{"id":17256,"date":"2022-11-07T17:37:00","date_gmt":"2022-11-07T12:07:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17256"},"modified":"2022-11-09T21:50:40","modified_gmt":"2022-11-09T16:20:40","slug":"optimizing-q4-ad-revenue-in-tandem-with-covid-19s-impact","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/optimizing-q4-ad-revenue-in-tandem-with-covid-19s-impact\/","title":{"rendered":"AdTech Experts Share Ad Revenue Tips for Q4 2022","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Optimizing Q4 ad revenue<\/strong> means making the most out of the increased website traffic during the holiday season. Here’s how to do it in 2022.<\/p>\n\n\n\n

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If you’re reading this, you’re probably still trying to figure out why your ad earnings have dropped. No matter what ad network you use, you’re not the first person to experience this issue. <\/p>\n\n\n\n

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Below are some statistics that prove it:<\/p>\n\n\n\n

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I<\/strong>. Programmatic ad rates and earnings-per-click (EPC) from affiliate marketing channels were down globally across the board in Q3. CPMs in the US were down by 15-20% <\/a>in Q3, while the decrease in UK CPMs was more pronounced, at just one-third of year-over-year revenues.<\/p>\n\n\n\n

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II<\/strong>. Affiliate conversion rates were down over 25%<\/a> compared to last year and a full 50% lower than in 2020. This was due to both inflation and consumers returning to brick-and-mortar stores after the worst of the pandemic was over. <\/p>\n\n\n\n

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