{"id":17140,"date":"2020-09-21T13:01:57","date_gmt":"2020-09-21T07:31:57","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17140"},"modified":"2022-11-10T19:26:52","modified_gmt":"2022-11-10T13:56:52","slug":"all-about-the-ads-transparency-spotlight-extension-on-google-chrome","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/all-about-the-ads-transparency-spotlight-extension-on-google-chrome\/","title":{"rendered":"All About the Ads Transparency Spotlight Extension on Google Chrome","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Google recently launched the Ads Transparency Spotlight extension<\/strong> that explicitly shows the information on ads displayed on any web page.<\/em><\/p>\n\n\n\n

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When it comes to ads and their associated transparency, Google is on a roll (pun intended!) since 2020 began. <\/p>\n\n\n\n

First, there was the major announcement of third-party cookies sunsetting in Chrome. Then, Google revealed their fee structure for Google Ads and Ad Manager<\/a>. Google also rolled out some important updates such as SameSite cookie update<\/a>, automatic blocking of intrusive video ads<\/a>, and others. <\/p>\n\n\n\n

Our point being that Google is aggressively on the track to making web more private for users while continuing to keep it profitable for publishers. <\/p>\n\n\n\n

On similar lines, Google launched the Ads Transparency Spotlight<\/strong><\/a>, a Chrome extension in July 2020. <\/p>\n\n\n\n

In this post, we help understand what this extension is all about, how it works, and what impact it\u2019ll have on publishers.<\/p>\n\n\n\n

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