{"id":17743,"date":"2021-01-19T21:41:06","date_gmt":"2021-01-19T16:11:06","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17743"},"modified":"2025-12-03T17:31:09","modified_gmt":"2025-12-03T12:01:09","slug":"mobile-first-design-overview","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/","title":{"rendered":"Mobile First Design: Overview, Significance, and Best Practices","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing.<\/p>\n\n\n\n<p>The number of people using smartphones for searching content online has increased significantly in the past few years. According to CNBC, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.cnbc.com\/2019\/01\/24\/smartphones-72percent-of-people-will-use-only-mobile-for-internet-by-2025.html\" target=\"_blank\">about 3.7 billion people (72.6%) will be accessing the internet only through their smartphones by 2025<\/a>.&nbsp;<\/p>\n\n\n\n<p>This means that publishers can lose ranking if their websites are not optimally optimized for mobiles. Additionally, with the recent launch of Google\u2019s <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a>, page experience is now going to be a deciding factor for mobile pages to rank high in search results.&nbsp;<\/p>\n\n\n\n<p>One of the ways to provide high user experience to mobile users is to leverage the <strong>mobile first design <\/strong>approach<strong> <\/strong>when you are creating a website. This post talks in detail about mobile first design, its importance, and best practices for publishers to follow.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#What_Is_Mobile_First_Design\" >What Is Mobile First Design?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Importance_Of_Mobile_First_Approach_For_Publishers\" >Importance Of Mobile First Approach For Publishers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Best_Practices_To_Consider\" >Best Practices To Consider<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Less_and_Relevant_Content\" >Less and Relevant Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Keep_the_Website_Simple\" >Keep the Website Simple<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Use_Ideal_Ad_Formats\" >Use Ideal Ad Formats<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Do_Not_Forget_Call-to-Action_CTA\" >Do Not Forget Call-to-Action (CTA)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Test_as_much_as_you_can\" >Test as much as you can<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-mobile-first-design\"><span class=\"ez-toc-section\" id=\"What_Is_Mobile_First_Design\"><\/span>What Is Mobile First Design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile first design is a strategy according to which a <a href=\"https:\/\/www.designrush.com\/agency\/product-design\/trends\/product-prototype\" target=\"_blank\" rel=\"noreferrer noopener\">design or prototype<\/a> should be first created for the smallest screen, i.e., mobiles and then for larger screens, such as tablets, laptops, and PCs.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"742\" height=\"368\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/01\/mobile.png\" alt=\"Mobile First Design\" class=\"wp-image-17744\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/01\/mobile.png 742w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/01\/mobile-300x149.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/01\/mobile-150x74.png 150w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><figcaption>Source: <a href=\"https:\/\/www.uxpin.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.uxpin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.uxpin.com\/<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The concept came into existence in 2010 when Eric Schmidt, who was then the CEO of Google, proposed that designers should start following the \u2018mobile first\u2019 method for designing products. Smartphones had started gaining popularity and in the next few years became accessible to the masses in both developed and developing countries, which made mobile first approach important for companies to increase <a href=\"https:\/\/www.adpushup.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">user engagement<\/a>.&nbsp;<\/p>\n\n\n\n<p>Mobile first designs enable designers to create highly <strong>adaptive and responsive websites<\/strong>. But what is the importance of responsive web designs? The answer lies in the fact that today consumers are using multiple devices simultaneously for browsing. Hence, if you\u2019re not capitalizing on the design and feel of your website on a smartphone, you\u2019ll be missing out on traffic and revenue. A responsive web design then becomes imperative, as it allows the website to fit automatically for different devices with different screen sizes.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">What are Responsive Display Ads?<\/a><\/p>\n\n\n\n<p>Users will be able to engage with the content on the website in a much better way if they don\u2019t have to constantly zoom in, zoom out, or scroll too far down for relevant parts. This is exactly what a responsive web design enables for different screen sizes.&nbsp;<\/p>\n\n\n\n<p>Mobile first design works by the principle of \u2018<strong>progressive advancement<\/strong>\u2019 as opposed to \u2018<strong>graceful degradation<\/strong>\u2019.&nbsp;<\/p>\n\n\n\n<p>Progressive advancement basically means to start designing a product for the hardest device, that is mobiles. When a product or website is designed for smaller screens, like that of smartphones, the version includes elements that are absolutely necessary. This means that the most basic functions and features of the product will be easily navigable for the user.<\/p>\n\n\n\n<p>The designer then moves on to adding other features as they create designs for larger screens, like laptops and tablets. The version for such devices will be more advanced, interactive, and complicated for providing better user experience.&nbsp;<\/p>\n\n\n\n<p>Unlike progressive advancement, graceful degradation follows the top down approach, meaning that the website version will be first created for advanced browsers such as PCs. The version for mobile will be then be created after removing elements that aren\u2019t necessary. The problem with this approach is that it may become hard for the designer to distinguish features that should be cut out for lower browsers. The mobile version therefore won\u2019t be able to offer improved page experience.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-importance-of-mobile-first-approach-for-publishers\"><span class=\"ez-toc-section\" id=\"Importance_Of_Mobile_First_Approach_For_Publishers\"><\/span>Importance Of Mobile First Approach For Publishers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It has now been established that mobile first designs improve user experience, and it is for this reason primarily that publishers need to consider this approach. The following points expand more on this.&nbsp;<\/p>\n\n\n\n<ul><li>Mobile-friendliness is now an important performance metric for measuring page experience. Until now, <a href=\"https:\/\/resources.adpushup.com\/amp-guide?utm_medium=inbound&amp;utm_source=website&amp;utm_campaign=resources\" target=\"_blank\" rel=\"noreferrer noopener\">AMP<\/a> was being used for Google\u2019s Top Stories feature, but with the advent of Web Vitals, page experience is set to replace it.&nbsp;&nbsp;<\/li><li>Using the mobile first strategy will further ensure minimized <a href=\"https:\/\/www.adpushup.com\/blog\/reduce-page-latency\/\" target=\"_blank\" rel=\"noreferrer noopener\">page latency<\/a>. This approach will make sure that features and functions are optimized for mobile browsers, thereby reducing the page loading time.&nbsp;&nbsp;<\/li><li>Mobile first design has also become the need of the hour because of the rapidly rising number of smartphone users. Presently, that is in January 2021, <a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener\">3.8 billion people all over the world are using smartphones<\/a>. In this scenario, publishers cannot go on without equipping their websites for mobiles.&nbsp;<\/li><li>Lastly, <a href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile web monetization<\/a> has its own advantages. Publishers can leverage <a href=\"https:\/\/www.adpushup.com\/blog\/cross-device-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross-device targeting<\/a> by creating mobile-friendly websites.&nbsp;<\/li><\/ul>\n\n\n\n<h2 id=\"h-best-practices-to-consider\"><span class=\"ez-toc-section\" id=\"Best_Practices_To_Consider\"><\/span>Best Practices To Consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-less-and-relevant-content\"><span class=\"ez-toc-section\" id=\"Less_and_Relevant_Content\"><\/span>Less and Relevant Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most relevant content of your website should be visible right away. Ideally, in-depth content is considered to be the most important aspect of a website. But mobile users are looking at smaller screens, which is why they should be provided with concise content that is absolutely necessary.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-keep-the-website-simple\"><span class=\"ez-toc-section\" id=\"Keep_the_Website_Simple\"><\/span>Keep the Website Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A simple mobile web design is the key to mastering mobile monetization. Make sure that users are able to navigate through the page easily. This can be done by placing the search feature where it can be seen easily, providing a clear option for navigating through different features of the website, checking which font size increases readability, and basically decluttering the website as much as possible.<\/p>\n\n\n\n<h3 id=\"h-use-ideal-ad-formats\"><span class=\"ez-toc-section\" id=\"Use_Ideal_Ad_Formats\"><\/span>Use Ideal Ad Formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you are creating a mobile-friendly website, ads can come off as being intrusive, which can hamper user engagement. In order to make sure that this doesn\u2019t happen, you should choose ad placements and ad formats that don\u2019t take the limelight away from the content. Below are listed some ad formats that can be used for mobile websites:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.adpushup.com\/blog\/mobile-native-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile native ads<\/a> will blend in seamlessly with the content on your website, and therefore, won\u2019t become an obstruction.\u00a0<\/li><li>Mobile <a href=\"https:\/\/www.adpushup.com\/blog\/4-uiux-problems-need-fix-optimising-banner-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner ads<\/a> have been a popular choice among publishers and for all the right reasons. They are easy to deploy, increase conversion rates, and improve user experience.\u00a0\u00a0<\/li><\/ul>\n\n\n\n<p><strong>Also Read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-size-and-format\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Top Mobile Ad Sizes and Formats to Increase Ad Revenue<\/a><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.adpushup.com\/blog\/the-guide-to-serving-video-ads-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video ads<\/a> can be a creative addition to your inventory and can further increase click through rates. Since the attention-span of internet users is quickly reducing, video ads can be a solution for enhancing user engagement.&nbsp;<\/li><\/ul>\n\n\n\n<h3 id=\"h-do-not-forget-call-to-action-cta\"><span class=\"ez-toc-section\" id=\"Do_Not_Forget_Call-to-Action_CTA\"><\/span>Do Not Forget Call-to-Action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers should keep in mind to use CTAs that are optimized for mobiles. Make sure that your landing pages are just as responsive as your primary page. Check the loading speed for all your landing pages and fix any latency issues that you may encounter. Furthermore, ensure that CTAs are easily clickable, as users may find it annoying to click on buttons that are way too small.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-test-as-much-as-you-can\"><span class=\"ez-toc-section\" id=\"Test_as_much_as_you_can\"><\/span>Test as much as you can<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Testing everything before you deploy the website is important to work out any kinks that you may come across. Your mobile website will need to be tested for speed, whether or not landing pages are opening, and if your website is optimized for different mobile models. Checking and working out all such issues will enhance page experience for your website.<\/p>\n\n\n\n<h2 id=\"h-final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By now, publishers may have understood that following mobile first approach will help in ranking their websites higher by improving user experience. For publishers who have not paid much attention to mobile versions of their sites yet, now is the best time to get to the task.&nbsp;<\/p>\n\n\n\n<p>Google\u2019s changing priorities for ranking makes it important for publishers to consider, and actually put to action, optimization of websites for mobiles. Mobile first designs will help publishers in delivering enhanced user experience. Our advice to publishers is to follow the best practices for increasing the mobile-friendliness of their websites.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Mobile-first design is key to publishers earning more than their competitors since the number of smartphone users in the world are constantly increasing. The number of people using smartphones for searching content online has increased significantly in the past few years. According to CNBC, about 3.7 billion people (72.6%) will be accessing the internet only<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":17745,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6447],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile First Design: Overview, Best Practices and Significance<\/title>\n<meta name=\"description\" content=\"Mobile first design strategy means that designers should start with designing websites for smaller screens, like mobiles, and then move to larger screens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Mobile First Design: Overview, Best Practices and Significance\" \/>\n<meta name=\"twitter:description\" content=\"Mobile first design strategy means that designers should start with designing websites for smaller screens, like mobiles, and then move to larger screens.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/01\/Mobile_First_Blog_01-01.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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