Core web vitals will now form the most important metrics through which Google will assess how a publisher’s website is performing. <\/p>\n\n\n\n
User experience<\/a> is one of the key aspects for a website to dominate the search engine result pages. Gone are the days when publishers could rank their webpages based on keyword stuffing. With every passing Google broad core algorithm update<\/a>, search results are more and more focused on satisfying user intent and experience. Therefore, publishers need to improve the overall performance of their website for ensuring a positive user experience. <\/p>\n\n\n\n Google has a variety of tools for measuring the performance of a page. But some publishers may find it daunting to use these effectively due to their technical complexity. <\/p>\n\n\n\n In order to make things slightly easier for publishers, developers, and marketers, Google has recently launched a set of performance metrics called Web Vitals<\/strong>. <\/p>\n\n\n\n Among different Web Vitals are Core Web Vitals<\/em><\/strong>, metrics that matter the most. In this blog, we are going to talk about Core Web Vitals and their importance, how publishers can improve scores for these metrics, and their future in the ad tech industry. <\/p>\n\n\n\n