{"id":17117,"date":"2020-09-17T16:57:22","date_gmt":"2020-09-17T11:27:22","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17117"},"modified":"2022-09-02T15:47:24","modified_gmt":"2022-09-02T10:17:24","slug":"prevent-google-ad-manager-policy-violations","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/","title":{"rendered":"Policy Violations in Google Ad Manager: How to Prevent and Resolve","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><a href=\"https:\/\/lp.adpushup.com\/google-ad-manager-guide\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a> is undoubtedly the world&#8217;s most popular <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/the-ultimate-guide-to-ad-servers\/\" target=\"_blank\">ad server<\/a>. The platform provides a host of solutions that allow publishers to increase their revenue.&nbsp;<\/p>\n\n\n\n<p>Presently, Google Ad Manager is being used by about <a href=\"https:\/\/www.emarketer.com\/content\/podcast-the-ad-platform-understanding-google-ad-tech-juggernaut\" target=\"_blank\" rel=\"noreferrer noopener\">61% of publishers<\/a> for serving ads.<\/p>\n\n\n\n<p>Considering its position in the ad tech industry, it is important for Google to ensure that a <em>safe advertising ecosystem<\/em> is being maintained for all parties involved. In order to facilitate that, Google has created a set of policies to monitor ads, content, and traffic on websites.&nbsp;<\/p>\n\n\n\n<p>Surely, most publishers take care to not to violate any policies. However, situations may arise where a policy breach occurs.&nbsp;<\/p>\n\n\n\n<p>In the worst case scenario, Google can suspend the publisher\u2019s Ad Manager account or temporarily suspend access.&nbsp;<\/p>\n\n\n\n<p>In this post, we cover the policies in depth, how to avoid violating them, and resolving related issues.&nbsp;<\/p>\n\n\n\n<div class=\"poptin-embedded\" data-id=\"56eae03d57402\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Probable_Reasons_for_Policy_Breach\" >Probable Reasons for Policy Breach<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#How_to_Prevent_Policy_Violations_in_Ad_Manager\" >How to Prevent Policy Violations in Ad Manager<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Check_Ad_Placements\" >Check Ad Placements<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Regularly_Monitor_Ad_Content\" >Regularly Monitor Ad Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Check_Traffic_Sources\" >Check Traffic Sources<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Review_Ad_Refresh\" >Review Ad Refresh<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Establish_Authentic_Partnerships\" >Establish Authentic Partnerships<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Resolving_Policy_Issues\" >Resolving Policy Issues<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Use_Web_Policy_Center\" >Use Web Policy Center<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Check_Ad_Creatives\" >Check Ad Creatives<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Probable_Reasons_for_Policy_Breach\"><\/span>Probable Reasons for Policy Breach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There can be many different reasons where a publisher can be charged with a policy breach. We have listed the most common reasons why a<strong> <\/strong>publisher might be in violation of Google\u2019s policies..<\/p>\n\n\n\n<ul><li><strong>Malvertising in Creative<\/strong>: If an ad creative consists of requests to domains containing malware or directs to a landing page containing malware, the publisher is in violation of Google\u2019s policies.&nbsp;<\/li><li><strong>Malvertising in Landing Page<\/strong>: A lot of times, an ad creative redirects to a landing page. If the landing page contains illegal or inappropriate content, the publisher is in violation of Ad Manager\u2019s policies.<\/li><li><strong>Misrepresentation of Information<\/strong>: The ad creative needs to represent its purpose properly. Some ads ask users for political affiliations, software download, etc. In case the content of such an ad misrepresents information, Google considers it a policy violation and disables the ad creative.&nbsp;<\/li><li><strong>Self-clicking Creative<\/strong>: Any sort of automated ad clicks and impressions are violating Google\u2019s policies. When an ad creative redirects the user to a URL containing automated ad clicking or is getting artificial clicks by other means, the publisher is in violation of the set terms and conditions. Moreover, the wrong placement of ads for getting accidental clicks can also create problems for the publisher.&nbsp;<\/li><li><strong>Dynamic DNS<\/strong>: <a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a>\u2019s policies are being violated if an ad creative redirects users to variable IP addresses. An ad creative may direct the user to a website that delivers varying content and frequently changes the IP address, thereby violating Google\u2019s policies.&nbsp;<\/li><li><strong>Fraudulent Activities<\/strong>: An ad creative engaging in fraudulent activities such as phishing is a definite no from Google. Some ad creatives may be using fraudulent means for stealing sensitive information about users, such as their credit card numbers, usernames, and passwords, resulting in policy violation.&nbsp;<\/li><li><strong>Download Prompt<\/strong>: Sometimes an ad creative can ask users to download a file, which is mostly harmful to a user\u2019s device. Such creatives are in violation of Google\u2019s policies.&nbsp;<\/li><\/ul>\n\n\n\n<p>Other than these, ad creatives directing users to white pages and <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">interstitial ads<\/a> which do not fulfill the criteria set by Google may also create problems for publishers.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Prevent_Policy_Violations_in_Ad_Manager\"><\/span>How to Prevent Policy Violations in Ad Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve learnt about possible reasons for policy violation in Google Ad Manager, the next step is learning how to prevent it.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Check_Ad_Placements\"><\/span>Check Ad Placements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As mentioned earlier, ads should be placed in noticeable locations in the ad inventory to prevent users from clicking on them accidentally. In any case, publishers should always optimize their ad inventory layout for revenue optimization.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-best-ad-placement-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Find the Best Ad Placement on Your Website?<\/a><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Regularly_Monitor_Ad_Content\"><\/span>Regularly Monitor Ad Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s true that advertisers are originally responsible for generating ad creatives. But once it\u2019s out on a publisher\u2019s website, consistent monitoring is important. As a publisher, keeping a track of any illegal, <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-prevent-inappropriate-ads-from-hurting-website-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">inappropriate ad<\/a> should prevent any policy violations.&nbsp;<\/p>\n\n\n\n<p>Furthermore, ads should be discernible from website content. Here are some guidelines issues by Google to follow:<\/p>\n\n\n\n<ul><li>Inappropriate labelling of advertisements shouldn\u2019t be practiced. Misleading headers such as \u201chelpful links\u201d or \u201cresources\u201d can create problems for publishers. Ad creatives need to be labeled as \u201cSponsored Links\u201d or \u201cAdvertisements\u201d, ideally.&nbsp;<\/li><li>Publishers should ensure that a specific image isn\u2019t aligned with an ad creative, or else, the user might assume that there is a connection between the two.&nbsp;<\/li><li>Ad creative shouldn\u2019t push the content of the website below the fold, which can make it harder for users to read.&nbsp;<\/li><li>If an ad is stating that it will provide any sort of compensation for clicking on it, Google Ad Manager may suspend or close the publisher\u2019s account.&nbsp;<\/li><li>Google strictly prohibits placements of ads on exit pages, thank you pages, and 404 pages.&nbsp;<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Check_Traffic_Sources\"><\/span>Check Traffic Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers are directly responsible for the traffic sources on their website, hence should constantly monitor it. Make sure that no artificial traffic is being generated for inflating clicks.<\/p>\n\n\n\n<p>Many publishers work with third-parties to enhance the traffic on their websites, however, they need to make sure that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-invalid-traffic\/\" target=\"_blank\">invalid traffic<\/a> is not being generated through <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/\" target=\"_blank\">bots<\/a>. Publishers can analyze the traffic sources in <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/making-sense-of-google-analytics-sessions\/\" target=\"_blank\">Google Analytics<\/a> and block sources that seem doubtful.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Review_Ad_Refresh\"><\/span>Review Ad Refresh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers are recommended to review Ad Refresh, and ensure that the feature is not being used wrongfully. While Ad Refresh is a great tool for optimizing ad impressions from the existing ad units, policy violations can happen if the publisher is not following the given guidelines.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Establish_Authentic_Partnerships\"><\/span>Establish Authentic Partnerships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We encourage publishers to partner with only authentic parties. Several publishers rely on ad tech partners for optimizing their ad revenue, however even <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/is-your-ad-tech-partner-involved-in-fraudulent-activities\/\" target=\"_blank\">they can be involved in fraudulent activities<\/a>. Publishers should carry out a thorough background check of whichever ad tech partner they are willfully partnering with.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f5f5f5\">If are looking for reliable and secure demand source for your inventory, then we can help you. <a rel=\"noreferrer noopener\" href=\"https:\/\/campaign.adpushup.com\/ad-network-best\/?utm_medium=inbound&amp;utm_source=blog&amp;utm_campaign=in_line\" target=\"_blank\">Learn more here<\/a>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Resolving_Policy_Issues\"><\/span>Resolving Policy Issues<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the above section, we talked about preventing policy violations. However, what to do if an ad creative or site is already violating these policies?&nbsp;<\/p>\n\n\n\n<p>There are some solutions publishers can deploy:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Use_Web_Policy_Center\"><\/span>Use Web Policy Center<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Policy center gives detailed information about issues that may restrict ads from appearing on sites, site sections or pages, as well as the steps to resolve issues with ad serving and request reviews after the changes are madey.<\/p>\n\n\n\n<p>To access the Policy center, Sign in to your <strong>Ad Manager account<\/strong>, and click <strong>Admin <\/strong>&gt;&gt; <strong>Policy<\/strong>.<\/p>\n\n\n\n<p>Here publishers can find <em>Pages with issues<\/em> and <em>Sites with issues<\/em>. If the <em>Must Fix<\/em> status of a page is \u201cYes\u201d, then the issue needs to be taken care of quickly. Publishers can also find the reason for policy violations in Google Ad Manager.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Check_Ad_Creatives\"><\/span>Check Ad Creatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers can always check if any creative is violating their policies. Here\u2019s how to do that:&nbsp;<\/p>\n\n\n\n<ul><li>Sign in to your Google Ad Manager account.<\/li><li>Click on <strong>Delivery<\/strong> &gt;&gt; <strong>Line Items <\/strong>&gt;&gt; <strong>All Line Items<\/strong><\/li><li>Apply filters such as <strong>Policy Violations<\/strong> to see which creatives have been flagged for violating Google\u2019s policies.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"471\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/policy-violations-in-GAM-line-items-1024x471.png\" alt=\"\" class=\"wp-image-17121\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/policy-violations-in-GAM-line-items-1024x471.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/policy-violations-in-GAM-line-items-300x138.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/policy-violations-in-GAM-line-items-768x353.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/policy-violations-in-GAM-line-items-150x69.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2020\/09\/policy-violations-in-GAM-line-items.png 1348w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Through this method, publishers can regularly check and block ad creatives that are causing policy violations.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Policies on Google Ad Manager are there for ensuring that users are offered with a sophisticated experience. Publishers who have educated themselves regarding guidelines provided by Google will be able to handle their accounts efficiently.&nbsp;<\/p>\n\n\n\n<p>While certain issues can be resolved by following some steps, in a much serious case, Google will take necessary steps for ensuring the integrity of its platforms. Therefore, publishers should keep themselves updated regarding their ad content and traffic.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Google Ad Manager is undoubtedly the world&#8217;s most popular ad server. The platform provides a host of solutions that allow publishers to increase their revenue.&nbsp; Presently, Google Ad Manager is being used by about 61% of publishers for serving ads. Considering its position in the ad tech industry, it is important for Google to ensure<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":12138,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Policy Violations in Google Ad Manager: How to Prevent and Resolve?<\/title>\n<meta name=\"description\" content=\"Google scans Ad Manager creatives for policy violations. If policy violation is detected, it disables the creative from serving. Here&#039;s how to avoid this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Policy Violations in Google Ad Manager: How to Prevent and Resolve?\" \/>\n<meta name=\"twitter:description\" content=\"Google scans Ad Manager creatives for policy violations. If policy violation is detected, it disables the creative from serving. 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