventory through either the <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic trading process<\/a> or <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-vs-direct-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\">direct deals<\/a>.<\/p>\n\n\n\n<p>Display ads can come in various forms:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Banner ads<\/strong><\/a><strong> are by far the most common<\/strong>. These big banner images are present on almost every major website out there.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"900\" height=\"430\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image.png\" alt=\"\" class=\"wp-image-17041\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image.png 900w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-768x367.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-150x72.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<ul><li><a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Interstitial ads<\/strong><\/a><strong> have gained in popularity.<\/strong> These are full-screen ads that appear during transition points in mobile applications. You can see these ads in mobile games like Bejeweled, Candy Crush, and Angry Birds.<\/li><\/ul>\n\n\n\n<ul><li><strong>Overlay ads are pop-ups<\/strong>. These are commonly used to serve text or HTML content on top of videos.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"900\" height=\"559\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-1.png\" alt=\"\" class=\"wp-image-17042\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-1.png 900w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-300x186.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-768x477.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-1-150x93.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_Video_Ads\"><\/span>What are Video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the advertising industry, the term \u201cvideo ads\u201d doesn\u2019t apply to all advertisements that use video as a medium. \u201cVideo ads\u201d are distinct from \u201cTV ads\u201d (i.e. commercials) and other types of video content.&nbsp;<\/p>\n\n\n\n<p>The term refers strictly to video advertising content served through digital channels. That means social media, YouTube, and web applications.<\/p>\n\n\n\n<p>People are increasingly choosing video content over text. According to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Wordstream<\/a>, 59% of executives say they would rather watch a video than read text. As a result, publishers are focusing on serving video ads over display ads.<\/p>\n\n\n\n<p>There are many types of video ads. Bumper ads, <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-outstream-video-ads-and-how-to-get-started-with-it\/#:~:text=Etymologically%2C%20outstream%20means%20out%2Dside,example%20of%20outstream%20video%20ads.\" target=\"_blank\" rel=\"noreferrer noopener\">outstream ads<\/a>, and masthead ads are all examples of <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">video ad types<\/a>:<\/p>\n\n\n\n<ul><li><strong>Bumper ads are six-second non-skippable YouTube ads<\/strong>. They also run on Google-partnered websites and apps.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"900\" height=\"424\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-2.png\" alt=\"\" class=\"wp-image-17043\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-2.png 900w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-300x141.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-768x362.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-2-150x71.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>Outstream ads expand the reach of video ads on mobile devices. <\/strong>They don\u2019t run directly on video hosting services. Instead, they run on banners, interstitial ad spaces, and news feeds.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-3.png\" alt=\"\" class=\"wp-image-17044\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-3.png 900w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-300x200.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-768x512.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-270x180.png 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-3-150x100.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<ul><li><strong>Masthead ads take up the entire hero image space of a website or media platform.<\/strong> Most public video hosting platforms and streaming services offer masthead ad space to select publishers.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" width=\"900\" height=\"424\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-4.png\" alt=\"\" class=\"wp-image-17045\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-4.png 900w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-300x141.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-768x362.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/image-4-150x71.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Making_the_Transition\"><\/span>Making the Transition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For ad creators, video ad content requires a unique approach. Producing a single video is more expensive than creating a dozen static banner ads. As a result, video ads demand better targeting than static banners.<\/p>\n\n\n\n<p>Here are some steps you will want to take to make the most of this opportunity:<\/p>\n\n\n\n<h4>1. Enable Advertisers to Track the Customer Journey<\/h4>\n\n\n\n<p>Remarketing tools that let advertisers track user behaviors and clicks are a critical part of the video ad environment. Your video hosting platform should support data capture and analysis. This allows your users to qualify content consumption and serve ads that speak to consumers\u2019 needs.<\/p>\n\n\n\n<p>While YouTube is undeniably the most popular video platform for publishers, it comes with strict limitations. YouTube monetizes its users\u2019 content. That means you don\u2019t get to. Publishers need to focus on <a href=\"https:\/\/www.cincopa.com\/blog\/5-best-video-hosting-platforms-for-business\/?utm_source=online-pages&amp;utm_campaign=3rd-referral-adpushup&amp;utm_medium=pot-blog-video-hosting-platform&amp;utm_term=video-hosting-platform\" target=\"_blank\" rel=\"noreferrer noopener\">video hosting solutions<\/a> that offer monetization to users.<\/p>\n\n\n\n<h4>2. Deliver Content for Every Step In That Journey<\/h4>\n\n\n\n<p>A six-second video ad may help showcase your brand, but that\u2019s not enough time to make a solid argument. You need to be able to serve the right ads at the right times, focusing on longer advertisements for qualified leads. The most popular video ad length is <a href=\"https:\/\/www.outbrain.com\/blog\/online-video-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">30 seconds<\/a>. Make sure your viewers are invested enough to truly benefit from that time.<\/p>\n\n\n\n<p>This means taking out advertising spots in a wide number of contexts. Where are your users more likely to remain engaged with your content for 30 full seconds? Social media? Third-party web pages? Your own home page? Do your research and make an educated decision.<\/p>\n\n\n\n<h4>3. Implement the Right Video Monetization Solution<\/h4>\n\n\n\n<p>Programmatic video advertising relies on monetization. The two most common ad tag templates in use today are <a href=\"https:\/\/www.adpushup.com\/blog\/vast-vs-vpaid\/\" target=\"_blank\" rel=\"noreferrer noopener\">VAST and VPAID<\/a>:<\/p>\n\n\n\n<ul><li><strong>VAST<\/strong> is an XML script that communicates between the video player and the ad server. It is a popular standard that automates ad delivery efficiently. It can also provide some insight into advertising effectiveness.<\/li><li><strong>VPAID<\/strong> is an ad template that offers more comprehensive ad performance and analysis. It is a more complex solution, but the data it gathers is more reliable than what VAST offers.<\/li><\/ul>\n\n\n\n<p>Publishers need to choose a video monetization solution that maximizes their ability to reliably serve ads <em>and<\/em> gather data on user engagement with those ads. Without that crucial capability in place, tracking and dedicated content delivery are not possible.<\/p>\n\n\n\n<h4>4. Choose a Video Hosting Platform That Can Deliver<\/h4>\n\n\n\n<p>Publishers should not jump to the most popular video hosting platform only because everyone is doing it. In fact, the largest and most popular platform may be the least-suited to publishers\u2019 interests.<\/p>\n\n\n\n<p>This is because even though platforms like YouTube and Facebook are not publishers, they monetize content the way publishers do. The only reason they avoid defining themselves as publishers is to <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2019\/06\/facebook-and-youtubes-platform-excuse-dying\/591466\/\" target=\"_blank\" rel=\"noreferrer noopener\">avoid legal liability for the content they host<\/a>. Their monetization policies support their ability to host content for free, which carries costs for publishers.<\/p>\n\n\n\n<p>This is great for content producers and everyday users. It is not so great for publishers, who have no reason to give up their monetization rights so easily. Your video hosting platform should offer you the tools you need to optimize monetization through digital ad channels.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Video_Ads_During_Transition\"><\/span>Best Practices for Video Ads During Transition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Making the transition from display ads to video ads is not an easy task. Publishers need to make the most of their existing content while leveraging the power of video. Some of the best paths to success include:<\/p>\n\n\n\n<ul><li><strong>Recommend advertisers turn static images into video ad slideshows.<\/strong> <a href=\"https:\/\/www.facebook.com\/business\/news\/5-ways-to-optimize-your-ad-creative-for-mobile\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> recommends repackaging display ad assets into lightweight slideshows in order to quickly transform display content into video content. Advertisers who have followed their advice have seen 20-30% conversion rate boosts. In case of direct deals, encourage your advertising partners to adopt the best practices for the medium you\u2019re focusing on.<\/li><li><strong>Establish inventory specifications that maximize user engagement. <\/strong>If you invested in a video hosting solution that supports behavioral analytics, you can use that data to your advantage. Look at your users\u2019 engagement data and have advertisers deliver video ads optimized accordingly. You can even trim advertisers\u2019 videos to fit, but having them simply deliver optimal content is best.<\/li><li><strong>Optimize ads to not rely on audio. <\/strong>Background audio is an incredibly useful tool for desktop users. But it plays a far less critical role for mobile users. Many mobile users keep the sound off when engaging with video content. Make sure the content\u2019s message is clear, either through closed-captioning or on-screen animation.<\/li><li><strong>Start building your own content environment. <\/strong>With a customization-friendly video hosting service onboard, you can create a Netflix-like user experience for all of your published content. Doing this will keep users on your websites and away from your competitors\u2019. Keep the user experience consistent everywhere your content goes.<\/li><li><strong>Use analytics to constantly improve ad effectiveness. <\/strong>Your publishing success is directly related to your ability to optimize content for audiences. You can\u2019t perform that optimization <a href=\"https:\/\/www.cincopa.com\/blog\/top-10-most-important-video-metrics-for-your-business\/?utm_source=online-pages&amp;utm_campaign=3rd-referral-adpushup&amp;utm_medium=pot-blog-video-metrics&amp;utm_term=video-hosting-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">without solid analytics<\/a>. Your video hosting provider has to let you know when ads are more effective \u2013 before, during, or following videos.<\/li><\/ul>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/tips-to-increase-programmatic-video-ad-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Tips To Increase Programmatic Video Ad Revenue<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Word\"><\/span>Final Word<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers looking for video hosting partners have plenty of options to choose from. The big-name free platforms will always be major players in this space. But the best publishers consistently steer themselves towards more value-oriented offerings.<\/p>\n\n\n\n<p>Making the switch from display ads to video ads is a delicate task. Publishers need to make sure they have all the resources they need to make that process a successful one.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>This is a guest post by <strong>Oren Shmulevich<\/strong>. He is a passionate video marketer and CEO of <a href=\"http:\/\/www.cincopa.com?utm_source=online-pages&amp;utm_campaign=3rd-referral-adpushup&amp;utm_medium=pot-trusto&amp;utm_term=cincopa\" target=\"_blank\" rel=\"noreferrer noopener\">Cincopa<\/a>, a digital asset hosting and management solution. With in-depth analytics, powerful integrations, and unique video features, Cincopa enables users to untap their videos\u2019 true potential. Cincopa offers best-in-class analytics with a seamless user experience. The ability to constantly fine-tune your ad campaigns to deliver better results is going to make a major impact. That\u2019s the kind of functionality great publishers demand, and your organization should be no different.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>In the fast-moving world of digital advertising, sticking to one channel is not enough. Display ads used to be the dominant channel. Now, marketers are making video their go-to advertising medium. Even though videos cost more to produce than static images, they earn far higher conversions. Marketers everywhere are starting to take notice. 80% of<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":15751,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,8805],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Publishers can Transition From All-display to Video Ads? Adpushup<\/title>\n<meta name=\"description\" content=\"Publishers need to streamline the process of transitioning from display ads to video ads. Find out how the best publishers do this while keeping users happy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-publishers-can-transition-from-all-display-to-video-ads\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How Publishers can Transition From All-display to Video Ads? Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Publishers need to streamline the process of transitioning from display ads to video ads. 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